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Howe & Rusling Inc

SEC CIK
0000769963
Latest filing
Aug 10, 2026

Holdings in Q1 2024

Holdings as of Mar 31, 2024, filed May 15, 2024. Long positions only; changes compare share counts with Q4 2023.

Institution overview
Positions
384
+10 vs. Q4 2023
Portfolio value
$1.04B
+$100.8M (+10.7%) vs. Q4 2023
Filed
May 15, 2024
SEC
Holdings of Howe & Rusling Inc in Q1 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
JPMJPMorgan Chase & CoStock189,687$38.0M3.6%−2,977−1.5%ReducedHistory
iShares Tr464288612INTRM GOV CR ETF357,261$37.1M3.6%+25,836+7.8%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF129,052$33.5M3.2%+8,053+6.7%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF366,923$29.5M2.8%+29,679+8.8%Added–
MSFTMicrosoft CorpStock68,037$28.6M2.7%+2,032+3.1%AddedHistory
iShares Core S&P 500 ETF464287200ETF52,786$27.8M2.7%+2,100+4.1%Added–
XOMExxonMobil Holdings CorpCOM230,562$26.8M2.6%+3,756+1.7%AddedHistory
AVGOBroadcom Inc.Stock20,149$26.7M2.6%+108+0.5%AddedHistory
AAPLApple Inc.Stock147,539$25.3M2.4%+2,193+1.5%AddedHistory
iShares Core S&P U.S. Growth ETF464287671ETF208,197$24.4M2.3%+18,290+9.6%Added–
AMZNAmazon Com IncStock105,300$19.0M1.8%+2,830+2.8%AddedHistory
iShares Core S&P US Value ETF464287663ETF207,717$18.8M1.8%+36,050+21.0%Added–
STZConstellation Brands, Inc.Stock64,905$17.6M1.7%+447+0.7%AddedHistory
CATCaterpillar IncStock46,348$17.0M1.6%−4,255−8.4%ReducedHistory
ICEIntercontinental Exchange, Inc.Stock110,763$15.2M1.5%+650+0.6%AddedHistory
METAMeta Platforms, Inc.Stock28,930$14.0M1.3%+528+1.9%AddedHistory
PEPPepsiCo IncStock77,534$13.6M1.3%−24,808−24.2%ReducedHistory
UNHUnitedHealth Group IncStock27,231$13.5M1.3%+4,212+18.3%AddedHistory
PMPhilip Morris International Inc.Stock139,592$12.8M1.2%+4,436+3.3%AddedHistory
JNJJohnson & JohnsonStock78,865$12.5M1.2%−25,815−24.7%ReducedHistory
HONHoneywell International IncCOM59,124$12.1M1.2%+5,169+9.6%AddedHistory
DTEDte Energy CoCOM108,177$12.1M1.2%+8,220+8.2%AddedHistory
GOOGAlphabet Inc.Stock78,171$11.9M1.1%−2,930−3.6%ReducedHistory
SYKStryker CorpStock33,214$11.9M1.1%+720+2.2%AddedHistory
MUMicron Technology IncStock100,086$11.8M1.1%+5,075+5.3%AddedHistory
GDGeneral Dynamics CorpStock40,744$11.5M1.1%−162−0.4%ReducedHistory
UNPUnion Pacific CorpStock45,534$11.2M1.1%+342+0.8%AddedHistory
BACBank of America CorpStock293,258$11.1M1.1%−110,974−27.5%ReducedHistory
ABBVAbbVie Inc.Stock60,716$11.1M1.1%+3,183+5.5%AddedHistory
AZNAstraZeneca PLCSPONSORED ADR161,458$10.9M1.0%+4,962+3.2%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD140,127$10.8M1.0%+5,835+4.3%Added–
APHAmphenol CorpCL A89,989$10.4M1.0%+923+1.0%AddedHistory
KOCoca Cola CoStock163,050$9.98M1.0%+1,389+0.9%AddedHistory
LOWLowes Companies IncStock39,058$9.95M1.0%−14,551−27.1%ReducedHistory
TJXTJX Companies IncStock92,013$9.33M0.9%+6,854+8.0%AddedHistory
EOGEOG Resources IncStock72,906$9.32M0.9%+284+0.4%AddedHistory
MSMorgan StanleyStock92,874$8.75M0.8%+1,669+1.8%AddedHistory
GSGoldman Sachs Group IncStock20,439$8.54M0.8%+19,893+3,643.4%AddedHistory
DOXAmdocs LtdSHS92,767$8.38M0.8%+9,480+11.4%AddedHistory
BAXBaxter International IncStock188,933$8.07M0.8%+16,145+9.3%AddedHistory
CVXChevron CorpStock50,012$7.89M0.8%−36,173−42.0%ReducedHistory
USBUS Bancorp DECOM NEW174,158$7.78M0.7%+32,193+22.7%AddedHistory
CCKCrown Holdings, Inc.COM98,007$7.77M0.7%+1,148+1.2%AddedHistory
CMSCMS Energy CorpCOM128,642$7.76M0.7%+36,161+39.1%AddedHistory
RRCRange Resources CorpCOM223,807$7.71M0.7%+223,807NewHistory
CMECME Group Inc.COM35,621$7.67M0.7%+821+2.4%AddedHistory
SPYSPDR S&P 500 ETF TrustETF14,422$7.54M0.7%−8,035−35.8%ReducedHistory
MDLZMondelez International, Inc.Stock107,430$7.52M0.7%+334+0.3%AddedHistory
MAMastercard IncStock15,438$7.43M0.7%+341+2.3%AddedHistory
VVisa Inc.Stock26,504$7.40M0.7%+43+0.2%AddedHistory
GPCGenuine Parts CoStock47,096$7.30M0.7%+1,203+2.6%AddedHistory
Vanguard High Dividend Yield Index ETF921946406ETF60,088$7.27M0.7%−57,823−49.0%Reduced–
iShares Core S&P Small Cap ETF464287804ETF64,878$7.17M0.7%+1,584+2.5%Added–
iShares Tr46435U853BROAD USD HIGH195,333$7.15M0.7%+17,408+9.8%Added–
Vanguard Ftse Emerging Markets ETF922042858ETF164,039$6.85M0.7%−762−0.5%Reduced–
Vanguard Morningstar Mid-Cap ETF922908629ETF27,270$6.81M0.7%−6,672−19.7%Reduced–
EWEdwards Lifesciences CorpStock69,772$6.67M0.6%+20,384+41.3%AddedHistory
COSTCostco Wholesale CorpStock8,795$6.44M0.6%+32+0.4%AddedHistory
ACNAccenture plcStock18,446$6.39M0.6%+710+4.0%AddedHistory
QCOMQualcomm IncStock37,190$6.30M0.6%−485−1.3%ReducedHistory
EAElectronic Arts Inc.COM44,629$5.92M0.6%+315+0.7%AddedHistory
AMTAmerican Tower CorpREIT29,280$5.79M0.6%+839+2.9%AddedHistory
IBITiShares Bitcoin Trust ETFETF138,802$5.62M0.5%+138,802NewHistory
INTUIntuit Inc.Stock8,514$5.53M0.5%+435+5.4%AddedHistory
DISWalt Disney CoStock44,095$5.40M0.5%+44,095NewHistory
BDXBecton Dickinson & CoStock21,048$5.21M0.5%+20,142+2,223.2%AddedHistory
GBTCGrayscale Bitcoin Trust ETFETF81,551$5.15M0.5%+81,551NewHistory
NSCNorfolk Southern CorpStock20,182$5.14M0.5%+1,845+10.1%AddedHistory
ALNTAllient IncCOM143,378$5.12M0.5%+143,378NewHistory
Vanguard Scottsdale FDS92206C102SHORT TERM TREAS87,766$5.10M0.5%+6,987+8.6%Added–
CRWDCrowdStrike Holdings, Inc.Stock15,486$4.96M0.5%+775+5.3%AddedHistory
CORCencora, Inc.Stock20,185$4.90M0.5%−11,636−36.6%ReducedHistory
MCKMcKesson CorpStock8,960$4.81M0.5%−2,083−18.9%ReducedHistory
FISVFiserv IncStock29,903$4.78M0.5%+445+1.5%AddedHistory
MNSTMonster Beverage CorpCOM79,536$4.71M0.5%+79,536NewHistory
KLACKLA CorpCOM NEW6,609$4.62M0.4%+125+1.9%AddedHistory
ASMLASML Holding NVADR4,410$4.28M0.4%+718+19.4%AddedHistory
PINSPinterest, Inc.CL A122,461$4.25M0.4%+6,497+5.6%AddedHistory
BKNGBooking Holdings Inc.Stock1,104$4.01M0.4%+7+0.6%AddedHistory
NEENextera Energy IncStock59,828$3.82M0.4%−28,310−32.1%ReducedHistory
AMATApplied Materials IncStock16,846$3.47M0.3%+168+1.0%AddedHistory
MRVLMarvell Technology, Inc.COM48,321$3.42M0.3%+3,382+7.5%AddedHistory
VRTXVertex Pharmaceuticals IncStock8,137$3.40M0.3%+101+1.3%AddedHistory
PANWPalo Alto Networks IncStock11,926$3.39M0.3%−73−0.6%ReducedHistory
SWKSSkyworks Solutions, Inc.Stock29,989$3.25M0.3%00.0%UnchangedHistory
iShares Tr46434V456MSCI INTL QUALTY80,859$3.21M0.3%−11,284−12.2%Reduced–
iShares Core MSCI Eafe ETF46432F842ETF42,965$3.19M0.3%−5,117−10.6%Reduced–
LHXL3HARRIS Technologies, Inc.Stock14,526$3.10M0.3%+682+4.9%AddedHistory
Vanguard World FD921910840MEGA CAP VAL ETF25,743$3.08M0.3%+5,837+29.3%Added–
Vanguard Whitehall FDS921946794INTL HIGH ETF40,202$2.77M0.3%−559−1.4%Reduced–
Vanguard Ftse All-World Ex-US Index Fund922042775ETF46,271$2.71M0.3%+3,024+7.0%Added–
RTXRTX CorpStock26,382$2.57M0.2%−2,370−8.2%ReducedHistory
ZSZscaler, Inc.Stock13,344$2.57M0.2%+679+5.4%AddedHistory
iShares Core Dividend Growth ETF46434V621ETF43,317$2.51M0.2%−2,233−4.9%Reduced–
MRKMerck & Co., Inc.Stock18,881$2.49M0.2%+144+0.8%AddedHistory
CTVACorteva, Inc.Stock43,026$2.48M0.2%−2,952−6.4%ReducedHistory
Invesco Exchange Traded FD T46137V753FOOD & BEVERAGE50,140$2.44M0.2%−1,097−2.1%Reduced–
ADBEAdobe Inc.Stock4,252$2.15M0.2%00.0%UnchangedHistory
BMRNBiomarin Pharmaceutical IncCOM24,467$2.14M0.2%−164−0.7%ReducedHistory
iShares S&P 100 ETF464287101ETF8,355$2.07M0.2%00.0%Unchanged–

Sold out since Q4 2023 (41)

Positions held at the end of Q4 2023 that are gone from this filing.

Positions of Howe & Rusling Inc sold out since Q4 2023
SecurityClassShares in Q4 2023Value in Q4 2023% of portfolio in Q4 2023History
GGenpact LTDSHS90,558$3.14M0.3%History
UPSUnited Parcel Service IncStock2,038$320.4K<0.1%History
TSLATesla, Inc.Stock1,055$262.0K<0.1%History
XELXcel Energy IncStock3,336$206.5K<0.1%History
iShares MSCI USA Momentum Factor ETF46432F396ETF656$102.9K<0.1%–
iShares Tr46432F388MSCI USA VALUE979$99.0K<0.1%–
Vanguard Total Bond Market ETF921937835ETF1,234$90.8K<0.1%–
iShares Tr464287515EXPANDED TECH211$85.6K<0.1%–
Vanguard Financials ETF92204A405ETF800$73.8K<0.1%–
iShares Tr46434V290US SML CAP EQT809$47.6K<0.1%–
Schwab Strategic Tr808524862SHT TM US TRES871$42.2K<0.1%–
Vanguard Long-Term Treasury ETF92206C847ETF351$21.6K<0.1%–
iShares Tr464287556ISHARES BIOTECH146$19.8K<0.1%–
State Street Consumer Discretionary Select Sector SPDR ETF81369Y407ETF94$16.8K<0.1%–
Global X Lithium & Battery Tech ETF37954Y855ETF292$14.9K<0.1%–
iShares Tr464288521CRE U S REIT ETF264$14.3K<0.1%–
Vanguard Industrials ETF92204A603ETF65$14.3K<0.1%–
iShares Tr464288513IBOXX HI YD ETF182$14.1K<0.1%–
Global X FDS37954Y814FINTECH ETF489$12.5K<0.1%–
iShares Tr464288885EAFE GRWTH ETF127$12.3K<0.1%–
State Street Communication Services Select Sector SPDR ETF81369Y852ETF166$12.1K<0.1%–
Global X FDS37954Y780INTERNET OF THNG309$10.9K<0.1%–
SPDR Series Trust78468R622ST BLOO HIGH ETF115$10.9K<0.1%–
iShares Tr46435U713US INFRASTRUC155$6.23K<0.1%–
iShares Tr464288372GLB INFRASTR ETF118$5.55K<0.1%–
iShares Iboxx $ Investment Grade Corporate Bond ETF464287242ETF45$4.98K<0.1%–
iShares Tr464288737GLB CNSM STP ETF80$4.74K<0.1%–
State Street SPDR S&P 400 Mid Cap Value ETF78464A839ETF51$3.74K<0.1%–
VanEck ETF Trust92189F601URANI NUCLE ETF40$2.87K<0.1%–
iShares Tr464288752US HOME CONS ETF25$2.54K<0.1%–
WisdomTree Tr97717W422INDIA ERNGS FD55$2.25K<0.1%–
iShares Tr46435G102CONV BD ETF28$2.20K<0.1%–
iShares Tr464287572GLOBAL 100 ETF27$2.17K<0.1%–
iShares 1-10 Year U.S. Aggregate Bond ETF464288596ETF20$2.10K<0.1%–
SPDR Series Trust78464A672ST INTER ETF73$2.08K<0.1%–
iShares Tr46429B671MSCI CHINA ETF50$2.04K<0.1%–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF38$1.77K<0.1%–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF26$1.69K<0.1%–
Global X FDS37954Y673US INFR DEV ETF30$1.03K<0.1%–
MMATMeta Materials Inc.COM14,570$962<0.1%History
SPDR Series Trust78468R408ST TERM HIGH ETF36$906<0.1%–