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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,665
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,001 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,665 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
New Age Alpha Advisors, LLC162,207$39.5M1.66%+710+0.4%Added
Braun Stacey Associates Inc161,963$39.4M1.29%+4,685+3.0%Added
Woodstock Corp161,557$39.3M3.41%−315−0.2%Reduced
Argent Trust Co161,552$39.3M1.39%−2,954−1.8%Reduced
Harbour Trust & Investment Management Co160,627$39.1M4.04%+498+0.3%Added
Matrix Asset Advisors Inc160,604$39.1M3.63%−2,741−1.7%Reduced
Invictus Private Wealth, LLC160,474$39.1M2.45%−2,135−1.3%Reduced
Buckingham Strategic Partners139,395$39.0M0.44%+60,023+75.6%Added
Farther Finance Advisors, LLC159,961$39.0M0.59%+28,280+21.5%Added
Cortland Associates Inc159,551$38.9M4.59%−25,960−14.0%Reduced
Siemens Fonds Invest GmbH159,060$38.7M2.12%−3,248−2.0%Reduced
Systematic Alpha Investments, LLC158,760$38.7M1.27%00.0%Unchanged
One Madison Group LLC158,500$38.6M4.23%+158,500New
Clifford Swan Investment Counsel LLC158,403$38.6M1.28%−1,461−0.9%Reduced
Campbell Capital Management Inc158,327$38.6M14.85%−5,224−3.2%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management158,167$38.5M0.77%+17,557+12.5%Added
Lowe Brockenbrough & Co Inc157,393$38.3M1.97%+18,881+13.6%Added
CWA Asset Management Group, LLC157,143$38.3M1.42%+3,444+2.2%Added
South State Corp.157,099$38.3M1.76%−5,632−3.5%Reduced
Coldstream Capital Management Inc156,332$38.1M0.51%+18,653+13.5%Added
Ingalls & Snyder LLC156,221$38.0M1.25%−5,913−3.6%Reduced
Dakota Wealth Management155,854$38.0M0.77%−9,701−5.9%Reduced
HighPoint Advisor Group LLC155,617$37.9M1.81%+247+0.2%Added
Merit Financial Group, LLC155,017$37.8M0.35%+4,019+2.7%Added
Boston Common Asset Management, LLC154,782$37.7M1.05%−2,765−1.8%Reduced
Marks Group Wealth Management, Inc151,704$36.9M3.43%−9,682−6.0%Reduced
Strategic Planning Group, LLC151,537$36.9M4.99%+29,961+24.6%Added
NBT Bank N A149,537$36.8M2.40%−5,761−3.7%Reduced
KCM Investment Advisors LLC151,147$36.8M1.19%+3,128+2.1%Added
Evelyn Partners Investment Management LLP151,006$36.8M1.04%−1,344−0.9%Reduced
Professional Advisory Services Inc150,859$36.7M4.78%−28,123−15.7%Reduced
Mirae Asset Securities (USA) Inc.150,411$36.6M1.61%+99,869+197.6%Added
One Capital Management, LLC149,856$36.5M1.16%−1,506−1.0%Reduced
RPG Investment Advisory, LLC148,894$36.3M4.28%−15,667−9.5%Reduced
Northwestern Mutual Investment Management Company, LLC148,835$36.2M0.52%−931−0.6%Reduced
Forum Financial Management, LP148,478$36.2M0.49%−672−0.5%Reduced
LS Investment Advisors, LLC147,676$36.0M5.07%−7,367−4.8%Reduced
Synovus Financial Corp147,132$35.8M0.41%+4,900+3.4%Added
Davis R M Inc147,148$35.8M0.63%+816+0.6%Added
Clarity Financial LLC147,001$35.8M3.55%−37,980−20.5%Reduced
Advisory Services Network, LLC146,168$35.6M0.52%−1,889−1.3%Reduced
Sapient Capital LLC145,110$35.5M0.55%−3,191−2.2%Reduced
Bennett Selby Investments LP144,717$35.2M11.65%+183+0.1%Added
Jasper Ridge Partners, L.P.144,695$35.2M0.79%00.0%Unchanged
Appleton Partners Inc143,507$35.0M2.35%−11,204−7.2%Reduced
Concurrent Investment Advisors, LLC143,414$34.9M0.60%+3,094+2.2%Added
Private Advisory Group LLC143,381$34.9M3.04%−33,422−18.9%Reduced
W.G. Shaheen & Associates DBA Whitney & Co143,188$34.9M3.16%+702+0.5%Added
Frank, Rimerman Advisors LLC143,128$34.9M2.24%+1,744+1.2%Added
DuPont Capital Management Corp142,823$34.8M3.60%00.0%Unchanged
BCJ Capital Management, LLC142,706$34.8M2.07%+40,883+40.2%Added
VestGen Advisors, LLC142,280$34.7M1.15%+32,410+29.5%Added
Farmers & Merchants Investments Inc142,269$34.6M0.98%−3,753−2.6%Reduced
Neville Rodie & Shaw Inc142,244$34.6M2.50%−5,150−3.5%Reduced
Independent Financial Group, LLC141,447$34.4M0.83%+8,287+6.2%Added
Logan Capital Management Inc141,422$34.4M1.45%+1,186+0.8%Added
Greenwich Wealth Management LLC140,817$34.3M1.71%+57,620+69.3%Added
YHB Investment Advisors, Inc.140,774$34.3M2.51%−2,268−1.6%Reduced
Burns J W & Co Inc140,713$34.3M3.88%−725−0.5%Reduced
Vestcor Inc140,119$34.1M1.02%+1,156+0.8%Added
Hikari Power Ltd140,000$34.1M2.74%00.0%Unchanged
Adviser Investments LLC139,647$34.0M0.39%−2,189−1.5%Reduced
Osborne Partners Capital Management, LLC139,540$34.0M1.73%−5,681−3.9%Reduced
General Pension Society PZU Joint Stock Co139,200$33.9M8.20%−23,000−14.2%Reduced
Country Club Bank138,559$33.9M2.01%−3,351−2.4%Reduced
Zacks Investment Management138,738$33.8M0.27%−450.0%Reduced
Claar Advisors LLC138,620$33.8M9.99%−4,413−3.1%Reduced
Tritonpoint Wealth, LLC138,505$33.7M2.89%−932−0.7%Reduced
LM Advisors LLC137,998$33.6M4.84%−5,086−3.6%Reduced
Sigma Planning Corp137,856$33.6M0.95%−4,057−2.9%Reduced
Baxter Bros Inc137,719$33.5M3.88%−4,497−3.2%Reduced
Hantz Financial Services, Inc.137,451$33.5M0.51%−46,345−25.2%Reduced
AIA Group Ltd137,235$33.4M0.59%+26,450+23.9%Added
Mutual Advisors, LLC131,036$33.2M0.73%+765+0.6%Added
Coastal Bridge Advisors, LLC136,111$33.1M2.51%−1,227−0.9%Reduced
Farley Capital L.P.136,086$33.1M23.94%−8,025−5.6%Reduced
Trajan Wealth LLC136,084$33.1M1.43%+27,870+25.8%Added
Oxbow Advisors, LLC135,594$33.0M3.07%−6,347−4.5%Reduced
Benjamin Edwards Inc135,527$33.0M0.37%+12,472+10.1%Added
Proem Advisors LLC134,900$32.9M7.90%+34,900+34.9%Added
Palisade Capital Management LLC134,865$32.8M0.89%−90.0%Reduced
Kahn Brothers Group Inc134,722$32.8M6.17%+63,631+89.5%Added
Jump Financial, LLC134,010$32.6M0.41%+26,387+24.5%Added
AG2R la Mondiale Gestion D'Actifs183,818$32.6M1.67%00.0%Unchanged
U.S. Capital Wealth Advisors, LLC133,637$32.5M0.88%−5,066−3.7%Reduced
Wedbush Securities Inc133,398$32.5M1.06%+9,222+7.4%Added
Diversify Advisory Services, LLC113,470$32.2M1.08%−1,257−1.1%Reduced
Private Wealth Partners, LLC132,337$32.2M2.30%+560.0%Added
Harvey Capital Management Inc132,313$32.2M6.88%−2,661−2.0%Reduced
ARS Wealth Advisors Group, LLC132,107$32.2M3.18%+576+0.4%Added
Whetstone Capital Advisors, LLC130,373$31.8M8.79%00.0%Unchanged
Arthur M. Cohen & Associates, LLC130,323$31.7M5.34%−350−0.3%Reduced
Ashton Thomas Private Wealth, LLC130,251$31.7M0.82%+17,688+15.7%Added
Deroy & Devereaux Private Investment Counsel Inc129,911$31.6M1.58%−3,819−2.9%Reduced
Beese Fulmer Investment Management, Inc.129,508$31.5M2.18%−178−0.1%Reduced
Wellington Shields Capital Management, LLC129,190$31.5M4.78%−11,119−7.9%Reduced
Platinum Investment Management Ltd129,103$31.4M2.03%−58,850−31.3%Reduced
Wahed Invest LLC128,877$31.4M4.29%+208+0.2%Added
Nixon Peabody Trust Co128,215$31.2M2.29%+907+0.7%Added
Heirloom Wealth Management128,026$31.2M7.53%+1,502+1.2%Added