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Wayfair Inc.

W
Exchange
NYSE
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001616707

In the last 90 days, Wayfair Inc. insiders filed 0 open-market purchases and 15 sales; 458 institutions reported holding it in 13F filings for Q2 2026, worth $11.2B in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by Wayfair Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
15 filings
4 insiders, $74.1M in total
Insiders trading
4
Net value
−$74.1M
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for Wayfair Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for Wayfair Inc.
NameTitleLast reported holdingLast filingFilings, past year
Tan FionaChief Technology Officer181,698IndirectNov 6, 202612
Conine StevenDirector255,073Nov 5, 202614
Shah NirajChief Executive Officer255,137Nov 5, 202614
Blotner JonPres., Commercial & Operations115,385Nov 2, 202611
Gulliver KateCFO and Chief Admin Officer183,310Oct 5, 20267
King JeremyDirector19,965Aug 14, 20261
Jung AndreaDirector7,154Aug 14, 20262
Kumin Michael AndrewDirector319,753Mar 31, 20261
Naylor Jeffrey GDirector33,052Mar 6, 20261
Frost DianaDirector8,304Mar 6, 20262
Lawton III Harry ADirector2,261Nov 14, 20251
Sneed Michael EDirector24,543Nov 14, 20251
Schaferkordt AnkeDirector14,689May 5, 20250
Netzer ThomasChief Operating Officer171,790Dec 18, 20240
Oblak SteveChief Commercial Officer244,587Sep 22, 20230
Choe Michael W.Director161,623Sep 7, 20230
Fleisher Michael DChief Financial Officer74,797Oct 18, 20220
Miller James R.Chief Technology Officer32,082Feb 2, 20220

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Nov 6, 2026 (view filing)4:39 PM ETNov 4-52 daysTan FionaChief Technology OfficerSSaleClass A Common Stock−15.0K$123.94−$1.86M−7.6%181.7K after2 lots10b5-1
Nov 2, 2026 (view filing)5:06 PM ETOct 294 daysBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−500$120.00−$60.0K−0.4%115.4K after10b5-1
Oct 22, 2026 (view filing)5:08 PM ETOct 202 daysTan FionaChief Technology OfficerSSaleClass A Common Stock−8.00K$115.00−$920.0K−3.9%196.7K after10b5-1
Oct 19, 2026 (view filing)5:32 PM ETOct 154 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−117.0K$111.25−$13.0M−52.7%105.1K after3 lots10b5-1
Oct 19, 2026 (view filing)5:24 PM ETOct 154 daysBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−546$110.00−$60.1K−0.5%115.9K after10b5-1
Oct 19, 2026 (view filing)5:19 PM ETOct 154 daysConine StevenDirectorSSaleClass A Common Stock−117.0K$111.25−$13.0M−52.7%105.1K after3 lots10b5-1
Oct 14, 2026 (view filing)5:21 PM ETOct 122 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−69.0K$105.75−$7.30M−23.7%222.1K after5 lots10b5-1
Oct 14, 2026 (view filing)5:20 PM ETOct 122 daysConine StevenDirectorSSaleClass A Common Stock−69.0K$105.75−$7.30M−23.7%222.1K after5 lots10b5-1
Oct 5, 2026 (view filing)6:55 PM ETOct 14 daysTan FionaChief Technology OfficerSSaleClass A Common Stock−7.00K$102.18−$715.3K−3.3%204.7K after10b5-1
Oct 5, 2026 (view filing)6:52 PM ETOct 23 daysBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−6.06K$104.13−$630.6K−4.9%116.4K after10b5-1
Sep 16, 2026 (view filing)5:22 PM ETSep 142 daysConine StevenDirectorSSaleClass A Common Stock−69.0K$103.36−$7.13M−19.2%291.1K after9 lots10b5-1
Sep 16, 2026 (view filing)5:20 PM ETSep 142 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−69.0K$103.35−$7.13M−19.2%291.1K after9 lots10b5-1
Sep 10, 2026 (view filing)4:27 PM ETSep 82 daysBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−6.97K$100.22−$698.3K−5.9%110.4K after10b5-1
Aug 14, 2026 (view filing)7:32 PM ETAug 122 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−69.0K$103.36−$7.13M−16.1%360.1K after5 lots10b5-1
Aug 14, 2026 (view filing)7:30 PM ETAug 122 daysConine StevenDirectorSSaleClass A Common Stock−69.0K$103.36−$7.13M−16.1%360.1K after5 lots10b5-1
Jul 6, 2026 (view filing)4:54 PM ETJul 24 daysBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−5.92K$96.29−$570.5K−4.8%117.3K after10b5-1
Apr 27, 2026 (view filing)Apr 23-244 daysConine StevenDirectorSSaleClass A Common Stock−120.0K$77.56−$9.31M−21.9%429.1K after8 lots10b5-1
Apr 27, 2026 (view filing)Apr 23-244 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−120.0K$77.55−$9.31M−21.9%429.1K after8 lots10b5-1
Apr 3, 2026 (view filing)Apr 21 dayBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−4.79K$72.19−$345.8K−4.1%111.2K afterFrom original
Mar 26, 2026 (view filing)Mar 251 dayConine StevenDirectorSSaleClass A Common Stock−10.4K$78.66−$817.6K−17.5%49.1K after3 lots10b5-1
Mar 26, 2026 (view filing)Mar 251 dayShah NirajChief Executive OfficerSSaleClass A Common Stock−10.6K$78.69−$834.9K−17.8%49.1K after3 lots10b5-1
Mar 25, 2026 (view filing)Mar 23-242 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−109.4K$77.19−$8.44M−64.7%59.7K after5 lots10b5-1
Mar 25, 2026 (view filing)Mar 23-242 daysConine StevenDirectorSSaleClass A Common Stock−109.6K$77.19−$8.46M−64.8%59.5K after5 lots10b5-1
Feb 27, 2026 (view filing)Feb 261 dayConine StevenCo-FounderSSaleClass A Common Stock−26.9K$78.86−$2.13M−13.7%169.1K after4 lots10b5-1
Feb 27, 2026 (view filing)Feb 261 dayShah NirajChief Executive OfficerSSaleClass A Common Stock−27.0K$78.88−$2.13M−13.8%169.1K after4 lots10b5-1
Feb 25, 2026 (view filing)Feb 232 daysConine StevenCo-FounderSSaleClass A Common Stock−93.0K$74.63−$6.94M−32.2%196.0K after7 lots10b5-1
Feb 25, 2026 (view filing)Feb 232 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−93.0K$74.63−$6.94M−32.2%196.1K after8 lots10b5-1
Jan 27, 2026 (view filing)Jan 234 daysConine StevenCo-FounderSSaleClass A Common Stock−150.0K$108.87−$16.3M−34.2%289.1K after3 lots10b5-1
Jan 27, 2026 (view filing)Jan 234 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−150.0K$108.87−$16.3M−34.2%289.1K after3 lots10b5-1
Jan 15, 2026 (view filing)Jan 132 daysTan FionaChief Technology OfficerSSaleClass A Common Stock−9.00K$119.00−$1.07M−4.3%200.3K after10b5-1
Jan 5, 2026 (view filing)Jan 5Same dayBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−5.00K$105.84−$528.9K−4.5%106.1K after10b5-1
Jan 5, 2026 (view filing)Jan 23 daysGulliver KateCFO and Chief Admin OfficerSSaleClass A Common Stock−36.5K$106.50−$3.89M−19.7%149.2K after10b5-1
Dec 29, 2025 (view filing)Dec 23-266 daysConine StevenCo-FounderSSaleClass A Common Stock−150.0K$100.69−$15.1M−25.5%439.1K after6 lots10b5-1
Dec 29, 2025 (view filing)Dec 23-266 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−150.0K$100.68−$15.1M−25.5%439.1K after6 lots10b5-1
Nov 26, 2025 (view filing)Nov 242 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−150.0K$105.91−$15.9M−17.1%729.1K after4 lots10b5-1
Nov 26, 2025 (view filing)Nov 242 daysConine StevenCo-FounderSSaleClass A Common Stock−150.0K$105.92−$15.9M−17.1%729.1K after4 lots10b5-1
Nov 12, 2025 (view filing)Nov 102 daysBlotner JonPres., Commercial & OperationsSSaleClass A Common Stock−4.06K$108.15−$439.2K−3.9%101.0K after2 lots10b5-1
Nov 12, 2025 (view filing)Nov 102 daysTan FionaChief Technology OfficerSSaleClass A Common Stock−5.44K$110.59−$601.7K−2.5%209.3K after2 lots10b5-1
Nov 7, 2025 (view filing)Nov 52 daysTan FionaChief Technology OfficerSSaleClass A Common Stock−6.35K$100.54−$638.1K−3.1%198.9K after10b5-1
Nov 6, 2025 (view filing)Nov 42 daysGulliver KateCFO and Chief Admin OfficerSSaleClass A Common Stock−9.61K$102.20−$982.3K−5.2%175.5K after10b5-1
Oct 29, 2025 (view filing)Oct 281 dayShah NirajChief Executive OfficerSSaleClass A Common Stock−30.0K$105.10−$3.15M−17.7%139.1K after7 lots10b5-1
Oct 29, 2025 (view filing)Oct 281 dayConine StevenCo-FounderSSaleClass A Common Stock−30.0K$105.09−$3.15M−17.7%139.1K after7 lots10b5-1
Oct 24, 2025 (view filing)Oct 231 dayConine StevenCo-FounderSSaleClass A Common Stock−120.0K$82.17−$9.86M−41.5%169.1K after4 lots10b5-1
Oct 24, 2025 (view filing)Oct 231 dayShah NirajChief Executive OfficerSSaleClass A Common Stock−120.0K$82.17−$9.86M−41.5%169.1K after4 lots10b5-1
Oct 22, 2025 (view filing)Oct 202 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−85.0K$82.85−$7.04M−22.7%289.1K after2 lots10b5-1
Oct 22, 2025 (view filing)Oct 202 daysConine StevenCo-FounderSSaleClass A Common Stock−85.0K$82.85−$7.04M−22.7%289.1K after2 lots10b5-1
Sep 24, 2025 (view filing)Sep 222 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−85.0K$86.79−$7.38M−18.5%374.1K after3 lots10b5-1
Sep 24, 2025 (view filing)Sep 222 daysConine StevenCo-FounderSSaleClass A Common Stock−85.0K$86.79−$7.38M−18.5%374.1K after3 lots10b5-1
Sep 4, 2025 (view filing)Aug 2015 daysShah NirajChief Executive OfficerSSaleClass A Common Stock−85.0K$80.07−$6.81M−15.6%459.1K afterAmended4 lots10b5-1
Sep 4, 2025 (view filing)Aug 2015 daysConine StevenCo-FounderSSaleClass A Common Stock−85.0K$80.07−$6.81M−15.6%459.1K afterAmended4 lots10b5-1