Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,588
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,363 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,588 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Paladin Advisory Group, LLC568$83.2K0.07%00.0%Unchanged
Security National Bank575$84.3K0.02%+575New
Harvest Fund Management Co., Ltd588$86.0K0.01%−1,188−66.9%Reduced
Keener Financial Planning LLC590$86.0K0.07%+590New
LGT Financial Advisors LLC600$87.9K0.11%−323−35.0%Reduced
Annapolis Financial Services, LLC606$88.8K0.02%−150−19.8%Reduced
Aspire Private Capital, LLC628$92.0K0.03%00.0%Unchanged
Carolina Wealth Advisors, LLC640$93.8K0.05%00.0%Unchanged
Princeton Global Asset Management LLC644$94.4K0.02%−45−6.5%Reduced
DAGCO, Inc.648$95.0K0.09%−244,065−99.7%Reduced
Dynamic Wealth Strategies, LLC648$95.0K0.09%+648New
Trust Co649$95.1K0.01%00.0%Unchanged
Horrell Capital Management, Inc.668$98.0K0.03%00.0%Unchanged
Turim 21 Investimentos Ltda.670$98.2K0.03%00.0%Unchanged
Financial Perspectives, Inc676$99.1K0.04%00.0%Unchanged
Fairman Group, LLC736$107.9K0.10%+736New
True Wealth Design, LLC764$112.0K0.03%00.0%Unchanged
Life Planning Partners, Inc768$112.5K0.11%+768New
Cornerstone Planning Group LLC781$114.4K0.04%−11−1.4%Reduced
Covestor Ltd781$115.0K0.08%+6+0.8%Added
Blume Capital Management, Inc.793$116.2K0.03%+90+12.8%Added
Bradley & Co. Private Wealth Management, LLC808$118.4K0.11%00.0%Unchanged
PFS Partners, LLC811$118.8K0.08%−172−17.5%Reduced
Fortitude Family Office, LLC818$119.9K0.09%+818New
Global Wealth Strategies & Associates842$123.3K0.05%+76+9.9%Added
Newton One Investments LLC845$123.8K0.06%+5+0.6%Added
Rational Advisors LLC850$124.6K0.01%−1,247−59.5%Reduced
Creative Capital Management Investments LLC850$124.6K0.07%00.0%Unchanged
First Pacific Financial852$124.9K0.04%00.0%Unchanged
Tidemark, LLC894$131.0K0.08%+894New
DB Wealth Management Group, LLC896$131.3K0.07%00.0%Unchanged
Raffa Wealth Management, LLC919$134.7K0.04%00.0%Unchanged
Promethos Capital, LLC959$140.5K0.10%+959New
American Capital Advisory, LLC968$141.9K0.10%+968New
One River Asset Management, LLC969$142.0K0.04%+240+32.9%Added
Pension & Wealth Management Advisors, Inc.973$142.7K0.09%00.0%Unchanged
Centerpoint Advisors, LLC988$145.0K0.06%−79−7.4%Reduced
Rise Advisors, LLC996$145.9K0.10%+168+20.3%Added
Robinswood Financial LLC1,017$149.1K0.06%00.0%Unchanged
Westchester Capital Management, Inc.1,025$150.2K0.04%00.0%Unchanged
J.Safra Asset Management Corp1,050$153.9K0.02%−215−17.0%Reduced
PrairieView Partners, LLC1,049$154.0K0.02%+1+0.1%Added
Able Wealth Management LLC1,053$154.3K0.14%+1,053New
JTC Employer Solutions Trusteee Ltd1,062$155.0K0.01%00.0%Unchanged
Ameliora Wealth Management Ltd.1,084$158.8K0.08%−74−6.4%Reduced
FSC Wealth Advisors, LLC1,086$159.1K0.12%+25+2.4%Added
West Tower Group, LLC1,090$159.7K0.32%+1,090New
Pineridge Advisors LLC1,103$161.7K0.05%+1,103New
DHJJ Financial Advisors, Ltd.1,129$165.4K0.08%00.0%Unchanged
Sawyer & Company, Inc1,130$166.0K0.07%00.0%Unchanged
Horizon Bancorp Inc1,133$166.0K0.08%+35+3.2%Added
Nabity-Jensen Investment Management Inc1,155$169.3K0.15%+1,155New
Cedar Mountain Advisors, LLC1,160$170.0K0.05%00.0%Unchanged
Kelly Financial Services LLC1,216$178.3K0.07%−250−17.1%Reduced
Canton Hathaway, LLC1,221$179.0K0.05%00.0%Unchanged
Intrepid Capital Management Inc1,222$179.1K0.12%+288+30.8%Added
Blue Bell Private Wealth Management, LLC1,238$181.4K0.04%+77+6.6%Added
Wetzel Investment Advisors, Inc.1,246$183.0K0.11%+1,246New
McCarthy Grittinger Financial Group, LLC1,259$184.5K0.06%00.0%Unchanged
Burkett Financial Services, LLC1,272$186.3K0.10%+1,272New
Western Pacific Wealth Management, LP1,273$186.6K0.14%−1,000−44.0%Reduced
Iron Horse Wealth Management, LLC1,275$186.8K0.08%+241+23.3%Added
TD Capital Management LLC1,316$192.8K0.02%+17+1.3%Added
Pin Oak Investment Advisors Inc1,363$200.0K0.20%00.0%Unchanged
Per Stirling Capital Management, LLC.1,366$200.1K0.04%+1,366New
Consilio Wealth Advisors, LLC1,367$200.3K0.10%+1,367New
ShankerValleau Wealth Advisors, Inc.1,369$200.6K0.10%+1,369New
FMB Wealth Management1,371$200.9K0.18%−1−0.1%Reduced
Plan Group Financial, LLC1,373$201.1K0.18%−68−4.7%Reduced
LJI Wealth Management, LLC1,373$201.2K0.05%+1,373New
Summit Financial Wealth Advisors, LLC1,375$201.5K0.05%+1,375New
Archetype Wealth Partners1,375$202.0K0.04%−105−7.1%Reduced
Warwick Investment Management, Inc.1,379$202.0K0.06%+1,379New
Oxford Asset Management LLP1,380$202.2K0.31%+1,380New
Lifestyle Asset Management, Inc.1,384$202.8K0.11%−91−6.2%Reduced
Financial Advisory Group1,396$204.6K0.04%+1,396New
Graham Capital Wealth Management, LLC1,398$204.9K0.54%−65−4.4%Reduced
Alliance Wealth Management Group1,402$205.4K0.06%+1,402New
Tradewinds Capital Management, LLC1,407$206.1K0.08%+3+0.2%Added
Syverson Strege & Co1,412$207.0K0.08%−41−2.8%Reduced
Rosenblum Silverman Sutton S F Inc1,414$207.2K0.07%−180−11.3%Reduced
TKG Advisors, LLC1,416$207.5K0.12%+1,416New
Idaho Trust Bank1,418$207.8K0.12%00.0%Unchanged
Riggs Asset Managment Co. Inc.1,420$208.1K0.07%−13−0.9%Reduced
Redwood Financial Network Corp1,420$208.1K0.20%+3+0.2%Added
Heritage Wealth Management, Inc.1,422$208.4K0.22%+1,422New
Christensen, King & Associates Investment Services, Inc.1,424$208.7K0.11%+1,424New
Fernwood Investment Management, LLC1,424$208.7K0.07%−99−6.5%Reduced
Orion Capital Management LLC1,428$209.3K0.12%00.0%Unchanged
Clear Investment Research, LLC1,431$209.7K0.30%+225+18.7%Added
Capital Wealth Alliance, LLC1,433$209.9K0.14%−36−2.5%Reduced
New Century Financial Group, LLC1,436$210.4K0.18%+1,436New
Intrepid Financial Planning Group LLC1,448$212.2K0.10%00.0%Unchanged
Bensler, LLC1,448$212.2K0.04%+45+3.2%Added
Fiera Capital Corp1,453$212.9K0.00%+68+4.9%Added
Hudson Value Partners, LLC1,456$213.4K0.10%00.0%Unchanged
Indie Asset Partners, LLC1,461$214.0K0.19%+1+0.1%Added
AllSquare Wealth Management LLC1,464$214.5K0.13%00.0%Unchanged
Horizon Family Wealth, Inc.1,465$214.6K0.18%+9+0.6%Added
Vawter Financial, Ltd.1,465$214.7K0.17%−305−17.2%Reduced