Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,017
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,590 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Lumbard & Kellner, LLC | 2,504 | $419.8K | 0.18% | 00.0% | Unchanged |
| Wingate Wealth Advisors, Inc. | 2,506 | $420.1K | 0.41% | +2,506 | New |
| Red Wave Investments LLC | 2,510 | $420.7K | 0.15% | −55−2.1% | Reduced |
| Silvant Capital Management LLC | 2,513 | $421.3K | 0.02% | 00.0% | Unchanged |
| Tacita Capital Inc | 2,518 | $422.1K | 0.30% | 00.0% | Unchanged |
| Fagan Associates, Inc. | 2,522 | $422.9K | 0.07% | 00.0% | Unchanged |
| Crown Wealth Group, LLC | 2,525 | $423.4K | 0.17% | +77+3.1% | Added |
| Sherman Asset Management, Inc. | 2,531 | $424.3K | 0.39% | +2,531 | New |
| Keystone Wealth Services, LLC | 2,532 | $424.5K | 0.11% | +38+1.5% | Added |
| Grant Street Asset Management, Inc. | 2,534 | $424.7K | 0.11% | +200+8.6% | Added |
| Ascent Wealth Partners, LLC | 2,540 | $425.8K | 0.06% | 00.0% | Unchanged |
| Ninety One SA (PTY) Ltd | 2,540 | $425.8K | 0.09% | 00.0% | Unchanged |
| Lockerman Financial Group, Inc. | 2,545 | $426.6K | 0.73% | −1,603−38.6% | Reduced |
| Cowa, LLC | 2,951 | $426.8K | 0.20% | +305+11.5% | Added |
| RCS Financial Planning, LLC | 2,548 | $427.2K | 0.23% | −73−2.8% | Reduced |
| Family Firm, Inc. | 2,549 | $427.4K | 0.10% | −27−1.0% | Reduced |
| Hudson Value Partners, LLC | 2,550 | $427.5K | 0.16% | +744+41.2% | Added |
| Sagace Wealth Management LLC | 2,558 | $428.8K | 0.32% | −159−5.9% | Reduced |
| Manske Wealth Management | 2,563 | $429.6K | 0.17% | +2,563 | New |
| Burton Enright Welch | 2,572 | $431.2K | 0.09% | +5+0.2% | Added |
| Talisman Wealth Advisors LLC | 2,572 | $431.2K | 0.46% | −58−2.2% | Reduced |
| Aspen Grove Capital, LLC | 2,581 | $432.7K | 0.09% | +30+1.2% | Added |
| Keyvantage Wealth, LLC | 2,591 | $434.3K | 0.31% | +2,591 | New |
| Root Financial Partners, LLC | 2,592 | $434.5K | 0.05% | −748−22.4% | Reduced |
| Towercrest Capital Management | 2,594 | $434.9K | 0.07% | −32−1.2% | Reduced |
| Blake Schutter Theil Wealth Advisors, LLC | 2,600 | $436.0K | 0.46% | −244−8.6% | Reduced |
| Campbell Wealth Management | 2,599 | $436.0K | 0.04% | +1,062+69.1% | Added |
| Titleist Asset Management, LLC | 2,607 | $437.1K | 0.05% | −74−2.8% | Reduced |
| Brown Wealth Management, LLC | 2,610 | $437.6K | 0.16% | +13+0.5% | Added |
| Taylor Financial Group, Inc. | 2,614 | $438.2K | 0.30% | 00.0% | Unchanged |
| Yeomans Consulting Group, Inc. | 2,619 | $439.1K | 0.16% | −790−23.2% | Reduced |
| Three Bridge Wealth Advisors, LLC | 2,624 | $439.9K | 0.15% | +413+18.7% | Added |
| Custom Index Systems, LLC | 2,629 | $440.8K | 0.24% | −34−1.3% | Reduced |
| Passive Capital Management, LLC. | 2,633 | $441.4K | 0.16% | 00.0% | Unchanged |
| WBI Investments | 2,636 | $441.9K | 0.11% | +279+11.8% | Added |
| Saxon Interests, Inc. | 2,637 | $442.1K | 0.19% | −130−4.7% | Reduced |
| Cambridge Financial Group, LLC | 2,637 | $442.2K | 0.19% | +4+0.2% | Added |
| Foresight Capital Management Advisors, Inc. | 2,642 | $442.9K | 0.26% | +449+20.5% | Added |
| Mayfair Advisory Group, LLC | 2,647 | $443.8K | 0.26% | +50+1.9% | Added |
| Sym Financial Corp | 2,657 | $445.4K | 0.06% | +52+2.0% | Added |
| Boyer & Corporon Wealth Management, LLC | 2,657 | $445.4K | 0.16% | +2,657 | New |
| 1858 Wealth Management, LLC | 2,660 | $445.9K | 0.35% | 00.0% | Unchanged |
| San Luis Wealth Advisors LLC | 2,665 | $447.0K | 0.08% | +137+5.4% | Added |
| Mason Investment Advisory Services, Inc. | 2,667 | $447.1K | 0.03% | +10.0% | Added |
| Rooted Wealth Advisors, Inc. | 2,776 | $448.0K | 0.18% | +398+16.7% | Added |
| Lynx Investment Advisory | 2,675 | $448.4K | 0.31% | −370−12.2% | Reduced |
| Wiser Wealth Management, Inc | 2,675 | $448.4K | 0.13% | −372−12.2% | Reduced |
| Fulcrum Capital LLC | 2,675 | $448.5K | 0.09% | −128−4.6% | Reduced |
| Hoxton Planning & Management, LLC | 2,677 | $448.7K | 0.17% | +394+17.3% | Added |
| Wilkins Miller Wealth Management, LLC | 2,682 | $449.8K | 0.47% | +2,682 | New |
| Retirement Planning Group, LLC | 2,686 | $450.2K | 0.50% | +2,686 | New |
| McGuire Investment Group, LLC | 2,687 | $450.5K | 0.07% | 00.0% | Unchanged |
| Mezzasalma Advisors, LLC | 2,688 | $450.6K | 0.15% | +1,008+60.0% | Added |
| KRS Capital Management, LLC | 2,690 | $450.9K | 0.32% | −194−6.7% | Reduced |
| Granite Harbor Advisors, Inc. | 2,690 | $451.0K | 0.25% | +66+2.5% | Added |
| JBR Co Financial Management Inc | 2,696 | $452.0K | 0.28% | 00.0% | Unchanged |
| Next Capital Management LLC | 2,711 | $454.5K | 0.19% | +401+17.4% | Added |
| Peak Financial Management, Inc. | 2,711 | $454.7K | 0.14% | +150+5.9% | Added |
| Private Capital Management LLC | 2,715 | $455.1K | 0.09% | −1,434−34.6% | Reduced |
| Covenant Asset Management, LLC | 2,716 | $455.3K | 0.10% | −500−15.5% | Reduced |
| Aspire Growth Partners LLC | 2,726 | $457.1K | 0.45% | +2,726 | New |
| Adapt Wealth Advisors, LLC | 2,729 | $457.4K | 0.23% | +169+6.6% | Added |
| McLean Asset Management Corp | 2,729 | $457.6K | 0.14% | +295+12.1% | Added |
| Birch Financial Group, LLC | 2,731 | $457.8K | 0.52% | +2,731 | New |
| B & T Capital Management DBA Alpha Capital Management | 2,732 | $458.1K | 0.08% | −60−2.1% | Reduced |
| Investment Partners Asset Management, Inc. | 2,733 | $458.2K | 0.36% | +485+21.6% | Added |
| Reliant Investment Partners, LLC | 2,735 | $458.5K | 0.41% | +2,735 | New |
| Weaver Consulting Group | 2,741 | $459.5K | 0.14% | 00.0% | Unchanged |
| R.H. Dinel Investment Counsel, Inc. | 2,743 | $459.9K | 0.31% | 00.0% | Unchanged |
| Todd Asset Management LLC | 2,754 | $461.7K | 0.01% | 00.0% | Unchanged |
| Rahlfs Capital, LLC | 2,755 | $461.9K | 0.46% | +2,755 | New |
| Affiance Financial, LLC | 2,755 | $461.9K | 0.11% | +235+9.3% | Added |
| Dupree Financial Group, LLC | 2,756 | $462.1K | 0.21% | +139+5.3% | Added |
| Gill Capital Partners, LLC | 2,760 | $462.8K | 0.17% | +3+0.1% | Added |
| Bay Capital Advisors, LLC | 2,766 | $463.6K | 0.37% | +2,766 | New |
| Falcon Wealth Planning | 2,766 | $463.7K | 0.05% | +187+7.3% | Added |
| Altus Wealth Group LLC | 2,767 | $463.9K | 0.21% | −835−23.2% | Reduced |
| Warner Financial, Inc | 2,770 | $464.0K | 0.20% | +193+7.5% | Added |
| Global Strategic Investment Solutions, LLC | 2,778 | $465.7K | 0.05% | −97−3.4% | Reduced |
| Bishop & Co Investment Management, LLC | 2,782 | $466.4K | 0.18% | 00.0% | Unchanged |
| Baring Financial LLC | 2,783 | $466.5K | 0.42% | +2,783 | New |
| Correct Capital Wealth Management | 2,783 | $466.5K | 0.09% | +30+1.1% | Added |
| Morris Financial Concepts, Inc. | 2,790 | $467.8K | 0.20% | +10.0% | Added |
| Brighton Securities Corp. | 2,790 | $467.8K | 0.23% | +2,790 | New |
| Princeton Capital Management LLC | 2,792 | $468.0K | 0.14% | +46+1.7% | Added |
| BCGM Wealth Management, LLC | 2,793 | $468.3K | 0.15% | +634+29.4% | Added |
| LeClair Wealth Partners LLC | 2,795 | $468.5K | 0.31% | +2,795 | New |
| Provident Trust Co | 2,800 | $469.4K | 0.01% | 00.0% | Unchanged |
| Gabelli & Co Investment Advisers, Inc. | 2,800 | $469.4K | 0.08% | +2,800 | New |
| Reyes Financial Architecture, Inc. | 2,800 | $469.5K | 0.37% | +2,800 | New |
| Penobscot Wealth Management | 2,801 | $470.0K | 0.22% | +18+0.6% | Added |
| GW&K Investment Management, LLC | 2,805 | $470.0K | 0.00% | +47+1.7% | Added |
| ORG Wealth Partners, LLC | 2,806 | $470.7K | 0.15% | −1,900−40.4% | Reduced |
| Westshore Wealth, LLC | 2,809 | $471.0K | 0.19% | +1,003+55.5% | Added |
| O'Keefe Stevens Advisory, Inc. | 2,815 | $471.9K | 0.15% | 00.0% | Unchanged |
| Flywheel Private Wealth LLC | 2,825 | $473.5K | 0.44% | +2,825 | New |
| Freedom Financial Partners LLC | 2,829 | $474.3K | 0.23% | +2,829 | New |
| Canal Capital Management, LLC | 2,829 | $474.3K | 0.08% | +43+1.5% | Added |
| Prostatis Group LLC | 2,830 | $474.4K | 0.14% | −407−12.6% | Reduced |
| WMG Financial Advisors, LLC | 2,830 | $474.4K | 0.20% | +48+1.7% | Added |