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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,017
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,590 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,017 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Hara Capital LLC407$68.2K0.04%00.0%Unchanged
Silicon Valley Capital Partners408$68.4K0.01%+2+0.5%Added
Fairman Group, LLC408$68.4K0.06%−8−1.9%Reduced
Transcendent Capital Group LLC419$70.2K0.04%00.0%Unchanged
JDM Financial Group LLC427$71.6K0.04%−29−6.4%Reduced
Vermillion & White Wealth Management Group, LLC431$72.3K0.05%+1+0.2%Added
Evergreen Private Wealth LLC433$72.6K0.03%00.0%Unchanged
Credit Industriel Et Commercial434$72.8K0.02%+434New
Access Investment Management LLC437$73.3K0.02%00.0%Unchanged
Vista Private Wealth Partners. LLC439$73.7K0.03%00.0%Unchanged
Financial Life Planners441$74.0K0.06%+441New
Endeavor Private Wealth, Inc.443$74.3K0.07%+443New
SIMA Wealth Partners, LLC456$76.4K0.06%00.0%Unchanged
Accordant Advisory Group Inc461$77.3K0.07%00.0%Unchanged
Arrowpoint Investment Partners (Singapore) Pte. Ltd.465$78.0K0.05%+465New
Insight Financial Services465$78.1K0.06%00.0%Unchanged
Intelligent Financial Strategies466$78.1K0.04%00.0%Unchanged
IAG Wealth Partners, LLC468$78.4K0.01%+283+153.0%Added
Western Pacific Wealth Management, LP474$79.5K0.06%−1,124−70.3%Reduced
Keystone Financial Group, Inc.474$79.5K0.06%+474New
Tanglewood Legacy Advisors, LLC479$80.3K0.03%00.0%Unchanged
HBC Financial Services, PLLC483$81.0K0.05%+1+0.2%Added
Beutel, Goodman & Co Ltd.500$83.0K0.00%00.0%Unchanged
Pacific Capital Wealth Advisors, Inc496$83.2K0.01%−13−2.6%Reduced
EnRich Financial Partners LLC501$84.0K0.03%00.0%Unchanged
IMG Wealth Management, Inc.509$85.3K0.08%+509New
Investment Management Corp511$85.7K0.08%+511New
Retirement Wealth Solutions LLC552$87.6K0.07%+552New
Fedenia Advisers LLC527$88.4K0.05%+527New
Redwood Park Advisors LLC535$89.7K0.08%+535New
TruNorth Capital Management, LLC540$90.5K0.02%−16−2.9%Reduced
Evolution Advisers, Inc.543$91.0K0.05%+3+0.6%Added
Tributary Capital Management, LLC546$91.5K0.01%00.0%Unchanged
Clarity Asset Management, Inc.548$91.8K0.06%+548New
Birch Capital Management, LLC550$92.2K0.05%+550New
Curio Wealth, LLC550$92.2K0.05%+550New
Paladin Advisory Group, LLC559$93.7K0.07%−9−1.6%Reduced
Decker Retirement Planning Inc.561$94.1K0.05%+561New
REAP Financial Group, LLC567$95.1K0.02%−19−3.2%Reduced
New Millennium Group LLC570$95.6K0.06%+16+2.9%Added
Legend Financial Advisors, Inc.582$97.5K0.07%+481+476.2%Added
MPWM Advisory Solutions, LLC587$98.4K0.07%+587New
DiNuzzo Private Wealth, Inc.603$101.1K0.01%−45−6.9%Reduced
Mowery & Schoenfeld Wealth Management, LLC619$103.8K0.20%+442+249.7%Added
Valued Wealth Advisors LLC620$104.0K0.07%+15+2.5%Added
CGC Financial Services, LLC631$105.8K0.04%+72+12.9%Added
Keener Financial Planning LLC635$106.0K0.06%00.0%Unchanged
Cranbrook Wealth Management, LLC633$106.1K0.02%+200+46.2%Added
Activest Wealth Management646$108.4K0.03%−273−29.7%Reduced
Turim 21 Investimentos Ltda.670$111.2K0.03%00.0%Unchanged
Sims Investment Management, LLC667$111.8K0.06%+667New
Horrell Capital Management, Inc.668$112.0K0.03%00.0%Unchanged
JTC Employer Solutions Trusteee Ltd679$113.0K0.01%00.0%Unchanged
Dunhill Financial, LLC706$118.4K0.06%−121−14.6%Reduced
Carolina Wealth Advisors, LLC710$119.0K0.06%00.0%Unchanged
Security National Bank713$119.5K0.02%+20+2.9%Added
WPG Advisers, LLC736$123.4K0.11%+736New
CarsonAllaria Wealth Management, Ltd.737$123.6K0.07%−134−15.4%Reduced
Christopher J. Hasenberg, Inc739$123.9K0.05%00.0%Unchanged
Blume Capital Management, Inc.748$125.4K0.03%−45−5.7%Reduced
Wintrust Investments LLC783$131.0K0.12%−378−32.6%Reduced
Compass Financial Services Inc793$133.0K0.08%+793New
Cornerstone Planning Group LLC785$133.3K0.03%+8+1.0%Added
PFS Partners, LLC800$134.1K0.07%+3+0.4%Added
Bradley & Co. Private Wealth Management, LLC808$135.5K0.08%+808New
Financial Perspectives, Inc810$135.8K0.05%+133+19.6%Added
1620 Investment Advisors, Inc.825$138.3K0.10%−10−1.2%Reduced
Avion Wealth834$139.0K0.04%+394+89.5%Added
Conquis Financial LLC834$139.8K0.14%+834New
Operose Advisors LLC837$140.3K0.05%−833−49.9%Reduced
Hurley Capital, LLC847$141.8K0.11%+847New
Tidemark, LLC849$142.3K0.05%+1+0.1%Added
Creative Capital Management Investments LLC850$142.5K0.06%00.0%Unchanged
Bellwether Advisors, LLC857$143.7K0.03%+857New
Newton One Investments LLC865$145.0K0.06%+865New
Red Tortoise LLC867$145.4K0.08%−1,927−69.0%Reduced
Covestor Ltd870$146.0K0.09%+46+5.6%Added
Whipplewood Advisors, LLC876$146.9K0.08%+876New
Anderson Financial Strategies, LLC880$147.5K0.09%+880New
Semmax Financial Advisors Inc.862$148.3K0.04%−110−11.3%Reduced
Affinity Wealth LLC900$150.9K0.15%+900New
Raffa Wealth Management, LLC903$151.4K0.04%−10−1.1%Reduced
Gold Investment Management Ltd.906$151.9K0.06%+2+0.2%Added
First Pacific Financial943$158.1K0.04%−15−1.6%Reduced
Promethos Capital, LLC959$160.8K0.06%00.0%Unchanged
Global Wealth Strategies & Associates966$162.0K0.05%+29+3.1%Added
American Capital Advisory, LLC969$162.4K0.09%+1+0.1%Added
Horizon Bancorp Inc985$165.0K0.08%−144−12.8%Reduced
True Wealth Design, LLC988$165.6K0.06%+30+3.1%Added
Delos Wealth Advisors, LLC1,000$167.7K0.13%00.0%Unchanged
Synergy Investment Management, LLC1,016$170.3K0.07%+1,016New
PFG Private Wealth Management, LLC1,024$171.7K0.10%+51+5.2%Added
Hoese & Co LLP1,035$173.5K0.15%−100−8.8%Reduced
FSC Wealth Advisors, LLC1,036$173.7K0.11%−5−0.5%Reduced
Pin Oak Investment Advisors Inc1,003$174.0K0.16%+50+5.2%Added
Robinswood Financial LLC1,083$181.7K0.07%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC1,086$182.1K0.03%−12−1.1%Reduced
PrairieView Partners, LLC1,097$183.0K0.02%00.0%Unchanged
Trust Co1,099$184.2K0.02%+450+69.3%Added
MRP Capital Investments, LLC1,105$185.3K0.17%−407−26.9%Reduced