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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2023

Holdings as of Dec 31, 2023, filed Feb 14, 2024. Long positions only; changes compare share counts with Q3 2023.

Institution overview
Positions
2,715
−93 vs. Q3 2023
Portfolio value
$53.9B
−$21.0B (−28.1%) vs. Q3 2023
Filed
Feb 14, 2024
SEC
Holdings of Creative Planning in Q4 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
MRSHMarsh & McLennan Companies, Inc.Stock79,742$15.1M<0.1%−10,528−11.7%ReducedHistory
WEXWEX Inc.COM77,311$15.0M<0.1%−66,391−46.2%ReducedHistory
NOWServiceNow, Inc.Stock20,831$14.7M<0.1%−2,228−9.7%ReducedHistory
CMICummins IncStock60,920$14.6M<0.1%+1,409+2.4%AddedHistory
iShares Tr46432F859CORE 1 5 YR USD303,196$14.4M<0.1%−13,241−4.2%Reduced–
MSMorgan StanleyStock152,500$14.2M<0.1%−17,514−10.3%ReducedHistory
iShares S&P Mid-Cap 400 Growth ETF464287606ETF179,466$14.2M<0.1%−532−0.3%Reduced–
TFCTruist Financial CorpCOM383,633$14.2M<0.1%+15,975+4.3%AddedHistory
OKEONEOK IncCOM200,179$14.1M<0.1%+4,197+2.1%AddedHistory
GISGeneral Mills IncStock215,271$14.0M<0.1%+28,851+15.5%AddedHistory
American Centy ETF Tr025072562AVANTIS CORE FI333,301$13.9M<0.1%+333,301New–
PYPLPayPal Holdings, Inc.Stock225,909$13.9M<0.1%+3,995+1.8%AddedHistory
WELLWelltower Inc.REIT152,968$13.8M<0.1%+99,841+187.9%AddedHistory
CBSHCommerce Bancshares IncStock257,929$13.8M<0.1%+9,165+3.7%AddedHistory
GILDGilead Sciences, Inc.Stock169,912$13.8M<0.1%+16,951+11.1%AddedHistory
SYYSysco CorpStock187,983$13.7M<0.1%+21,832+13.1%AddedHistory
Dimensional ETF Trust25434V781INTL SMALL CAP V524,407$13.5M<0.1%−23,961−4.4%Reduced–
State Street Financial Select Sector SPDR ETF81369Y605ETF359,422$13.5M<0.1%−473−0.1%Reduced–
SPDR Index Shs FDS78463X871ST INTL CAP ETF425,108$13.5M<0.1%−9,530−2.2%Reduced–
BNLBroadstone Net Lease, Inc.COM783,134$13.5M<0.1%−80,891−9.4%ReducedHistory
iShares Tr464287721U.S. TECH ETF109,641$13.5M<0.1%+2,197+2.0%Added–
Schwab Strategic Tr808524862SHT TM US TRES276,489$13.4M<0.1%−13,363−4.6%Reduced–
American Centy ETF Tr025072687AVANTIS SHFXDINC288,531$13.4M<0.1%+288,531New–
OTISOtis Worldwide CorpStock149,383$13.4M<0.1%+5,873+4.1%AddedHistory
AMTAmerican Tower CorpREIT61,842$13.4M<0.1%+11,903+23.8%AddedHistory
TDYTeledyne Technologies IncCOM29,618$13.2M<0.1%−28,426−49.0%ReducedHistory
PAYXPaychex IncStock109,972$13.1M<0.1%−202−0.2%ReducedHistory
HASHasbro, Inc.COM255,580$13.0M<0.1%−80,874−24.0%ReducedHistory
IDXXIDEXX Laboratories IncCOM23,509$13.0M<0.1%+1,970+9.1%AddedHistory
TTTrane Technologies plcSHS53,150$13.0M<0.1%+15,057+39.5%AddedHistory
State Street Health Care Select Sector SPDR ETF81369Y209ETF94,635$12.9M<0.1%−2,195−2.3%Reduced–
TYLTyler Technologies IncCOM30,703$12.8M<0.1%−9,214−23.1%ReducedHistory
ELVElevance Health, Inc.Stock26,813$12.6M<0.1%+858+3.3%AddedHistory
AKAMAkamai Technologies IncCOM106,628$12.6M<0.1%−140,211−56.8%ReducedHistory
VanEck Morningstar Wide Moat ETF92189F643ETF148,270$12.6M<0.1%+43,482+41.5%Added–
DBCInvesco DB Commodity Index Tracking FundUNIT567,572$12.5M<0.1%−5,382−0.9%ReducedHistory
BNBROOKFIELD CorpCL A LTD VT SH310,692$12.5M<0.1%+4,128+1.3%AddedHistory
Vanguard Total World Stock ETF922042742ETF121,116$12.5M<0.1%−2,084−1.7%Reduced–
STZConstellation Brands, Inc.Stock51,341$12.4M<0.1%−28,351−35.6%ReducedHistory
HUMHumana IncStock27,092$12.4M<0.1%+630+2.4%AddedHistory
iShares MSCI Acwi Ex U.S. ETF464288240ETF241,623$12.3M<0.1%+102,690+73.9%Added–
TMToyota Motor CorpADS67,069$12.3M<0.1%+14,786+28.3%AddedHistory
HOMBHome Bancshares IncCOM484,248$12.3M<0.1%−76,797−13.7%ReducedHistory
iShares Tr464287630RUS 2000 VAL ETF78,567$12.2M<0.1%+12,370+18.7%Added–
State Street Industrial Select Sector SPDR ETF81369Y704ETF106,320$12.1M<0.1%−2,231−2.1%Reduced–
YUMYum Brands IncStock91,747$12.0M<0.1%+2,405+2.7%AddedHistory
BNYBank of New York Mellon CorpStock229,688$12.0M<0.1%+6,526+2.9%AddedHistory
SHWSherwin Williams CoCOM38,293$11.9M<0.1%+1,973+5.4%AddedHistory
Vanguard World FD921910840MEGA CAP VAL ETF108,566$11.9M<0.1%+51,789+91.2%Added–
iShares Russell Mid-Cap Value ETF464287473ETF100,646$11.7M<0.1%+212+0.2%Added–
ULUnilever PLCSPON ADR NEW235,409$11.4M<0.1%−27,588−10.5%ReducedHistory
BKNGBooking Holdings Inc.Stock3,207$11.4M<0.1%+98+3.2%AddedHistory
AJGArthur J. Gallagher & Co.COM50,402$11.3M<0.1%−240.0%ReducedHistory
ODFLOld Dominion Freight Line, Inc.COM27,788$11.3M<0.1%+508+1.9%AddedHistory
iShares Tr46434VBG4IBONDS DEC24 ETF451,345$11.2M<0.1%+57,590+14.6%Added–
iShares Tr46428743220 YR TR BD ETF113,470$11.2M<0.1%+36,645+47.7%Added–
Schwab Fundamental International Equity ETF808524755ETF329,073$11.1M<0.1%−7,423−2.2%Reduced–
CINFCincinnati Financial CorpCOM106,814$11.1M<0.1%−290−0.3%ReducedHistory
State Street Consumer Staples Select Sector SPDR ETF81369Y308ETF152,651$11.0M<0.1%+5,206+3.5%Added–
BDXBecton Dickinson & CoStock44,970$11.0M<0.1%−1,696−3.6%ReducedHistory
GDGeneral Dynamics CorpStock42,033$10.9M<0.1%−9,197−18.0%ReducedHistory
iShares Core MSCI Europe ETF46434V738ETF197,252$10.9M<0.1%+1,939+1.0%Added–
Dimensional ETF Trust25434V815US SMALL CAP ETF372,577$10.8M<0.1%+243,643+189.0%Added–
ELEstee Lauder Companies IncCL A73,622$10.8M<0.1%+38,094+107.2%AddedHistory
SAPSAP SEADR69,536$10.7M<0.1%+5,533+8.6%AddedHistory
Vanguard World FD921910873MEGA CAP INDEX63,057$10.7M<0.1%−3,268−4.9%Reduced–
SPDR Series Trust78464A607ST STR DOW REIT111,631$10.6M<0.1%−2,744−2.4%Reduced–
Dimensional ETF Trust25434V799INTL CORE EQUITY411,711$10.5M<0.1%+369,820+882.8%Added–
PHParker-Hannifin CorpStock22,526$10.4M<0.1%+1,460+6.9%AddedHistory
ZTSZoetis Inc.Stock52,390$10.3M<0.1%+4,593+9.6%AddedHistory
KLACKLA CorpCOM NEW17,749$10.3M<0.1%+1,569+9.7%AddedHistory
Vanguard Total International Bond ETF92203J407ETF207,272$10.2M<0.1%−3,649−1.7%Reduced–
SPGSimon Property Group Inc.REIT71,469$10.2M<0.1%−348−0.5%ReducedHistory
MUMicron Technology IncStock118,745$10.1M<0.1%−4,773−3.9%ReducedHistory
Schwab US Aggregate Bond ETF808524839ETF215,526$10.0M<0.1%−66,060−23.5%Reduced–
iShares Tr464288356CALIF MUN BD ETF172,581$10.0M<0.1%−28,337−14.1%Reduced–
iShares Ibonds Dec 2025 Term Corporate ETF46434VBD1ETF401,589$9.94M<0.1%+81,104+25.3%Added–
AZNAstraZeneca PLCSPONSORED ADR146,870$9.89M<0.1%−21,795−12.9%ReducedHistory
iShares Core Dividend Growth ETF46434V621ETF183,750$9.89M<0.1%+6,603+3.7%Added–
Invesco Exch Traded FD Tr II46138E511PFD ETF860,053$9.86M<0.1%−25,959−2.9%Reduced–
HSYHershey CoCOM52,697$9.82M<0.1%−401−0.8%ReducedHistory
PNCPNC Financial Services Group, Inc.Stock63,315$9.80M<0.1%+4,088+6.9%AddedHistory
Janus Detroit STR Tr47103U886HENDRSN SHRT ETF202,510$9.79M<0.1%−121,909−37.6%Reduced–
Invesco Actively Managed Exc46090A887ULTRA SHRT DUR195,531$9.75M<0.1%−16,011−7.6%Reduced–
iShares Tr464287689RUSSELL 3000 ETF35,313$9.67M<0.1%+2,787+8.6%Added–
iShares S&P Small-Cap 600 Growth ETF464287887ETF77,059$9.64M<0.1%−2,306−2.9%Reduced–
OXYOccidental Petroleum CorpStock159,537$9.53M<0.1%+11,543+7.8%AddedHistory
PLDPrologis, Inc.REIT71,432$9.52M<0.1%−1,558−2.1%ReducedHistory
iShares Inc46434G822MSCI JAPAN ETF148,220$9.51M<0.1%−1,378−0.9%Reduced–
Nushares ETF Tr67092P607NUVEEN ESG SMLCP241,960$9.46M<0.1%−9,181−3.7%Reduced–
MCHPMicrochip Technology IncStock104,842$9.45M<0.1%+9,871+10.4%AddedHistory
Invesco S&P 500 Quality ETF46137V241ETF173,930$9.41M<0.1%−25,209−12.7%Reduced–
BHPBHP Group LtdADR137,621$9.40M<0.1%+27,204+24.6%AddedHistory
NCLHNorwegian Cruise Line Holdings Ltd.SHS467,769$9.37M<0.1%+205,033+78.0%AddedHistory
PPGPPG Industries IncStock62,661$9.37M<0.1%+1,396+2.3%AddedHistory
AONAon plcCL A32,183$9.37M<0.1%+1,989+6.6%AddedHistory
FLOFlowers Foods IncCOM410,735$9.25M<0.1%+20,452+5.2%AddedHistory
DDominion Energy, IncStock196,414$9.23M<0.1%−44,410−18.4%ReducedHistory
iShares Tr46435U713US INFRASTRUC228,948$9.22M<0.1%+34,066+17.5%Added–
iShares Tr464288877EAFE VALUE ETF176,104$9.18M<0.1%+931+0.5%Added–

Options (28)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2023
SecurityClassPutsCalls
CRMSalesforce, Inc.Stock–$5.67M
GOOGAlphabet Inc.Stock–$3.10M
GOOGLAlphabet Inc.Stock–$1.84M
WFCWells Fargo & CompanyStock–$957.6K
TSMTaiwan Semiconductor Manufacturing Co LtdADR–$284.1K
MSFTMicrosoft CorpStock–$280.1K
DISWalt Disney CoStock–$254.6K
QCOMQualcomm IncStock–$207.5K
TGTTarget CorpStock–$148.9K
TSLATesla, Inc.Stock$135.1K–
INTCIntel CorpStock–$126.0K
CFLTConfluent, Inc.CLASS A COM$119.6K–
SPYSPDR S&P 500 ETF TrustETF$111.3K–
AAPLApple Inc.Stock$97.2K–
iShares Russell 2000 ETF464287655ETF$58.4K–
CINFCincinnati Financial CorpCOM$39.4K–
NVDANVIDIA CorpStock$34.9K–
Valkyrie ETF Trust II91917A207BITCOIN MINERS$29.3K–
QSQuantumScape CorpCOM CL A–$22.5K
ABNBAirbnb, Inc.Stock$16.7K–
Invesco Exchange Traded FD T46137V233S&P 500 TOP 50$10.8K–
DASHDoorDash, Inc.Stock$5.20K–
UNGUnited States Natural Gas Fund, LPUNIT PAR–$2.40K
NUNu Holdings Ltd.ORD SHS CL A$1.95K–
BRK.BBerkshire Hathaway IncStock$1.27K–
SCHWSchwab Charles CorpStock$729–
HDHome Depot, Inc.Stock$303–
CDECoeur Mining, Inc.COM NEW–$51

Sold out since Q3 2023 (352)

Positions held at the end of Q3 2023 that are gone from this filing.

The largest 100 of 352 by value last quarter.

Positions of Creative Planning sold out since Q3 2023
SecurityClassShares in Q3 2023Value in Q3 2023% of portfolio in Q3 2023History
iShares Tr46434VAX8IBONDS DEC23 ETF356,223$9.03M<0.1%–
ATVIActivision Blizzard, Inc.COM95,954$8.98M<0.1%History
iShares Tr46436E882IBONDS 23 TRM TS249,818$6.20M<0.1%–
VMWVmware LLCCL A COM23,106$3.85M<0.1%History
LACLithium Americas Corp.COM NEW177,257$3.02M<0.1%History
SGENSeagen Inc.COM12,090$2.56M<0.1%History
iShares Tr46435G318IBONDS DEC202377,977$1.99M<0.1%–
Goldman Sachs ETF Tr381430529ACCES TREASURY14,813$1.48M<0.1%–
Janus Detroit STR Tr47103U100HENDERSN CAP ETF23,547$1.20M<0.1%–
Invesco Exch TRD SLF Idx FD46138J866BULSHS 2023 CB39,431$837.1K<0.1%–
HZNPHorizon Therapeutics Public Ltd CoSHS6,913$799.8K<0.1%History
STELStellar Bancorp, Inc.COM35,384$754.4K<0.1%History
MODNModel N, Inc.COM30,901$754.3K<0.1%History
VanEck ETF Trust92189F387SHRT HGH YLD MUN30,182$652.5K<0.1%–
AGNTAGNT, Inc.COM38,028$617.6K<0.1%History
JPINuveen Preferred Securities & Income Opportunities FundCOM35,629$611.8K<0.1%History
New York Life Invts Active E45409F843MACK MU INSD ETF26,295$600.8K<0.1%–
TWNKHostess Brands, Inc.CL A17,276$575.5K<0.1%History
Pacer US Small Cap Cash Cows ETF69374H857ETF13,728$572.5K<0.1%–
CEQPCrestwood Equity Partners LPUNIT LTD PARTNER19,480$569.8K<0.1%History
Invesco Exch Traded FD Tr II46138E628KBW BK ETF13,523$541.9K<0.1%–
BFHBread Financial Holdings, Inc.COM15,554$531.9K<0.1%History
BCBrunswick CorpCOM5,744$453.8K<0.1%History
NMZNuveen Municipal High Income Opportunity FundCOM45,772$424.8K<0.1%History
NSANational Storage Affiliates TrustCOM SHS BEN IN13,314$422.6K<0.1%History
OLOOlo Inc.CL A68,975$418.0K<0.1%History
Nuveen PFD & Incm Securties67072C105COM65,364$403.3K<0.1%–
iShares Tr464289180MSCI EURO FL ETF21,284$402.5K<0.1%–
Ssga Active ETF Tr78467V103ST STR REAL ETF13,598$366.6K<0.1%–
AVTRAvantor, Inc.COM16,486$347.5K<0.1%History
NEWRNew Relic, Inc.COM3,911$334.9K<0.1%History
PIMCO ETF Tr72201R88225YR+ ZERO U S4,388$319.1K<0.1%–
First Tr Exch Traded FD III33739P855INSTL PFD SECS18,464$311.7K<0.1%–
ESTEEarthstone Energy IncCL A15,316$310.0K<0.1%History
Invesco Exchange Traded FD T46137V316S&P500 EQL MAT9,701$300.9K<0.1%–
PLYAPlaya Hotels & Resorts N.V.SHS41,158$298.0K<0.1%History
TRNOTerreno Realty CorpCOM5,026$285.5K<0.1%History
CAECae IncCOM12,066$281.7K<0.1%History
Invesco Exchange Traded FD T46137V621FINL PFD ETF19,962$280.7K<0.1%–
ADNTAdient plcStock7,561$277.5K<0.1%History
CSRCenterspaceCOM4,326$260.7K<0.1%History
PDCOPatterson Companies, Inc.COM8,654$256.5K<0.1%History
Hingham Instn SVGS Mass433323102COM1,362$254.4K<0.1%–
CROXCrocs, Inc.COM2,877$253.8K<0.1%History
PFISPeoples Financial Services Corp.COM6,307$252.9K<0.1%History
FIVNFive9, Inc.COM3,884$249.7K<0.1%History
PCTYPaylocity Holding CorpCOM1,352$245.7K<0.1%History
CGCarlyle Group Inc.COM8,141$245.5K<0.1%History
ARK Next Generation Technology ETF00214Q401ETF4,506$244.0K<0.1%–
First Tr Exchange-Traded FD33737A108NASDQ CLN EDGE2,597$243.8K<0.1%–
DINDine Brands Global, Inc.COM4,853$240.0K<0.1%History
GHGuardant Health, Inc.COM7,980$236.5K<0.1%History
LANDGladstone Land CorpCOM16,567$235.8K<0.1%History
LBRDALiberty Broadband CorpCOM SER A2,582$234.7K<0.1%History
J P Morgan Exchange Traded F46641Q233BETA DEVE EX ETF5,194$233.9K<0.1%–
Hartford FDS Exchange Traded41653L305TOTAL RTRN ETF7,245$232.5K<0.1%–
Invesco Exchange Traded FD T46137V662PHARMACEUTICALS3,205$231.9K<0.1%–
EVFEaton Vance Senior Income TrustSH BEN INT39,250$231.6K<0.1%History
APPNAppian CorpCL A5,036$229.7K<0.1%History
Invesco Exchange Traded FD T46137V704DORSEY WRGT BASC2,918$229.2K<0.1%–
iShares Ibonds Dec 2027 Term Muni Bond ETF46435U283ETF9,343$228.7K<0.1%–
MUIBlackRock Municipal Credit Alpha Portfolio, Inc.COM22,529$228.7K<0.1%History
NATINational Instruments CorpCOM3,809$227.1K<0.1%History
Innovator ETFs Trust45782C870US EQT PWR BUF7,416$227.0K<0.1%–
MHIPioneer Municipal High Income Fund, Inc.COM SHS31,314$226.4K<0.1%History
Timothy Plan887432359US LRGMD CP CORE6,546$225.6K<0.1%–
FOXFFox Factory Holding CorpCOM2,254$223.3K<0.1%History
WisdomTree Tr97717W869EUROPE SMCP DV4,250$223.0K<0.1%–
EXTRExtreme Networks IncCOM9,191$222.5K<0.1%History
Ssga Active ETF Tr78467V848ST STR TOTAL ETF5,612$216.9K<0.1%–
SNBRQSleep Number CorpCOM8,774$215.8K<0.1%History
CBUSCibus, Inc.CL A COM STK11,624$211.8K<0.1%History
PEOAdams Natural Resources Fund, Inc.COM9,067$209.6K<0.1%History
VanEck ETF Trust92189H805RARE EARTH AND S3,147$208.7K<0.1%–
BSTZBlackRock Science & Technology Term TrustSHS BEN INT12,615$208.1K<0.1%History
ZUOZuora IncCOM CL A25,254$208.1K<0.1%History
NMCONuveen Municipal Credit Opportunities FundCOM21,400$207.4K<0.1%History
GHLGreenhill & Co IncCOM14,009$207.3K<0.1%History
FSLYFastly, Inc.CL A10,792$206.9K<0.1%History
BTBTBit Digital, IncSHS95,076$203.5K<0.1%History
ATRCAtriCure, Inc.COM4,643$203.4K<0.1%History
CQPCheniere Energy Partners, L.P.COM UNIT3,751$203.3K<0.1%History
ARTNAArtesian Resources CorpCL A4,780$200.7K<0.1%History
GOFGuggenheim Strategic Opportunities FundCOM SBI13,538$200.2K<0.1%History
DBAInvesco DB Agriculture FundAGRICULTURE FD9,085$194.5K<0.1%History
RCMR1 RCM Inc.COM12,799$192.9K<0.1%History
CNKCinemark Holdings, Inc.COM10,221$187.6K<0.1%History
VMOInvesco Municipal Opportunity TrustCOM22,386$184.2K<0.1%History
AUAngloGold Ashanti PLCCOM SHS11,191$176.8K<0.1%History
BAFNBayFirst Financial Corp.COM15,568$174.8K<0.1%History
NCZVirtus Convertible & Income Fund IICOM63,292$174.7K<0.1%History
DJTTrump Media & Technology Group Corp.Stock10,528$172.9K<0.1%History
XRXXerox Holdings CorpCOM NEW10,628$166.8K<0.1%History
BOCBoston Omaha CorpStock10,068$165.0K<0.1%History
NDMONuveen Dynamic Municipal Opportunities FundCOM SHS16,100$157.9K<0.1%History
VanEck Vectors ETF Tr92189F817VIETNAM ETF11,076$150.0K<0.1%–
GOOSCanada Goose Holdings Inc.SHS SUB VTG10,180$149.2K<0.1%History
PIMCO ETF Tr72201R817INV GRD CRP BD1,562$142.3K<0.1%–
HAHawaiian Holdings IncCOM22,137$140.1K<0.1%History
RXRXRecursion Pharmaceuticals, Inc.CL A18,287$139.9K<0.1%History