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Livermore
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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2025

Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,027
+78 vs. Q4 2024
Shares held
1.61B
+23.3M (+1.5%) vs. Q4 2024
Total value
$274.0B
+$8.40B (+3.2%) vs. Q4 2024
New holders
204
1,701 more added
Sold out
126
1,683 more reduced

68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 4,027 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2025: $274.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.

Institutions holding PG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Cedar Wealth Management, LLC4$6820.00%00.0%Unchanged
Bridge Generations Wealth Management LLC4$6820.00%+3+300.0%Added
Richardson Capital Management LLC4$6820.00%+4New
ROSS\JOHNSON & Associates LLC4$6820.01%+4New
Robbins Farley LLC5$8530.00%00.0%Unchanged
Demars Financial Group, LLC288,145$1.69K0.05%+58,331+25.4%Added
North Ridge Wealth Advisors, Inc.10$1.71K0.00%00.0%Unchanged
Financial Connections Group, Inc.16$2.00K0.00%00.0%Unchanged
Luminist Capital LLC14$2.42K0.00%00.0%Unchanged
Bare Financial Services, Inc16$2.73K0.00%+16New
Marshall Investment Management, LLC20$3.41K0.00%+20New
Horizons Wealth Management26$4.43K0.00%00.0%Unchanged
Parkworth Wealth Management, Inc.28$4.77K0.00%00.0%Unchanged
Eq Wealth Advisors, LLC42$7.16K0.01%+42New
Decker Retirement Planning Inc.43$7.33K0.00%−518−92.3%Reduced
Redmont Wealth Advisors LLC46$7.84K0.02%+46New
Hoey Investments, Inc46$7.84K0.00%−148−76.3%Reduced
Perritt Capital Management Inc48$8.18K0.00%+35+269.2%Added
West Financial Advisors, LLC50$8.52K0.00%00.0%Unchanged
Campbell Capital Management Inc55$9.37K0.01%00.0%Unchanged
Inlight Wealth Management, LLC55$9.37K0.01%+55New
PayPay Securities Corp59$10.1K0.58%−2−3.3%Reduced
Mendota Financial Group, LLC60$10.2K0.01%−316−84.0%Reduced
Gould Capital, LLC63$10.7K0.01%00.0%Unchanged
Tanaka Capital Management Inc63$11.0K0.03%00.0%Unchanged
Bay Harbor Wealth Management, LLC67$11.4K0.00%−201−75.0%Reduced
Fairway Wealth LLC70$11.9K0.00%00.0%Unchanged
Halbert Hargrove Global Advisors, LLC70$12.0K0.00%+70New
Advantage Trust Co75$12.8K0.01%−24−24.2%Reduced
Principia Wealth Advisory, LLC91$14.8K0.01%+35+62.5%Added
Compass Planning Associates Inc96$16.4K0.02%00.0%Unchanged
Pandora Wealth, Inc.98$16.7K0.01%+98New
Anfield Capital Management, LLC102$17.4K0.01%−5−4.7%Reduced
Signature Resources Capital Management, LLC106$18.1K0.02%00.0%Unchanged
Atlantic Private Wealth, LLC107$18.2K0.01%−100−48.3%Reduced
Westend Capital Management, LLC108$18.4K0.01%−88−44.9%Reduced
Catherine Avery Investment Management LLC109$18.6K0.02%−100−47.8%Reduced
Resolute Partners Group118$20.1K0.01%+118New
Grayhawk Investment Strategies Inc.122$20.8K0.05%00.0%Unchanged
ZynergyRetirementPlanningLLC125$21.0K0.01%00.0%Unchanged
Nordwand Advisors, LLC125$21.3K0.01%00.0%Unchanged
Legacy Wealth Managment, LLC132$22.5K0.02%00.0%Unchanged
Wiser Advisor Group LLC136$23.1K0.03%+1+0.7%Added
Columbia River Financial Group, LLC143$24.0K0.02%+143New
Pacifica Partners Inc.141$24.3K0.01%−8,540−98.4%Reduced
JCIC Asset Management Inc.150$25.6K0.01%00.0%Unchanged
Nova Wealth Management, Inc.150$25.6K0.02%+150New
Horizon Financial Services, LLC174$29.7K0.02%+11+6.7%Added
Navigoe, LLC187$31.0K0.03%00.0%Unchanged
Quarry LP193$32.9K0.01%+193New
Ruedi Wealth Management, Inc.196$33.5K0.01%00.0%Unchanged
LFA - Lugano Financial Advisors SA200$34.1K0.02%00.0%Unchanged
10Elms LLP200$34.1K0.03%00.0%Unchanged
Mizuho Securities Co. Ltd.200$34.1K0.40%+170+566.7%Added
WestEnd Advisors, LLC204$34.8K0.00%+60+41.7%Added
Capital A Wealth Management, LLC217$37.0K0.04%+29+15.4%Added
Prudent Man Investment Management, Inc.228$38.2K0.02%00.0%Unchanged
Aspect Partners, LLC232$39.5K0.02%−3−1.3%Reduced
Mowery & Schoenfeld Wealth Management, LLC232$39.6K0.08%−387−62.5%Reduced
Noble Wealth Management PBC235$40.0K0.03%00.0%Unchanged
Quest 10 Wealth Builders, Inc.245$41.8K0.04%+82+50.3%Added
Luken Investment Analytics, LLC246$41.9K0.02%00.0%Unchanged
MeadowBrook Investment Advisors LLC251$42.8K0.04%00.0%Unchanged
Morton Brown Family Wealth, LLC251$42.8K0.01%+115+84.6%Added
Redwood Park Advisors LLC261$44.5K0.04%−274−51.2%Reduced
Kings Path Partners LLC270$46.0K0.02%00.0%Unchanged
Game Plan Financial Advisors, LLC270$46.0K0.02%00.0%Unchanged
Meeder Asset Management Inc274$46.7K0.00%−117−29.9%Reduced
POM Investment Strategies, LLC313$53.3K0.06%+252+413.1%Added
Sarver Vrooman Wealth Advisors313$53.3K0.04%+313New
Pineridge Advisors LLC316$53.8K0.02%−1,069−77.2%Reduced
Clark Wealth Partners323$55.1K0.04%+80+32.9%Added
LGT Financial Advisors LLC324$55.2K0.17%−1,083−77.0%Reduced
WealthTrak Capital Management LLC325$55.4K0.05%+55+20.4%Added
DecisionPoint Financial, LLC330$56.2K0.02%00.0%Unchanged
Kessler Investment Group, LLC338$57.6K0.03%+330+4,125.0%Added
Goodman Advisory Group, LLC351$59.8K0.02%+351New
William B. Walkup & Associates, Inc.352$60.0K0.04%00.0%Unchanged
CBIZ Investment Advisory Services, LLC358$61.0K0.00%+260+265.3%Added
Breakwater Investment Management361$61.5K0.03%00.0%Unchanged
Bernard Wealth Management Corp.375$63.9K0.03%+63+20.2%Added
Innovative Advisory Group, LLC387$66.0K0.06%00.0%Unchanged
Park Circle Co400$68.2K0.06%00.0%Unchanged
GKV Capital Management Co., Inc.400$68.2K0.03%00.0%Unchanged
Harel Insurance Investments & Financial Services Ltd.403$69.0K0.00%+218+117.8%Added
Copia Wealth Management406$69.2K0.06%00.0%Unchanged
Hara Capital LLC407$69.4K0.05%00.0%Unchanged
Harvest Fund Management Co., Ltd413$70.0K0.00%−1,764−81.0%Reduced
Ridgewood Investments LLC411$70.0K0.03%+22+5.7%Added
Dogwood Wealth Management LLC426$72.5K0.04%+80+23.1%Added
WealthCollab, LLC432$73.6K0.05%+26+6.4%Added
Evergreen Private Wealth LLC433$73.8K0.03%00.0%Unchanged
Keystone Financial Group, Inc.474$76.0K0.05%00.0%Unchanged
Lowe Wealth Advisors, LLC455$77.5K0.03%+300+193.5%Added
Accordant Advisory Group Inc461$78.6K0.08%00.0%Unchanged
Insight Financial Services465$79.4K0.06%00.0%Unchanged
Intelligent Financial Strategies466$79.4K0.04%00.0%Unchanged
IAG Wealth Partners, LLC468$79.7K0.01%00.0%Unchanged
Marathon Trading Investment Management LLC468$79.8K0.04%+468New
Western Pacific Wealth Management, LP474$80.8K0.07%00.0%Unchanged