Sally Beauty Holdings, Inc.
SBH- Exchange
- NYSE
- Industry
- Retail-Retail Stores, NEC
- SEC CIK
- 0001368458
In the last 90 days, Sally Beauty Holdings, Inc. insiders filed 0 open-market purchases and 2 sales; 249 institutions reported holding it in 13F filings for Q2 2026, worth $1.46B in total; no superinvestor holds it.
Open-market trades, last 90 days
Open-market purchases (P) and sales (S) by Sally Beauty Holdings, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.
- Open-market buys
- 0 filings
- Open-market sells
- 2 filings
- 2 insiders, $1.29M in total
- Insiders trading
- 2
- Net value
- −$1.29M
- Purchases minus sales
Insider roster
Directors, officers and 10% owners who have filed a Form 4 for Sally Beauty Holdings, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.
| Name | Title | Last reported holding | Last filing | Filings, past year |
|---|---|---|---|---|
| Sherman Scott C | SVP, CLO and CHRO | 42,085 | Nov 13, 2026 | 4 |
| Goss John Howard JR | SVP & President Sally Beauty | 65,484 | Nov 12, 2026 | 3 |
| Spinks Mark Gregory | President Beauty Systems Group | 128,976 | Nov 9, 2026 | 2 |
| Paulonis Denise | President & CEO | 607,103 | Nov 9, 2026 | 2 |
| McIntosh Kim | GVP, CONTROLLER & CAO | 21,295 | Nov 9, 2026 | 3 |
| Lee Adrianne | SVP & CFO | – | Nov 9, 2026 | 2 |
| Platz Marlo Michelle Cormier | Former SVP & CFO | 138,145 | Jun 9, 2026 | 2 |
| Cox Erin Nealy | Director | 55,969 | Apr 22, 2026 | 2 |
| Boyer Jeffrey N | Director | 42,460 | Jan 26, 2026 | 1 |
| Ferguson Diana Sue | Director | 7,912 | Jan 26, 2026 | 1 |
| Flur Dorlisa K | Director | 57,138 | Jan 26, 2026 | 1 |
| Molloy Lawrence | Director | 30,002 | Jan 26, 2026 | 1 |
| Perelman Debra Golding | Director | 2,300 | Jan 26, 2026 | 1 |
| Bishop Rachel Rothe | Director | 36,231 | Jan 26, 2026 | 1 |
| Head James M | Director | – | Jan 26, 2026 | 1 |
| Rangel Max R. | Director | 3,500 | Jan 26, 2026 | 1 |
| Conroy James Grant | Director | 12,376 | Jan 27, 2025 | 0 |
| Edwards Mary Beth Beth | See remarks | 48,171 | Nov 19, 2024 | 0 |
| Heasley Linda | Director | 62,290 | Jan 29, 2024 | 0 |
| Henrich John M | SVP, Gen Counsel & Secretary | 39,349 | Nov 17, 2023 | 0 |
| Eisenberg Marshall E | Director | 175,868 | Jan 27, 2023 | 0 |
| Miller John A | Director | 139,923 | Jan 27, 2023 | 0 |
| McMaster Robert R | Director | 175,876 | Jan 27, 2023 | 0 |
| Rabin Edward W | Director | 115,868 | Jan 27, 2023 | 0 |
| Baer Timothy R | Director | 23,034 | Jan 28, 2022 | 0 |
| Mulder Susan R | Director | 30,993 | Jan 28, 2022 | 0 |
| Kohn Pamela K | See Remarks | 37,548 | Nov 17, 2021 | 0 |
| Brickman Christian A. | President & CEO | 493,067 | Oct 4, 2021 | 0 |
Insider trades
Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Nov 13, 2026 (view filing)6:24 PM ET | Nov 12 | 1 day | Sherman Scott CSVP, CLO and CHRO | SSale | −15.5K | $18.80 | −$291.4K | −26.9%42.1K after | |
| Nov 12, 2026 (view filing)5:05 PM ET | Nov 10 | 2 days | Goss John Howard JRSVP & President Sally Beauty | SSale | −50.0K | $20.00 | −$1.00M | −43.3%65.5K after | |
| Jun 9, 2026 (view filing) | Jun 8 | 1 day | Platz Marlo Michelle CormierFormer SVP & CFO | SSale | −42.8K | $12.70 | −$543.2K | −23.6%138.1K after | |
| Dec 12, 2025 (view filing) | Dec 11 | 1 day | McIntosh KimGVP, CONTROLLER & CAO | SSale | −5.90K | $15.71 | −$92.7K | −21.7%21.3K after | |
| Dec 3, 2025 (view filing) | Dec 1 | 2 days | Sherman Scott CSVP, CLO and CHRO | SSale | −15.0K | $16.27 | −$244.1K | −20.7%57.6K after | |
| Sep 8, 2025 (view filing) | Sep 4 | 4 days | Rangel Max R.Director | PPurchase | +3.50K | $14.07 | +$49.2K | New position3.50K after | |
| Aug 14, 2025 (view filing) | Aug 13 | 1 day | Perelman Debra GoldingDirector | PPurchase | +2.30K | $13.48 | +$31.0K | New position2.30K after | |
| Aug 11, 2025 (view filing) | Aug 8 | 3 days | Paulonis DenisePresident & CEO | PPurchase | +4.50K | $11.74 | +$52.8K | +1.2%366.9K after | |
| Aug 11, 2025 (view filing) | Aug 7 | 4 days | Ferguson Diana SueDirector | PPurchase | +2.50K | $12.02 | +$30.1K | +46.2%7.91K after | |
| Nov 26, 2024 (view filing) | Nov 25 | 1 day | Sherman Scott CSee Remarks | SSale | −13.5K | $14.49 | −$195.6K | −24.1%42.4K after | |
| Nov 26, 2024 (view filing) | Nov 25 | 1 day | McIntosh KimGVP, CONTROLLER & CAO | SSale | −4.30K | $14.53 | −$62.5K | −20.5%16.7K after | |
| Feb 26, 2024 (view filing) | Feb 22 | 4 days | Sherman Scott CSee Remarks | SSale | −10.0K | $12.95 | −$129.5K | −22.2%35.0K after | 2 lots |
| Dec 13, 2023 (view filing) | Dec 12 | 1 day | Paulonis DenisePresident & CEO | PPurchase | +4.00K | $11.29 | +$45.2K | +2.4%170.8K after | |
| Feb 17, 2023 (view filing) | Feb 16 | 1 day | Spinks Mark GregorySee Remarks | SSale | −35.5K | $17.18 | −$609.1K | −48.1%38.3K after | |
| Mar 3, 2022 (view filing) | Mar 2 | 1 day | Goss John Howard JRSVP & President, Sally Beauty | SSale | −21.5K | $17.76 | −$381.6K | −51.6%20.2K after | |
| Dec 10, 2021 (view filing) | Dec 9 | 1 day | Mulder Susan RDirector | SSale | −2.90K | $21.00 | −$60.9K | −100.0%0 after | |
| Dec 7, 2021 (view filing) | Dec 7 | Same day | Mulder Susan RDirector | SSale | −2.50K | $21.00 | −$52.5K | −46.3%2.90K after | |
| Nov 30, 2021 (view filing) | Nov 26 | 4 days | Mulder Susan RDirector | SSale | −5.00K | $20.14 | −$100.7K | −48.1%5.40K after | |
| Nov 22, 2021 (view filing) | Nov 18 | 4 days | Mulder Susan RDirector | SSale | −5.00K | $21.01 | −$105.0K | −32.5%10.4K after | |
| Aug 2, 2021 (view filing) | Aug 2 | Same day | Brickman Christian A.President & CEO | PPurchase | +10.0K | $18.92 | +$189.2K | +2.2%471.1K after |