Wayfair Inc.
W- Exchange
- NYSE
- Industry
- Retail-Catalog & Mail-Order Houses
- SEC CIK
- 0001616707
In the last 90 days, Wayfair Inc. insiders filed 0 open-market purchases and 6 sales; 456 institutions reported holding it in 13F filings for Q2 2026, worth $11.2B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Wayfair Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 482
- +73 vs. Q3 2025
- Shares held
- 124.1M
- +5.40M (+4.6%) vs. Q3 2025
- Total value
- $12.5B
- +$1.86B (+17.5%) vs. Q3 2025
- New holders
- 127
- 186 more added
- Sold out
- 54
- 117 more reduced
6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting W on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 456 | $11.2B |
| Q1 2026 | 449 | $9.27B |
| Q4 2025 | 482 | $12.5B |
| Q3 2025 | 415 | $10.7B |
| Q2 2025 | 337 | $6.08B |
| Q1 2025 | 318 | $3.82B |
| Q4 2024 | 341 | $4.90B |
| Q3 2024 | 355 | $6.41B |
| Q2 2024 | 337 | $6.05B |
| Q1 2024 | 365 | $7.59B |
| Q4 2023 | 356 | $6.86B |
| Q3 2023 | 328 | $6.53B |
| Q2 2023 | 309 | $6.78B |
| Q1 2023 | 290 | $3.44B |
| Q4 2022 | 302 | $3.29B |
| Q3 2022 | 321 | $3.10B |
| Q2 2022 | 328 | $4.21B |
| Q1 2022 | 367 | $9.98B |
| Q4 2021 | 427 | $17.2B |
| Q3 2021 | 416 | $23.1B |
| Q2 2021 | 441 | $27.6B |
| Q1 2021 | 450 | $27.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Wayfair Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Root Financial Partners, LLC | 160 | $16.1K | 0.00% | +53+49.5% | Added |
| REAP Financial Group, LLC | 150 | $15.1K | 0.00% | +150 | New |
| SBI Securities Co., Ltd. | 149 | $15.0K | 0.00% | +116+351.5% | Added |
| Strive Financial Group ,LLC | 126 | $12.7K | 0.01% | +126 | New |
| Smartleaf Asset Management LLC | 123 | $12.4K | 0.00% | +19+18.3% | Added |
| Assetmark, Inc | 122 | $12.3K | 0.00% | +39+47.0% | Added |
| Fortitude Family Office, LLC | 120 | $12.0K | 0.00% | +14+13.2% | Added |
| TD Waterhouse Canada Inc. | 114 | $11.4K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 113 | $11.3K | 0.00% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 101 | $10.1K | 0.00% | 00.0% | Unchanged |
| Barrett & Company, Inc. | 100 | $10.0K | 0.00% | 00.0% | Unchanged |
| Adirondack Trust Co | 100 | $10.0K | 0.00% | 00.0% | Unchanged |
| Blue Bell Private Wealth Management, LLC | 95 | $9.54K | 0.00% | +95 | New |
| Contravisory Investment Management, Inc. | 90 | $9.04K | 0.00% | 00.0% | Unchanged |
| Bogart Wealth, LLC | 90 | $9.04K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 87 | $8.74K | 0.00% | +8+10.1% | Added |
| Activest Wealth Management | 81 | $8.13K | 0.00% | +81 | New |
| Westfuller Advisors, LLC | 80 | $8.03K | 0.00% | +10+14.3% | Added |
| Bessemer Group Inc | 65 | $7.00K | 0.00% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 63 | $6.33K | 0.00% | +30+90.9% | Added |
| JFS Wealth Advisors, LLC | 62 | $6.23K | 0.00% | +34+121.4% | Added |
| Accent Capital Management, LLC | 60 | $6.03K | 0.00% | +60 | New |
| Clearstead Advisors, LLC | 59 | $5.92K | 0.00% | −1,222−95.4% | Reduced |
| Financial Perspectives, Inc | 57 | $5.72K | 0.00% | 00.0% | Unchanged |
| Signature Equity Partners, LLC | 51 | $5.12K | 0.00% | +51 | New |
| CoreCap Advisors, LLC | 50 | $5.02K | 0.00% | −100−66.7% | Reduced |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 47 | $5.01K | 0.00% | 00.0% | Unchanged |
| Sachetta, LLC | 45 | $4.52K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 44 | $4.42K | 0.00% | +1+2.3% | Added |
| MAI Capital Management | 38 | $3.82K | 0.00% | +38 | New |
| Elyxium Wealth, LLC | 37 | $3.71K | 0.00% | +37 | New |
| ORG Partners LLC | 34 | $3.41K | 0.00% | +34 | New |
| Meeder Asset Management Inc | 33 | $3.31K | 0.00% | −33−50.0% | Reduced |
| Keating Financial Advisory Services, Inc. | 33 | $3.31K | 0.00% | +33 | New |
| Avion Wealth | 36 | $3.00K | 0.00% | 00.0% | Unchanged |
| T. Rowe Price Investment Management, Inc. | 21 | $3.00K | 0.00% | +21 | New |
| Wealth Enhancement Trust Services, Inc. | 27 | $2.71K | 0.00% | +27 | New |
| Strategic Advocates LLC | 23 | $2.32K | 0.00% | 00.0% | Unchanged |
| IMA Wealth, Inc. | 22 | $2.21K | 0.00% | +22 | New |
| Retirement Wealth Solutions LLC | 21 | $2.11K | 0.00% | 00.0% | Unchanged |
| ZRC Wealth Management, LLC | 21 | $2.11K | 0.00% | +7+50.0% | Added |
| Newbridge Financial Services Group, Inc. | 20 | $2.01K | 0.00% | +20 | New |
| Atlantic Trust, LLC | 19 | $1.91K | 0.00% | 00.0% | Unchanged |
| Private Trust Co NA | 19 | $1.91K | 0.00% | 00.0% | Unchanged |
| CVA Family Office, LLC | 19 | $1.91K | 0.00% | 00.0% | Unchanged |
| Raffa Wealth Management, LLC | 17 | $1.71K | 0.00% | 00.0% | Unchanged |
| Cromwell Holdings LLC | 17 | $1.71K | 0.00% | 00.0% | Unchanged |
| WPG Advisers, LLC | 17 | $1.71K | 0.00% | +2+13.3% | Added |
| DiNuzzo Private Wealth, Inc. | 16 | $1.61K | 0.00% | +4+33.3% | Added |
| Atlantic Union Bankshares Corp | 16 | $1.61K | 0.00% | +16 | New |
| Godfrey Financial Associates, Inc. | 16 | $1.61K | 0.00% | +16 | New |
| AdvisorNet Financial, Inc | 15 | $1.51K | 0.00% | 00.0% | Unchanged |
| Investors Research Corp | 15 | $1.51K | 0.00% | 00.0% | Unchanged |
| Umb Bank N A | 12 | $1.21K | 0.00% | +4+50.0% | Added |
| DV Trading LLC | 11 | $1.10K | 0.00% | +11 | New |
| BFSG, LLC | 10 | $1.00K | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 10 | $1.00K | 0.00% | +5+100.0% | Added |
| Flagship Harbor Advisors, LLC | 10 | $1.00K | 0.00% | +10 | New |
| Strategic Wealth Partners, Ltd. | 10 | $1.00K | 0.00% | +10 | New |
| Hantz Financial Services, Inc. | 5 | $1.00K | 0.00% | 00.0% | Unchanged |
| Advocate Investing Services LLC | 8 | $803 | 0.00% | +8 | New |
| Bear Mountain Capital, Inc. | 6 | $710 | 0.00% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 7 | $703 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 7 | $703 | 0.00% | +2+40.0% | Added |
| Quadrant Capital Group LLC | 6 | $603 | 0.00% | 00.0% | Unchanged |
| Fifth Third Bancorp | 6 | $602 | 0.00% | 00.0% | Unchanged |
| Kayne Anderson Rudnick Investment Management LLC | 6 | $602 | 0.00% | 00.0% | Unchanged |
| Sunbelt Securities, Inc. | 6 | $602 | 0.00% | +6 | New |
| Optima Capital LLC | 6 | $602 | 0.00% | +6 | New |
| Torren Management, LLC | 6 | $602 | 0.00% | +6 | New |
| Creative Financial Designs Inc | 5 | $502 | 0.00% | 00.0% | Unchanged |
| Glen Eagle Advisors, LLC | 4 | $402 | 0.00% | 00.0% | Unchanged |
| Rialto Wealth Management, LLC | 4 | $402 | 0.00% | +1+33.3% | Added |
| Rossby Financial, LCC | 4 | $402 | 0.00% | +4 | New |
| Cornerstone Planning Group LLC | 3 | $326 | 0.00% | −280−98.9% | Reduced |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 3 | $301 | 0.00% | +3 | New |
| SHP Wealth Management | 3 | $301 | 0.00% | +3 | New |
| Toth Financial Advisory Corp | 2 | $201 | 0.00% | −4−66.7% | Reduced |
| Garner Asset Management Corp | 2 | $201 | 0.00% | +2 | New |
| Dunhill Financial, LLC | 2 | $194 | 0.00% | +2 | New |
| Winnow Wealth LLC | 1 | $101 | 0.00% | +1 | New |
| Wealth Watch Advisors, INC | 1 | $100 | 0.00% | 00.0% | Unchanged |
| Bank of Nova Scotia | 0 | $0 | 0.00% | −300,000−100.0% | Sold out |
| PEAK6 LLC | 0 | $0 | 0.00% | −135,027−100.0% | Sold out |
| Trexquant Investment LP | 0 | $0 | 0.00% | −132,268−100.0% | Sold out |
| Quadrature Capital Ltd | 0 | $0 | 0.00% | −78,056−100.0% | Sold out |
| ING Groep NV | 0 | $0 | 0.00% | −55,400−100.0% | Sold out |
| Twin Tree Management, LP | 0 | $0 | 0.00% | −45,777−100.0% | Sold out |
| Macquarie Group Ltd | 0 | $0 | 0.00% | −27,253−100.0% | Sold out |
| Capstone Investment Advisors, LLC | 0 | $0 | 0.00% | −26,716−100.0% | Sold out |
| Quantbot Technologies LP | 0 | $0 | 0.00% | −21,920−100.0% | Sold out |
| Divisadero Street Capital Management, LP | 0 | $0 | 0.00% | −21,591−100.0% | Sold out |
| Nomura Holdings Inc | 0 | $0 | 0.00% | −20,606−100.0% | Sold out |
| Brevan Howard Capital Management LP | 0 | $0 | 0.00% | −19,867−100.0% | Sold out |
| FORA Capital, LLC | 0 | $0 | 0.00% | −15,167−100.0% | Sold out |
| Aigen Investment Management, LP | 0 | $0 | 0.00% | −14,823−100.0% | Sold out |
| Massachusetts Financial Services Co | 0 | $0 | 0.00% | −14,619−100.0% | Sold out |
| Caxton Associates LLP | 0 | $0 | 0.00% | −12,863−100.0% | Sold out |
| FNY Investment Advisers, LLC | 0 | $0 | 0.00% | −12,534−100.0% | Sold out |
| Fox Run Management, L.L.C. | 0 | $0 | 0.00% | −11,056−100.0% | Sold out |