Skip to main content
Livermore
Livermore
ZHEN

Holland Advisory Services, Inc.

SEC CIK
0001890183
Latest filing
Jul 13, 2026

The latest 13F from Holland Advisory Services, Inc. covers Q2 2026 (filed Jul 13, 2026): 49 long positions worth $90.5M. The top 10 holdings make up 79.6% of the portfolio, and the largest is iShares Core S&P 500 ETF at 25.9%. Livermore has 19 filings on Form 13F from this institution, going back to Q4 2021.

What changed in Q2 2026

Share counts compared with Q1 2026: how many positions were new, added to, reduced or sold out, and the biggest buys and sells. Dollar amounts are estimated at the quarter-end prices implied by the filing.

Full comparison
New
6
Est. +$9.30M
Added
13
Est. +$309.8K
Reduced
20
Est. −$2.44M
Sold out
4
Est. −$1.67M

Top 5 holdings

Share of this quarter's portfolio value

  1. iShares Core S&P 500 ETF464287200
    25.9%$23.5M
  2. iShares Core S&P Mid-Cap ETF464287507
    22.4%$20.3M
  3. iShares Core S&P Small Cap ETF464287804
    12.6%$11.4M
  4. Fidelity Covington Trust316092717
    7.8%$7.10M
  5. Vanguard Morningstar Total Stock Market ETF922908769
    3.1%$2.80M

Share of portfolio

Top 5 holdings and the other 44 positions, by share of portfolio value

  1. iShares Core S&P 500 ETF25.9%
  2. iShares Core S&P Mid-Cap ETF22.4%
  3. iShares Core S&P Small Cap ETF12.6%
  4. Fidelity Covington Trust7.8%
  5. Vanguard Morningstar Total Stock Market ETF3.1%
  6. Other 44 positions28.2%

Biggest buys

New and added positions, by estimated amount bought

  1. Fidelity Covington Trust316092717
    +$7.10MNew
  2. VanEck Semiconductor ETF92189F676
    +$1.23MNew
  3. INTCIntel Corp
    +$287.2KNewHistory
  4. iShares Semiconductor ETF464287523
    +$249.9KNew
  5. NVDANVIDIA Corp
    +$247.1KAddedHistory

Largest weight increases

New and added positions, by percentage points of the portfolio gained

  1. Fidelity Covington Trust316092717
    +7.84 pp0.0% → 7.8%
  2. VanEck Semiconductor ETF92189F676
    +1.36 pp0.0% → 1.4%
  3. INTCIntel Corp
    +0.32 pp0.0% → 0.3%History
  4. iShares Semiconductor ETF464287523
    +0.28 pp0.0% → 0.3%
  5. DIASPDR Dow Jones Industrial Average ETF Trust
    +0.25 pp0.0% → 0.2%History

Biggest sells

Reduced and sold-out positions, by estimated amount sold

  1. iShares Core S&P 500 ETF464287200
    −$1.16MReduced
  2. FBTCFidelity Wise Origin Bitcoin Fund
    −$1.01MSold outHistory
  3. iShares Core S&P Small Cap ETF464287804
    −$404.9KReduced
  4. SOSouthern Co
    −$229.8KSold outHistory
  5. RIORio Tinto PLC
    −$215.4KSold outHistory

Largest weight decreases

Reduced and sold-out positions, by percentage points of the portfolio lost

  1. iShares Core S&P 500 ETF464287200
    −2.86 pp28.8% → 25.9%
  2. iShares Core S&P Mid-Cap ETF464287507
    −1.56 pp23.9% → 22.4%
  3. FBTCFidelity Wise Origin Bitcoin Fund
    −1.35 pp1.3% → 0.0%History
  4. iShares Core S&P Small Cap ETF464287804
    −0.66 pp13.2% → 12.6%
  5. SOSouthern Co
    −0.31 pp0.3% → 0.0%History

Metrics

13F metrics for Q2 2026, computed only from the numbers in the filings. Definitions below.

Portfolio value
$90.5M
+$15.9M (+21.3%) vs. prior quarter
Positions
49
+2 vs. prior quarter
Top 10 concentration
79.6%
Top 10 as share of value
Turnover
5.0%
Q2 2026, one quarter
Average holding period
16.0 quarters
Weighted by value

How these are calculated

  • Portfolio value: the market value of all long positions in the 13F, as reported at quarter end, excluding options.
  • Top 10 concentration: the combined value of the 10 largest positions as a share of portfolio value.
  • Turnover: the smaller of this quarter's estimated purchases and estimated sales, divided by the average of this and last quarter's portfolio value. Estimates multiply the change in shares by the quarter-end price implied by the filing (market value divided by shares); new positions use this quarter's value and sold-out positions last quarter's. Only positions reported in shares count, and it is not calculated when the previous quarter was not filed.
  • Average holding period: how many consecutive quarters each current position has been held (including this one; a quarter without the position or without a filing starts the count over), weighted by this quarter's value. Counting starts with the first 13F in Livermore (Q4 2021), so positions held before then are understated.

13F filings by quarter

19 quarters, going back to Q4 2021. Bars show each quarter's 13F portfolio value; quarters without a filing are left blank.

Peak $91.3M (Q1 2024)

Q4 2021: $86.5MQ1 2022: $86.1MQ2 2022: $83.6MQ3 2022: $80.8MQ4 2022: $83.9MQ1 2023: $85.4MQ2 2023: $78.5MQ3 2023: $78.7MQ4 2023: $87.3MQ1 2024: $91.3MQ2 2024: $80.9MQ3 2024: $76.5MQ4 2024: $76.6MQ1 2025: $65.9MQ2 2025: $68.5MQ3 2025: $72.8MQ4 2025: $74.1MQ1 2026: $74.6MQ2 2026: $90.5M
Q4 2021Q2 2026
13F filings of Holland Advisory Services, Inc. by quarter
QuarterFiledPositionsValueTop 3 holdingsChangesFiling
Q2 2026Jul 13, 202649$90.5MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core S&P Small Cap ETFvs. Q1 2026SEC
Q1 2026Apr 7, 202647$74.6MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core S&P Small Cap ETFvs. Q4 2025SEC
Q4 2025Jan 12, 202645$74.1MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core S&P Small Cap ETFvs. Q3 2025SEC
Q3 2025Oct 14, 202545$72.8MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core S&P Small Cap ETFvs. Q2 2025SEC
Q2 2025Jul 16, 202542$68.5MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core S&P Small Cap ETFvs. Q1 2025SEC
Q1 2025Apr 11, 202543$65.9MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core S&P Small Cap ETFvs. Q4 2024SEC
Q4 2024Jan 15, 202545$76.6MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFPacer US Cash Cows 100 ETFvs. Q3 2024SEC
Q3 2024Oct 18, 202444$76.5MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFPacer US Cash Cows 100 ETFvs. Q2 2024SEC
Q2 2024Jul 16, 202441$80.9MiShares Core S&P 500 ETFPacer US Cash Cows 100 ETFiShares Core S&P Mid-Cap ETFvs. Q1 2024SEC
Q1 2024Apr 10, 202443$91.3MiShares Core S&P 500 ETFPacer US Cash Cows 100 ETFPacer Developed Markets International Cash Cows 100 ETFvs. Q4 2023SEC
Q4 2023Jan 22, 202440$87.3MiShares Core S&P 500 ETFPacer US Cash Cows 100 ETFPacer Developed Markets International Cash Cows 100 ETFvs. Q3 2023SEC
Q3 2023Oct 18, 202336$78.7MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core MSCI Eafe ETFvs. Q2 2023SEC
Q2 2023Jul 20, 202330$78.5MiShares Core S&P 500 ETFiShares Core S&P Mid-Cap ETFiShares Core MSCI Eafe ETFvs. Q1 2023SEC
Q1 2023Apr 17, 202331$85.4MiShares Core S&P Mid-Cap ETFiShares Core S&P 500 ETFiShares Core MSCI Eafe ETFvs. Q4 2022SEC
Q4 2022Jan 19, 202330$83.9MiShares Core S&P Mid-Cap ETFiShares Core S&P 500 ETFiShares Core S&P Small Cap ETFvs. Q3 2022SEC
Q3 2022Oct 11, 202229$80.8MiShares Core MSCI Eafe ETFiShares Core S&P Mid-Cap ETFiShares Core S&P 500 ETFvs. Q2 2022SEC
Q2 2022Jul 12, 202231$83.6MiShares Core MSCI Eafe ETFiShares Core S&P Mid-Cap ETFiShares Core S&P 500 ETFvs. Q1 2022SEC
Q1 2022Apr 7, 202234$86.1MiShares Core S&P 500 ETFiShares Core MSCI Eafe ETFiShares S&P Mid-Cap 400 Value ETFvs. Q4 2021SEC
Q4 2021Jan 28, 202236$86.5MiShares Core S&P 500 ETFiShares S&P Mid-Cap 400 Value ETFiShares Core MSCI Eafe ETF–SEC