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Upbound Group, Inc.

UPBD
Exchange
Nasdaq
Industry
Services-Equipment Rental & Leasing, NEC
SEC CIK
0000933036

In the last 90 days, Upbound Group, Inc. insiders filed 1 open-market purchase and 1 sale; 259 institutions reported holding it in 13F filings for Q2 2026, worth $1.23B in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Upbound Group, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
259
+24 vs. Q1 2026
Shares held
58.0M
+2.09M (+3.7%) vs. Q1 2026
Total value
$1.23B
+$222.6M (+22.0%) vs. Q1 2026
New holders
41
108 more added
Sold out
17
69 more reduced

5 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting UPBD on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 259 institutions
Q1 2021: 270 institutionsQ2 2021: 284 institutionsQ3 2021: 271 institutionsQ4 2021: 247 institutionsQ1 2022: 224 institutionsQ2 2022: 220 institutionsQ3 2022: 216 institutionsQ4 2022: 206 institutionsQ1 2023: 204 institutionsQ2 2023: 220 institutionsQ3 2023: 215 institutionsQ4 2023: 233 institutionsQ1 2024: 242 institutionsQ2 2024: 248 institutionsQ3 2024: 246 institutionsQ4 2024: 241 institutionsQ1 2025: 243 institutionsQ2 2025: 256 institutionsQ3 2025: 262 institutionsQ4 2025: 239 institutionsQ1 2026: 240 institutionsQ2 2026: 259 institutions
Value heldQ2 2026: $1.23B
Q1 2021: $2.90BQ2 2021: $2.77BQ3 2021: $2.86BQ4 2021: $2.32BQ1 2022: $1.30BQ2 2022: $966.4MQ3 2022: $833.7MQ4 2022: $1.11BQ1 2023: $1.17BQ2 2023: $1.52BQ3 2023: $1.33BQ4 2023: $1.52BQ1 2024: $1.62BQ2 2024: $1.53BQ3 2024: $1.45BQ4 2024: $1.36BQ1 2025: $1.15BQ2 2025: $1.33BQ3 2025: $1.27BQ4 2025: $972.3MQ1 2026: $1.01BQ2 2026: $1.23B
Institutions holding UPBD and their total value by quarter
QuarterHoldersValue
Q2 2026259$1.23B
Q1 2026240$1.01B
Q4 2025239$972.3M
Q3 2025262$1.27B
Q2 2025256$1.33B
Q1 2025243$1.15B
Q4 2024241$1.36B
Q3 2024246$1.45B
Q2 2024248$1.53B
Q1 2024242$1.62B
Q4 2023233$1.52B
Q3 2023215$1.33B
Q2 2023220$1.52B
Q1 2023204$1.17B
Q4 2022206$1.11B
Q3 2022216$833.7M
Q2 2022220$966.4M
Q1 2022224$1.30B
Q4 2021247$2.32B
Q3 2021271$2.86B
Q2 2021284$2.77B
Q1 2021270$2.90B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Upbound Group, Inc.; share changes are against Q1 2026.

Institutions holding UPBD in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Avion Wealth29$00.00%+29New
Evolution Advisers, Inc.4$00.00%+4New
Global Retirement Partners, LLC0$10.00%0New
Dunhill Financial, LLC1$280.00%00.0%Unchanged
Signature Resources Capital Management, LLC3$640.00%00.0%Unchanged
Davis Capital Management3$640.00%+3New
Transamerica Financial Advisors, Inc.8$1720.00%00.0%Unchanged
Ankerstar Wealth, LLC9$1940.00%−6−40.0%Reduced
Plante Moran Financial Advisors, LLC11$2330.00%+11New
Gilpin Wealth Management, LLC13$2760.00%−5−27.8%Reduced
Smartleaf Asset Management LLC15$3130.00%00.0%Unchanged
Trust Co16$3400.00%00.0%Unchanged
Massmutual Trust Co FSB23$4880.00%−17−42.5%Reduced
Zions Bancorporation, National Association24$5090.00%00.0%Unchanged
Godfrey Financial Associates, Inc.25$5310.00%00.0%Unchanged
Paladin Partners, LLC25$5310.00%00.0%Unchanged
WealthCollab, LLC31$6580.00%+31New
Farmers & Merchants Investments Inc35$7430.00%00.0%Unchanged
Fulcrum Asset Management LLP40$8340.00%+40New
Arlington Trust Co LLC44$9340.00%00.0%Unchanged
Capital Advisors, Ltd. LLC38$1.00K0.00%+2+5.6%Added
Aster Capital Management (DIFC) Ltd50$1.06K0.00%−203−80.2%Reduced
Hilton Head Capital Partners, LLC51$1.08K0.00%00.0%Unchanged
Cornerstone Financial Management LLC54$1.15K0.00%00.0%Unchanged
Cedar Mountain Advisors, LLC56$1.19K0.00%00.0%Unchanged
Stone House Investment Management, LLC59$1.25K0.00%−82−58.2%Reduced
Wealth Enhancement Trust Services, Inc.66$1.40K0.00%+66New
SBI Securities Co., Ltd.85$1.80K0.00%−37−30.3%Reduced
Silver Grove Financial Group, Inc.98$2.08K0.00%+98New
Parkside Financial Bank & Trust107$2.27K0.00%00.0%Unchanged
Jones Financial Companies LLLP132$2.70K0.00%00.0%Unchanged
SJS Investment Consulting Inc.136$2.89K0.00%+129+1,842.9%Added
Harbour Investments, Inc.151$3.20K0.00%+151New
Los Angeles Capital Management LLC224$4.75K0.00%−920−80.4%Reduced
Main Street Group, LTD240$5.09K0.00%00.0%Unchanged
Steward Partners Investment Advisory, LLC250$5.30K0.00%00.0%Unchanged
Private Wealth Asset Management, LLC269$5.71K0.00%00.0%Unchanged
Bessemer Group Inc259$6.00K0.00%00.0%Unchanged
Parallel Advisors, LLC291$6.17K0.00%+40+15.9%Added
Optiver Holding B.V.312$6.62K0.00%+312New
Barrow Hanley Mewhinney & Strauss LLC335$7.11K0.00%00.0%Unchanged
Front Row Advisors LLC374$7.14K0.00%00.0%Unchanged
UMA Financial Services, Inc.338$7.17K0.00%00.0%Unchanged
Nykredit A/S367$7.79K0.00%+367New
True Wealth Design, LLC384$8.15K0.00%+146+61.3%Added
Larson Financial Group LLC406$8.62K0.00%−73−15.2%Reduced
AdvisorNet Financial, Inc432$9.17K0.00%00.0%Unchanged
US Bancorp448$9.51K0.00%+64+16.7%Added
Rothschild Investment LLC461$9.78K0.00%+276+149.2%Added
Umb Bank N A489$10.4K0.00%−22−4.3%Reduced
Covestor Ltd512$11.0K0.01%+62+13.8%Added
Walleye Capital LLC537$11.4K0.00%+537New
NBC Securities, Inc.545$11.6K0.00%+10+1.9%Added
Essential Partners LLC597$12.7K0.01%+373+166.5%Added
Purpose Unlimited Inc.600$12.9K0.00%+600New
EverSource Wealth Advisors, LLC653$13.9K0.00%+296+82.9%Added
Islay Capital Management, LLC750$15.9K0.01%+750New
Farther Finance Advisors, LLC821$17.4K0.00%+471+134.6%Added
DekaBank Deutsche Girozentrale1,082$19.0K0.00%00.0%Unchanged
Wolff Wiese Magana LLC1,000$21.2K0.01%00.0%Unchanged
Sterling Capital Management LLC1,114$23.6K0.00%−149−11.8%Reduced
Versant Capital Management, Inc1,193$25.3K0.00%−943−44.1%Reduced
IFP Advisors, Inc1,214$25.8K0.00%+910+299.3%Added
Salomon & Ludwin, LLC1,303$27.0K0.00%+877+205.9%Added
Clearstead Advisors, LLC1,344$28.5K0.00%+144+12.0%Added
Nomura Asset Management Co Ltd1,500$31.8K0.00%00.0%Unchanged
Signaturefd, LLC1,748$37.1K0.00%+976+126.4%Added
Quantbot Technologies LP2,167$46.0K0.00%+2,167New
Allworth Financial LP2,352$49.9K0.00%+1,625+223.5%Added
KBC Group NV2,454$52.0K0.00%00.0%Unchanged
Security National Bank2,470$52.4K0.01%+10.0%Added
Pinnacle Wealth Planning Services, Inc.2,754$58.4K0.01%+12+0.4%Added
Hantz Financial Services, Inc.3,310$70.0K0.00%−346−9.5%Reduced
GAMMA Investing LLC3,360$71.3K0.00%+518+18.2%Added
Rockefeller Capital Management L.P.4,281$90.9K0.00%+3,712+652.4%Added
Public Employees Retirement System of Ohio4,330$91.9K0.00%+590+15.8%Added
Ameritas Investment Partners, Inc.5,015$106.4K0.00%+627+14.3%Added
The PNC Financial Services Group, Inc.5,309$112.7K0.00%+1,624+44.1%Added
SRS Capital Advisors, Inc.5,690$120.7K0.00%+5,635+10,245.5%Added
Palouse Capital Management, Inc.5,807$123.2K0.08%+500+9.4%Added
Public Employees Retirement Association of Colorado6,390$136.0K0.00%00.0%Unchanged
National Bank of Canada8,594$182.3K0.00%−7−0.1%Reduced
Wolverine Asset Management LLC8,652$183.6K0.00%00.0%Unchanged
Saxon Interests, Inc.9,495$201.5K0.06%+9,495New
Allstate Corp9,584$203.4K0.00%+9,584New
Toroso Investments, LLC10,596$224.8K0.00%−1,417−11.8%Reduced
Moody National Bank Trust Division10,719$227.5K0.02%+10,719New
Tower Research Capital LLC (TRC)11,168$237.0K0.01%+46+0.4%Added
SummitTX Capital, L.P.11,180$237.2K0.01%+11,180New
Fifth Third Bancorp11,337$240.6K0.00%−966−7.9%Reduced
Stephens Inc11,563$245.4K0.00%00.0%Unchanged
Jupiter Asset Management Ltd11,588$245.9K0.00%+11,588New
Captrust Financial Advisors11,710$248.5K0.00%+11,710New
Vanguard Investments Australia, Ltd.11,817$250.8K0.00%00.0%Unchanged
Oregon Public Employees Retirement Fund11,916$252.9K0.00%00.0%Unchanged
KLP Kapitalforvaltning AS11,800$254.3K0.00%00.0%Unchanged
Commonwealth of Pennsylvania Public School Empls Retrmt Sys12,441$264.0K0.00%−447−3.5%Reduced
Optimist Retirement Group LLC12,454$264.3K0.10%00.0%Unchanged
Boothbay Fund Management, LLC12,797$271.6K0.01%−4,363−25.4%Reduced
WBI Investments13,049$276.9K0.07%−2,435−15.7%Reduced