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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2025

Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,026
+78 vs. Q4 2024
Shares held
1.61B
+23.3M (+1.5%) vs. Q4 2024
Total value
$274.0B
+$8.40B (+3.2%) vs. Q4 2024
New holders
204
1,700 more added
Sold out
126
1,683 more reduced

68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,026 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2025: $274.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.

Institutions holding PG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Boston Family Office LLC62,233$10.6M0.75%−2,115−3.3%Reduced
Ballentine Partners, LLC62,088$10.6M0.18%+1,018+1.7%Added
F/M Investments LLC61,708$10.5M0.42%−689−1.1%Reduced
Twin Capital Management Inc61,485$10.5M1.22%−2,331−3.7%Reduced
Wahed Invest LLC61,146$10.4M1.80%+399+0.7%Added
Lighthouse Investment Partners, LLC61,027$10.4M0.48%+26,881+78.7%Added
Octavia Wealth Advisors, LLC60,908$10.4M1.26%+667+1.1%Added
Wells Trecaso Financial Group, LLC60,876$10.4M3.46%+938+1.6%Added
Kinneret Advisory, LLC60,768$10.4M1.04%−204−0.3%Reduced
Meridian Wealth Management, LLC60,755$10.4M0.50%+1,959+3.3%Added
Caisse des Depots Et Consignations60,254$10.3M0.49%+4,445+8.0%Added
Kidder Stephen W60,161$10.3M3.20%−187−0.3%Reduced
Inscription Capital, LLC63,189$10.3M1.71%+63,189New
M. Kraus & Co60,103$10.2M3.11%−744−1.2%Reduced
Orion Investment Co59,874$10.2M4.20%+519+0.9%Added
Amica Mutual Insurance Co59,843$10.2M1.12%00.0%Unchanged
NBC Securities, Inc.59,721$10.2M0.87%+59,662+101,122.0%Added
Shelter Mutual Insurance Co59,695$10.2M2.45%00.0%Unchanged
First Fiduciary Investment Counsel, Inc.59,397$10.1M2.17%−1,897−3.1%Reduced
Sigma Planning Corp59,353$10.1M0.32%−172−0.3%Reduced
Marco Investment Management LLC59,283$10.1M0.94%−1,937−3.2%Reduced
Texas Yale Capital Corp.59,265$10.1M0.41%−213−0.4%Reduced
Meritage Portfolio Management59,240$10.1M0.67%−3,948−6.2%Reduced
Tradewinds, LLC.58,989$10.1M2.84%+1,203+2.1%Added
Strategic Financial Concepts, LLC58,958$10.0M1.88%−170.0%Reduced
Burns J W & Co Inc58,919$10.0M1.30%−807−1.4%Reduced
Birch Hill Investment Advisors LLC58,834$10.0M0.48%+1,083+1.9%Added
GDS Wealth Management58,555$9.98M0.85%+34,640+144.8%Added
Gamco Investors, Inc. Et Al58,472$9.96M0.11%−652−1.1%Reduced
Edge Wealth Management LLC58,454$9.96M2.02%+1,144+2.0%Added
Altus Wealth Management, LLC58,254$9.93M4.65%+1,221+2.1%Added
Old National Bancorp58,136$9.91M0.26%+3,634+6.7%Added
Integrated Advisors Network LLC57,972$9.88M0.50%−2,625−4.3%Reduced
Arkadios Wealth Advisors57,636$9.82M0.37%+11,426+24.7%Added
StoneX Group Inc.57,428$9.79M0.54%−256−0.4%Reduced
Simmons Bank57,331$9.77M0.74%−1,006−1.7%Reduced
Hamel Associates, Inc.57,207$9.75M3.31%−8,605−13.1%Reduced
Cornerstone Wealth Group, LLC57,087$9.73M0.81%+1,937+3.5%Added
Old Point Trust & Financial Services N A56,986$9.71M3.41%+2,881+5.3%Added
City Holding Co56,831$9.68M1.36%+480+0.9%Added
Madison Asset Management, LLC56,787$9.68M0.11%−3,720−6.1%Reduced
Buck Wealth Strategies, LLC56,735$9.67M1.76%+5,803+11.4%Added
Hall Laurie J Trustee56,717$9.67M3.45%−1,155−2.0%Reduced
Simplicity Wealth,LLC56,556$9.64M0.75%+40,781+258.5%Added
Brookstone Capital Management56,522$9.63M0.14%−423−0.7%Reduced
Chemung Canal Trust Co56,520$9.63M2.12%−600−1.1%Reduced
Kellett Schaffner Wealth Advisors LLC56,500$9.63M6.67%−715−1.2%Reduced
Private Advisory Group LLC56,487$9.63M1.10%+19,623+53.2%Added
Goelzer Investment Management, Inc.56,409$9.61M0.56%+14,957+36.1%Added
Pinnacle Wealth Management Advisory Group, LLC56,356$9.60M0.90%+465+0.8%Added
IFP Advisors, Inc56,300$9.59M0.30%+4,801+9.3%Added
Knights of Columbus Asset Advisors LLC56,251$9.59M0.66%+49,979+796.9%Added
Dorsey & Whitney Trust CO LLC56,203$9.58M0.55%+611+1.1%Added
Brass Tax Wealth Management, Inc56,189$9.58M2.01%+4,426+8.6%Added
Everett Harris & Co55,827$9.51M0.12%−244−0.4%Reduced
Cardinal Capital Management55,552$9.47M1.47%+977+1.8%Added
FRG Family Wealth Advisors LLC55,445$9.45M1.83%−560−1.0%Reduced
Lazard Freres Gestion S.A.S.55,409$9.44M0.23%−244,800−81.5%Reduced
Rench Wealth Management, Inc.55,325$9.43M3.26%+93+0.2%Added
Hennessy Advisors Inc54,950$9.36M0.31%+10,700+24.2%Added
BDF-Gestion54,703$9.32M1.02%00.0%Unchanged
Azzad Asset Management Inc54,584$9.30M1.10%+54,584New
Graham Capital Management, L.P.54,370$9.27M0.29%+13,355+32.6%Added
Verition Fund Management LLC54,342$9.26M0.05%−330,052−85.9%Reduced
Ashton Thomas Private Wealth, LLC54,334$9.26M0.35%+3,243+6.3%Added
1st Source Bank54,214$9.24M0.54%−561−1.0%Reduced
Cyndeo Wealth Partners, LLC54,196$9.24M0.61%−785−1.4%Reduced
Schonfeld Strategic Advisors LLC54,055$9.21M0.06%+33,862+167.7%Added
Hutner Capital Management Inc53,919$9.19M3.92%+709+1.3%Added
Mutual Advisors, LLC57,015$9.18M0.26%+5,575+10.8%Added
Leavell Investment Management, Inc.53,863$9.18M0.45%−355−0.7%Reduced
Mechanics Bank Trust Department53,780$9.17M1.25%−1,419−2.6%Reduced
Mattern Capital Management, LLC53,746$9.16M1.17%+312+0.6%Added
Buckley Wealth Management, LLC53,684$9.15M2.85%−400−0.7%Reduced
Independent Investors Inc53,642$9.14M1.94%−700−1.3%Reduced
OneAscent Financial Services LLC53,550$9.13M0.59%+27,671+106.9%Added
Red Door Wealth Management, LLC53,557$9.13M1.35%+1,488+2.9%Added
Fort Sheridan Advisors LLC53,535$9.12M1.38%−250.0%Reduced
Mitchell Sinkler & Starr53,528$9.12M2.55%−3,168−5.6%Reduced
Williams Jones Wealth Management, LLC.53,431$9.11M0.12%−881−1.6%Reduced
Hunter Associates Investment Management LLC53,386$9.10M1.40%−232−0.4%Reduced
Destination Wealth Management53,364$9.09M0.29%−2,493−4.5%Reduced
Panagora Asset Management Inc53,257$9.08M0.05%+7,019+15.2%Added
Westfield Capital Management Co LP53,118$9.05M0.04%+53,118New
Court Place Advisors, LLC53,023$9.04M3.00%−1,039−1.9%Reduced
Bellecapital International Ltd.53,021$9.04M1.78%+757+1.4%Added
Ameritas Investment Partners, Inc.52,832$9.00M0.31%−428−0.8%Reduced
Sand Hill Global Advisors, LLC52,831$9.00M0.37%+795+1.5%Added
Parcion Private Wealth LLC52,757$8.99M0.73%+2,494+5.0%Added
Baker Chad R52,710$8.98M1.83%00.0%Unchanged
McCollum Christoferson Group LLC52,611$8.97M2.74%+70.0%Added
Van Strum & Towne Inc.52,510$8.95M3.01%+851+1.6%Added
Iyo Bank, Ltd.52,430$8.94M2.88%+24,210+85.8%Added
Webster Bank, N. A.52,276$8.91M0.98%−608−1.1%Reduced
Baldwin Brothers Inc52,269$8.91M0.62%−1,262−2.4%Reduced
Avantax Planning Partners, Inc.52,214$8.90M0.32%−2,171−4.0%Reduced
Strategic Advisors LLC52,153$8.89M1.71%−3,759−6.7%Reduced
Community Bank & Trust, Waco, Texas52,108$8.88M2.09%−264−0.5%Reduced
Equitable Holdings, Inc.52,046$8.87M0.08%+2,822+5.7%Added
PFG Investments, LLC52,011$8.86M0.57%+1,249+2.5%Added