Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Weik Capital Management3,515$589.3K0.24%−110−3.0%Reduced
Plan Group Financial, LLC3,519$589.9K0.31%−25−0.7%Reduced
BOS Asset Management, LLC3,522$590.5K0.21%−1,000−22.1%Reduced
HighMark Wealth Management LLC3,523$590.6K0.34%−1,566−30.8%Reduced
Northstar Advisory Group, LLC3,524$590.9K0.30%−1,541−30.4%Reduced
Providence Capital Advisors, LLC3,531$592.0K0.12%+19+0.5%Added
Foyston, Gordon, & Payne Inc3,532$592.1K0.16%00.0%Unchanged
Riverview Trust Co3,532$592.1K0.54%+13+0.4%Added
Mosaic Financial Group, LLC3,537$593.0K0.43%−361−9.3%Reduced
Jentner Corp3,541$593.7K0.17%+8+0.2%Added
Rebalance, LLC3,546$594.5K0.04%00.0%Unchanged
Altiora Financial Group, LLC3,553$595.7K0.13%+563+18.8%Added
Cape Investment Advisory, Inc.3,561$597.0K0.23%−143−3.9%Reduced
Covenant Partners, LLC3,571$598.7K0.18%−593−14.2%Reduced
Olistico Wealth, LLC3,575$599.3K0.35%00.0%Unchanged
First Financial Bankshares Inc3,578$599.9K0.01%−254−6.6%Reduced
D.B. Root & Company, LLC3,579$600.0K0.19%+235+7.0%Added
Laraway Financial Inc3,580$600.2K0.48%+310+9.5%Added
Parisi Gray Wealth Management3,589$601.7K0.19%−144−3.9%Reduced
Premier Fund Managers Ltd3,600$602.0K0.02%−300−7.7%Reduced
Montchanin Asset Management, LLC3,591$602.0K0.58%00.0%Unchanged
Arkfeld Wealth Strategies, L.L.C.3,790$602.0K0.28%+11+0.3%Added
Pingora Partners LLC3,597$603.0K0.40%00.0%Unchanged
Baldwin Investment Management, LLC3,599$603.4K0.08%−3,307−47.9%Reduced
First Citizens Financial Corp3,600$603.5K0.33%+20+0.6%Added
Asset Allocation & Management Company, LLC3,600$604.0K0.33%+3,600New
Up Strategic Wealth Investment Advisors LLC3,610$605.2K0.61%+749+26.2%Added
Gemmer Asset Management LLC3,612$605.6K0.06%+280+8.4%Added
Arlington Trust Co LLC3,614$605.9K0.13%+1,078+42.5%Added
Quantum Financial Advisors, LLC3,621$607.0K0.09%−176−4.6%Reduced
Capital Advantage, Inc.3,622$607.2K0.11%+3,622New
Foguth Wealth Management, LLC.3,710$608.9K0.16%−8−0.2%Reduced
Pettinga Financial Advisors, LLC3,635$609.4K0.14%00.0%Unchanged
Capital Market Strategies LLC3,644$610.9K0.35%+224+6.5%Added
Forte Capital LLC3,646$611.2K0.07%−624−14.6%Reduced
FSA Wealth Management LLC3,663$614.1K0.25%−143−3.8%Reduced
North Forty Two & Co.3,692$619.0K0.71%+3,692New
Private Wealth Management Group, LLC3,699$620.1K0.24%−207−5.3%Reduced
Warren Street Wealth Advisors, LLC3,700$620.3K0.25%+433+13.3%Added
Darden Wealth Group Inc3,700$620.5K0.42%−50−1.3%Reduced
Prairie Wealth Advisors, Inc.3,703$620.8K0.30%+40+1.1%Added
Principal Street Partners, LLC3,705$621.2K0.12%−3,335−47.4%Reduced
Abacus Wealth Partners, LLC3,706$621.3K0.09%00.0%Unchanged
Flaharty Asset Management, LLC3,707$621.5K0.09%−45−1.2%Reduced
ProVise Management Group, LLC3,719$623.5K0.05%−4,224−53.2%Reduced
Pennington Partners & Co., LLC3,719$623.5K0.31%+3,719New
Johnson Bixby & Associates, LLC3,724$624.3K0.10%+100+2.8%Added
Holland Advisory Services, Inc.3,734$626.0K0.82%+10.0%Added
Perfromance Wealth Partners, LLC3,735$626.2K0.02%−101−2.6%Reduced
MKT Advisors LLC3,887$626.2K0.27%−187−4.6%Reduced
WFA Asset Management Corp3,740$627.0K0.34%+22+0.6%Added
Ruggaard & Associates LLC3,741$627.2K0.28%−215−5.4%Reduced
Disciplined Investors, L.L.C.3,953$627.8K0.60%+3,953New
MTM Financial Group, LLC3,749$628.5K0.38%00.0%Unchanged
Cherry Tree Wealth Management, LLC3,756$629.8K0.16%+9+0.2%Added
Connective Portfolio Management, LLC3,760$630.4K0.94%00.0%Unchanged
Aft, Forsyth & Company, Inc.3,763$630.9K0.31%00.0%Unchanged
Silvia McColl Wealth Management, LLC3,766$631.4K0.47%−130−3.3%Reduced
Adalta Capital Management LLC3,770$632.0K0.33%00.0%Unchanged
Sequent Planning LLC3,774$632.7K0.23%+600+18.9%Added
Capstone Financial Advisors, Inc.3,775$632.9K0.04%−107−2.8%Reduced
Bullock Wealth Management Group3,776$633.1K0.37%−648−14.6%Reduced
Bouchey Financial Group Ltd3,781$633.8K0.06%+84+2.3%Added
Accredited Wealth Management, LLC3,783$634.2K0.55%+3,783New
Emerald Advisors, LLC3,785$634.5K0.09%+48+1.3%Added
Heartwood Wealth Advisors LLC3,786$634.7K0.07%−283−7.0%Reduced
Objective Capital Management, LLC3,799$636.9K0.43%−419−9.9%Reduced
Castleark Management LLC3,800$637.1K0.02%00.0%Unchanged
TrueWealth Advisors, LLC3,801$637.2K0.21%+4+0.1%Added
Rockbridge Investment Management, LCC3,810$638.7K0.08%+613+19.2%Added
State of Wyoming3,829$641.9K0.08%+2,632+219.9%Added
Creekside Partners3,831$642.3K0.33%00.0%Unchanged
Trust Co of Kansas3,837$643.0K0.31%−113−2.9%Reduced
Planned Solutions, Inc.3,840$643.7K0.26%+2+0.1%Added
Walkner Condon Financial Advisors LLC3,842$644.1K0.13%−93−2.4%Reduced
Bay Rivers Group3,844$644.4K0.31%00.0%Unchanged
Insight 2811, Inc.3,847$645.0K0.33%−13−0.3%Reduced
Pacific Sage Partners, LLC3,850$645.4K0.15%+10.0%Added
Blalock Williams, LLC3,867$648.3K0.75%+3,867New
Tiemann Investment Advisors, LLC3,869$648.7K0.29%−90−2.3%Reduced
Elgethun Capital Management3,875$649.6K0.16%+246+6.8%Added
Occidental Asset Management, LLC3,881$650.7K0.10%−186−4.6%Reduced
Veracity Capital LLC3,896$653.1K0.24%+28+0.7%Added
Stonehage Fleming Financial Services Holdings Ltd3,896$653.2K0.02%−1,187−23.4%Reduced
SOA Wealth Advisors, LLC.3,902$654.1K0.12%−112−2.8%Reduced
Acropolis Investment Management, LLC3,902$654.2K0.04%−272−6.5%Reduced
Trifecta Capital Advisors, LLC3,905$654.7K0.13%−45−1.1%Reduced
Hayek Kallen Investment Management3,906$655.0K0.24%+10.0%Added
Seven Mile Advisory3,908$655.2K0.42%+109+2.9%Added
Safeguard Investment Advisory Group, LLC3,913$656.0K0.18%+254+6.9%Added
Pacific Sun Financial Corp3,917$656.7K0.36%−50−1.3%Reduced
Strive Asset Management, LLC3,917$656.7K0.49%+3,917New
Copley Financial Group, Inc.3,929$658.7K0.50%+75+1.9%Added
Triad Wealth Partners, LLC3,938$660.2K0.24%+3,938New
Blue Zone Wealth Advisors, LLC3,947$661.7K0.19%+101+2.6%Added
Invenio Wealth Partners LLC3,954$662.9K0.28%+22+0.6%Added
Ellsworth Advisors, LLC3,958$663.5K0.17%+23+0.6%Added
Morningstar Investment Management LLC3,962$664.0K0.05%−222−5.3%Reduced
Wellspring Financial Advisors, LLC3,961$664.1K0.07%−618−13.5%Reduced
Vertex Planning Partners, LLC3,963$664.4K0.15%+259+7.0%Added