Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2025
Holdings as of Jun 30, 2025, filed Aug 1, 2025. Long positions only; changes compare share counts with Q1 2025.
- Positions
- 481
- +26 vs. Q1 2025
- Portfolio value
- $3.21B
- +$269.7M (+9.2%) vs. Q1 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| CBChubb Ltd | Stock | 1,582 | $458.8K | <0.1% | −3−0.2% | Reduced | History |
| MSIMotorola Solutions, Inc. | Stock | 1,096 | $460.9K | <0.1% | +182+19.9% | Added | History |
| CMCSAComcast Corp | Stock | 13,020 | $464.7K | <0.1% | −1,340−9.3% | Reduced | History |
| HIGHartford Insurance Group, Inc. | Stock | 3,665 | $465.0K | <0.1% | +900+32.5% | Added | History |
| ACNAccenture plc | Stock | 1,563 | $467.4K | <0.1% | −215−12.1% | Reduced | History |
| HONHoneywell International Inc | COM | 2,019 | $470.2K | <0.1% | −34−1.7% | Reduced | History |
| CMSCMS Energy Corp | COM | 6,864 | $475.6K | <0.1% | −68−1.0% | Reduced | History |
| SCHWSchwab Charles Corp | Stock | 5,258 | $479.8K | <0.1% | +258+5.2% | Added | History |
| ICEIntercontinental Exchange, Inc. | Stock | 2,616 | $480.0K | <0.1% | −42−1.6% | Reduced | History |
| EOGEOG Resources Inc | Stock | 4,015 | $480.3K | <0.1% | +586+17.1% | Added | History |
| INCYIncyte Corp | COM | 7,073 | $481.7K | <0.1% | −983−12.2% | Reduced | History |
| RFRegions Financial Corp | COM | 20,517 | $482.6K | <0.1% | +2,087+11.3% | Added | History |
| FFord Motor Co | Stock | 45,135 | $489.7K | <0.1% | +11,954+36.0% | Added | History |
| Innovator ETFs Trust45782C615 | GRWT100 PWR BUF | 9,040 | $492.7K | <0.1% | 00.0% | Unchanged | – |
| PSAPublic Storage | COM | 1,726 | $506.9K | <0.1% | −25−1.4% | Reduced | History |
| PEGPublic Service Enterprise Group Inc | COM | 6,031 | $507.7K | <0.1% | +1,322+28.1% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 723 | $512.1K | <0.1% | +211+41.2% | Added | History |
| Schwab International Small-Cap Equity ETF808524888 | ETF | 12,111 | $515.8K | <0.1% | +54+0.4% | Added | – |
| SRESempra | Stock | 6,856 | $519.5K | <0.1% | −231−3.3% | Reduced | History |
| iShares Tr46435G516 | ESG AW MSCI EAFE | 5,859 | $522.8K | <0.1% | +232+4.1% | Added | – |
| Timothy Plan887432359 | US LRGMD CP CORE | 11,685 | $524.7K | <0.1% | −259−2.2% | Reduced | – |
| HRLHormel Foods Corp | COM | 17,672 | $534.6K | <0.1% | +1,534+9.5% | Added | History |
| OKEONEOK Inc | COM | 6,596 | $538.6K | <0.1% | +993+17.7% | Added | History |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 21,949 | $543.9K | <0.1% | +948+4.5% | Added | – |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 5,408 | $544.7K | <0.1% | −310−5.4% | Reduced | – |
| WATWaters Corp | COM | 1,591 | $555.3K | <0.1% | +427+36.7% | Added | History |
| UNPUnion Pacific Corp | Stock | 2,418 | $556.4K | <0.1% | +142+6.2% | Added | History |
| PAYXPaychex Inc | Stock | 3,843 | $559.1K | <0.1% | +820+27.1% | Added | History |
| Invesco Exchange Traded FD T46137V472 | S&P MDCP QUALITY | 5,699 | $560.0K | <0.1% | −11−0.2% | Reduced | – |
| YUMYum Brands Inc | Stock | 3,853 | $571.0K | <0.1% | +605+18.6% | Added | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,412 | $571.8K | <0.1% | +126+5.5% | Added | – |
| BROBrown & Brown, Inc. | Stock | 5,189 | $575.4K | <0.1% | +1,093+26.7% | Added | History |
| Flexshares Tr33939L761 | CR SCD US BD | 11,919 | $581.4K | <0.1% | +1,002+9.2% | Added | – |
| GISGeneral Mills Inc | Stock | 11,380 | $589.7K | <0.1% | +467+4.3% | Added | History |
| MELIMercadolibre Inc | COM | 225 | $589.8K | <0.1% | +4+1.8% | Added | History |
| iShares Tr46434V449 | MSCI INTL MOMENT | 13,003 | $594.1K | <0.1% | 00.0% | Unchanged | – |
| AEPAmerican Electric Power Co Inc | Stock | 5,751 | $596.9K | <0.1% | −156−2.6% | Reduced | History |
| PANWPalo Alto Networks Inc | Stock | 2,917 | $596.9K | <0.1% | +658+29.1% | Added | History |
| RCLRoyal Caribbean Cruises Ltd | COM | 1,915 | $600.1K | <0.1% | +91+5.0% | Added | History |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 3,143 | $605.8K | <0.1% | −97−3.0% | Reduced | – |
| CSCOCisco Systems, Inc. | Stock | 8,755 | $607.6K | <0.1% | −319−3.5% | Reduced | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 12,442 | $610.1K | <0.1% | +2,832+29.5% | Added | – |
| MSMorgan Stanley | Stock | 4,373 | $616.1K | <0.1% | +1,164+36.3% | Added | History |
| STRLSterling Infrastructure, Inc. | COM | 2,688 | $620.2K | <0.1% | +612+29.5% | Added | History |
| J P Morgan Exchange Traded F46641Q852 | INTL BD OPP ETF | 12,891 | $626.8K | <0.1% | +939+7.9% | Added | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 56,383 | $627.6K | <0.1% | −2,600−4.4% | Reduced | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 4,754 | $633.9K | <0.1% | +1,366+40.3% | Added | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 11,142 | $635.2K | <0.1% | +5,795+108.4% | Added | – |
| Schwab US Aggregate Bond ETF808524839 | ETF | 27,413 | $637.1K | <0.1% | +1,710+6.7% | Added | – |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 15,765 | $640.9K | <0.1% | +1,635+11.6% | Added | – |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 28,814 | $645.1K | <0.1% | +1,470+5.4% | Added | – |
| TRGPTarga Resources Corp. | COM | 3,737 | $650.7K | <0.1% | +172+4.8% | Added | History |
| BXBlackstone Inc. | COM | 4,369 | $653.7K | <0.1% | −28−0.6% | Reduced | History |
| JBLJabil Inc | Stock | 3,017 | $658.1K | <0.1% | −89−2.9% | Reduced | History |
| iShares Tr46434V100 | 0-5YR INVT GR CP | 13,044 | $659.9K | <0.1% | 00.0% | Unchanged | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 5,902 | $661.1K | <0.1% | −80−1.3% | Reduced | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 6,058 | $662.1K | <0.1% | −256−4.1% | Reduced | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 6,815 | $662.9K | <0.1% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 16,157 | $688.3K | <0.1% | −724−4.3% | Reduced | – |
| MOAltria Group, Inc. | Stock | 11,763 | $689.8K | <0.1% | +382+3.4% | Added | History |
| CCLCarnival Corp Ltd. | UNIT 99/99/9999 | 24,996 | $702.9K | <0.1% | +4,383+21.3% | Added | History |
| BNYBank of New York Mellon Corp | Stock | 7,716 | $703.2K | <0.1% | +1,867+31.9% | Added | History |
| Franklin Templeton ETF Tr35473P595 | SENIOR LOAN ETF | 29,031 | $703.4K | <0.1% | +2,240+8.4% | Added | – |
| ZTSZoetis Inc. | Stock | 4,510 | $703.5K | <0.1% | +356+8.6% | Added | History |
| iShares Tr464288257 | MSCI ACWI ETF | 5,471 | $703.8K | <0.1% | +9+0.2% | Added | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 3,894 | $712.2K | <0.1% | −138−3.4% | Reduced | – |
| Invesco Exchange Traded FD T46137V274 | S&P500 EQL UTL | 10,071 | $716.3K | <0.1% | +210+2.1% | Added | – |
| RTXRTX Corp | Stock | 4,909 | $717.0K | <0.1% | +353+7.7% | Added | History |
| WFCWells Fargo & Company | Stock | 9,049 | $725.1K | <0.1% | +1,063+13.3% | Added | History |
| AXPAmerican Express Co | Stock | 2,277 | $726.4K | <0.1% | +417+22.4% | Added | History |
| HWMHowmet Aerospace Inc. | Stock | 3,921 | $729.9K | <0.1% | +415+11.8% | Added | History |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 17,541 | $733.4K | <0.1% | −4,319−19.8% | Reduced | – |
| BSXBoston Scientific Corp | Stock | 6,859 | $736.7K | <0.1% | +860+14.3% | Added | History |
| VanEck Semiconductor ETF92189F676 | ETF | 2,676 | $746.3K | <0.1% | +204+8.3% | Added | – |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 17,782 | $750.9K | <0.1% | 00.0% | Unchanged | – |
| HCAHCA Healthcare, Inc. | COM | 1,963 | $752.3K | <0.1% | +371+23.3% | Added | History |
| VRTXVertex Pharmaceuticals Inc | Stock | 1,701 | $757.3K | <0.1% | +187+12.4% | Added | History |
| ProShares Tr74347R669 | PSHS ULT SEMICDT | 10,237 | $757.6K | <0.1% | +13+0.1% | Added | – |
| ECLEcolab Inc. | Stock | 2,817 | $759.2K | <0.1% | +1,494+112.9% | Added | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 13,984 | $760.5K | <0.1% | −492−3.4% | Reduced | – |
| CPAYCorpay, Inc. | COM SHS | 2,299 | $762.9K | <0.1% | +238+11.5% | Added | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,782 | $778.7K | <0.1% | −153−5.2% | Reduced | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 4,300 | $781.5K | <0.1% | −9,466−68.8% | Reduced | – |
| MDLZMondelez International, Inc. | Stock | 11,590 | $781.7K | <0.1% | +338+3.0% | Added | History |
| GLDSPDR Gold Trust | ETF | 2,572 | $784.0K | <0.1% | +287+12.6% | Added | History |
| BALLBALL Corp | COM | 14,110 | $791.4K | <0.1% | −10.0% | Reduced | History |
| PEPPepsiCo Inc | Stock | 6,014 | $794.2K | <0.1% | −558−8.5% | Reduced | History |
| AMDAdvanced Micro Devices Inc | Stock | 5,610 | $796.1K | <0.1% | +423+8.2% | Added | History |
| VZVerizon Communications Inc | Stock | 18,490 | $800.1K | <0.1% | −869−4.5% | Reduced | History |
| iShares Tr464288612 | INTRM GOV CR ETF | 7,624 | $814.2K | <0.1% | −11,813−60.8% | Reduced | – |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 34,822 | $816.9K | <0.1% | −507−1.4% | Reduced | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 11,857 | $819.2K | <0.1% | +2,903+32.4% | Added | – |
| TJXTJX Companies Inc | Stock | 6,669 | $823.7K | <0.1% | +1,056+18.8% | Added | History |
| Vanguard S&P 500 Value ETF921932703 | ETF | 4,387 | $828.0K | <0.1% | −126−2.8% | Reduced | – |
| LOWLowes Companies Inc | Stock | 3,766 | $835.7K | <0.1% | +144+4.0% | Added | History |
| QCOMQualcomm Inc | Stock | 5,254 | $836.9K | <0.1% | +363+7.4% | Added | History |
| iShares Semiconductor ETF464287523 | ETF | 3,528 | $842.4K | <0.1% | −10−0.3% | Reduced | – |
| KLACKLA Corp | COM NEW | 941 | $843.4K | <0.1% | +232+32.7% | Added | History |
| ORCLOracle Corp | Stock | 3,888 | $850.2K | <0.1% | +287+8.0% | Added | History |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 38,036 | $855.8K | <0.1% | −9,759−20.4% | Reduced | – |
Sold out since Q1 2025 (19)
Positions held at the end of Q1 2025 that are gone from this filing.
| Security | Class | Shares in Q1 2025 | Value in Q1 2025 | % of portfolio in Q1 2025 | History |
|---|---|---|---|---|---|
| GLDMWorld Gold Trust | SPDR GLD MINIS | 29,215 | $1.81M | 0.1% | History |
| Global X FDS37954Y343 | GLBL X MLP ETF | 32,509 | $1.73M | 0.1% | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 13,659 | $450.6K | <0.1% | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 5,521 | $432.2K | <0.1% | – |
| Vanguard Health Care ETF92204A504 | ETF | 1,276 | $337.8K | <0.1% | – |
| Fidelity Covington Trust316092113 | ENHANCED LARGE | 10,313 | $321.7K | <0.1% | – |
| iShares Tr464288166 | AGENCY BOND ETF | 2,650 | $290.0K | <0.1% | – |
| AMPAmeriprise Financial Inc | COM | 548 | $265.3K | <0.1% | History |
| TFCTruist Financial Corp | COM | 5,782 | $237.9K | <0.1% | History |
| FANGDiamondback Energy, Inc. | Stock | 1,430 | $228.7K | <0.1% | History |
| TTDTrade Desk, Inc. | Stock | 4,140 | $226.5K | <0.1% | History |
| VLOValero Energy Corp | Stock | 1,622 | $214.2K | <0.1% | History |
| TAPMolson Coors Beverage Co | CL B | 3,444 | $209.7K | <0.1% | History |
| PLDPrologis, Inc. | REIT | 1,869 | $209.0K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 4,476 | $206.2K | <0.1% | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 2,136 | $203.7K | <0.1% | – |
| ETREntergy Corp | COM | 2,356 | $201.4K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 3,997 | $200.8K | <0.1% | – |
| AEGAegon Ltd. | AMER REG 1 CERT | 11,105 | $73.2K | <0.1% | History |