Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2026
Institutional positions in Procter & Gamble Co as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,027
- +40 vs. Q4 2025
- Shares held
- 1.60B
- +277.7M (+21.0%) vs. Q4 2025
- Total value
- $230.9B
- +$41.3B (+21.8%) vs. Q4 2025
- New holders
- 229
- 1,711 more added
- Sold out
- 189
- 1,675 more reduced
60 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cypress Financial Planning LLC | 1,759 | $254.0K | 0.07% | +238+15.6% | Added |
| Vestia Personal Wealth Advisors | 1,760 | $254.2K | 0.12% | −61−3.3% | Reduced |
| Windsor Advisory Group, LLC | 1,760 | $254.2K | 0.21% | +335+23.5% | Added |
| Howard Wealth Management, LLC | 1,762 | $254.5K | 0.11% | +6+0.3% | Added |
| Atala Financial Inc | 1,770 | $256.0K | 0.17% | −52−2.9% | Reduced |
| Avantra Family Wealth, Inc. | 1,778 | $256.8K | 0.19% | −121−6.4% | Reduced |
| Gill Capital Partners, LLC | 1,778 | $256.9K | 0.07% | 00.0% | Unchanged |
| Claret Asset Management Corp | 1,776 | $257.0K | 0.03% | −10−0.6% | Reduced |
| Barings LLC | 1,780 | $257.1K | 0.00% | +1,780 | New |
| Gradient Capital Advisors, LLC | 1,781 | $257.3K | 0.07% | 00.0% | Unchanged |
| Demming Financial Services Corp | 1,785 | $257.7K | 0.19% | −1−0.1% | Reduced |
| Prairie Wealth Advisors, Inc. | 0 | $257.8K | 0.11% | 0 | Unchanged |
| Blue Bell Private Wealth Management, LLC | 1,785 | $257.8K | 0.04% | +268+17.7% | Added |
| Sentinel Pension Advisors Inc | 1,789 | $258.4K | 0.04% | +319+21.7% | Added |
| Dogwood Wealth Management LLC | 1,793 | $259.0K | 0.11% | +1,324+282.3% | Added |
| Sound Portfolio Advisors, LLC | 1,796 | $259.4K | 0.21% | 00.0% | Unchanged |
| Western Reserve Capital Management, LLC | 1,798 | $259.7K | 0.21% | 00.0% | Unchanged |
| Sterling Investment Management, Inc. | 1,800 | $260.0K | 0.16% | −135−7.0% | Reduced |
| Nexus Investment Management ULC | 1,800 | $260.0K | 0.04% | 00.0% | Unchanged |
| Credit Capital Investments LLC | 1,800 | $260.0K | 0.24% | 00.0% | Unchanged |
| Aua Capital Management, LLC | 1,800 | $260.0K | 0.13% | 00.0% | Unchanged |
| Argus Investors' Counsel, Inc. | 1,802 | $260.3K | 0.23% | −896−33.2% | Reduced |
| Grandview Asset Management LLC | 1,803 | $260.4K | 0.08% | −338−15.8% | Reduced |
| Garde Capital, Inc. | 1,808 | $261.1K | 0.02% | −993−35.5% | Reduced |
| Avondale Wealth Management | 1,810 | $261.4K | 0.13% | +300+19.9% | Added |
| Luts & Greenleigh Group, Inc | 1,810 | $261.5K | 0.21% | −795−30.5% | Reduced |
| CenterStar Asset Management, LLC | 1,811 | $261.6K | 0.25% | +1,811 | New |
| Stonehaven Wealth & Tax Solutions, LLC | 1,811 | $261.6K | 0.23% | −76−4.0% | Reduced |
| ShankerValleau Wealth Advisors, Inc. | 1,812 | $261.7K | 0.07% | 00.0% | Unchanged |
| CogentBlue Wealth Advisors, LLC | 1,817 | $262.4K | 0.18% | +1,817 | New |
| Adamsbrown Wealth Consultants LLC | 1,821 | $263.0K | 0.07% | +161+9.7% | Added |
| Atlantic Edge Private Wealth Management, LLC | 1,824 | $263.5K | 0.06% | 00.0% | Unchanged |
| Seldon Capital LP | 1,828 | $264.0K | 0.10% | 00.0% | Unchanged |
| Talisman Wealth Advisors LLC | 1,830 | $264.3K | 0.21% | −472−20.5% | Reduced |
| Horizon Investment Services, LLC | 1,829 | $264.3K | 0.09% | −260−12.4% | Reduced |
| AMG Asset Management Group, Inc. | 1,830 | $264.3K | 0.21% | +1,830 | New |
| True Wealth Design, LLC | 1,830 | $264.4K | 0.07% | +1,095+149.0% | Added |
| Good Steward Wealth Advisors,LLC | 1,831 | $264.5K | 0.17% | −471−20.5% | Reduced |
| Laffer Tengler Investments | 1,834 | $264.9K | 0.04% | −1,510−45.2% | Reduced |
| Archetype Wealth Partners | 1,834 | $265.0K | 0.03% | −1,037−36.1% | Reduced |
| FORM Wealth Advisors, LLC | 1,836 | $265.1K | 0.03% | +1+0.1% | Added |
| JMG Financial Group, Ltd. | 1,837 | $265.3K | 0.01% | −50−2.6% | Reduced |
| Apeiron RIA LLC | 1,838 | $265.5K | 0.06% | −1,753−48.8% | Reduced |
| A4 Wealth Advisors LLC | 1,843 | $266.2K | 0.22% | −715−28.0% | Reduced |
| Park Place Capital Corp | 1,843 | $266.2K | 0.05% | −340−15.6% | Reduced |
| Provenance Wealth Advisors, LLC | 1,844 | $266.3K | 0.03% | 00.0% | Unchanged |
| Park Capital Management, LLC | 1,847 | $266.8K | 0.26% | +70+3.9% | Added |
| Kieckhefer Group LLC | 1,850 | $267.2K | 0.13% | 00.0% | Unchanged |
| Taylor Securities Services, Inc. | 1,850 | $267.2K | 0.12% | +1+0.1% | Added |
| Oxler Private Wealth LLC | 1,851 | $267.3K | 0.08% | −266−12.6% | Reduced |
| RCS Financial Planning, LLC | 1,851 | $267.4K | 0.14% | −700−27.4% | Reduced |
| US Asset Management LLC | 1,851 | $267.4K | 0.23% | +4+0.2% | Added |
| Kahn Brothers Group Inc | 1,852 | $267.5K | 0.05% | −15−0.8% | Reduced |
| Nikulski Financial, Inc. | 1,857 | $268.2K | 0.07% | −886−32.3% | Reduced |
| Legacy Solutions, LLC | 1,857 | $268.2K | 0.25% | −59−3.1% | Reduced |
| Ridgepath Capital Management LLC | 1,858 | $268.3K | 0.13% | +11+0.6% | Added |
| Northwest Wealth Management, LLC | 1,859 | $268.5K | 0.04% | −431−18.8% | Reduced |
| Chiron Capital Management, LLC | 1,860 | $268.7K | 0.28% | +1,860 | New |
| Keystone Wealth Services, LLC | 1,866 | $269.5K | 0.06% | +21+1.1% | Added |
| Alpha Financial Partners, LLC | 1,866 | $269.5K | 0.16% | +1,866 | New |
| Hidden Cove Wealth Management, LLC | 1,866 | $269.5K | 0.17% | +286+18.1% | Added |
| Planning Alternatives Ltd | 1,867 | $269.6K | 0.03% | −87−4.5% | Reduced |
| Greenup Street Wealth Management LLC | 1,872 | $270.4K | 0.04% | +165+9.7% | Added |
| Beverly Hills Private Wealth, LLC | 1,875 | $270.8K | 0.05% | −1,175−38.5% | Reduced |
| Mayfair Advisory Group, LLC | 1,878 | $271.3K | 0.09% | −188−9.1% | Reduced |
| NewSquare Capital LLC | 1,880 | $271.6K | 0.02% | +1,880 | New |
| FSB Premier Wealth Management, Inc. | 1,881 | $271.7K | 0.09% | −297−13.6% | Reduced |
| Sather Financial Group Inc | 1,883 | $272.0K | 0.02% | −1,525−44.7% | Reduced |
| Gibson Capital, LLC | 1,888 | $272.6K | 0.05% | +8+0.4% | Added |
| PCG Wealth Advisors, LLC | 1,888 | $272.8K | 0.07% | −59−3.0% | Reduced |
| Bourne Lent Asset Management Inc | 1,891 | $273.1K | 0.10% | 00.0% | Unchanged |
| Michels Family Financial, LLC | 1,895 | $273.7K | 0.20% | −45−2.3% | Reduced |
| Yoder Wealth Management, Inc. | 1,896 | $273.9K | 0.12% | +104+5.8% | Added |
| Invariant Investment Management | 1,873 | $274.7K | 0.17% | +99+5.6% | Added |
| DV Trading LLC | 1,902 | $274.7K | 0.02% | +1,302+217.0% | Added |
| Lionshead Wealth Management, LLC | 1,903 | $274.9K | 0.20% | +361+23.4% | Added |
| Centerline Wealth Advisors, LLC | 1,907 | $275.4K | 0.10% | 00.0% | Unchanged |
| Evelyn Partners Asset Management Ltd | 1,909 | $275.7K | 0.07% | −15,046−88.7% | Reduced |
| Real Talk Capital, LLC | 1,914 | $276.4K | 0.26% | +95+5.2% | Added |
| Index Technologies Group LLC | 1,914 | $276.5K | 0.30% | −387−16.8% | Reduced |
| Lighthouse Investment Partners, LLC | 1,918 | $277.0K | 0.01% | −15,721−89.1% | Reduced |
| Clare Market Investments LLC | 1,918 | $277.1K | 0.06% | +1,918 | New |
| Evolution Wealth Advisors, LLC | 1,919 | $277.2K | 0.03% | 00.0% | Unchanged |
| Kelly Financial Services LLC | 1,929 | $278.7K | 0.07% | +207+12.0% | Added |
| Tortuga Wealth Management, Inc | 1,931 | $279.0K | 0.26% | +1,931 | New |
| Autumn Glory Partners, LLC | 1,937 | $279.8K | 0.10% | −8,120−80.7% | Reduced |
| Worldquant Millennium Advisors LLC | 1,941 | $280.4K | 0.00% | −52,178−96.4% | Reduced |
| Centennial Bank | 1,941 | $280.4K | 0.10% | −180−8.5% | Reduced |
| Colton Groome Financial Advisors, LLC | 1,941 | $280.4K | 0.08% | −41−2.1% | Reduced |
| Catalyst Investment Management LLC | 1,909 | $280.5K | 0.31% | +108+6.0% | Added |
| Hardin Capital Partners, LLC | 1,946 | $281.1K | 0.13% | +254+15.0% | Added |
| Phillips Financial Management, LLC | 1,946 | $281.1K | 0.02% | +194+11.1% | Added |
| HT Partners LLC | 1,948 | $281.4K | 0.09% | 00.0% | Unchanged |
| Y.D. More Investments Ltd | 1,946 | $281.6K | 0.01% | −345−15.1% | Reduced |
| Liberty Square Wealth Partners LLC | 1,951 | $281.8K | 0.08% | −42−2.1% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 1,951 | $281.8K | 0.12% | +391+25.1% | Added |
| Graney & King, LLC | 1,952 | $281.9K | 0.15% | 00.0% | Unchanged |
| Granite Bay Wealth Management, LLC | 1,955 | $282.5K | 0.06% | −185−8.6% | Reduced |
| Saxon Interests, Inc. | 1,961 | $283.2K | 0.10% | −445−18.5% | Reduced |
| Sandbox Financial Partners, LLC | 1,961 | $283.3K | 0.08% | −148−7.0% | Reduced |