Howe & Rusling Inc
- SEC CIK
- 0000769963
- Latest filing
- Aug 10, 2026
Holdings in Q4 2022
Holdings as of Dec 31, 2022, filed Feb 15, 2023. Long positions only; changes compare share counts with Q3 2022.
- Positions
- 315
- −801 vs. Q3 2022
- Portfolio value
- $797.2M
- +$44.2M (+5.9%) vs. Q3 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| JNJJohnson & Johnson | Stock | 167,181 | $29.5M | 3.7% | +6,947+4.3% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 241,422 | $26.6M | 3.3% | +3,514+1.5% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 173,869 | $23.3M | 2.9% | +8,524+5.2% | Added | History |
| MSFTMicrosoft Corp | Stock | 95,717 | $23.0M | 2.9% | −9,331−8.9% | Reduced | History |
| AAPLApple Inc. | Stock | 174,638 | $22.7M | 2.8% | +4,001+2.3% | Added | History |
| iShares Tr464288612 | INTRM GOV CR ETF | 218,877 | $22.4M | 2.8% | −31,008−12.4% | Reduced | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 106,169 | $20.3M | 2.5% | −19,637−15.6% | Reduced | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 256,907 | $19.9M | 2.5% | −20,438−7.4% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 33,567 | $17.8M | 2.2% | +1,274+3.9% | Added | History |
| PEPPepsiCo Inc | Stock | 96,394 | $17.4M | 2.2% | +3,078+3.3% | Added | History |
| RTXRTX Corp | Stock | 172,034 | $17.4M | 2.2% | +160.0% | Added | History |
| CVXChevron Corp | Stock | 89,611 | $16.1M | 2.0% | +1,305+1.5% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 41,136 | $15.8M | 2.0% | −87−0.2% | Reduced | – |
| PMPhilip Morris International Inc. | Stock | 145,711 | $14.7M | 1.8% | +4,890+3.5% | Added | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 133,157 | $14.4M | 1.8% | +85,795+181.1% | Added | – |
| STZConstellation Brands, Inc. | Stock | 61,014 | $14.1M | 1.8% | +934+1.6% | Added | History |
| BACBank of America Corp | Stock | 376,264 | $12.5M | 1.6% | −16,791−4.3% | Reduced | History |
| iShares Core S&P US Value ETF464287663 | ETF | 174,330 | $12.3M | 1.5% | +4,378+2.6% | Added | – |
| GPCGenuine Parts Co | Stock | 70,572 | $12.2M | 1.5% | +341+0.5% | Added | History |
| NEENextera Energy Inc | Stock | 145,031 | $12.1M | 1.5% | −3,432−2.3% | Reduced | History |
| CATCaterpillar Inc | Stock | 50,580 | $12.1M | 1.5% | +511+1.0% | Added | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 152,359 | $11.5M | 1.4% | −11,374−6.9% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 26,979 | $10.3M | 1.3% | +9,069+50.6% | Added | History |
| AVGOBroadcom Inc. | Stock | 18,231 | $10.2M | 1.3% | −110−0.6% | Reduced | History |
| KOCoca Cola Co | Stock | 160,122 | $10.2M | 1.3% | +601+0.4% | Added | History |
| DTEDte Energy Co | COM | 86,508 | $10.2M | 1.3% | +15,172+21.3% | Added | History |
| AZNAstraZeneca PLC | SPONSORED ADR | 147,082 | $9.97M | 1.3% | +4,830+3.4% | Added | History |
| GDGeneral Dynamics Corp | Stock | 39,784 | $9.87M | 1.2% | +242+0.6% | Added | History |
| GOOGAlphabet Inc. | Stock | 109,014 | $9.67M | 1.2% | −13,437−11.0% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 106,182 | $8.92M | 1.1% | −29,021−21.5% | Reduced | History |
| EOGEOG Resources Inc | Stock | 68,772 | $8.91M | 1.1% | +1,807+2.7% | Added | History |
| TXNTexas Instruments Inc | Stock | 53,111 | $8.77M | 1.1% | −7,888−12.9% | Reduced | History |
| SCHWSchwab Charles Corp | Stock | 102,297 | $8.52M | 1.1% | +198+0.2% | Added | History |
| ICEIntercontinental Exchange, Inc. | Stock | 82,795 | $8.49M | 1.1% | +15,906+23.8% | Added | History |
| SYKStryker Corp | Stock | 34,697 | $8.48M | 1.1% | +1,048+3.1% | Added | History |
| iShares Core S&P U.S. Growth ETF464287671 | ETF | 102,970 | $8.39M | 1.1% | −900−0.9% | Reduced | – |
| LOWLowes Companies Inc | Stock | 41,967 | $8.36M | 1.0% | +5,420+14.8% | Added | History |
| CICigna Group | Stock | 24,384 | $8.08M | 1.0% | +108+0.4% | Added | History |
| iShares Tr46435U853 | BROAD USD HIGH | 227,646 | $7.86M | 1.0% | −22,439−9.0% | Reduced | – |
| VVisa Inc. | Stock | 36,844 | $7.65M | 1.0% | −802−2.1% | Reduced | History |
| MAMastercard Inc | Stock | 21,307 | $7.41M | 0.9% | +24+0.1% | Added | History |
| NDAQNasdaq, Inc. | COM | 109,968 | $6.75M | 0.8% | +2,687+2.5% | Added | History |
| CMSCMS Energy Corp | COM | 104,287 | $6.60M | 0.8% | −11,369−9.8% | Reduced | History |
| MSMorgan Stanley | Stock | 76,343 | $6.49M | 0.8% | +14,708+23.9% | Added | History |
| QCOMQualcomm Inc | Stock | 58,490 | $6.43M | 0.8% | −17,858−23.4% | Reduced | History |
| BMYBristol Myers Squibb Co | Stock | 86,585 | $6.23M | 0.8% | +35,668+70.1% | Added | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 159,652 | $6.22M | 0.8% | −19,368−10.8% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 29,394 | $5.99M | 0.8% | −689−2.3% | Reduced | – |
| MDLZMondelez International, Inc. | Stock | 83,263 | $5.55M | 0.7% | +3,856+4.9% | Added | History |
| BALLBALL Corp | COM | 108,341 | $5.54M | 0.7% | +108,297+246,129.5% | Added | History |
| MOAltria Group, Inc. | Stock | 116,316 | $5.32M | 0.7% | −85−0.1% | Reduced | History |
| MCKMcKesson Corp | Stock | 13,732 | $5.15M | 0.6% | +1,738+14.5% | Added | History |
| EAElectronic Arts Inc. | COM | 41,960 | $5.13M | 0.6% | +8,338+24.8% | Added | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 53,912 | $5.10M | 0.6% | −2,084−3.7% | Reduced | – |
| HONHoneywell International Inc | COM | 23,520 | $5.04M | 0.6% | −235−1.0% | Reduced | History |
| CORCencora, Inc. | Stock | 30,322 | $5.02M | 0.6% | +8,510+39.0% | Added | History |
| UNPUnion Pacific Corp | Stock | 23,989 | $4.97M | 0.6% | −1,753−6.8% | Reduced | History |
| OKEONEOK Inc | COM | 73,609 | $4.84M | 0.6% | +4,949+7.2% | Added | History |
| USBUS Bancorp DE | COM NEW | 98,065 | $4.28M | 0.5% | −19,556−16.6% | Reduced | History |
| CMECME Group Inc. | COM | 24,817 | $4.17M | 0.5% | −21,891−46.9% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 8,771 | $4.00M | 0.5% | −1,503−14.6% | Reduced | History |
| PFEPfizer Inc | Stock | 73,594 | $3.77M | 0.5% | −4,114−5.3% | Reduced | History |
| BMRNBiomarin Pharmaceutical Inc | COM | 36,279 | $3.75M | 0.5% | +128+0.4% | Added | History |
| METAMeta Platforms, Inc. | Stock | 27,935 | $3.36M | 0.4% | −10,758−27.8% | Reduced | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 34,317 | $3.33M | 0.4% | +29,346+590.3% | Added | – |
| NEMNEWMONT Corp | Stock | 65,660 | $3.10M | 0.4% | −6,434−8.9% | Reduced | History |
| CTVACorteva, Inc. | Stock | 52,369 | $3.08M | 0.4% | −1,447−2.7% | Reduced | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 14,678 | $3.06M | 0.4% | −489−3.2% | Reduced | History |
| FISVFiserv Inc | Stock | 29,620 | $2.99M | 0.4% | +11,855+66.7% | Added | History |
| AMTAmerican Tower Corp | REIT | 13,701 | $2.90M | 0.4% | −851−5.8% | Reduced | History |
| NSCNorfolk Southern Corp | Stock | 11,309 | $2.79M | 0.3% | −1,761−13.5% | Reduced | History |
| VRTXVertex Pharmaceuticals Inc | Stock | 8,568 | $2.47M | 0.3% | −87−1.0% | Reduced | History |
| SGENSeagen Inc. | COM | 18,671 | $2.40M | 0.3% | −4,410−19.1% | Reduced | History |
| BNLBroadstone Net Lease, Inc. | COM | 144,909 | $2.35M | 0.3% | −14,224−8.9% | Reduced | History |
| BKNGBooking Holdings Inc. | Stock | 1,094 | $2.20M | 0.3% | −29−2.6% | Reduced | History |
| Vanguard Ftse All-World Ex-US Index Fund922042775 | ETF | 43,845 | $2.20M | 0.3% | −10,038−18.6% | Reduced | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 67,642 | $2.19M | 0.3% | −2,115−3.0% | Reduced | – |
| VZVerizon Communications Inc | Stock | 51,616 | $2.03M | 0.3% | −53,291−50.8% | Reduced | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 32,127 | $1.98M | 0.2% | −3,535−9.9% | Reduced | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 46,859 | $1.97M | 0.2% | +36,203+339.7% | Added | – |
| CMCSAComcast Corp | Stock | 56,110 | $1.96M | 0.2% | −48,941−46.6% | Reduced | History |
| SWKSSkyworks Solutions, Inc. | Stock | 21,495 | $1.96M | 0.2% | 00.0% | Unchanged | History |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 32,106 | $1.91M | 0.2% | −2,315−6.7% | Reduced | – |
| WPCW. P. Carey Inc. | COM | 23,783 | $1.86M | 0.2% | +23,738+52,751.1% | Added | History |
| Vanguard Scottsdale FDS92206C664 | VNG RUS2000IDX | 24,914 | $1.75M | 0.2% | +9,636+63.1% | Added | – |
| MRKMerck & Co., Inc. | Stock | 15,659 | $1.74M | 0.2% | −132−0.8% | Reduced | History |
| PINSPinterest, Inc. | CL A | 71,155 | $1.73M | 0.2% | +62,659+737.5% | Added | History |
| Invesco Exchange Traded FD T46137V753 | FOOD & BEVERAGE | 35,743 | $1.63M | 0.2% | +5,844+19.5% | Added | – |
| AMATApplied Materials Inc | Stock | 16,347 | $1.59M | 0.2% | −182−1.1% | Reduced | History |
| iShares S&P 100 ETF464287101 | ETF | 9,267 | $1.58M | 0.2% | −300−3.1% | Reduced | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 31,386 | $1.57M | 0.2% | −4,376−12.2% | Reduced | – |
| MCDMcDonalds Corp | Stock | 5,915 | $1.56M | 0.2% | +3+0.1% | Added | History |
| ADBEAdobe Inc. | Stock | 4,574 | $1.54M | 0.2% | −1,251−21.5% | Reduced | History |
| iShares Core High Dividend ETF46429B663 | ETF | 13,041 | $1.36M | 0.2% | −2,403−15.6% | Reduced | – |
| CCKCrown Holdings, Inc. | COM | 16,329 | $1.34M | 0.2% | +16,318+148,345.5% | Added | History |
| AMGNAmgen Inc | Stock | 4,757 | $1.25M | 0.2% | −566−10.6% | Reduced | History |
| LYVLive Nation Entertainment, Inc. | COM | 16,856 | $1.18M | 0.1% | −4,142−19.7% | Reduced | History |
| First Tr Exchange-Traded FD33734X119 | CONSUMR STAPLE | 18,453 | $1.16M | 0.1% | −2,349−11.3% | Reduced | – |
| PAYXPaychex Inc | Stock | 9,241 | $1.07M | 0.1% | −2,614−22.0% | Reduced | History |
| MDYSPDR S&P Midcap 400 ETF Trust | ETF | 2,380 | $1.05M | 0.1% | 00.0% | Unchanged | History |
Sold out since Q3 2022 (828)
Positions held at the end of Q3 2022 that are gone from this filing.
The largest 100 of 828 by value last quarter.
| Security | Class | Shares in Q3 2022 | Value in Q3 2022 | % of portfolio in Q3 2022 | History |
|---|---|---|---|---|---|
| MDTMedtronic plc | Stock | 69,846 | $5.64M | 0.7% | History |
| TRNSTranscat Inc | COM | 39,125 | $2.96M | 0.4% | History |
| GPNGlobal Payments Inc | Stock | 12,544 | $1.35M | 0.2% | History |
| ECLEcolab Inc. | Stock | 9,344 | $1.35M | 0.2% | History |
| PBHCPathfinder Bancorp, Inc. | COM | 59,681 | $1.21M | 0.2% | History |
| MTBM&T Bank Corp | COM | 5,224 | $921.0K | 0.1% | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 2,502 | $338.0K | <0.1% | – |
| BABoeing Co | Stock | 2,520 | $305.0K | <0.1% | History |
| TSLATesla, Inc. | Stock | 1,135 | $301.0K | <0.1% | History |
| TMPTompkins Financial Corp | COM | 2,915 | $212.0K | <0.1% | History |
| ACNAccenture plc | Stock | 753 | $194.0K | <0.1% | History |
| Northern LTS FD Tr IV66538H658 | INSPIRE GBL HOPE | 6,899 | $191.0K | <0.1% | – |
| DVNDevon Energy Corp | Stock | 3,051 | $183.0K | <0.1% | History |
| ALBAlbemarle Corp | Stock | 685 | $181.0K | <0.1% | History |
| MBUUMalibu Boats, Inc. | COM CL A | 3,681 | $177.0K | <0.1% | History |
| ESEversource Energy | Stock | 2,253 | $176.0K | <0.1% | History |
| SHWSherwin Williams Co | COM | 840 | $172.0K | <0.1% | History |
| COPConocoPhillips | Stock | 1,674 | $171.0K | <0.1% | History |
| First Tr Exchange-Traded Alp33735B108 | COM SHS | 2,121 | $170.0K | <0.1% | – |
| PNCPNC Financial Services Group, Inc. | Stock | 1,117 | $167.0K | <0.1% | History |
| WFCWells Fargo & Company | Stock | 4,056 | $163.0K | <0.1% | History |
| FDXFedEx Corp | Stock | 1,060 | $157.0K | <0.1% | History |
| MCOMoodys Corp | Stock | 641 | $156.0K | <0.1% | History |
| DISWalt Disney Co | Stock | 1,590 | $150.0K | <0.1% | History |
| CHKPCheck Point Software Technologies Ltd | ORD | 1,275 | $143.0K | <0.1% | History |
| TTTrane Technologies plc | SHS | 978 | $142.0K | <0.1% | History |
| INTUIntuit Inc. | Stock | 360 | $139.0K | <0.1% | History |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 4,295 | $135.0K | <0.1% | – |
| NVSNovartis AG | ADR | 1,731 | $132.0K | <0.1% | History |
| GLWCorning Inc | COM | 4,499 | $131.0K | <0.1% | History |
| CLHClean Harbors Inc | COM | 1,182 | $130.0K | <0.1% | History |
| TGNATegna Inc | COM | 6,100 | $126.0K | <0.1% | History |
| CARRCarrier Global Corp | Stock | 3,435 | $122.0K | <0.1% | History |
| iShares Tr46436E809 | IBONDS 22 TRM TS | 4,801 | $122.0K | <0.1% | – |
| IAUiShares Gold Trust | ETF | 3,825 | $121.0K | <0.1% | History |
| ITWIllinois Tool Works Inc | Stock | 672 | $121.0K | <0.1% | History |
| ALVAutoliv Inc | COM | 1,823 | $121.0K | <0.1% | History |
| WMTWalmart Inc. | Stock | 903 | $117.0K | <0.1% | History |
| TMToyota Motor Corp | ADS | 867 | $113.0K | <0.1% | History |
| TMOThermo Fisher Scientific Inc. | Stock | 216 | $110.0K | <0.1% | History |
| ADIAnalog Devices Inc | Stock | 782 | $109.0K | <0.1% | History |
| ABAlliancebernstein Holding L.P. | UNIT LTD PARTN | 3,100 | $109.0K | <0.1% | History |
| USPHU S Physical Therapy Inc | COM | 1,409 | $107.0K | <0.1% | History |
| CAHCardinal Health Inc | Stock | 1,569 | $105.0K | <0.1% | History |
| Cambria ETF Tr132061839 | TRINITY | 4,273 | $105.0K | <0.1% | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 2,154 | $104.0K | <0.1% | – |
| ELEstee Lauder Companies Inc | CL A | 471 | $102.0K | <0.1% | History |
| APDAir Products & Chemicals, Inc. | Stock | 428 | $100.0K | <0.1% | History |
| SEICSEI Investments Co | COM | 2,000 | $98.0K | <0.1% | History |
| Northern LTS FD Tr IV66538H641 | INSPIRE SML/ MID | 3,535 | $97.0K | <0.1% | – |
| EMNEastman Chemical Co | Stock | 1,346 | $96.0K | <0.1% | History |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 493 | $96.0K | <0.1% | – |
| CRMSalesforce, Inc. | Stock | 665 | $96.0K | <0.1% | History |
| SWKStanley Black & Decker, Inc. | COM | 1,280 | $96.0K | <0.1% | History |
| DHRDanaher Corp | Stock | 368 | $95.0K | <0.1% | History |
| CBChubb Ltd | Stock | 516 | $94.0K | <0.1% | History |
| OTISOtis Worldwide Corp | Stock | 1,478 | $94.0K | <0.1% | History |
| PPGPPG Industries Inc | Stock | 827 | $92.0K | <0.1% | History |
| DDominion Energy, Inc | Stock | 1,332 | $92.0K | <0.1% | History |
| WMBWilliams Companies, Inc. | COM | 3,219 | $92.0K | <0.1% | History |
| PXDPioneer Natural Resources Co | COM | 423 | $92.0K | <0.1% | History |
| CCICrown Castle Inc. | REIT | 618 | $89.0K | <0.1% | History |
| MSEXMiddlesex Water Co | COM | 1,134 | $88.0K | <0.1% | History |
| MUMicron Technology Inc | Stock | 1,735 | $87.0K | <0.1% | History |
| EDConsolidated Edison Inc | Stock | 1,004 | $86.0K | <0.1% | History |
| ETNEaton Corp plc | Stock | 630 | $84.0K | <0.1% | History |
| PECOPhillips Edison & Company, Inc. | COMMON STOCK | 3,000 | $84.0K | <0.1% | History |
| PEGPublic Service Enterprise Group Inc | COM | 1,489 | $84.0K | <0.1% | History |
| SBUXStarbucks Corp | Stock | 987 | $83.0K | <0.1% | History |
| TMDXTransMedics Group, Inc. | COM | 2,000 | $83.0K | <0.1% | History |
| USOUnited States Oil Fund, LP | UNITS | 1,261 | $82.0K | <0.1% | History |
| TRVTravelers Companies, Inc. | Stock | 530 | $81.0K | <0.1% | History |
| JAZZJazz Pharmaceuticals plc | SHS USD | 604 | $81.0K | <0.1% | History |
| COLBColumbia Banking System, Inc. | COM | 2,726 | $79.0K | <0.1% | History |
| Legg Mason ETF Invt52468L406 | FRANKLIN US LOW | 2,266 | $77.0K | <0.1% | – |
| Proshares Ultrapro Short Qqq - US ETP74347G432 | Exchange-Traded Fund | 1,239 | $76.0K | <0.1% | – |
| SPDR Index Shs FDS78463X749 | ST DOW GLOBA ETF | 1,933 | $75.0K | <0.1% | – |
| Invesco Actvely MNGD Etc FD46090F100 | OPTIMUM YIELD | 4,548 | $74.0K | <0.1% | – |
| iShares Tr464287846 | DOW JONES US ETF | 834 | $73.0K | <0.1% | – |
| SPGSimon Property Group Inc. | REIT | 783 | $70.0K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q654 | ULTRA SHT MUNCPL | 1,288 | $65.0K | <0.1% | – |
| WTRGEssential Utilities, Inc. | COM | 1,560 | $65.0K | <0.1% | History |
| AMDAdvanced Micro Devices Inc | Stock | 945 | $60.0K | <0.1% | History |
| EPDEnterprise Products Partners L.P. | Stock | 2,486 | $59.0K | <0.1% | History |
| MPCMarathon Petroleum Corp | Stock | 598 | $59.0K | <0.1% | History |
| SCIService Corp International | COM | 1,000 | $58.0K | <0.1% | History |
| LINLinde PLC | SHS | 215 | $58.0K | <0.1% | History |
| VanEck Semiconductor ETF92189F676 | ETF | 293 | $54.0K | <0.1% | – |
| KMIKinder Morgan, Inc. | Stock | 3,267 | $54.0K | <0.1% | History |
| ZBHZimmer Biomet Holdings, Inc. | Stock | 521 | $54.0K | <0.1% | History |
| RCReady Capital Corp | COM | 5,282 | $54.0K | <0.1% | History |
| WCNWaste Connections, Inc. | COM | 400 | $54.0K | <0.1% | History |
| VanEck ETF Trust92189F528 | VANECK SHRT MUNI | 3,166 | $53.0K | <0.1% | – |
| Global X FDS37954Y657 | US PFD ETF | 2,530 | $52.0K | <0.1% | – |
| ETF Ser Solutions26922A172 | NATIONWIDE RSK | 2,669 | $52.0K | <0.1% | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 191 | $51.0K | <0.1% | – |
| BROBrown & Brown, Inc. | Stock | 848 | $51.0K | <0.1% | History |
| ORealty Income Corp | REIT | 861 | $50.0K | <0.1% | History |
| CNQCanadian Natural Resources Ltd | COM | 1,054 | $49.0K | <0.1% | History |
| Ea Series Trust02072L722 | STRI US ENER ETF | 1,875 | $47.0K | <0.1% | – |