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Upbound Group, Inc.

UPBD
Exchange
Nasdaq
Industry
Services-Equipment Rental & Leasing, NEC
SEC CIK
0000933036

In the last 90 days, Upbound Group, Inc. insiders filed 1 open-market purchase and 1 sale; 259 institutions reported holding it in 13F filings for Q2 2026, worth $1.23B in total; no superinvestor holds it.

13F holders, Q3 2025

Institutional positions in Upbound Group, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
262
+9 vs. Q2 2025
Shares held
53.7M
+958.8K (+1.8%) vs. Q2 2025
Total value
$1.27B
−$55.1M (−4.2%) vs. Q2 2025
New holders
44
89 more added
Sold out
35
97 more reduced

3 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting UPBD on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 262 institutions
Q1 2021: 270 institutionsQ2 2021: 284 institutionsQ3 2021: 271 institutionsQ4 2021: 247 institutionsQ1 2022: 224 institutionsQ2 2022: 220 institutionsQ3 2022: 216 institutionsQ4 2022: 206 institutionsQ1 2023: 204 institutionsQ2 2023: 220 institutionsQ3 2023: 215 institutionsQ4 2023: 233 institutionsQ1 2024: 242 institutionsQ2 2024: 248 institutionsQ3 2024: 246 institutionsQ4 2024: 241 institutionsQ1 2025: 243 institutionsQ2 2025: 256 institutionsQ3 2025: 262 institutionsQ4 2025: 239 institutionsQ1 2026: 240 institutionsQ2 2026: 259 institutions
Value heldQ3 2025: $1.27B
Q1 2021: $2.90BQ2 2021: $2.77BQ3 2021: $2.86BQ4 2021: $2.32BQ1 2022: $1.30BQ2 2022: $966.4MQ3 2022: $833.7MQ4 2022: $1.11BQ1 2023: $1.17BQ2 2023: $1.52BQ3 2023: $1.33BQ4 2023: $1.52BQ1 2024: $1.62BQ2 2024: $1.53BQ3 2024: $1.45BQ4 2024: $1.36BQ1 2025: $1.15BQ2 2025: $1.33BQ3 2025: $1.27BQ4 2025: $972.3MQ1 2026: $1.01BQ2 2026: $1.23B
Institutions holding UPBD and their total value by quarter
QuarterHoldersValue
Q2 2026259$1.23B
Q1 2026240$1.01B
Q4 2025239$972.3M
Q3 2025262$1.27B
Q2 2025256$1.33B
Q1 2025243$1.15B
Q4 2024241$1.36B
Q3 2024246$1.45B
Q2 2024248$1.53B
Q1 2024242$1.62B
Q4 2023233$1.52B
Q3 2023215$1.33B
Q2 2023220$1.52B
Q1 2023204$1.17B
Q4 2022206$1.11B
Q3 2022216$833.7M
Q2 2022220$966.4M
Q1 2022224$1.30B
Q4 2021247$2.32B
Q3 2021271$2.86B
Q2 2021284$2.77B
Q1 2021270$2.90B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Upbound Group, Inc.; share changes are against Q2 2025.

Institutions holding UPBD in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Wolff Wiese Magana LLC1,000$23.6K0.01%00.0%Unchanged
Farther Finance Advisors, LLC994$23.5K0.00%+784+373.3%Added
Vestcor Inc979$23.0K0.00%−3,640−78.8%Reduced
Caitong International Asset Management Co., Ltd942$22.3K0.02%+777+470.9%Added
Financial Management Professionals, Inc.854$20.5K0.00%00.0%Unchanged
Ronald Blue Trust, Inc.795$18.8K0.00%−497−38.5%Reduced
BNP PARIBAS ASSET MANAGEMENT Holding S.A.766$18.0K0.00%+23+3.1%Added
Royal Bank of Canada753$17.0K0.00%−19,256−96.2%Reduced
Point72 Asset Management, L.P.700$16.5K0.00%+700New
Ameritas Advisory Services, LLC675$15.9K0.00%−172−20.3%Reduced
Salomon & Ludwin, LLC464$14.5K0.00%+464New
Harbor Capital Advisors, Inc.576$14.0K0.00%+276+92.0%Added
MAI Capital Management502$11.9K0.00%−40−7.4%Reduced
Versant Capital Management, Inc451$10.7K0.00%−1,129−71.5%Reduced
AdvisorNet Financial, Inc432$10.2K0.00%00.0%Unchanged
Hantz Financial Services, Inc.428$10.0K0.00%+167+64.0%Added
Bessemer Group Inc375$9.00K0.00%+99+35.9%Added
Front Row Advisors LLC374$8.98K0.00%00.0%Unchanged
Smartleaf Asset Management LLC355$8.60K0.00%−39−9.9%Reduced
Aster Capital Management (DIFC) Ltd357$8.44K0.00%+357New
UMA Financial Services, Inc.338$7.99K0.00%00.0%Unchanged
Barrow Hanley Mewhinney & Strauss LLC335$7.92K0.00%00.0%Unchanged
True Wealth Design, LLC332$7.85K0.00%−23−6.5%Reduced
US Bancorp325$7.68K0.00%00.0%Unchanged
Fifth Third Bancorp321$7.58K0.00%+130+68.1%Added
Essential Partners LLC311$7.35K0.00%−246−44.2%Reduced
Advisory Services Network, LLC300$7.09K0.00%+300New
Private Wealth Asset Management, LLC269$6.36K0.00%00.0%Unchanged
IFP Advisors, Inc265$6.26K0.00%−12−4.3%Reduced
Main Street Group, LTD240$5.67K0.00%00.0%Unchanged
Allworth Financial LP217$5.13K0.00%+109+100.9%Added
EverSource Wealth Advisors, LLC216$5.10K0.00%−523−70.8%Reduced
Umb Bank N A211$4.99K0.00%+18+9.3%Added
Wealthspire Advisors, LLC200$4.73K0.00%+200New
Rockefeller Capital Management L.P.158$3.75K0.00%+158New
Signaturefd, LLC128$3.02K0.00%−53−29.3%Reduced
Hemington Wealth Management130$3.00K0.00%−51−28.2%Reduced
SBI Securities Co., Ltd.116$2.74K0.00%−22−15.9%Reduced
Parkside Financial Bank & Trust102$2.41K0.00%−17−14.3%Reduced
Parallel Advisors, LLC102$2.41K0.00%00.0%Unchanged
Massmutual Trust Co FSB99$2.34K0.00%−139−58.4%Reduced
Capital Advisors, Ltd. LLC71$2.00K0.00%−11−13.4%Reduced
Stone House Investment Management, LLC83$1.96K0.00%+83New
Fortitude Family Office, LLC70$1.65K0.00%−12−14.6%Reduced
Rothschild Investment LLC70$1.65K0.00%+5+7.7%Added
Huntington National Bank40$9450.00%+10+33.3%Added
Farmers & Merchants Investments Inc35$8270.00%00.0%Unchanged
Larson Financial Group LLC25$5910.00%−43−63.2%Reduced
Bare Financial Services, Inc22$5200.00%00.0%Unchanged
Raffa Wealth Management, LLC21$4960.00%+21New
Atlantic Trust, LLC18$4260.00%00.0%Unchanged
Root Financial Partners, LLC12$2840.00%+12New
Cedar Mountain Advisors, LLC9$2130.00%+9New
Dogwood Wealth Management LLC8$1890.00%+8New
Bear Mountain Capital, Inc.8$1830.00%+8New
New Millennium Group LLC7$1650.00%+7New
Sunbelt Securities, Inc.5$1180.00%+5New
DiNuzzo Private Wealth, Inc.4$1020.00%−9−69.2%Reduced
JFS Wealth Advisors, LLC3$710.00%−4−57.1%Reduced
Rialto Wealth Management, LLC1$240.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC1$230.00%−1−50.0%Reduced
Global Retirement Partners, LLC0$10.00%0Unchanged
Erste Asset Management GmbH0$00.00%−1,200−100.0%Sold out
Azora Capital LP0$00.00%−755,429−100.0%Sold out
AXA S.A.0$00.00%−165,161−100.0%Sold out
Amundi0$00.00%−86,408−100.0%Sold out
Nebula Research & Development LLC0$00.00%−39,992−100.0%Sold out
Canaan Partners XI LLC0$00.00%−38,824−100.0%Sold out
Martingale Asset Management L P0$00.00%−28,570−100.0%Sold out
Bradley Foster & Sargent Inc0$00.00%−26,016−100.0%Sold out
Jacobs Levy Equity Management, Inc0$00.00%−23,596−100.0%Sold out
Aquatic Capital Management LLC0$00.00%−22,114−100.0%Sold out
Man Group plc0$00.00%−19,331−100.0%Sold out
Horizon Investments, LLC0$00.00%−19,204−100.0%Sold out
Aigen Investment Management, LP0$00.00%−18,911−100.0%Sold out
Maryland State Retirement & Pension System0$00.00%−14,929−100.0%Sold out
Stoneridge Investment Partners LLC0$00.00%−13,408−100.0%Sold out
SummitTX Capital, L.P.0$00.00%−12,468−100.0%Sold out
Capital Fund Management S.A.0$00.00%−11,261−100.0%Sold out
Teza Capital Management LLC0$00.00%−11,064−100.0%Sold out
Corton Capital Inc.0$00.00%−10,057−100.0%Sold out
HSBC Holdings PLC0$00.00%−9,689−100.0%Sold out
Two Sigma Advisers, LP0$00.00%−9,700−100.0%Sold out
Renaissance Technologies LLC0$00.00%−9,000−100.0%Sold out
Prosperity Wealth Management, Inc.0$00.00%−8,300−100.0%Sold out
Lazard Asset Management LLC0$00.00%−6,927−100.0%Sold out
Quantbot Technologies LP0$00.00%−5,092−100.0%Sold out
Picton Mahoney Asset Management0$00.00%−1,566−100.0%Sold out
TD Private Client Wealth LLC0$00.00%−1,311−100.0%Sold out
Skopos Labs, Inc.0$00.00%−1,226−100.0%Sold out
Mount Yale Investment Advisors, LLC0$00.00%−333−100.0%Sold out
Thurston, Springer, Miller, Herd & Titak, Inc.0$00.00%−200−100.0%Sold out
Proffitt & Goodson Inc0$00.00%−200−100.0%Sold out
Walleye Trading LLC0$00.00%−106−100.0%Sold out
Twin Peaks Wealth Advisors, LLC0$00.00%−10−100.0%Sold out
SJS Investment Consulting Inc.0$00.00%−6−100.0%Sold out
HFM Investment Advisors, LLC0$00.00%−5−100.0%Sold out
Norges Bank––––Not filed
First Horizon Advisors, Inc.––––Not filed
Parkworth Wealth Management, Inc.––––Not filed