Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Kinloch Capital, LLC | 21,735 | $3.11M | 1.34% | −893−3.9% | Reduced |
| Headlands Technologies LLC | 21,658 | $3.10M | 0.26% | +21,658 | New |
| Agf Management Ltd | 21,647 | $3.10M | 0.01% | −61,238−73.9% | Reduced |
| Beacon Capital Management, LLC | 21,633 | $3.10M | 0.48% | +8,392+63.4% | Added |
| S&CO Inc | 21,629 | $3.10M | 0.19% | 00.0% | Unchanged |
| Asset One Wealth Management LLC | 20,208 | $3.10M | 0.42% | +20,208 | New |
| Cornerstone Planning, LLC | 21,423 | $3.08M | 0.72% | +21,423 | New |
| Mitchell & Pahl Private Wealth, LLC | 21,473 | $3.08M | 1.28% | +513+2.4% | Added |
| WealthPlan Investment Management, LLC | 21,450 | $3.07M | 0.20% | +12,532+140.5% | Added |
| Curbstone Financial Management Corp | 21,440 | $3.07M | 0.59% | −158−0.7% | Reduced |
| Profund Advisors LLC | 21,319 | $3.06M | 0.09% | −554−2.5% | Reduced |
| RKL Wealth Management LLC | 21,263 | $3.05M | 0.25% | +2,244+11.8% | Added |
| Anb Bank | 21,239 | $3.04M | 1.21% | +437+2.1% | Added |
| VSM Wealth Advisory, LLC | 21,125 | $3.03M | 0.91% | −134−0.6% | Reduced |
| Virginia Wealth Management Group, Inc. | 21,037 | $3.01M | 1.76% | −2,257−9.7% | Reduced |
| Transcend Wealth Collective, LLC | 21,006 | $3.01M | 0.23% | −2,549−10.8% | Reduced |
| Checchi Capital Advisers, LLC | 21,006 | $3.01M | 0.20% | −2,848−11.9% | Reduced |
| Strong Tower Advisory Services | 20,992 | $3.01M | 0.54% | +3,399+19.3% | Added |
| Gen-Wealth Partners Inc | 20,947 | $3.00M | 0.96% | +432+2.1% | Added |
| Main Street Financial Solutions, LLC | 20,793 | $2.98M | 0.22% | −9,836−32.1% | Reduced |
| Beacon Harbor Wealth Advisors, Inc. | 20,668 | $2.96M | 0.66% | +20,668 | New |
| Whalerock Point Partners, LLC | 20,665 | $2.96M | 0.56% | −595−2.8% | Reduced |
| Romano Brothers and Company | 20,617 | $2.95M | 0.34% | −967−4.5% | Reduced |
| Exencial Wealth Advisors, LLC | 20,605 | $2.95M | 0.09% | −154−0.7% | Reduced |
| Connable Office Inc | 20,601 | $2.95M | 0.27% | −71−0.3% | Reduced |
| Atwood & Palmer Inc | 20,563 | $2.95M | 0.17% | −350−1.7% | Reduced |
| Dominguez Wealth Management Solutions, Inc. | 20,445 | $2.93M | 1.79% | −19−0.1% | Reduced |
| Trust Point Inc. | 20,437 | $2.93M | 0.23% | +92+0.5% | Added |
| Ninety One North America, Inc. | 20,401 | $2.92M | 0.12% | −6,535−24.3% | Reduced |
| Leelyn Smith, LLC | 20,390 | $2.92M | 0.42% | +1,229+6.4% | Added |
| Cypress Capital Group | 20,363 | $2.92M | 0.33% | +56+0.3% | Added |
| TrueMark Investments, LLC | 20,266 | $2.90M | 0.55% | −22,321−52.4% | Reduced |
| Quantitative Investment Management, LLC | 20,242 | $2.90M | 0.28% | +20,242 | New |
| CCLA Investment Management Ltd | 20,218 | $2.90M | 0.05% | +1,291+6.8% | Added |
| Aprio Wealth Management, LLC | 11,584 | $2.89M | 0.17% | +2,334+25.2% | Added |
| GTS Securities LLC | 20,127 | $2.88M | 0.10% | +5,025+33.3% | Added |
| Lighthouse Financial Services Inc | 20,125 | $2.88M | 0.66% | +20,125 | New |
| HFG Advisors, Inc. | 20,117 | $2.88M | 2.09% | −6,752−25.1% | Reduced |
| Old Second National Bank of Aurora | 20,072 | $2.88M | 0.58% | −147−0.7% | Reduced |
| Gables Capital Management Inc. | 20,071 | $2.88M | 1.22% | −275−1.4% | Reduced |
| Duncker Streett & Co Inc | 20,061 | $2.87M | 0.51% | −474−2.3% | Reduced |
| IFG Advisory, LLC | 19,959 | $2.86M | 0.12% | +1,484+8.0% | Added |
| BIP Wealth, LLC | 19,938 | $2.86M | 0.10% | +11,053+124.4% | Added |
| Mystic Asset Management, Inc. | 19,928 | $2.86M | 0.65% | +371+1.9% | Added |
| Chelsea Counsel Co | 19,883 | $2.85M | 1.22% | 00.0% | Unchanged |
| Spire Wealth Management | 19,880 | $2.85M | 0.10% | −740−3.6% | Reduced |
| Strategic Investment Advisors | 19,824 | $2.84M | 0.25% | −979−4.7% | Reduced |
| Wulff, Hansen & Co. | 19,804 | $2.84M | 2.38% | −650−3.2% | Reduced |
| Robertson Stephens Wealth Management, LLC | 19,754 | $2.83M | 0.08% | +2,793+16.5% | Added |
| Viewpoint Capital Management LLC | 19,745 | $2.83M | 1.23% | +197+1.0% | Added |
| Investment Advisory Group, LLC | 19,698 | $2.82M | 0.73% | −903−4.4% | Reduced |
| Kimelman & Baird, LLC | 19,660 | $2.82M | 0.22% | −10−0.1% | Reduced |
| Red Cedar Investment Management, LLC | 19,650 | $2.82M | 0.30% | 00.0% | Unchanged |
| Krilogy Financial LLC | 18,836 | $2.82M | 0.10% | +932+5.2% | Added |
| Marshall Financial Group LLC | 19,632 | $2.81M | 0.55% | −4,766−19.5% | Reduced |
| AdvisorNet Financial, Inc | 19,623 | $2.81M | 0.15% | +1,206+6.5% | Added |
| Violich Capital Management, Inc. | 19,564 | $2.80M | 0.31% | −78−0.4% | Reduced |
| Sterling Investment Advisors, Ltd. | 19,534 | $2.80M | 0.52% | −369−1.9% | Reduced |
| Blackstone Group Inc. | 19,531 | $2.80M | 0.01% | +10,003+105.0% | Added |
| King Wealth | 19,503 | $2.79M | 0.34% | −299−1.5% | Reduced |
| Kathmere Capital Management, LLC | 19,494 | $2.79M | 0.19% | −2,029−9.4% | Reduced |
| Mattson Financial Services, LLC | 19,485 | $2.79M | 0.65% | +1,779+10.0% | Added |
| Center for Financial Planning, Inc. | 19,485 | $2.79M | 0.29% | +41+0.2% | Added |
| Circle Wealth Management, LLC | 19,485 | $2.79M | 0.04% | +99+0.5% | Added |
| Advisors Management Group Inc | 19,417 | $2.78M | 0.51% | −8,375−30.1% | Reduced |
| Arrow Financial Corp | 19,419 | $2.78M | 0.28% | +76+0.4% | Added |
| Old Mission Investment Co LLC | 19,347 | $2.77M | 0.66% | +316+1.7% | Added |
| ISAM Funds (UK) Ltd | 19,329 | $2.77M | 1.00% | +16,065+492.2% | Added |
| OneAscent Financial Services LLC | 19,282 | $2.76M | 0.25% | −9,283−32.5% | Reduced |
| Secure Asset Management, LLC | 19,235 | $2.76M | 0.43% | +1,108+6.1% | Added |
| Asio Capital, LLC | 19,215 | $2.75M | 0.39% | +637+3.4% | Added |
| Hanson & Doremus Investment Management | 19,213 | $2.75M | 0.33% | −338−1.7% | Reduced |
| Northcape Wealth Management, LLC | 19,208 | $2.75M | 0.78% | +8,159+73.8% | Added |
| Norden Group LLC | 19,206 | $2.75M | 0.27% | −2,481−11.4% | Reduced |
| Norway Savings Bank | 19,170 | $2.75M | 1.27% | +47+0.2% | Added |
| Fragasso Group Inc. | 19,158 | $2.75M | 0.17% | −1,472−7.1% | Reduced |
| Financial Security Advisor, Inc. | 19,130 | $2.74M | 0.53% | −350−1.8% | Reduced |
| Strategic Planning, Inc. | 19,128 | $2.74M | 1.48% | −110−0.6% | Reduced |
| Catalytic Wealth RIA, LLC | 19,025 | $2.73M | 0.10% | −25,944−57.7% | Reduced |
| Blue Chip Partners, Inc. | 19,010 | $2.72M | 0.20% | −1,017−5.1% | Reduced |
| Advisory Alpha, LLC | 18,987 | $2.72M | 0.07% | +454+2.4% | Added |
| Umpqua Bank | 18,964 | $2.72M | 0.76% | +14+0.1% | Added |
| Pekao Towarzystwo Funduszy Inwestycyjnych S.A. | 18,921 | $2.71M | 2.22% | +18,921 | New |
| Catalyst Financial Partners LLC | 18,865 | $2.70M | 0.30% | −7,110−27.4% | Reduced |
| American Trust | 18,859 | $2.70M | 0.23% | +575+3.1% | Added |
| Cooper Financial Group | 18,748 | $2.69M | 0.29% | −1,183−5.9% | Reduced |
| Summit Asset Management, LLC | 18,730 | $2.68M | 0.38% | −1,010−5.1% | Reduced |
| Shepherd Financial Partners LLC | 18,729 | $2.68M | 0.25% | −368−1.9% | Reduced |
| Howard Capital Management Inc. | 18,719 | $2.68M | 0.03% | +338+1.8% | Added |
| Cape Ann Savings Bank | 18,681 | $2.68M | 1.37% | −325−1.7% | Reduced |
| Davidson Trust Co | 18,644 | $2.67M | 1.11% | +1,392+8.1% | Added |
| Ullmann Financial Group, Inc. | 17,728 | $2.67M | 0.28% | +535+3.1% | Added |
| DAGCO, Inc. | 18,592 | $2.66M | 0.62% | −683−3.5% | Reduced |
| Winning Points Advisors, LLC | 18,578 | $2.66M | 3.02% | +18,578 | New |
| Citizens & Northern Corp | 18,566 | $2.66M | 0.66% | −190−1.0% | Reduced |
| Bridgewater Advisors Inc. | 18,679 | $2.66M | 0.17% | −722−3.7% | Reduced |
| Brown Financial Advisors | 18,543 | $2.66M | 0.97% | +494+2.7% | Added |
| Bell & Brown Wealth Advisors, LLC | 18,535 | $2.66M | 0.85% | +304+1.7% | Added |
| Crescent Sterling, Ltd. | 18,521 | $2.65M | 2.72% | +218+1.2% | Added |
| Marino, Stram & Associates LLC | 18,513 | $2.65M | 0.48% | −1,964−9.6% | Reduced |