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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,657
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,396 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,657 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Stephens Inc93,474$15.2M0.24%+2,380+2.6%Added
Argent Capital Management LLC93,460$15.2M0.44%−2,534−2.6%Reduced
Callahan Advisors, LLC93,069$15.1M1.58%−1,076−1.1%Reduced
Harfst & Associates, Inc.92,787$15.1M3.57%+717+0.8%Added
Wendell David Associates Inc92,516$15.0M1.52%−1,284−1.4%Reduced
Norinchukin Bank, The92,111$14.9M0.45%−4,035−4.2%Reduced
Vident Advisory, LLC91,333$14.8M0.31%+56,970+165.8%Added
Narwhal Capital Management91,108$14.8M1.45%+4,777+5.5%Added
Guyasuta Investment Advisors Inc100,825$14.8M1.07%−90−0.1%Reduced
Chartwell Investment Partners, LLC91,026$14.8M0.51%−633−0.7%Reduced
Atlas Wealth LLC90,763$14.7M7.19%+3,703+4.3%Added
Pallas Capital Advisors LLC89,931$14.6M0.61%+2,446+2.8%Added
Hoylecohen, LLC89,850$14.6M1.11%−231−0.3%Reduced
Regal Investment Advisors LLC89,835$14.6M1.00%−6,419−6.7%Reduced
Lynch & Associates89,576$14.5M3.36%−2,600−2.8%Reduced
N.E.W. Advisory Services LLC89,176$14.5M1.61%−1,547−1.7%Reduced
Sandler Capital Management88,864$14.4M1.76%+65,410+278.9%Added
Willis Investment Counsel88,592$14.4M0.99%+370.0%Added
DoubleLine ETF Adviser LP88,173$14.3M3.64%+88,173New
Trust Co of Virginia88,139$14.3M1.37%−2,163−2.4%Reduced
Searle & Co.88,087$14.3M3.64%+502+0.6%Added
Washington Trust Co87,847$14.3M0.52%+867+1.0%Added
Pettyjohn, Wood & White, Inc87,808$14.2M2.84%+456+0.5%Added
Ledyard National Bank87,333$14.2M1.37%+2,242+2.6%Added
Gotham Asset Management, LLC87,306$14.2M0.21%−21,444−19.7%Reduced
Vance Wealth, Inc.87,299$14.2M5.64%−240.0%Reduced
Shoker Investment Counsel, Inc.88,039$14.1M5.05%−400.0%Reduced
Dakota Wealth Management87,102$14.1M0.35%+16,928+24.1%Added
BTC Capital Management, Inc.86,865$14.1M1.29%+86,865New
Arvest Trust Co N A86,579$14.0M0.80%−7,467−7.9%Reduced
Empirical Finance, LLC86,507$14.0M0.86%+2,857+3.4%Added
Clearstead Advisors, LLC84,287$14.0M0.69%+955+1.1%Added
Resources Investment Advisors, LLC.86,124$14.0M0.22%+6,364+8.0%Added
Verity & Verity, LLC85,804$13.9M1.55%−3,898−4.3%Reduced
Shelton Capital Management85,422$13.9M0.40%+11,864+16.1%Added
Canandaigua National Bank & Trust Co85,406$13.9M2.04%−1,139−1.3%Reduced
Prio Wealth Limited Partnership84,962$13.8M0.40%+24,037+39.5%Added
LCNB Corp84,246$13.7M4.94%−11,931−12.4%Reduced
Banque Cantonale Vaudoise84,242$13.7M0.54%+2,147+2.6%Added
Woodmont Investment Counsel LLC83,880$13.6M1.15%+268+0.3%Added
Park Avenue Securities LLC83,748$13.6M0.18%+8,084+10.7%Added
Sound View Wealth Advisors Group, LLC83,560$13.6M1.45%−5,478−6.2%Reduced
Tower Bridge Advisors83,524$13.6M1.38%−3,842−4.4%Reduced
Sonora Investment Management Group, LLC83,199$13.5M1.06%−1,265−1.5%Reduced
Resources Management Corp82,986$13.5M1.97%−4,321−4.9%Reduced
Oppenheimer Asset Management Inc.82,940$13.5M0.20%−11,575−12.2%Reduced
iA Global Asset Management Inc.82,292$13.4M0.27%+57,107+226.8%Added
GHP Investment Advisors, Inc.82,159$13.3M0.66%+2,185+2.7%Added
Cassady Schiller Wealth Management, LLC82,000$13.3M5.94%−3,303−3.9%Reduced
Jefferies Financial Group Inc.81,709$13.3M0.27%+6,726+9.0%Added
Heritage Investors Management Corp81,681$13.3M0.47%−1,600−1.9%Reduced
Bleakley Financial Group, LLC81,354$13.2M0.38%+2,133+2.7%Added
Trust Co of Toledo NA80,877$13.1M2.05%−292−0.4%Reduced
Neville Rodie & Shaw Inc80,702$13.1M1.00%−2,044−2.5%Reduced
Coldstream Capital Management Inc80,623$13.1M0.33%+3,053+3.9%Added
Apollon Wealth Management, LLC80,622$13.1M0.41%−2,530−3.0%Reduced
Woodstock Corp80,559$13.1M1.35%+210.0%Added
EP Wealth Advisors, LLC80,470$13.1M0.15%+1,698+2.2%Added
Douglass Winthrop Advisors, LLC80,321$13.0M0.27%−395−0.5%Reduced
Madison Asset Management, LLC79,904$13.0M0.16%−8,235−9.3%Reduced
We Are One Seven, LLC79,885$13.0M0.67%−1,088−1.3%Reduced
Charter Trust Co79,711$12.9M0.86%−6,291−7.3%Reduced
Capital Analysts, LLC79,469$12.9M0.60%+1,014+1.3%Added
Puzo Michael J79,088$12.8M3.56%+3,179+4.2%Added
Janney Capital Management LLC78,909$12.8M0.85%−3,736−4.5%Reduced
Meiji Yasuda Life Insurance Co78,891$12.8M0.27%−13,331−14.5%Reduced
BNP Paribas78,841$12.8M0.60%+78,841New
Burney Co78,212$12.7M0.48%−1,134−1.4%Reduced
Siemens Fonds Invest GmbH77,950$12.6M0.98%−2,545−3.2%Reduced
Evercore Wealth Management, LLC77,918$12.6M0.20%−17,658−18.5%Reduced
Kentucky Retirement Systems Insurance Trust Fund77,651$12.6M0.87%−6,315−7.5%Reduced
Spirepoint Private Client, LLC77,593$12.6M1.92%+77,593New
Azimuth Capital Investment Management LLC77,452$12.6M0.52%−977−1.2%Reduced
Linscomb & Williams, Inc.76,816$12.5M0.64%−568−0.7%Reduced
Old National Bancorp76,772$12.5M0.30%−14,838−16.2%Reduced
Montag A & Associates Inc76,737$12.5M0.62%+455+0.6%Added
U.S. Capital Wealth Advisors, LLC76,665$12.4M0.48%−1,225−1.6%Reduced
Sapient Capital LLC76,339$12.4M0.27%+4,614+6.4%Added
Osborne Partners Capital Management, LLC76,203$12.4M0.76%−655−0.9%Reduced
Alps Advisors Inc76,142$12.4M0.09%−1,061−1.4%Reduced
Natixis75,884$12.3M0.07%−510,119−87.1%Reduced
Principle Wealth Partners LLC75,853$12.3M0.96%+630+0.8%Added
Vinva Investment Management Ltd75,681$12.3M0.71%−6,157−7.5%Reduced
Hoertkorn Richard Charles75,560$12.3M5.26%−825−1.1%Reduced
Penobscot Investment Management Company, Inc.75,372$12.2M1.29%−1,578−2.1%Reduced
South State Corp.75,348$12.2M0.95%−263−0.3%Reduced
Legacy Financial Advisors, Inc.75,331$12.2M2.19%−2,314−3.0%Reduced
Bard Financial Services, Inc.75,111$12.2M1.29%+45+0.1%Added
Sheaff Brock Investment Advisors, LLC75,072$12.2M0.97%+800+1.1%Added
Georgetown University74,954$12.2M3.89%+447+0.6%Added
Sit Investment Associates Inc74,830$12.1M0.28%−10,010−11.8%Reduced
Ar Asset Management Inc74,809$12.1M2.96%00.0%Unchanged
Northwestern Mutual Investment Management Company, LLC74,665$12.1M0.32%+64+0.1%Added
Diversified Trust Co74,589$12.1M0.36%−4,906−6.2%Reduced
Concurrent Investment Advisors, LLC74,507$12.1M0.49%−4,783−6.0%Reduced
Ritholtz Wealth Management74,470$12.1M0.42%+2,801+3.9%Added
Close Asset Management Ltd74,482$12.1M0.44%−782−1.0%Reduced
Foster & Motley Inc74,280$12.1M0.83%−10,842−12.7%Reduced
Sigma Planning Corp74,200$12.0M0.38%+44,323+148.4%Added
Biondo Investment Advisors, LLC74,145$12.0M1.86%−130.0%Reduced