Vital Farms, Inc.
VITL- Exchange
- Nasdaq
- Industry
- Food and Kindred Products
- SEC CIK
- 0001579733
No open-market purchases or sales by Vital Farms, Inc. insiders were filed in the last 90 days; 226 institutions reported holding it in 13F filings for Q2 2026, worth $421.4M in total; no superinvestor holds it.
Open-market trades, last 90 days
Open-market purchases (P) and sales (S) by Vital Farms, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.
- Open-market buys
- 0 filings
- Open-market sells
- 0 filings
- Insiders trading
- 0
- Net value
- $0
- Purchases minus sales
Insider roster
Directors, officers and 10% owners who have filed a Form 4 for Vital Farms, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.
| Name | Title | Last reported holding | Last filing | Filings, past year |
|---|---|---|---|---|
| Van Hoven Reena Chauhan | Chief People Officer | 25,483 | Sep 18, 2026 | 3 |
| Holland Joseph Michael | Chief Supply Chain Officer | 37,738 | Sep 4, 2026 | 3 |
| Flanagan Glenda J | Director | 47,934 | Jun 12, 2026 | 2 |
| Post Denny Marie | Director | 29,748 | Jun 12, 2026 | 2 |
| Kennedy Kelly J. | Director | 33,363 | Jun 12, 2026 | 2 |
| Cyr William B. | Director | 24,230 | Jun 12, 2026 | 3 |
| Ruiz Gisel | Director | 56,985 | Jun 12, 2026 | 2 |
| Khoury Karl | Director | 130,225 | Jun 12, 2026 | 2 |
| Amoo-Gottfried Kofi Owusu | Director | 41,497 | Jun 12, 2026 | 2 |
| Diez-Canseco Russell | Exec. Chair, President & CEO | 706,060 | May 19, 2026 | 6 |
| Bal Joanne | CLO, Secy. & Head of Impact | 55,843 | May 19, 2026 | 4 |
| Coon Stephanie | Chief Strategy Officer | 62,814 | May 19, 2026 | 6 |
| Wrede Thilo | Chief Financial Officer | 75,977 | May 19, 2026 | 6 |
| Pappas Peter Nicholas | CSO and President, Eggs | 85,564 | May 18, 2026 | 5 |
| McKeon Kathryn | CMO and GM, Butter | 50,275 | May 18, 2026 | 5 |
| Ohayer Matthew | 10% Owner | 6,326,190 | Mar 13, 2026 | 9 |
| Dale Jason | COO | 56,123 | May 17, 2024 | 0 |
| Dawson Jeffery S | CHIEF ACCOUNTING OFFICER | 14,095 | Mar 26, 2024 | 0 |
| Meissner Bo Erick | Chief Financial Officer | 38,984 | Apr 17, 2023 | 0 |
| Drever Brent | Director | 37,160 | Nov 23, 2021 | 0 |
Insider trades
Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Sep 8, 2025 (view filing) | Sep 4 | 4 days | Ohayer MatthewEXECUTIVE CHAIRPERSON | SSale | −100.0K | $50.96 | −$5.10M | −1.5%6.48M after | |
| Sep 12, 2025 (view filing) | Sep 10 | 2 days | Diez-Canseco RussellPRESIDENT AND CEO | SSale | −16.7K | $47.32 | −$790.3K | −2.4%685.8K after | 2 lots10b5-1 |
| Oct 3, 2025 (view filing) | Oct 1 | 2 days | Ohayer MatthewEXECUTIVE CHAIRPERSON | SSale | −35.0K | $40.15 | −$1.41M | −0.5%6.45M after | 3 lots10b5-1 |
| Oct 10, 2025 (view filing) | Oct 8 | 2 days | Diez-Canseco RussellPRESIDENT AND CEO | SSale | −9.67K | $44.39 | −$429.1K | −1.4%666.1K after | 2 lots10b5-1 |
| Nov 5, 2025 (view filing) | Nov 3-4 | 2 days | Ohayer MatthewEXECUTIVE CHAIRPERSON | SSale | −30.0K | $32.90 | −$986.9K | −0.5%6.42M after | 3 lots10b5-1 |
| Dec 3, 2025 (view filing) | Dec 1 | 2 days | Ohayer MatthewEXECUTIVE CHAIRPERSON | SSale | −25.0K | $33.17 | −$829.2K | −0.4%6.39M after | 2 lots10b5-1 |
| Dec 17, 2025 (view filing) | Dec 15 | 2 days | Diez-Canseco RussellPRESIDENT AND CEO | SSale | −16.7K | $35.05 | −$586.5K | −2.5%649.7K after | 10b5-1 |
| Dec 17, 2025 (view filing) | Dec 15 | 2 days | Ohayer MatthewEXECUTIVE CHAIRPERSON | SSale | −5.00K | $35.25 | −$176.3K | −0.1%6.39M after | 10b5-1 |
| Jan 6, 2026 (view filing) | Jan 2 | 4 days | Ohayer MatthewEXECUTIVE CHAIRPERSON | SSale | −25.0K | $30.85 | −$771.3K | −0.4%6.36M after | 2 lots10b5-1 |
| Feb 4, 2026 (view filing) | Feb 2 | 2 days | Ohayer MatthewEXECUTIVE CHAIRPERSON | SSale | −20.0K | $27.91 | −$558.1K | −0.3%6.34M after | 2 lots10b5-1 |
| Mar 4, 2026 (view filing) | Mar 2 | 2 days | Cyr William B.Director | PPurchase | +4.75K | $20.70 | +$98.3K | +156.0%7.79K after | |
| Mar 11, 2026 (view filing) | Mar 9 | 2 days | Khoury KarlDirector | PPurchase | +5.00K | $18.45 | +$92.3K | +4.4%119.8K after | |
| Mar 13, 2026 (view filing) | Mar 2 | 11 days | Ohayer Matthew10% Owner | SSale | −15.0K | $20.33 | −$304.9K | −0.2%6.33M after | Amended10b5-1 |
| May 15, 2026 (view filing) | May 13 | 2 days | Post Denny MarieDirector | PPurchase | +3.00K | $8.23 | +$24.7K | +18.4%19.3K after | |
| May 18, 2026 (view filing) | May 14 | 4 days | Pappas Peter NicholasCSO and President, Eggs | PPurchase | +3.50K | $8.51 | +$29.8K | +4.3%85.2K after | |
| May 18, 2026 (view filing) | May 14 | 4 days | McKeon KathrynCMO and GM, Butter | PPurchase | +604 | $8.28 | +$5.00K | +1.2%50.3K after | |
| May 19, 2026 (view filing) | May 15 | 4 days | Amoo-Gottfried Kofi OwusuDirector | PPurchase | +2.38K | $8.45 | +$20.1K | +8.3%31.1K after | |
| May 19, 2026 (view filing) | May 15 | 4 days | Coon StephanieChief Strategy Officer | PPurchase | +5.89K | $8.42 | +$49.6K | +10.4%62.3K after | |
| May 19, 2026 (view filing) | May 13 | 6 daysLate | Ruiz GiselDirector | PPurchase | +6.15K | $8.13 | +$50.0K | +15.2%46.5K after | |
| May 21, 2026 (view filing) | May 14 | 7 days | Holland Joseph MichaelChief Supply Chain Officer | PPurchase | +12.5K | $8.00 | +$99.9K | +48.6%38.1K after | Amended |
| May 21, 2026 (view filing) | May 14 | 7 days | Cyr William B.Director | PPurchase | +6.00K | $8.52 | +$51.1K | +77.0%13.8K after | Amended |
| May 21, 2026 (view filing) | May 14 | 7 days | Kennedy Kelly J.Director | PPurchase | +2.50K | $8.40 | +$21.0K | +12.2%22.9K after | Amended |
| May 21, 2026 (view filing) | May 18 | 3 days | Flanagan Glenda JDirector | PPurchase | +6.10K | $8.33 | +$50.8K | +19.4%37.5K after | Amended |
| May 21, 2026 (view filing) | May 19 | 2 days | Van Hoven Reena ChauhanChief People Officer | PPurchase | +2.24K | $8.92 | +$20.0K | +9.5%25.8K after |