Skip to main content

Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2023

Holdings as of Dec 31, 2023, filed Feb 14, 2024. Long positions only; changes compare share counts with Q3 2023.

Institution overview
Positions
2,715
−93 vs. Q3 2023
Portfolio value
$53.9B
−$21.0B (−28.1%) vs. Q3 2023
Filed
Feb 14, 2024
SEC
Holdings of Creative Planning in Q4 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF8,338,944$1.94B3.6%+60,455+0.7%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF7,993,305$1.90B3.5%−356,416−4.3%Reduced–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF22,711,246$1.85B3.4%−422,210−1.8%Reduced–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF53,750,050$1.83B3.4%+133,680+0.2%Added–
AAPLApple Inc.Stock8,948,084$1.72B3.2%+26,530+0.3%AddedHistory
WisdomTree Tr97717W281EMG MKTS SMCAP32,827,093$1.64B3.0%+1,038,157+3.3%Added–
Schwab U.S. Large-Cap ETF808524201ETF28,835,909$1.63B3.0%−111,338−0.4%Reduced–
Vanguard Real Estate ETF922908553ETF18,354,045$1.62B3.0%−861,959−4.5%Reduced–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF26,525,460$1.48B2.8%+467,975+1.8%Added–
SPYSPDR S&P 500 ETF TrustETF3,061,712$1.46B2.7%+77,692+2.6%AddedHistory
Vanguard Mun BD FDS922907746TAX EXEMPT BD24,754,352$1.26B2.3%+3,258,212+15.2%Added–
iShares Core U.S. Aggregate Bond ETF464287226ETF12,555,162$1.25B2.3%+753,052+6.4%Added–
iShares Tr46435G326CORE MSCI INTL18,186,121$1.16B2.1%+201,942+1.1%Added–
iShares Tr464288414NATIONAL MUN ETF10,677,645$1.16B2.1%−1,009,236−8.6%Reduced–
Vanguard Ftse Emerging Markets ETF922042858ETF23,142,346$951.2M1.8%+244,927+1.1%Added–
BRK.BBerkshire Hathaway IncStock2,665,236$950.6M1.8%+33,170+1.3%AddedHistory
SPDR Index Shs FDS78463X509ST PORT MARK ETF25,451,348$901.2M1.7%+504,808+2.0%Added–
MSFTMicrosoft CorpStock2,364,967$889.3M1.6%+102,985+4.6%AddedHistory
Schwab International Equity ETF808524805ETF22,058,424$815.3M1.5%+1,130,219+5.4%Added–
State Street Real Estate Select Sector SPDR ETF81369Y860ETF19,890,374$796.8M1.5%+4,766,311+31.5%Added–
Schwab U.S. Mid-Cap ETF808524508ETF10,259,228$772.7M1.4%+25,791+0.3%Added–
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF24,288,400$723.3M1.3%+3,186,219+15.1%Added–
Dimensional U.S. Targeted Value ETF25434V609ETF13,638,740$713.7M1.3%+534,891+4.1%Added–
Dimensional U.S. Small Cap ETF25434V500ETF10,700,799$638.0M1.2%+910,252+9.3%Added–
Schwab Emerging Markets Equity ETF808524706ETF24,801,528$614.8M1.1%−369,295−1.5%Reduced–
Schwab U.S. REIT ETF808524847ETF29,351,371$607.9M1.1%−558,689−1.9%Reduced–
Vanguard Scottsdale FDS92206C706INTER TERM TREAS8,247,170$489.2M0.9%+674,437+8.9%Added–
Vanguard S&P 500 ETF922908363ETF1,088,010$475.2M0.9%+179,723+19.8%Added–
American Centy ETF Tr025072877US SML CP VALU4,843,461$434.9M0.8%+280,704+6.2%Added–
Vanguard High Dividend Yield Index ETF921946406ETF3,843,980$429.1M0.8%−103,390−2.6%Reduced–
AMZNAmazon Com IncStock2,681,998$407.5M0.8%−284,273−9.6%ReducedHistory
Vanguard Morningstar Small-Cap ETF922908751ETF1,855,665$395.9M0.7%−19,552−1.0%Reduced–
American Centy ETF Tr025072802INTL SMCP VLU5,141,615$321.3M0.6%+841,508+19.6%Added–
iShares Tr464288273EAFE SML CP ETF5,169,029$320.0M0.6%−51,874−1.0%Reduced–
iShares Core S&P Mid-Cap ETF464287507ETF1,052,584$291.7M0.5%+72,528+7.4%Added–
NVDANVIDIA CorpStock548,563$271.7M0.5%+584+0.1%AddedHistory
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF7,286,345$239.2M0.4%+186,311+2.6%Added–
iShares Tr464287150CORE S&P TTL STK2,249,481$236.7M0.4%−90,021−3.8%Reduced–
Invesco QQQ Trust Series I46090E103ETF575,907$235.9M0.4%+38,374+7.1%Added–
iShares Tr4642886613 7 YR TREAS BD1,960,385$229.6M0.4%−64,030−3.2%Reduced–
METAMeta Platforms, Inc.Stock647,886$229.3M0.4%+43,424+7.2%AddedHistory
iShares Tr464288158SHRT NAT MUN ETF2,168,503$228.6M0.4%+247,425+12.9%Added–
iShares Core MSCI Eafe ETF46432F842ETF3,202,082$225.3M0.4%+346,194+12.1%Added–
SPDR Index Shs FDS78463X756ST MARKE CAP ETF3,974,825$224.4M0.4%+46,281+1.2%Added–
GOOGLAlphabet Inc.Stock1,564,316$218.5M0.4%+13,991+0.9%AddedHistory
GOOGAlphabet Inc.Stock1,401,311$197.5M0.4%−257,087−15.5%ReducedHistory
PGProcter & Gamble CoStock1,331,563$195.1M0.4%+41,120+3.2%AddedHistory
Vanguard Dividend Appreciation ETF921908844ETF1,047,603$178.5M0.3%+76,214+7.8%Added–
iShares Tr464287622RUS 1000 ETF679,933$178.3M0.3%+33,645+5.2%Added–
TSLATesla, Inc.Stock716,183$178.0M0.3%−34,154−4.6%ReducedHistory
iShares Core S&P Small Cap ETF464287804ETF1,631,715$176.6M0.3%+126,680+8.4%Added–
JPMJPMorgan Chase & CoStock1,028,610$175.0M0.3%−119,086−10.4%ReducedHistory
XOMExxonMobil Holdings CorpCOM1,626,198$162.6M0.3%−94,156−5.5%ReducedHistory
iShares MSCI Eafe ETF464287465ETF2,132,122$160.7M0.3%−136,442−6.0%Reduced–
Dimensional ETF Trust25434V724US MKTWIDE VALUE4,252,316$158.3M0.3%−71,052−1.6%Reduced–
HDHome Depot, Inc.Stock442,908$153.5M0.3%+8,812+2.0%AddedHistory
JNJJohnson & JohnsonStock953,642$149.5M0.3%−83,935−8.1%ReducedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD2,888,529$142.3M0.3%−45,337−1.5%Reduced–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF3,333,435$140.6M0.3%−36,525−1.1%Reduced–
VVisa Inc.Stock522,875$136.1M0.3%+3,394+0.7%AddedHistory
MDYSPDR S&P Midcap 400 ETF TrustETF260,883$132.4M0.2%−10,727−3.9%ReducedHistory
iShares Russell 1000 Growth ETF464287614ETF429,430$130.2M0.2%+24,595+6.1%Added–
COSTCostco Wholesale CorpStock194,204$128.2M0.2%+1,398+0.7%AddedHistory
American Centy ETF Tr025072885US EQT ETF1,464,376$119.4M0.2%−315,669−17.7%Reduced–
Schwab U.S. Small-Cap ETF808524607ETF2,512,732$118.7M0.2%+68,326+2.8%Added–
iShares Russell 2000 ETF464287655ETF591,281$118.7M0.2%+646+0.1%Added–
ABBVAbbVie Inc.Stock683,310$105.9M0.2%+17,978+2.7%AddedHistory
Alps ETF Tr00162Q452ALERIAN MLP2,479,204$105.4M0.2%−154,080−5.9%Reduced–
UNHUnitedHealth Group IncStock198,173$104.3M0.2%+11,424+6.1%AddedHistory
MCDMcDonalds CorpStock339,212$100.6M0.2%+17,553+5.5%AddedHistory
Vanguard World FD921910733ESG US STK ETF1,162,945$98.9M0.2%+48,822+4.4%Added–
LLYEli Lilly & CoStock169,655$98.9M0.2%+7,806+4.8%AddedHistory
Vanguard Morningstar Value ETF922908744ETF660,301$98.7M0.2%+94,033+16.6%Added–
KOCoca Cola CoStock1,672,180$98.5M0.2%−82,349−4.7%ReducedHistory
WisdomTree Tr97717W307US LARGECAP DIVD1,482,559$98.4M0.2%−84,766−5.4%Reduced–
Schwab US Dividend Equity ETF808524797ETF1,256,446$95.7M0.2%−94,563−7.0%Reduced–
WisdomTree Tr97717W315EMER MKT HIGH FD2,320,775$94.4M0.2%+44,758+2.0%Added–
iShares Core S&P 500 ETF464287200ETF20,109,262$93.8M0.2%+146,157+0.7%Added–
Dimensional ETF Trust25434V807INTERNATNAL VAL2,660,328$91.4M0.2%−47,338−1.7%Reduced–
Global X FDS37954Y343GLBL X MLP ETF2,059,366$91.2M0.2%−77,301−3.6%Reduced–
PEPPepsiCo IncStock528,761$89.8M0.2%−233,036−30.6%ReducedHistory
Dimensional ETF Trust25434V401US EQUI MARK ETF1,731,568$89.7M0.2%−15,456−0.9%Reduced–
iShares Russell 1000 Value ETF464287598ETF522,603$86.4M0.2%+37,836+7.8%Added–
MRKMerck & Co., Inc.Stock787,071$85.8M0.2%−106,168−11.9%ReducedHistory
American Centy ETF Tr025072604AVANTIS EMGMKT1,485,825$83.8M0.2%−233,234−13.6%Reduced–
Vanguard Morningstar Growth ETF922908736ETF268,771$83.6M0.2%+48,922+22.3%Added–
ABTAbbott LaboratoriesStock751,772$82.7M0.2%−61,450−7.6%ReducedHistory
WMTWalmart Inc.Stock522,496$82.4M0.2%+27,535+5.6%AddedHistory
BACBank of America CorpStock2,418,242$81.4M0.2%−425,304−15.0%ReducedHistory
MAMastercard IncStock188,393$80.4M0.1%−50,982−21.3%ReducedHistory
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF872,299$79.7M0.1%+100,684+13.0%Added–
Vanguard Index FDS922908652EXTEND MKT ETF481,194$79.1M0.1%−10,841−2.2%Reduced–
CVXChevron CorpStock529,086$78.9M0.1%−5,566−1.0%ReducedHistory
Schwab Intermediate-Term US Treasury ETF808524854ETF1,584,553$78.8M0.1%−21,400−1.3%Reduced–
AVGOBroadcom Inc.Stock68,046$76.0M0.1%−3,595−5.0%ReducedHistory
WisdomTree Tr97717W505US MIDCAP DIVID1,657,243$75.7M0.1%−1,231−0.1%Reduced–
ACNAccenture plcStock211,008$74.0M0.1%−49,132−18.9%ReducedHistory
ADBEAdobe Inc.Stock118,699$70.8M0.1%−28,447−19.3%ReducedHistory
BABoeing CoStock270,366$70.5M0.1%+3,248+1.2%AddedHistory
American Centy ETF Tr025072703INTL EQT ETF1,104,188$66.7M0.1%−195,159−15.0%Reduced–

Options (28)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2023
SecurityClassPutsCalls
CRMSalesforce, Inc.Stock–$5.67M
GOOGAlphabet Inc.Stock–$3.10M
GOOGLAlphabet Inc.Stock–$1.84M
WFCWells Fargo & CompanyStock–$957.6K
TSMTaiwan Semiconductor Manufacturing Co LtdADR–$284.1K
MSFTMicrosoft CorpStock–$280.1K
DISWalt Disney CoStock–$254.6K
QCOMQualcomm IncStock–$207.5K
TGTTarget CorpStock–$148.9K
TSLATesla, Inc.Stock$135.1K–
INTCIntel CorpStock–$126.0K
CFLTConfluent, Inc.CLASS A COM$119.6K–
SPYSPDR S&P 500 ETF TrustETF$111.3K–
AAPLApple Inc.Stock$97.2K–
iShares Russell 2000 ETF464287655ETF$58.4K–
CINFCincinnati Financial CorpCOM$39.4K–
NVDANVIDIA CorpStock$34.9K–
Valkyrie ETF Trust II91917A207BITCOIN MINERS$29.3K–
QSQuantumScape CorpCOM CL A–$22.5K
ABNBAirbnb, Inc.Stock$16.7K–
Invesco Exchange Traded FD T46137V233S&P 500 TOP 50$10.8K–
DASHDoorDash, Inc.Stock$5.20K–
UNGUnited States Natural Gas Fund, LPUNIT PAR–$2.40K
NUNu Holdings Ltd.ORD SHS CL A$1.95K–
BRK.BBerkshire Hathaway IncStock$1.27K–
SCHWSchwab Charles CorpStock$729–
HDHome Depot, Inc.Stock$303–
CDECoeur Mining, Inc.COM NEW–$51

Sold out since Q3 2023 (352)

Positions held at the end of Q3 2023 that are gone from this filing.

The largest 100 of 352 by value last quarter.

Positions of Creative Planning sold out since Q3 2023
SecurityClassShares in Q3 2023Value in Q3 2023% of portfolio in Q3 2023History
iShares Tr46434VAX8IBONDS DEC23 ETF356,223$9.03M<0.1%–
ATVIActivision Blizzard, Inc.COM95,954$8.98M<0.1%History
iShares Tr46436E882IBONDS 23 TRM TS249,818$6.20M<0.1%–
VMWVmware LLCCL A COM23,106$3.85M<0.1%History
LACLithium Americas Corp.COM NEW177,257$3.02M<0.1%History
SGENSeagen Inc.COM12,090$2.56M<0.1%History
iShares Tr46435G318IBONDS DEC202377,977$1.99M<0.1%–
Goldman Sachs ETF Tr381430529ACCES TREASURY14,813$1.48M<0.1%–
Janus Detroit STR Tr47103U100HENDERSN CAP ETF23,547$1.20M<0.1%–
Invesco Exch TRD SLF Idx FD46138J866BULSHS 2023 CB39,431$837.1K<0.1%–
HZNPHorizon Therapeutics Public Ltd CoSHS6,913$799.8K<0.1%History
STELStellar Bancorp, Inc.COM35,384$754.4K<0.1%History
MODNModel N, Inc.COM30,901$754.3K<0.1%History
VanEck ETF Trust92189F387SHRT HGH YLD MUN30,182$652.5K<0.1%–
AGNTAGNT, Inc.COM38,028$617.6K<0.1%History
JPINuveen Preferred Securities & Income Opportunities FundCOM35,629$611.8K<0.1%History
New York Life Invts Active E45409F843MACK MU INSD ETF26,295$600.8K<0.1%–
TWNKHostess Brands, Inc.CL A17,276$575.5K<0.1%History
Pacer US Small Cap Cash Cows ETF69374H857ETF13,728$572.5K<0.1%–
CEQPCrestwood Equity Partners LPUNIT LTD PARTNER19,480$569.8K<0.1%History
Invesco Exch Traded FD Tr II46138E628KBW BK ETF13,523$541.9K<0.1%–
BFHBread Financial Holdings, Inc.COM15,554$531.9K<0.1%History
BCBrunswick CorpCOM5,744$453.8K<0.1%History
NMZNuveen Municipal High Income Opportunity FundCOM45,772$424.8K<0.1%History
NSANational Storage Affiliates TrustCOM SHS BEN IN13,314$422.6K<0.1%History
OLOOlo Inc.CL A68,975$418.0K<0.1%History
Nuveen PFD & Incm Securties67072C105COM65,364$403.3K<0.1%–
iShares Tr464289180MSCI EURO FL ETF21,284$402.5K<0.1%–
Ssga Active ETF Tr78467V103ST STR REAL ETF13,598$366.6K<0.1%–
AVTRAvantor, Inc.COM16,486$347.5K<0.1%History
NEWRNew Relic, Inc.COM3,911$334.9K<0.1%History
PIMCO ETF Tr72201R88225YR+ ZERO U S4,388$319.1K<0.1%–
First Tr Exch Traded FD III33739P855INSTL PFD SECS18,464$311.7K<0.1%–
ESTEEarthstone Energy IncCL A15,316$310.0K<0.1%History
Invesco Exchange Traded FD T46137V316S&P500 EQL MAT9,701$300.9K<0.1%–
PLYAPlaya Hotels & Resorts N.V.SHS41,158$298.0K<0.1%History
TRNOTerreno Realty CorpCOM5,026$285.5K<0.1%History
CAECae IncCOM12,066$281.7K<0.1%History
Invesco Exchange Traded FD T46137V621FINL PFD ETF19,962$280.7K<0.1%–
ADNTAdient plcStock7,561$277.5K<0.1%History
CSRCenterspaceCOM4,326$260.7K<0.1%History
PDCOPatterson Companies, Inc.COM8,654$256.5K<0.1%History
Hingham Instn SVGS Mass433323102COM1,362$254.4K<0.1%–
CROXCrocs, Inc.COM2,877$253.8K<0.1%History
PFISPeoples Financial Services Corp.COM6,307$252.9K<0.1%History
FIVNFive9, Inc.COM3,884$249.7K<0.1%History
PCTYPaylocity Holding CorpCOM1,352$245.7K<0.1%History
CGCarlyle Group Inc.COM8,141$245.5K<0.1%History
ARK Next Generation Technology ETF00214Q401ETF4,506$244.0K<0.1%–
First Tr Exchange-Traded FD33737A108NASDQ CLN EDGE2,597$243.8K<0.1%–
DINDine Brands Global, Inc.COM4,853$240.0K<0.1%History
GHGuardant Health, Inc.COM7,980$236.5K<0.1%History
LANDGladstone Land CorpCOM16,567$235.8K<0.1%History
LBRDALiberty Broadband CorpCOM SER A2,582$234.7K<0.1%History
J P Morgan Exchange Traded F46641Q233BETA DEVE EX ETF5,194$233.9K<0.1%–
Hartford FDS Exchange Traded41653L305TOTAL RTRN ETF7,245$232.5K<0.1%–
Invesco Exchange Traded FD T46137V662PHARMACEUTICALS3,205$231.9K<0.1%–
EVFEaton Vance Senior Income TrustSH BEN INT39,250$231.6K<0.1%History
APPNAppian CorpCL A5,036$229.7K<0.1%History
Invesco Exchange Traded FD T46137V704DORSEY WRGT BASC2,918$229.2K<0.1%–
iShares Ibonds Dec 2027 Term Muni Bond ETF46435U283ETF9,343$228.7K<0.1%–
MUIBlackRock Municipal Credit Alpha Portfolio, Inc.COM22,529$228.7K<0.1%History
NATINational Instruments CorpCOM3,809$227.1K<0.1%History
Innovator ETFs Trust45782C870US EQT PWR BUF7,416$227.0K<0.1%–
MHIPioneer Municipal High Income Fund, Inc.COM SHS31,314$226.4K<0.1%History
Timothy Plan887432359US LRGMD CP CORE6,546$225.6K<0.1%–
FOXFFox Factory Holding CorpCOM2,254$223.3K<0.1%History
WisdomTree Tr97717W869EUROPE SMCP DV4,250$223.0K<0.1%–
EXTRExtreme Networks IncCOM9,191$222.5K<0.1%History
Ssga Active ETF Tr78467V848ST STR TOTAL ETF5,612$216.9K<0.1%–
SNBRQSleep Number CorpCOM8,774$215.8K<0.1%History
CBUSCibus, Inc.CL A COM STK11,624$211.8K<0.1%History
PEOAdams Natural Resources Fund, Inc.COM9,067$209.6K<0.1%History
VanEck ETF Trust92189H805RARE EARTH AND S3,147$208.7K<0.1%–
BSTZBlackRock Science & Technology Term TrustSHS BEN INT12,615$208.1K<0.1%History
ZUOZuora IncCOM CL A25,254$208.1K<0.1%History
NMCONuveen Municipal Credit Opportunities FundCOM21,400$207.4K<0.1%History
GHLGreenhill & Co IncCOM14,009$207.3K<0.1%History
FSLYFastly, Inc.CL A10,792$206.9K<0.1%History
BTBTBit Digital, IncSHS95,076$203.5K<0.1%History
ATRCAtriCure, Inc.COM4,643$203.4K<0.1%History
CQPCheniere Energy Partners, L.P.COM UNIT3,751$203.3K<0.1%History
ARTNAArtesian Resources CorpCL A4,780$200.7K<0.1%History
GOFGuggenheim Strategic Opportunities FundCOM SBI13,538$200.2K<0.1%History
DBAInvesco DB Agriculture FundAGRICULTURE FD9,085$194.5K<0.1%History
RCMR1 RCM Inc.COM12,799$192.9K<0.1%History
CNKCinemark Holdings, Inc.COM10,221$187.6K<0.1%History
VMOInvesco Municipal Opportunity TrustCOM22,386$184.2K<0.1%History
AUAngloGold Ashanti PLCCOM SHS11,191$176.8K<0.1%History
BAFNBayFirst Financial Corp.COM15,568$174.8K<0.1%History
NCZVirtus Convertible & Income Fund IICOM63,292$174.7K<0.1%History
DJTTrump Media & Technology Group Corp.Stock10,528$172.9K<0.1%History
XRXXerox Holdings CorpCOM NEW10,628$166.8K<0.1%History
BOCBoston Omaha CorpStock10,068$165.0K<0.1%History
NDMONuveen Dynamic Municipal Opportunities FundCOM SHS16,100$157.9K<0.1%History
VanEck Vectors ETF Tr92189F817VIETNAM ETF11,076$150.0K<0.1%–
GOOSCanada Goose Holdings Inc.SHS SUB VTG10,180$149.2K<0.1%History
PIMCO ETF Tr72201R817INV GRD CRP BD1,562$142.3K<0.1%–
HAHawaiian Holdings IncCOM22,137$140.1K<0.1%History
RXRXRecursion Pharmaceuticals, Inc.CL A18,287$139.9K<0.1%History