Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2025
Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,026
- +78 vs. Q4 2024
- Shares held
- 1.61B
- +23.3M (+1.5%) vs. Q4 2024
- Total value
- $274.0B
- +$8.40B (+3.2%) vs. Q4 2024
- New holders
- 204
- 1,700 more added
- Sold out
- 126
- 1,683 more reduced
68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Elevatus Welath Management | 1,928 | $328.5K | 0.19% | −153−7.4% | Reduced |
| Lifelong Wealth Advisors, Inc. | 1,929 | $328.7K | 0.15% | +15+0.8% | Added |
| Fullcircle Wealth LLC | 2,032 | $328.9K | 0.14% | +189+10.3% | Added |
| Sterling Investment Management, Inc. | 1,932 | $329.2K | 0.23% | −51−2.6% | Reduced |
| Avaii Wealth Management, LLC | 1,933 | $329.4K | 0.18% | +76+4.1% | Added |
| PCG Wealth Advisors, LLC | 1,935 | $329.8K | 0.12% | +6+0.3% | Added |
| Cascades Capital Asset Management, LLC | 1,936 | $329.9K | 0.18% | +3+0.2% | Added |
| FSB Premier Wealth Management, Inc. | 1,940 | $330.6K | 0.13% | −217−10.1% | Reduced |
| Elite Life Management LLC | 1,941 | $330.8K | 1.03% | +39+2.1% | Added |
| Eclectic Associates Inc | 1,946 | $331.6K | 0.09% | +26+1.4% | Added |
| HT Partners LLC | 1,948 | $332.0K | 0.11% | 00.0% | Unchanged |
| Legacy Financial Strategies, LLC | 1,949 | $332.2K | 0.07% | −429−18.0% | Reduced |
| Graney & King, LLC | 1,951 | $332.5K | 0.25% | +28+1.5% | Added |
| Green Square Capital Advisors LLC | 1,954 | $333.0K | 0.05% | −57−2.8% | Reduced |
| Inspire Advisors, LLC | 1,962 | $334.4K | 0.04% | −11−0.6% | Reduced |
| Master's Wealth Management Inc. | 1,965 | $334.9K | 0.18% | +3+0.2% | Added |
| C2C Wealth Management, LLC | 1,967 | $335.2K | 0.31% | 00.0% | Unchanged |
| Richardson Financial Services Inc. | 1,971 | $335.7K | 0.26% | +57+3.0% | Added |
| Obsidian Personal Planning Solutions LLC | 2,069 | $336.4K | 0.15% | −11−0.5% | Reduced |
| Lion Street Advisors, LLC | 1,975 | $336.6K | 0.11% | −10−0.5% | Reduced |
| Fairfield, Bush & Co. | 1,982 | $337.8K | 0.21% | 00.0% | Unchanged |
| Centerline Wealth Advisors, LLC | 1,982 | $337.8K | 0.20% | −120−5.7% | Reduced |
| San Luis Wealth Advisors LLC | 1,983 | $338.0K | 0.08% | −682−25.6% | Reduced |
| IVC Wealth Advisors LLC | 1,985 | $338.3K | 0.18% | −85−4.1% | Reduced |
| Berkshire Money Management, Inc. | 1,986 | $338.5K | 0.04% | −36−1.8% | Reduced |
| WealthPlan Investment Management, LLC | 1,986 | $338.5K | 0.03% | +3+0.2% | Added |
| M1 Capital Management LLC | 1,988 | $338.8K | 0.21% | −83−4.0% | Reduced |
| Concorde Asset Management, LLC | 2,088 | $338.9K | 0.18% | +6+0.3% | Added |
| Cahill Financial Advisors Inc | 1,998 | $340.5K | 0.05% | +48+2.5% | Added |
| Pinney & Scofield, Inc. | 1,998 | $340.5K | 0.25% | 00.0% | Unchanged |
| West Bancorporation Inc | 1,999 | $340.7K | 0.23% | −200−9.1% | Reduced |
| Dahring | Cusmano LLC | 1,999 | $340.7K | 0.29% | −14−0.7% | Reduced |
| Erickson Financial Group, LLC | 2,000 | $340.8K | 0.25% | 00.0% | Unchanged |
| Gouws Capital LLC | 2,000 | $340.8K | 0.22% | 00.0% | Unchanged |
| PMV Capital Advisers, LLC | 2,000 | $340.8K | 0.83% | 00.0% | Unchanged |
| First Wilshire Securities Management Inc | 2,000 | $340.8K | 0.10% | 00.0% | Unchanged |
| City National Bank of Florida | 2,003 | $341.4K | 0.31% | +208+11.6% | Added |
| Campbell Deegan Wealth Management, LLC | 2,006 | $341.8K | 0.39% | −148−6.9% | Reduced |
| Nabity-Jensen Investment Management Inc | 2,007 | $342.0K | 0.27% | +51+2.6% | Added |
| SeaBridge Investment Advisors LLC | 2,007 | $342.1K | 0.07% | +10.0% | Added |
| Northwest Wealth Management, LLC | 2,008 | $342.2K | 0.07% | −10−0.5% | Reduced |
| Acorn Creek Capital LLC | 2,009 | $342.4K | 0.17% | −208−9.4% | Reduced |
| RS Crum Inc. | 2,012 | $342.9K | 0.09% | 00.0% | Unchanged |
| Hidden Cove Wealth Management, LLC | 2,013 | $343.1K | 0.27% | +187+10.2% | Added |
| Apollon Financial, LLC | 2,018 | $343.9K | 0.08% | +201+11.1% | Added |
| Goldstream Capital Management Ltd | 2,026 | $345.3K | 0.23% | 00.0% | Unchanged |
| Fiducient Advisors LLC | 2,027 | $345.4K | 0.04% | +156+8.3% | Added |
| Clark Asset Management, LLC | 2,028 | $345.5K | 0.06% | +343+20.4% | Added |
| BluePointe Capital Management, LLC | 2,036 | $347.0K | 0.13% | +2,036 | New |
| Horizon Investment Services, LLC | 2,043 | $348.3K | 0.17% | −85−4.0% | Reduced |
| Alerus Financial NA | 2,046 | $348.7K | 0.03% | −40,788−95.2% | Reduced |
| Riverpoint Wealth Management Holdings, LLC | 2,051 | $349.5K | 0.09% | +69+3.5% | Added |
| Kaydan Wealth Management, Inc. | 2,051 | $349.5K | 0.11% | 00.0% | Unchanged |
| Koesten, Hirschmann & Crabtree, INC. | 2,054 | $350.0K | 0.20% | 00.0% | Unchanged |
| Guardian Partners Inc. | 2,116 | $350.7K | 0.04% | 00.0% | Unchanged |
| Tilia Fiduciary Partners, Inc. | 2,058 | $350.7K | 0.23% | −100−4.6% | Reduced |
| Wealth Advisors of Iowa, LLC | 2,058 | $350.8K | 0.15% | −80−3.7% | Reduced |
| Real Talk Capital, LLC | 2,059 | $350.8K | 0.47% | +36+1.8% | Added |
| Sonata Capital Group Inc | 2,059 | $351.0K | 0.15% | 00.0% | Unchanged |
| Perennial Advisors, LLC | 2,062 | $351.4K | 0.07% | +2,062 | New |
| Loudon Investment Management, LLC | 2,062 | $351.4K | 0.20% | −285−12.1% | Reduced |
| Park Place Capital Corp | 2,065 | $351.9K | 0.10% | −2,262−52.3% | Reduced |
| Planning Alternatives Ltd | 2,068 | $352.4K | 0.05% | +507+32.5% | Added |
| Chiron Capital Management, LLC | 2,070 | $352.8K | 0.32% | −20−1.0% | Reduced |
| Congress Park Capital LLC | 2,075 | $353.6K | 0.13% | 00.0% | Unchanged |
| Spectrum Wealth Advisory Group, LLC | 2,085 | $355.3K | 0.17% | 00.0% | Unchanged |
| Antonelli Financial Advisors, LLC | 2,086 | $355.6K | 0.29% | 00.0% | Unchanged |
| Noesis Capital Mangement Corp | 2,088 | $355.9K | 0.07% | +2,088 | New |
| Ellenbecker Investment Group | 2,088 | $356.0K | 0.06% | −176−7.8% | Reduced |
| Mission Financial Group, LLC | 2,466 | $356.2K | 0.33% | +2,466 | New |
| ZRC Wealth Management, LLC | 2,092 | $356.6K | 0.15% | 00.0% | Unchanged |
| Hourglass Capital, LLC | 2,097 | $357.4K | 0.09% | 00.0% | Unchanged |
| New Jersey Better Educational Savings Trust | 2,102 | $358.2K | 0.69% | 00.0% | Unchanged |
| Harmony Asset Management LLC | 2,102 | $358.2K | 0.15% | 00.0% | Unchanged |
| Madison Wealth Partners, Inc | 2,106 | $358.9K | 0.09% | +36+1.7% | Added |
| Summit Wealth & Retirement Planning, Inc. | 2,109 | $359.3K | 0.11% | 00.0% | Unchanged |
| Advanced Portfolio Management, LLC | 2,115 | $360.4K | 0.73% | −5,772−73.2% | Reduced |
| Signature Wealth Management Group | 2,115 | $360.4K | 0.14% | +173+8.9% | Added |
| Milestone Asset Management, LLC | 2,118 | $361.1K | 0.08% | −4,885−69.8% | Reduced |
| SL Advisors, LLC | 2,120 | $361.3K | 0.63% | −59−2.7% | Reduced |
| BlackDiamond Wealth Management Inc. | 2,293 | $361.5K | 0.24% | −62−2.6% | Reduced |
| May Hill Capital, LLC | 2,124 | $362.0K | 0.14% | −979−31.6% | Reduced |
| Mayfair Advisory Group, LLC | 2,125 | $362.1K | 0.21% | −522−19.7% | Reduced |
| Mascoma Wealth Management LLC | 2,125 | $362.1K | 0.09% | 00.0% | Unchanged |
| Carbahal Olsen Financial Services Group, LLC | 2,130 | $363.0K | 0.34% | 00.0% | Unchanged |
| Latash Investments, LLC | 2,131 | $363.2K | 0.30% | 00.0% | Unchanged |
| Dakota Community Bank & Trust NA | 2,134 | $363.7K | 1.75% | +56+2.7% | Added |
| Brucke Financial, Inc. | 2,241 | $364.3K | 0.32% | +78+3.6% | Added |
| Unique Wealth, LLC | 2,141 | $364.9K | 0.07% | +61+2.9% | Added |
| Rollins Financial Advisors, LLC | 2,144 | $365.4K | 0.06% | 00.0% | Unchanged |
| MJT & Associates Financial Advisory Group, Inc. | 2,149 | $366.2K | 0.35% | +2,149 | New |
| Grandview Asset Management LLC | 2,155 | $367.0K | 0.14% | +201+10.3% | Added |
| Covenant Asset Management, LLC | 2,159 | $367.9K | 0.09% | −557−20.5% | Reduced |
| S.E.E.D. Planning Group LLC | 2,163 | $368.6K | 0.12% | +858+65.7% | Added |
| Atlantic Edge Private Wealth Management, LLC | 2,164 | $368.8K | 0.11% | −22−1.0% | Reduced |
| Cetera Trust Company, N.A | 2,168 | $369.5K | 0.24% | 00.0% | Unchanged |
| Clare Market Investments LLC | 2,168 | $369.5K | 0.10% | +31+1.5% | Added |
| DGS Capital Management, LLC | 2,169 | $369.6K | 0.10% | +376+21.0% | Added |
| Mountain Capital Investment Advisors, Inc | 2,318 | $369.7K | 0.08% | +2,318 | New |
| Bingham Private Wealth, LLC | 2,171 | $370.0K | 0.38% | −128−5.6% | Reduced |