Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Jan 17, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 437
- +14 vs. Q3 2024
- Portfolio value
- $2.81B
- −$5.90M (−0.2%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 13,787 | $1.22M | <0.1% | +2,007+17.0% | Added | – |
| BACBank of America Corp | Stock | 28,515 | $1.25M | <0.1% | +698+2.5% | Added | History |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 34,970 | $1.26M | <0.1% | −2,020−5.5% | Reduced | – |
| iShares Tr46435U853 | BROAD USD HIGH | 34,933 | $1.29M | <0.1% | −3,466−9.0% | Reduced | – |
| First Tr Exchange-Traded FD336917109 | SHS | 33,084 | $1.33M | <0.1% | −6,090−15.5% | Reduced | – |
| iShares Tr464287721 | U.S. TECH ETF | 8,505 | $1.36M | <0.1% | −24−0.3% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 52,268 | $1.37M | <0.1% | +3,380+6.9% | Added | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 10,736 | $1.38M | <0.1% | −21−0.2% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 13,046 | $1.39M | <0.1% | +1,690+14.9% | Added | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 52,497 | $1.39M | <0.1% | +2,371+4.7% | Added | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 35,747 | $1.40M | <0.1% | −240−0.7% | Reduced | – |
| iShares Tr464288158 | SHRT NAT MUN ETF | 13,507 | $1.42M | 0.1% | +2,071+18.1% | Added | – |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 37,634 | $1.43M | 0.1% | −24,554−39.5% | Reduced | – |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 18,860 | $1.47M | 0.1% | −3,670−16.3% | Reduced | – |
| iShares Tr46435G672 | CORE INTL AGGR | 29,863 | $1.49M | 0.1% | +5,013+20.2% | Added | – |
| COPConocoPhillips | Stock | 15,234 | $1.51M | 0.1% | +5,558+57.4% | Added | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 24,912 | $1.52M | 0.1% | −2,346−8.6% | Reduced | – |
| GNTXGentex Corp | COM | 53,346 | $1.53M | 0.1% | +131+0.2% | Added | History |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 134,515 | $1.55M | 0.1% | −18,289−12.0% | Reduced | – |
| Innovator ETFs Trust45784N106 | EQUITY DEFINED P | 62,935 | $1.58M | 0.1% | −2,565−3.9% | Reduced | – |
| VVisa Inc. | Stock | 5,044 | $1.59M | 0.1% | +464+10.1% | Added | History |
| IBMInternational Business Machines Corp | Stock | 7,359 | $1.62M | 0.1% | −678−8.4% | Reduced | History |
| DUKDuke Energy CORP | Stock | 15,962 | $1.72M | 0.1% | −830−4.9% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 2,925 | $1.72M | 0.1% | +705+31.8% | Added | – |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 25,004 | $1.75M | 0.1% | +894+3.7% | Added | – |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 34,032 | $1.77M | 0.1% | −1,395−3.9% | Reduced | History |
| AMATApplied Materials Inc | Stock | 10,953 | $1.78M | 0.1% | +287+2.7% | Added | History |
| SHWSherwin Williams Co | COM | 5,279 | $1.79M | 0.1% | −16−0.3% | Reduced | History |
| CATCaterpillar Inc | Stock | 4,990 | $1.81M | 0.1% | +163+3.4% | Added | History |
| NFLXNetflix Inc | Stock | 2,051 | $1.83M | 0.1% | +170+9.0% | Added | History |
| Global X FDS37954Y343 | GLBL X MLP ETF | 37,296 | $1.85M | 0.1% | −545−1.4% | Reduced | – |
| TAT&T Inc. | Stock | 82,694 | $1.88M | 0.1% | −99−0.1% | Reduced | History |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 17,233 | $1.90M | 0.1% | −80.0% | Reduced | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 85,122 | $1.93M | 0.1% | −4,104−4.6% | ReducedConverted for a 3-for-1 split | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 31,543 | $1.93M | 0.1% | −168−0.5% | Reduced | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 24,908 | $1.94M | 0.1% | −3,115−11.1% | Reduced | – |
| iShares Tr46429B366 | CMBS ETF | 42,046 | $1.98M | 0.1% | −3,365−7.4% | Reduced | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 68,855 | $2.12M | 0.1% | +3,167+4.8% | Added | – |
| UNHUnitedHealth Group Inc | Stock | 4,262 | $2.16M | 0.1% | −18−0.4% | Reduced | History |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 5,086 | $2.16M | 0.1% | +87+1.7% | Added | History |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 28,967 | $2.16M | 0.1% | −2,686−8.5% | Reduced | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 59,933 | $2.20M | 0.1% | −156−0.3% | Reduced | – |
| PGProcter & Gamble Co | Stock | 13,473 | $2.26M | 0.1% | +1,163+9.4% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 38,357 | $2.27M | 0.1% | −4,106−9.7% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 45,438 | $2.38M | 0.1% | −3,330−6.8% | Reduced | – |
| IAUiShares Gold Trust | ETF | 49,756 | $2.46M | 0.1% | −2,310−4.4% | Reduced | History |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 51,543 | $2.50M | 0.1% | +7,967+18.3% | Added | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 28,560 | $2.51M | 0.1% | +28,560 | New | – |
| WMTWalmart Inc. | Stock | 29,408 | $2.66M | 0.1% | +988+3.5% | Added | History |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $2.75M | 0.1% | 00.0% | Unchanged | History |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 69,740 | $2.80M | 0.1% | −250−0.4% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 11,886 | $2.85M | 0.1% | +40.0% | Added | History |
| COSTCostco Wholesale Corp | Stock | 3,115 | $2.85M | 0.1% | +124+4.1% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 17,008 | $2.88M | 0.1% | −539−3.1% | Reduced | – |
| LLYEli Lilly & Co | Stock | 3,751 | $2.90M | 0.1% | +133+3.7% | Added | History |
| HDHome Depot, Inc. | Stock | 7,591 | $2.95M | 0.1% | −2,301−23.3% | Reduced | History |
| Innovator U.S. Equity Power Buffer ETF - October45782C797 | ETF | 80,679 | $3.19M | 0.1% | +66,318+461.8% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J395 | BULETSHS 2029 HG | 151,108 | $3.23M | 0.1% | +151,108 | New | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 91,521 | $3.25M | 0.1% | +5,956+7.0% | Added | – |
| UPSUnited Parcel Service Inc | Stock | 25,939 | $3.27M | 0.1% | −621−2.3% | Reduced | History |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 112,192 | $3.28M | 0.1% | −4,726−4.0% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 119,669 | $3.34M | 0.1% | −10,083−7.8% | ReducedConverted for a 4-for-1 split | – |
| XOMExxonMobil Holdings Corp | COM | 32,267 | $3.47M | 0.1% | +4,118+14.6% | Added | History |
| GOOGLAlphabet Inc. | Stock | 19,035 | $3.60M | 0.1% | +2,913+18.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 186,214 | $4.04M | 0.1% | +547+0.3% | Added | – |
| METAMeta Platforms, Inc. | Stock | 6,919 | $4.05M | 0.1% | +847+13.9% | Added | History |
| First Tr Exchange-Traded FD33734H106 | SHS | 93,161 | $4.07M | 0.1% | −31,888−25.5% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 214,754 | $4.22M | 0.2% | +36,173+20.3% | Added | – |
| GOOGAlphabet Inc. | Stock | 22,842 | $4.35M | 0.2% | +1,455+6.8% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 10,104 | $4.58M | 0.2% | −397−3.8% | Reduced | History |
| Vanguard S&P 500 ETF922908363 | ETF | 9,346 | $5.04M | 0.2% | +288+3.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 232,296 | $5.20M | 0.2% | +11,573+5.2% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 205,604 | $5.22M | 0.2% | +6,142+3.1% | Added | – |
| DEDeere & Co | Stock | 13,040 | $5.53M | 0.2% | +285+2.2% | Added | History |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 19,829 | $5.55M | 0.2% | −231−1.2% | Reduced | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 226,886 | $5.57M | 0.2% | +9,331+4.3% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 136,766 | $5.63M | 0.2% | −2,445−1.8% | Reduced | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 150,492 | $5.65M | 0.2% | −5,338−3.4% | Reduced | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 148,181 | $5.70M | 0.2% | −4,242−2.8% | Reduced | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 15,223 | $6.25M | 0.2% | −924−5.7% | Reduced | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 32,876 | $6.52M | 0.2% | −321−1.0% | Reduced | – |
| TSLATesla, Inc. | Stock | 16,369 | $6.61M | 0.2% | +1,385+9.2% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 298,590 | $6.95M | 0.2% | +34,422+13.0% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 165,062 | $7.03M | 0.3% | +16,708+11.3% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 150,256 | $7.57M | 0.3% | +45,649+43.6% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 26,653 | $7.72M | 0.3% | +909+3.5% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 128,083 | $7.98M | 0.3% | +630.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 377,301 | $8.70M | 0.3% | +35,339+10.3% | Added | – |
| AMZNAmazon Com Inc | Stock | 40,327 | $8.85M | 0.3% | +4,036+11.1% | Added | History |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 294,884 | $8.86M | 0.3% | +717+0.2% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 15,655 | $9.18M | 0.3% | +144+0.9% | Added | History |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 159,833 | $10.4M | 0.4% | +7,731+5.1% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 68,551 | $11.1M | 0.4% | −242−0.4% | Reduced | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 129,809 | $11.1M | 0.4% | −82,786−38.9% | Reduced | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 44,883 | $11.4M | 0.4% | −783−1.7% | Reduced | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 657,658 | $11.6M | 0.4% | +657,658 | New | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 206,752 | $11.7M | 0.4% | +15,053+7.9% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 527,784 | $12.8M | 0.5% | +37,176+7.6% | AddedConverted for a 2-for-1 split | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 489,219 | $13.4M | 0.5% | +58,278+13.5% | AddedConverted for a 3-for-1 split | – |
| NVDANVIDIA Corp | Stock | 109,833 | $14.7M | 0.5% | +5,808+5.6% | Added | History |
Sold out since Q3 2024 (28)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 394,339 | $8.96M | 0.3% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 9,298 | $556.7K | <0.1% | – |
| Innovator ETFs Trust45782C417 | US EQTY PWR BUF | 13,846 | $499.1K | <0.1% | – |
| WTFCWintrust Financial Corp | COM | 4,309 | $467.9K | <0.1% | History |
| First Tr Exchange-Traded FD336920103 | US EQTY OPPT ETF | 3,120 | $343.9K | <0.1% | – |
| FTVFortive Corp | Stock | 4,219 | $333.0K | <0.1% | History |
| Aim ETF Products Trust00888H505 | ALLIA US OCT ETF | 9,362 | $328.6K | <0.1% | – |
| MROMarathon Oil Corp | COM | 11,922 | $317.5K | <0.1% | History |
| WYWeyerhaeuser Co | COM NEW | 7,830 | $265.1K | <0.1% | History |
| FITBFifth Third Bancorp | COM | 5,998 | $257.0K | <0.1% | History |
| PRUPrudential Financial Inc | Stock | 2,105 | $255.1K | <0.1% | History |
| SWKStanley Black & Decker, Inc. | COM | 2,220 | $244.5K | <0.1% | History |
| iShares Tr464287440 | 7-10 YR TRSY BD | 2,431 | $238.5K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 4,689 | $237.2K | <0.1% | – |
| MRNAModerna, Inc. | Stock | 3,399 | $227.2K | <0.1% | History |
| First Tr Exchng Traded FD VI33740F888 | SMIT UNCO BD ETF | 8,955 | $225.0K | <0.1% | – |
| PFGPrincipal Financial Group Inc | COM | 2,587 | $222.3K | <0.1% | History |
| Vanguard Health Care ETF92204A504 | ETF | 776 | $219.1K | <0.1% | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 6,143 | $219.1K | <0.1% | – |
| iShares Tr464288687 | PFD AND INCM SEC | 6,272 | $208.5K | <0.1% | – |
| CVSCVS Health Corp | Stock | 3,277 | $206.1K | <0.1% | History |
| iShares Select Dividend ETF464287168 | ETF | 1,519 | $205.3K | <0.1% | – |
| EIXEdison International | Stock | 2,349 | $204.6K | <0.1% | History |
| BPBP PLC | ADR | 6,411 | $201.3K | <0.1% | History |
| EFXEquifax Inc | COM | 684 | $201.1K | <0.1% | History |
| PLUGPlug Power Inc | Stock | 11,858 | $26.8K | <0.1% | History |
| ENSVEnservco Corp | COM NEW | 58,404 | $7.59K | <0.1% | History |
| USBCUSBC, Inc. | COM NEW | 14,000 | $4.01K | <0.1% | History |