RFG Advisory, LLC
- SEC CIK
- 0001633387
- Latest filing
- Jul 15, 2026
Holdings in Q3 2024
Holdings as of Sep 30, 2024, filed Oct 17, 2024. Long positions only; changes compare share counts with Q2 2024.
- Positions
- 732
- +33 vs. Q2 2024
- Portfolio value
- $3.28B
- +$214.3M (+7.0%) vs. Q2 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Invesco Exchange Traded FD T46137V613 | RAFI US 1000 ETF | 5,980,169 | $243.0M | 7.4% | +405,733+7.3% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 2,727,967 | $226.3M | 6.9% | +73,801+2.8% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 2,710,273 | $203.6M | 6.2% | +145,479+5.7% | Added | – |
| Fidelity Merrimack STR Tr316188309 | TOTAL BD ETF | 4,042,746 | $189.0M | 5.8% | +353,138+9.6% | Added | – |
| SPDR Series Trust78464A805 | ST STR PR SP1500 | 1,906,333 | $133.6M | 4.1% | +630,598+49.4% | Added | – |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 3,573,769 | $96.5M | 2.9% | −1,099,604−23.5% | Reduced | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 1,640,052 | $89.7M | 2.7% | +121,771+8.0% | Added | – |
| Invesco Nasdaq 100 ETF46138G649 | ETF | 353,190 | $70.9M | 2.2% | +46,130+15.0% | Added | – |
| Janus Detroit STR Tr47103U845 | HENDRSON AAA CL | 1,061,347 | $54.0M | 1.6% | +83,704+8.6% | Added | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 1,744,100 | $50.7M | 1.5% | −179,382−9.3% | Reduced | – |
| AAPLApple Inc. | Stock | 165,382 | $38.5M | 1.2% | −4,767−2.8% | Reduced | History |
| PIMCO Active Bond Exchange-Traded Fund72201R775 | ETF | 390,804 | $37.0M | 1.1% | +33,791+9.5% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 55,089 | $31.8M | 1.0% | −11,776−17.6% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 55,715 | $29.4M | 0.9% | −1,851−3.2% | Reduced | – |
| State Street Technology Select Sector SPDR ETF81369Y803 | ETF | 119,630 | $27.0M | 0.8% | +12,918+12.1% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 360,319 | $24.3M | 0.7% | −227,250−38.7% | Reduced | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 254,587 | $23.4M | 0.7% | −34,913−12.1% | Reduced | – |
| NVDANVIDIA Corp | Stock | 184,964 | $22.5M | 0.7% | +28,670+18.3% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 79,302 | $22.5M | 0.7% | −2,087−2.6% | Reduced | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 466,345 | $22.0M | 0.7% | +60,166+14.8% | Added | – |
| MSFTMicrosoft Corp | Stock | 50,643 | $21.8M | 0.7% | +832+1.7% | Added | History |
| Dimensional ETF Trust25434V864 | SHOR DUR FIX ETF | 451,119 | $21.5M | 0.7% | +11,585+2.6% | Added | – |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 204,268 | $20.6M | 0.6% | −9,233−4.3% | Reduced | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 242,339 | $20.5M | 0.6% | +41,962+20.9% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 637,192 | $19.0M | 0.6% | −125,185−16.4% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 101,670 | $18.9M | 0.6% | −6,535−6.0% | Reduced | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 106,491 | $18.6M | 0.6% | −16,379−13.3% | Reduced | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 134,404 | $18.2M | 0.6% | +8,289+6.6% | Added | – |
| ETYEaton Vance Tax-Managed Diversified Equity Income Fund | COM | 1,190,876 | $17.4M | 0.5% | −19,974−1.6% | Reduced | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 43,598 | $16.7M | 0.5% | −8,774−16.8% | Reduced | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 186,626 | $14.8M | 0.5% | −9,810−5.0% | Reduced | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 82,014 | $14.7M | 0.4% | +2,552+3.2% | Added | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 149,938 | $14.7M | 0.4% | +4,647+3.2% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 399,575 | $13.7M | 0.4% | +7,981+2.0% | Added | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 361,531 | $13.6M | 0.4% | −1,612−0.4% | Reduced | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 253,181 | $13.4M | 0.4% | −33,695−11.7% | Reduced | – |
| State Street Health Care Select Sector SPDR ETF81369Y209 | ETF | 81,885 | $12.6M | 0.4% | +8,402+11.4% | Added | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 274,683 | $12.3M | 0.4% | +96,449+54.1% | Added | – |
| Dimensional ETF Trust25434V674 | GLOBAL SUSTAINA | 230,100 | $12.2M | 0.4% | +14,025+6.5% | Added | – |
| iShares Tr464288513 | IBOXX HI YD ETF | 149,563 | $12.0M | 0.4% | +25,330+20.4% | Added | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 30,832 | $11.6M | 0.4% | −13,428−30.3% | Reduced | – |
| HDHome Depot, Inc. | Stock | 28,458 | $11.5M | 0.4% | −1,019−3.5% | Reduced | History |
| State Street Communication Services Select Sector SPDR ETF81369Y852 | ETF | 126,743 | $11.5M | 0.3% | +27,142+27.3% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 429,320 | $11.2M | 0.3% | +15,859+3.8% | Added | – |
| SCIService Corp International | COM | 140,483 | $11.1M | 0.3% | 00.0% | Unchanged | History |
| METAMeta Platforms, Inc. | Stock | 19,366 | $11.1M | 0.3% | −377−1.9% | Reduced | History |
| Tidal Trust I886364702 | SP DWJNS SUKUK | 580,425 | $10.7M | 0.3% | +570,313+5,640.0% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 101,092 | $10.5M | 0.3% | +2,392+2.4% | Added | – |
| GOOGLAlphabet Inc. | Stock | 62,554 | $10.4M | 0.3% | −4,933−7.3% | Reduced | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 96,287 | $10.4M | 0.3% | −28,736−23.0% | Reduced | – |
| VanEck ETF Trust92189H409 | HIGH YLD MUNIETF | 195,139 | $10.4M | 0.3% | +2,466+1.3% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 227,057 | $10.3M | 0.3% | +70,609+45.1% | Added | – |
| iShares Tr46429B655 | FLTG RATE NT ETF | 199,131 | $10.2M | 0.3% | +12,311+6.6% | Added | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 329,555 | $10.2M | 0.3% | +38,248+13.1% | Added | – |
| SOSouthern Co | Stock | 110,985 | $10.0M | 0.3% | −18,002−14.0% | Reduced | History |
| BlackRock ETF Trust09290C103 | ISHARES US EQUIT | 199,141 | $9.85M | 0.3% | −17,869−8.2% | Reduced | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 99,588 | $9.56M | 0.3% | +3,058+3.2% | Added | – |
| Dimensional ETF Trust25434V831 | US HIGH PROF ETF | 278,576 | $9.49M | 0.3% | +4,676+1.7% | Added | – |
| First Tr Exch Traded FD III33739N108 | MANAGD MUN ETF | 181,743 | $9.44M | 0.3% | −7,301−3.9% | Reduced | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 157,430 | $9.10M | 0.3% | +16,907+12.0% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 19,654 | $9.05M | 0.3% | +98+0.5% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 73,272 | $8.59M | 0.3% | +1,310+1.8% | Added | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 164,803 | $8.42M | 0.3% | −37,692−18.6% | Reduced | – |
| First Tr Exchange-Traded FD33738D309 | SENIOR LN FD | 178,647 | $8.20M | 0.2% | +750+0.4% | Added | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 104,085 | $8.18M | 0.2% | +17,293+19.9% | Added | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 75,219 | $8.17M | 0.2% | +17,545+30.4% | Added | – |
| iShares Inc46434G764 | MSCI EMRG CHN | 133,166 | $8.14M | 0.2% | +2,789+2.1% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 141,168 | $8.12M | 0.2% | +41,150+41.1% | Added | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 101,631 | $8.00M | 0.2% | −4,416−4.2% | Reduced | – |
| LLYEli Lilly & Co | Stock | 9,006 | $7.98M | 0.2% | +635+7.6% | Added | History |
| SHWSherwin Williams Co | COM | 20,106 | $7.67M | 0.2% | +81+0.4% | Added | History |
| AVGOBroadcom Inc. | Stock | 44,259 | $7.63M | 0.2% | +6,609+17.6% | AddedConverted for a 10-for-1 split | History |
| WMTWalmart Inc. | Stock | 94,331 | $7.62M | 0.2% | +9,033+10.6% | Added | History |
| Global X FDS37954Y343 | GLBL X MLP ETF | 156,668 | $7.52M | 0.2% | +2,475+1.6% | Added | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 148,178 | $7.44M | 0.2% | +2,312+1.6% | Added | – |
| First Tr Exchange Traded FD33741X102 | SMID RISNG ETF | 204,513 | $7.44M | 0.2% | +3,788+1.9% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 63,165 | $7.39M | 0.2% | −9,032−12.5% | Reduced | – |
| iShares Semiconductor ETF464287523 | ETF | 31,679 | $7.30M | 0.2% | +30,197+2,037.6% | Added | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 27,098 | $7.25M | 0.2% | −3,380−11.1% | Reduced | – |
| Fidelity High Dividend ETF316092840 | ETF | 138,225 | $7.00M | 0.2% | +22,625+19.6% | Added | – |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 125,371 | $6.97M | 0.2% | +2,276+1.8% | Added | – |
| Vanguard Total International Bond ETF92203J407 | ETF | 137,908 | $6.93M | 0.2% | +17,407+14.4% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 222,911 | $6.88M | 0.2% | −43,966−16.5% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 11,814 | $6.78M | 0.2% | −1,481−11.1% | Reduced | History |
| PGProcter & Gamble Co | Stock | 38,621 | $6.69M | 0.2% | −839−2.1% | Reduced | History |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 79,642 | $6.43M | 0.2% | +43,145+118.2% | Added | – |
| iShares Tr464287721 | U.S. TECH ETF | 42,044 | $6.37M | 0.2% | +9,738+30.1% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 137,991 | $6.28M | 0.2% | +283+0.2% | Added | – |
| ABBVAbbVie Inc. | Stock | 31,466 | $6.21M | 0.2% | −1,434−4.4% | Reduced | History |
| IBMInternational Business Machines Corp | Stock | 27,901 | $6.17M | 0.2% | +5,191+22.9% | Added | History |
| State Street Consumer Discretionary Select Sector SPDR ETF81369Y407 | ETF | 30,619 | $6.14M | 0.2% | +9,468+44.8% | Added | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 495,880 | $6.12M | 0.2% | +12,249+2.5% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 28,722 | $6.06M | 0.2% | −2,899−9.2% | Reduced | History |
| Pgim ETF Tr69344A107 | PGIM ULTRA SH BD | 121,476 | $6.05M | 0.2% | +10,136+9.1% | Added | – |
| GLDSPDR Gold Trust | ETF | 24,690 | $6.00M | 0.2% | +4,855+24.5% | Added | History |
| Dimensional ETF Trust25434V757 | EMERGING MKTS HI | 221,638 | $5.96M | 0.2% | +15,724+7.6% | Added | – |
| CVXChevron Corp | Stock | 40,373 | $5.95M | 0.2% | +5,602+16.1% | Added | History |
| NEENextera Energy Inc | Stock | 70,109 | $5.93M | 0.2% | +11,172+19.0% | Added | History |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 87,652 | $5.90M | 0.2% | −5,025−5.4% | Reduced | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 61,546 | $5.89M | 0.2% | −1,756−2.8% | Reduced | – |
Sold out since Q2 2024 (49)
Positions held at the end of Q2 2024 that are gone from this filing.
| Security | Class | Shares in Q2 2024 | Value in Q2 2024 | % of portfolio in Q2 2024 | History |
|---|---|---|---|---|---|
| Invesco QQQ Trust Series I46090E103 | ETF | 94,471 | $45.3M | 1.5% | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 51,152 | $4.79M | 0.2% | – |
| Vanguard World FD921910816 | MEGA GRWTH IND | 12,121 | $3.81M | 0.1% | – |
| Aim ETF Products Trust00888H802 | ALLIA US JAN ETF | 67,048 | $2.16M | 0.1% | – |
| Ssga Active ETF Tr78467V848 | ST STR TOTAL ETF | 45,128 | $1.79M | 0.1% | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 21,841 | $1.32M | <0.1% | – |
| VLOValero Energy Corp | Stock | 6,738 | $1.06M | <0.1% | History |
| Vanguard Admiral FDS Inc921932869 | MIDCP 400 GRTH | 8,583 | $940.2K | <0.1% | – |
| CECelanese Corp | Stock | 6,821 | $920.1K | <0.1% | History |
| Vanguard Admiral FDS Inc921932794 | SMLCP 600 GRTH | 7,605 | $838.2K | <0.1% | – |
| EWEdwards Lifesciences Corp | Stock | 8,493 | $784.5K | <0.1% | History |
| WisdomTree Tr97717W505 | US MIDCAP DIVID | 16,630 | $777.8K | <0.1% | – |
| iShares Inc46434G822 | MSCI JAPAN ETF | 9,330 | $636.7K | <0.1% | – |
| T Rowe Price Exchange-Traded87283Q701 | ULTRA SHRT TRM | 12,109 | $598.5K | <0.1% | – |
| Pacer FDS Tr69374H709 | GLOBL CASH ETF | 17,690 | $596.5K | <0.1% | – |
| WisdomTree Tr97717W760 | INTL SMCAP DIV | 7,767 | $492.7K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E297 | S&P EMRNG MKTS | 20,708 | $488.1K | <0.1% | – |
| iShares Tr464287341 | GLOBAL ENERG ETF | 11,035 | $458.1K | <0.1% | – |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 2,234 | $435.4K | <0.1% | – |
| VanEck ETF Trust92189H201 | INTRMDT MUNI ETF | 9,186 | $421.1K | <0.1% | – |
| TEAMAtlassian Corp | CL A | 2,065 | $365.3K | <0.1% | History |
| WisdomTree Tr97717Y774 | INTK MLTIFACTR | 13,771 | $359.8K | <0.1% | – |
| PCARPaccar Inc | COM | 3,347 | $344.5K | <0.1% | History |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 4,581 | $339.3K | <0.1% | – |
| CELHCelsius Holdings, Inc. | COM NEW | 5,670 | $323.7K | <0.1% | History |
| iShares Tr46434V100 | 0-5YR INVT GR CP | 6,409 | $315.6K | <0.1% | – |
| BGBunge Global SA | COM SHS | 2,931 | $313.0K | <0.1% | History |
| CMGChipotle Mexican Grill Inc | COM | 4,550 | $285.1K | <0.1% | History |
| PKGPackaging Corp of America | Stock | 1,484 | $270.9K | <0.1% | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 5,414 | $260.6K | <0.1% | – |
| PNCPNC Financial Services Group, Inc. | Stock | 1,627 | $253.0K | <0.1% | History |
| CPBCAMPBELL'S Co | COM | 5,557 | $251.1K | <0.1% | History |
| UCBUnited Community Banks Inc | COM | 9,724 | $247.6K | <0.1% | History |
| SMCISuper Micro Computer, Inc. | COM | 296 | $242.2K | <0.1% | History |
| First Tr Exchng Traded FD VI33740U505 | FT VEST UQ EQT | 5,365 | $228.3K | <0.1% | – |
| iShares Tr464287291 | GLOBAL TECH ETF | 2,651 | $219.5K | <0.1% | – |
| State Street SPDR S&P Biotech ETF78464A870 | ETF | 2,337 | $216.6K | <0.1% | – |
| J P Morgan Exchange Traded F46641Q308 | DIV RTN EM EQT | 3,961 | $214.2K | <0.1% | – |
| iShares Tr46435G474 | FALN ANGLS USD | 8,011 | $209.8K | <0.1% | – |
| Innovator ETFs Trust45782C649 | US EQTY ULTRA B | 6,133 | $207.2K | <0.1% | – |
| ULTAUlta Beauty, Inc. | Stock | 537 | $207.0K | <0.1% | History |
| DVNDevon Energy Corp | Stock | 4,340 | $205.7K | <0.1% | History |
| iShares Tr46435G342 | MORTGE REL ETF | 9,097 | $201.6K | <0.1% | – |
| DGDollar General Corp | COM | 1,513 | $200.1K | <0.1% | History |
| Investment Managers Ser Tr I46141T117 | AXS ASTORIA INFL | 11,687 | $174.1K | <0.1% | – |
| SIRISirius XM Holdings Inc. | COM | 53,991 | $152.8K | <0.1% | History |
| CIONCION Investment Corp | COM | 10,615 | $128.7K | <0.1% | History |
| JPCNuveen Preferred & Income Opportunities Fund | COM | 10,806 | $80.7K | <0.1% | History |
| ALZNAlzamend Neuro, Inc. | COM | 16,666 | $6.57K | <0.1% | History |