Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2024
Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,017
- +359 vs. Q3 2024
- Shares held
- 1.60B
- +18.3M (+1.2%) vs. Q3 2024
- Total value
- $268.0B
- −$5.16B (−1.9%) vs. Q3 2024
- New holders
- 479
- 1,590 more added
- Sold out
- 120
- 1,521 more reduced
72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| CKW Financial Group | 1,108 | $186.0K | 0.02% | −2,742−71.2% | Reduced |
| McCarthy Grittinger Financial Group, LLC | 1,116 | $187.1K | 0.05% | −33−2.9% | Reduced |
| DHJJ Financial Advisors, Ltd. | 1,120 | $187.8K | 0.07% | −9−0.8% | Reduced |
| Holos Integrated Wealth LLC | 1,136 | $190.4K | 0.13% | +1,136 | New |
| Cohen & Steers, Inc. | 1,152 | $193.0K | 0.00% | −12−1.0% | Reduced |
| Burkett Financial Services, LLC | 1,152 | $193.2K | 0.08% | +6+0.5% | Added |
| ESL Trust Services, LLC | 1,165 | $195.3K | 0.04% | +700+150.5% | Added |
| Park Square Financial Group, LLC | 1,171 | $196.3K | 0.14% | +1,171 | New |
| Peterson Wealth Services | 1,183 | $198.4K | 0.06% | +11+0.9% | Added |
| TD Capital Management LLC | 1,190 | $199.4K | 0.02% | −74−5.9% | Reduced |
| Clear Investment Research, LLC | 1,190 | $199.5K | 0.26% | +2+0.2% | Added |
| Silver Oak Advisory Group, Inc. | 1,197 | $200.0K | 0.11% | 00.0% | Unchanged |
| Hiley Hunt Wealth Management | 1,193 | $200.0K | 0.11% | 00.0% | Unchanged |
| Joel Adams & Associates, Inc. | 1,193 | $200.0K | 0.18% | +1,193 | New |
| BetterWealth, LLC | 1,194 | $200.2K | 0.06% | +1,194 | New |
| Okabena Investment Services Inc | 1,195 | $200.3K | 0.06% | 00.0% | Unchanged |
| Roof Eidam & Maycock | 1,196 | $200.5K | 0.05% | −1,765−59.6% | Reduced |
| O'Brien Wealth Partners LLC | 1,197 | $200.7K | 0.04% | −59−4.7% | Reduced |
| Cedar Mountain Advisors, LLC | 1,197 | $200.7K | 0.04% | +37+3.2% | Added |
| William Mack & Associates, Inc. | 1,198 | $200.9K | 0.21% | +1,198 | New |
| Check Capital Management Inc | 1,200 | $201.2K | 0.01% | −100−7.7% | Reduced |
| Peavine Capital, LLC | 1,200 | $201.2K | 0.05% | 00.0% | Unchanged |
| Westbourne Investments, Inc. | 1,200 | $201.2K | 0.12% | +1,200 | New |
| Granite FO LLC | 1,204 | $201.9K | 0.12% | 00.0% | Unchanged |
| New World Advisors LLC | 1,206 | $202.2K | 0.05% | +6+0.5% | Added |
| Prism Advisors, Inc. | 1,209 | $202.7K | 0.06% | 00.0% | Unchanged |
| Mills Wealth Advisors LLC | 1,209 | $202.7K | 0.12% | +1,209 | New |
| 25 LLC | 1,216 | $203.9K | 0.09% | −3−0.2% | Reduced |
| Centerpoint Advisors, LLC | 1,214 | $204.0K | 0.07% | 00.0% | Unchanged |
| Blue Investment Partners LLC | 1,218 | $204.2K | 0.07% | 00.0% | Unchanged |
| Canton Hathaway, LLC | 1,221 | $205.0K | 0.05% | 00.0% | Unchanged |
| Capital Wealth Management, LLC | 1,224 | $205.2K | 0.09% | −448−26.8% | Reduced |
| Tobias Financial Advisors, Inc. | 1,224 | $205.2K | 0.04% | +1,224 | New |
| Fig Financial Advisory Services Inc | 1,226 | $205.5K | 0.14% | +1,226 | New |
| Ipsen Advisor Group LLC | 1,227 | $205.7K | 0.18% | +1,227 | New |
| RVW Wealth, LLC | 1,230 | $206.2K | 0.02% | 00.0% | Unchanged |
| Aufman Associates Inc | 1,231 | $206.5K | 0.14% | 00.0% | Unchanged |
| Catalyst Private Wealth, LLC | 1,234 | $206.9K | 0.09% | +1,234 | New |
| Prasad Wealth Partners, LLC | 1,235 | $207.0K | 0.07% | +1,235 | New |
| High Note Wealth, LLC | 1,235 | $207.0K | 0.05% | 00.0% | Unchanged |
| KWB Wealth | 1,197 | $207.3K | 0.03% | +1,197 | New |
| BNC Wealth Management, LLC | 1,237 | $207.3K | 0.07% | 00.0% | Unchanged |
| TPG Advisors LLC | 1,238 | $207.6K | 0.16% | +1+0.1% | Added |
| JPL Wealth Management, LLC | 1,240 | $207.9K | 0.06% | +1,240 | New |
| Puff Wealth Management, LLC | 1,242 | $208.3K | 0.36% | +1,242 | New |
| Priebe Wealth Holdings LLC | 1,244 | $208.6K | 0.14% | +70+6.0% | Added |
| Cooper Capital Advisors LLC | 1,246 | $208.9K | 0.22% | +1,246 | New |
| Mayport, LLC | 1,247 | $209.1K | 0.06% | +34+2.8% | Added |
| Tolleson Wealth Management, Inc. | 1,251 | $210.0K | 0.04% | +1,251 | New |
| Alpha Financial Partners, LLC | 1,253 | $210.1K | 0.17% | +1,253 | New |
| Lakewood Asset Management LLC | 1,258 | $211.0K | 0.15% | +2+0.2% | Added |
| Kondo Wealth Advisors, Inc. | 1,259 | $211.1K | 0.11% | +1,259 | New |
| Curated Wealth Partners LLC | 1,260 | $211.2K | 0.02% | 00.0% | Unchanged |
| Aldebaran Capital, LLC | 1,260 | $211.3K | 0.20% | 00.0% | Unchanged |
| BancFirst Trust & Investment Management | 1,266 | $211.5K | 0.09% | 00.0% | Unchanged |
| Wetzel Investment Advisors, Inc. | 1,266 | $212.2K | 0.11% | +46+3.8% | Added |
| Sound Financial Strategies Group, LLC | 1,268 | $212.6K | 0.18% | +74+6.2% | Added |
| Maltin Wealth Management, Inc. | 1,269 | $212.7K | 0.10% | +71+5.9% | Added |
| Kades & Cheifetz LLC | 1,270 | $212.9K | 0.11% | +8+0.6% | Added |
| Coco Enterprises, LLC | 1,281 | $213.1K | 0.13% | 00.0% | Unchanged |
| Accelerate Investment Advisors LLC | 1,272 | $213.2K | 0.19% | +1,272 | New |
| Cyrus J. Lawrence, LLC | 1,282 | $214.0K | 0.04% | −1−0.1% | Reduced |
| Camarda Financial Advisors, LLC | 1,277 | $214.1K | 0.08% | −12−0.9% | Reduced |
| Beaird Harris Wealth Management, LLC | 1,278 | $214.3K | 0.02% | +96+8.1% | Added |
| Rialto Wealth Management, LLC | 1,278 | $214.3K | 0.07% | +1,278 | New |
| Waterford Advisors, LLC | 1,278 | $214.3K | 0.11% | 00.0% | Unchanged |
| Sage Financial Management Group, Inc. | 1,280 | $215.0K | 0.08% | −41−3.1% | Reduced |
| Christensen, King & Associates Investment Services, Inc. | 1,274 | $215.2K | 0.10% | +1+0.1% | Added |
| Wealth Advisory Solutions, LLC | 1,284 | $215.3K | 0.06% | +1,284 | New |
| Precedent Wealth Partners, LLC | 1,284 | $215.3K | 0.07% | +1,284 | New |
| Davis Investment Partners, LLC | 1,354 | $215.5K | 0.09% | 00.0% | Unchanged |
| Cascade Investment Advisors, Inc. | 1,286 | $215.6K | 0.14% | 00.0% | Unchanged |
| B.O.S.S. Retirement Advisors, LLC | 1,287 | $215.7K | 0.06% | −31,545−96.1% | Reduced |
| Sage Investment Counsel LLC | 1,287 | $215.8K | 0.28% | +1,287 | New |
| Adams Wealth Management | 1,289 | $216.1K | 0.04% | +54+4.4% | Added |
| Wealthcare Capital Management LLC | 1,294 | $216.9K | 0.02% | +72+5.9% | Added |
| Orgel Wealth Management, LLC | 1,297 | $217.4K | 0.01% | 00.0% | Unchanged |
| ERTS Wealth Advisors, LLC | 1,300 | $217.9K | 0.04% | −338−20.6% | Reduced |
| Rodgers & Associates, LTD | 1,301 | $218.2K | 0.03% | −69−5.0% | Reduced |
| Capital Planning Advisors, LLC | 1,305 | $218.8K | 0.03% | −1,683−56.3% | Reduced |
| S.E.E.D. Planning Group LLC | 1,305 | $218.8K | 0.07% | +19+1.5% | Added |
| Stewardship Advisors, LLC | 1,306 | $219.0K | 0.06% | +1,306 | New |
| Providence First Trust Co | 1,310 | $219.6K | 0.08% | 00.0% | Unchanged |
| FSA Advisors, Inc. | 1,311 | $219.8K | 0.27% | +1,311 | New |
| Sepio Capital, LP | 1,316 | $220.6K | 0.02% | −44−3.2% | Reduced |
| AIFG Consultants Ltd. | 1,317 | $220.8K | 0.36% | +29+2.3% | Added |
| Hobbs Wealth Management, LLC | 1,318 | $221.0K | 0.25% | +1,318 | New |
| FMB Wealth Management | 1,319 | $221.2K | 0.12% | 00.0% | Unchanged |
| Private Management Group Inc | 1,320 | $221.3K | 0.01% | +1,320 | New |
| Hughes Financial Services, LLC | 1,322 | $221.6K | 0.05% | +1,322 | New |
| Lantern Wealth Advisors, LLC | 1,323 | $221.9K | 0.14% | +1,323 | New |
| Treasure Coast Financial Planning | 1,326 | $222.3K | 0.15% | +1+0.1% | Added |
| RWM Asset Management, LLC | 1,329 | $222.8K | 0.04% | +12+0.9% | Added |
| Act Wealth Management, LLC | 1,329 | $222.8K | 0.10% | −325−19.6% | Reduced |
| Lathrop Investment Management Corp | 1,330 | $223.0K | 0.04% | +7+0.5% | Added |
| AIMZ Investment Advisors, LLC | 1,331 | $223.1K | 0.08% | 00.0% | Unchanged |
| WP Advisors, LLC | 1,331 | $223.2K | 0.07% | +8+0.6% | Added |
| Stordahl Capital Management, Inc. | 1,337 | $224.2K | 0.05% | 00.0% | Unchanged |
| Greenfield Seitz Capital Management, LLC | 1,339 | $224.5K | 0.09% | 00.0% | Unchanged |
| Santori & Peters | 1,340 | $224.6K | 0.09% | +2+0.1% | Added |