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Livermore
Livermore
ZHEN

Howe & Rusling Inc

SEC CIK
0000769963
Latest filing
Aug 10, 2026

Holdings in Q3 2023

Holdings as of Sep 30, 2023, filed Nov 9, 2023. Long positions only; changes compare share counts with Q2 2023.

Institution overview
Positions
313
−19 vs. Q2 2023
Portfolio value
$847.3M
−$46.4M (−5.2%) vs. Q2 2023
Filed
Nov 9, 2023
SEC
Holdings of Howe & Rusling Inc in Q3 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
iShares Tr464288612INTRM GOV CR ETF318,034$32.2M3.8%+13,924+4.6%Added–
JPMJPMorgan Chase & CoStock192,847$28.0M3.3%−250.0%ReducedHistory
XOMExxonMobil Holdings CorpCOM228,593$26.9M3.2%+783+0.3%AddedHistory
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF327,616$24.9M2.9%+17,667+5.7%Added–
AAPLApple Inc.Stock144,802$24.8M2.9%−11,488−7.4%ReducedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF115,406$24.5M2.9%−14,894−11.4%Reduced–
MSFTMicrosoft CorpStock65,135$20.6M2.4%−1,000−1.5%ReducedHistory
JNJJohnson & JohnsonStock129,517$20.2M2.4%−16,369−11.2%ReducedHistory
iShares Core S&P 500 ETF464287200ETF45,975$19.7M2.3%−435−0.9%Reduced–
iShares Core S&P U.S. Growth ETF464287671ETF177,121$16.8M2.0%+53,577+43.4%Added–
STZConstellation Brands, Inc.Stock64,745$16.3M1.9%−719−1.1%ReducedHistory
PEPPepsiCo IncStock95,517$16.2M1.9%+278+0.3%AddedHistory
CVXChevron CorpStock91,507$15.4M1.8%−1,905−2.0%ReducedHistory
AVGOBroadcom Inc.Stock18,232$15.1M1.8%+86+0.5%AddedHistory
CATCaterpillar IncStock50,885$13.9M1.6%+329+0.7%AddedHistory
PMPhilip Morris International Inc.Stock141,456$13.1M1.5%−1,805−1.3%ReducedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD167,972$12.6M1.5%+5,911+3.6%Added–
AMZNAmazon Com IncStock99,119$12.6M1.5%−1,534−1.5%ReducedHistory
ICEIntercontinental Exchange, Inc.Stock110,954$12.2M1.4%+1,104+1.0%AddedHistory
BACBank of America CorpStock442,504$12.1M1.4%−13,509−3.0%ReducedHistory
iShares Core S&P US Value ETF464287663ETF160,350$12.0M1.4%−29,858−15.7%Reduced–
LOWLowes Companies IncStock56,229$11.7M1.4%+548+1.0%AddedHistory
UNHUnitedHealth Group IncStock22,686$11.4M1.3%−6,427−22.1%ReducedHistory
GOOGAlphabet Inc.Stock80,106$10.6M1.2%−1,907−2.3%ReducedHistory
SYKStryker CorpStock38,465$10.5M1.2%+5,148+15.5%AddedHistory
DTEDte Energy CoCOM101,408$10.1M1.2%+14,353+16.5%AddedHistory
KOCoca Cola CoStock166,731$9.33M1.1%+2,638+1.6%AddedHistory
EOGEOG Resources IncStock72,576$9.20M1.1%+3,376+4.9%AddedHistory
GDGeneral Dynamics CorpStock40,890$9.04M1.1%−571−1.4%ReducedHistory
iShares Tr46435U853BROAD USD HIGH257,906$8.95M1.1%+5,734+2.3%Added–
RTXRTX CorpStock123,151$8.86M1.0%−50,064−28.9%ReducedHistory
SPYSPDR S&P 500 ETF TrustETF20,634$8.82M1.0%−1,603−7.2%ReducedHistory
ABBVAbbVie Inc.Stock58,783$8.76M1.0%+56,528+2,506.8%AddedHistory
TXNTexas Instruments IncStock54,781$8.71M1.0%−6,408−10.5%ReducedHistory
AZNAstraZeneca PLCSPONSORED ADR128,214$8.68M1.0%−533−0.4%ReducedHistory
METAMeta Platforms, Inc.Stock27,968$8.40M1.0%+125+0.4%AddedHistory
DOXAmdocs LtdSHS92,768$7.84M0.9%+9,353+11.2%AddedHistory
APHAmphenol CorpCL A88,136$7.40M0.9%+2,064+2.4%AddedHistory
Vanguard High Dividend Yield Index ETF921946406ETF71,226$7.36M0.9%+8,282+13.2%Added–
CMECME Group Inc.COM35,806$7.17M0.8%+616+1.8%AddedHistory
GPCGenuine Parts CoStock47,571$6.87M0.8%+1,289+2.8%AddedHistory
QCOMQualcomm IncStock60,728$6.74M0.8%−967−1.6%ReducedHistory
UNPUnion Pacific CorpStock32,798$6.68M0.8%+472+1.5%AddedHistory
NEENextera Energy IncStock114,851$6.58M0.8%−33,783−22.7%ReducedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF31,445$6.55M0.8%+661+2.1%Added–
VVisa Inc.Stock27,544$6.34M0.7%+687+2.6%AddedHistory
Vanguard Ftse Emerging Markets ETF922042858ETF161,343$6.33M0.7%−9,067−5.3%Reduced–
BALLBALL CorpCOM126,138$6.28M0.7%+518+0.4%AddedHistory
MDLZMondelez International, Inc.Stock88,881$6.17M0.7%+1,901+2.2%AddedHistory
MSMorgan StanleyStock73,792$6.03M0.7%−2,643−3.5%ReducedHistory
CMSCMS Energy CorpCOM113,323$6.02M0.7%−2,242−1.9%ReducedHistory
MAMastercard IncStock14,579$5.77M0.7%−234−1.6%ReducedHistory
CORCencora, Inc.Stock32,064$5.77M0.7%+655+2.1%AddedHistory
SCHWSchwab Charles CorpStock102,407$5.62M0.7%+189+0.2%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF59,143$5.58M0.7%+1,460+2.5%Added–
EAElectronic Arts Inc.COM44,963$5.41M0.6%+332+0.7%AddedHistory
ACNAccenture plcStock17,202$5.28M0.6%+778+4.7%AddedHistory
USBUS Bancorp DECOM NEW154,072$5.09M0.6%+2,461+1.6%AddedHistory
HONHoneywell International IncCOM26,880$4.97M0.6%−435−1.6%ReducedHistory
MOAltria Group, Inc.Stock118,072$4.96M0.6%−1,916−1.6%ReducedHistory
BAXBaxter International IncStock131,508$4.96M0.6%+36,178+38.0%AddedHistory
COSTCostco Wholesale CorpStock8,633$4.88M0.6%+164+1.9%AddedHistory
MCKMcKesson CorpStock11,112$4.83M0.6%+236+2.2%AddedHistory
AMTAmerican Tower CorpREIT28,911$4.75M0.6%+15,261+111.8%AddedHistory
GGenpact LTDSHS112,642$4.08M0.5%+32,606+40.7%AddedHistory
INTUIntuit Inc.Stock7,786$3.98M0.5%+100+1.3%AddedHistory
TJXTJX Companies IncStock40,334$3.58M0.4%+32,987+449.0%AddedHistory
BKNGBooking Holdings Inc.Stock1,090$3.36M0.4%−519−32.3%ReducedHistory
FISVFiserv IncStock29,057$3.28M0.4%−65−0.2%ReducedHistory
PINSPinterest, Inc.CL A113,660$3.07M0.4%+1,097+1.0%AddedHistory
EWEdwards Lifesciences CorpStock42,436$2.94M0.3%+8,881+26.5%AddedHistory
KLACKLA CorpCOM NEW6,382$2.93M0.3%+1,034+19.3%AddedHistory
CCKCrown Holdings, Inc.COM32,015$2.83M0.3%+612+1.9%AddedHistory
Vanguard Whitehall FDS921946794INTL HIGH ETF44,172$2.73M0.3%+136+0.3%Added–
PANWPalo Alto Networks IncStock11,508$2.70M0.3%+34+0.3%AddedHistory
VRTXVertex Pharmaceuticals IncStock7,744$2.69M0.3%−267−3.3%ReducedHistory
iShares Tr46434V456MSCI INTL QUALTY80,016$2.69M0.3%+7,693+10.6%Added–
CMCSAComcast CorpStock60,493$2.68M0.3%+469+0.8%AddedHistory
iShares Core MSCI Eafe ETF46432F842ETF41,329$2.66M0.3%+2,303+5.9%Added–
LHXL3HARRIS Technologies, Inc.Stock14,121$2.46M0.3%−192−1.3%ReducedHistory
Vanguard Ftse All-World Ex-US Index Fund922042775ETF46,814$2.43M0.3%+2,347+5.3%Added–
CRWDCrowdStrike Holdings, Inc.Stock14,240$2.38M0.3%−2,390−14.4%ReducedHistory
CTVACorteva, Inc.Stock45,994$2.35M0.3%−1,970−4.1%ReducedHistory
AMATApplied Materials IncStock16,702$2.31M0.3%+50.0%AddedHistory
NSCNorfolk Southern CorpStock11,597$2.28M0.3%−44−0.4%ReducedHistory
Invesco Exchange Traded FD T46137V753FOOD & BEVERAGE52,692$2.23M0.3%+475+0.9%Added–
BMRNBiomarin Pharmaceutical IncCOM24,600$2.18M0.3%−11,013−30.9%ReducedHistory
ADBEAdobe Inc.Stock4,246$2.17M0.3%−6−0.1%ReducedHistory
SWKSSkyworks Solutions, Inc.Stock21,495$2.12M0.3%00.0%UnchangedHistory
ASMLASML Holding NVADR3,523$2.07M0.2%+1,751+98.8%AddedHistory
PFEPfizer IncStock62,425$2.07M0.2%−4,537−6.8%ReducedHistory
iShares Core Dividend Growth ETF46434V621ETF40,690$2.02M0.2%+8,840+27.8%Added–
ZSZscaler, Inc.Stock12,417$1.93M0.2%−2,373−16.0%ReducedHistory
Vanguard World FD921910840MEGA CAP VAL ETF19,042$1.93M0.2%−3,431−15.3%Reduced–
MRKMerck & Co., Inc.Stock18,306$1.88M0.2%−356−1.9%ReducedHistory
iShares S&P 100 ETF464287101ETF9,155$1.84M0.2%−92−1.0%Reduced–
BNLBroadstone Net Lease, Inc.COM127,665$1.83M0.2%−17,424−12.0%ReducedHistory
SHELShell plcADR24,132$1.55M0.2%−262−1.1%ReducedHistory
Schwab U.S. Broad Market ETF808524102ETF30,821$1.54M0.2%+3,440+12.6%Added–
MCDMcDonalds CorpStock5,808$1.53M0.2%−37−0.6%ReducedHistory

Sold out since Q2 2023 (35)

Positions held at the end of Q2 2023 that are gone from this filing.

Positions of Howe & Rusling Inc sold out since Q2 2023
SecurityClassShares in Q2 2023Value in Q2 2023% of portfolio in Q2 2023History
LYVLive Nation Entertainment, Inc.COM18,758$1.71M0.2%History
Vanguard Total International Bond ETF92203J407ETF20,418$998.0K0.1%–
MMPMagellan Midstream Partners, L.P.COM UNIT RP LP7,200$448.7K0.1%History
CBRLCracker Barrel Old Country Store, IncCOM2,862$266.7K<0.1%History
METMetlife IncStock4,519$255.5K<0.1%History
SOSouthern CoStock3,478$244.3K<0.1%History
KAMNKAMAN CorpCOM9,529$231.8K<0.1%History
TRNSTranscat IncCOM2,616$223.2K<0.1%History
MCOMoodys CorpStock621$215.9K<0.1%History
XELXcel Energy IncStock3,336$207.4K<0.1%History
First Tr Exchange-Traded Alp33735B108COM SHS2,121$204.3K<0.1%–
iShares U.S. Regional Banks ETF464288778ETF3,665$124.1K<0.1%–
Vanguard Total Bond Market ETF921937835ETF1,353$98.4K<0.1%–
iShares MSCI Eafe Min Vol Factor ETF46429B689ETF301$20.3K<0.1%–
iShares S&P Small-Cap 600 Growth ETF464287887ETF174$20.0K<0.1%–
iShares Tr46429B291A RATE CP BD ETF386$18.2K<0.1%–
iShares Select Dividend ETF464287168ETF100$11.3K<0.1%–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT74$11.1K<0.1%–
Schwab Strategic Tr808524862SHT TM US TRES227$10.9K<0.1%–
Invesco Exchange Traded FD T46137V779BLDG CONSTR ETF90$4.89K<0.1%–
Vanguard Intl Equity Index F922042874FTSE EUROPE ETF73$4.50K<0.1%–
Schwab U.S. Large-Cap Growth ETF808524300ETF54$4.03K<0.1%–
WisdomTree Tr97717W315EMER MKT HIGH FD105$4.02K<0.1%–
iShares Tr464288448INTL SEL DIV ETF141$3.71K<0.1%–
iShares Tr46428743220 YR TR BD ETF35$3.63K<0.1%–
iShares Future AI & Tech ETF46435U556ETF100$3.30K<0.1%–
iShares Tr46434V878ULTRA SHORT DUR57$2.87K<0.1%–
Bank of Amer Corp0605056827.25%CNV PFD L2$2.34K<0.1%–
iShares Tr46429B671MSCI CHINA ETF50$2.24K<0.1%–
Invesco S&P 500 Equal Weight Technology ETF46137V282ETF6$1.76K<0.1%–
Invesco S&P 500 Quality ETF46137V241ETF30$1.51K<0.1%–
First Trust Cloud Computing ETF33734X192ETF19$1.44K<0.1%–
State Street SPDR Portfolio S&P 500 High Dividend ETF78468R788ETF27$1.00K<0.1%–
Global X FDS37954Y673US INFR DEV ETF30$943<0.1%–
WisdomTree Tr97717W760INTL SMCAP DIV14$833<0.1%–