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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,666
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,002 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,666 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Transce3nd, LLC100$00.00%−619−86.1%Reduced
Cornerstone Planning Group LLC40$5800.00%−2,961−98.7%Reduced
Catherine Avery Investment Management LLC5$1.22K0.00%−3−37.5%Reduced
Westend Capital Management, LLC12$2.92K0.00%00.0%Unchanged
Sound Financial Strategies Group, LLC12$2.92K0.00%+12New
Creative Capital Management Investments LLC13$3.17K0.00%00.0%Unchanged
Financially Speaking Inc21$5.12K0.00%00.0%Unchanged
MJT & Associates Financial Advisory Group, Inc.34$8.28K0.01%+34New
Luken Investment Analytics, LLC40$9.74K0.00%00.0%Unchanged
Mendota Financial Group, LLC40$9.74K0.01%00.0%Unchanged
Fairway Wealth LLC42$10.2K0.00%00.0%Unchanged
ROSS\JOHNSON & Associates LLC46$11.2K0.21%00.0%Unchanged
One River Asset Management, LLC49$11.9K0.04%+49New
Davidson Capital Management Inc.50$12.2K0.00%+50New
Koesten, Hirschmann & Crabtree, INC.57$13.8K0.01%+51+850.0%Added
Redmont Wealth Advisors LLC60$14.6K0.02%−161−72.9%Reduced
Anfield Capital Management, LLC66$16.1K0.00%+5+8.2%Added
Cypress Capital Management LLC (WY)70$17.0K0.02%00.0%Unchanged
Proathlete Wealth Management LLC93$22.8K0.01%−19−17.0%Reduced
Gen-Wealth Partners Inc95$23.0K0.01%+85+850.0%Added
Uniplan Investment Counsel, Inc.98$23.9K0.00%−206−67.8%Reduced
Avenir Tech Ltd100$24.4K0.00%−5,000−98.0%Reduced
Robbins Farley LLC100$24.4K0.01%−60−37.5%Reduced
Old Point Trust & Financial Services N A100$24.4K0.01%00.0%Unchanged
Equitec Proprietary Markets, LLC100$24.4K0.15%00.0%Unchanged
Hoey Investments, Inc100$24.4K0.00%00.0%Unchanged
Pineridge Advisors LLC101$24.5K0.01%−57−36.1%Reduced
CKW Financial Group100$25.0K0.00%−6,830−98.6%Reduced
Clal Insurance Enterprises Holdings Ltd101$25.0K0.00%−11−9.8%Reduced
Eukles Asset Management103$25.1K0.01%00.0%Unchanged
Quest 10 Wealth Builders, Inc.112$27.3K0.03%00.0%Unchanged
Family Legacy Financial Solutions, LLC115$27.9K0.02%−4−3.4%Reduced
Team Financial Group, LLC116$28.3K0.01%00.0%Unchanged
Cedar Wealth Management, LLC120$29.2K0.01%00.0%Unchanged
Imprint Wealth LLC126$30.7K0.10%+126New
CGC Financial Services, LLC128$31.2K0.01%00.0%Unchanged
Stephens Consulting, LLC132$32.1K0.01%−278−67.8%Reduced
Manning & Napier Advisors LLC133$32.4K0.00%+133New
Fiduciary Advisors, Inc.141$34.3K0.03%00.0%Unchanged
WestEnd Advisors, LLC154$37.5K0.00%−11−6.7%Reduced
Decker Retirement Planning Inc.156$38.0K0.02%−95−37.8%Reduced
Tripletail Wealth Management, LLC160$39.9K0.05%+160New
Insight Financial Services165$40.2K0.02%+15+10.0%Added
Fairman Group, LLC177$43.2K0.03%00.0%Unchanged
Richardson Capital Management LLC179$43.6K0.02%00.0%Unchanged
Richardson Financial Services Inc.180$43.8K0.03%−77−30.0%Reduced
Armor Investment Advisors, LLC180$43.8K0.01%00.0%Unchanged
Retirement Wealth Solutions LLC196$47.6K0.03%+116+145.0%Added
Horrell Capital Management, Inc.200$48.7K0.02%00.0%Unchanged
Morton Brown Family Wealth, LLC200$48.7K0.01%00.0%Unchanged
Robinswood Financial LLC200$48.7K0.02%00.0%Unchanged
Ball & Co Wealth Management Inc.202$49.0K0.03%00.0%Unchanged
LGT Financial Advisors LLC207$50.4K0.11%00.0%Unchanged
Thurston, Springer, Miller, Herd & Titak, Inc.208$50.7K0.10%−6,533−96.9%Reduced
Principia Wealth Advisory, LLC210$51.1K0.04%+19+9.9%Added
Elevate Wealth Advisory, Inc213$51.9K0.04%−6−2.7%Reduced
Advanced Portfolio Management, LLC213$51.9K0.14%+213New
Bay Harbor Wealth Management, LLC218$53.1K0.01%+79+56.8%Added
POM Investment Strategies, LLC218$53.1K0.03%00.0%Unchanged
Dakota Community Bank & Trust NA220$53.6K0.21%00.0%Unchanged
Noble Wealth Management PBC225$54.8K0.03%+225New
Friedenthal Financial233$56.6K0.03%+3+1.3%Added
Evergreen Private Wealth LLC238$58.0K0.02%+20+9.2%Added
C M Bidwell & Associates Ltd240$58.5K0.03%+180+300.0%Added
Bruce G. Allen Investments, LLC243$59.2K0.04%+11+4.7%Added
Clear Investment Research, LLC245$59.7K0.08%00.0%Unchanged
PMV Capital Advisers, LLC247$60.2K0.12%−500−66.9%Reduced
Carolina Wealth Advisors, LLC247$60.2K0.03%00.0%Unchanged
Lynch Asset Management, Inc.250$60.9K0.02%+250New
Winnow Wealth LLC257$62.7K0.05%+257New
CBIZ Investment Advisory Services, LLC258$62.8K0.00%+58+29.0%Added
Capco Asset Management, LLC260$63.3K0.01%−240−48.0%Reduced
Hoese & Co LLP260$63.3K0.05%00.0%Unchanged
Maryland Capital Advisors Inc.266$64.8K0.02%−159−37.4%Reduced
William B. Walkup & Associates, Inc.285$69.4K0.04%00.0%Unchanged
Kiker Wealth Management, LLC310$75.5K0.04%−15−4.6%Reduced
Point72 (DIFC) Ltd311$75.7K0.01%−2,025−86.7%Reduced
1620 Investment Advisors, Inc.317$77.2K0.05%−8−2.5%Reduced
Essex Investment Management Co LLC320$77.9K0.01%00.0%Unchanged
Harbor Asset Planning, Inc.320$78.0K0.07%00.0%Unchanged
Cornerstone National Bank & Trust Co360$87.7K0.04%00.0%Unchanged
Wealth Watch Advisors, INC362$88.2K0.04%+362New
Cedar Mountain Advisors, LLC370$90.1K0.02%+39+11.8%Added
Sellwood Investment Partners LLC373$90.8K0.04%+373New
Caitlin John, LLC377$91.8K0.06%+377New
Vermillion & White Wealth Management Group, LLC377$91.8K0.05%00.0%Unchanged
Bare Financial Services, Inc379$92.3K0.03%+179+89.5%Added
Horizons Wealth Management380$92.5K0.06%00.0%Unchanged
Clark Wealth Partners298$93.5K0.06%+61+25.7%Added
Copia Wealth Management385$93.8K0.07%00.0%Unchanged
ESL Trust Services, LLC390$95.0K0.02%00.0%Unchanged
Lowe Wealth Advisors, LLC392$95.5K0.03%−25−6.0%Reduced
VSM Wealth Advisory, LLC395$96.0K0.03%−599−60.3%Reduced
Northwest Capital Management Inc403$98.0K0.10%−1,140−73.9%Reduced
Copeland Capital Management, LLC420$102.3K0.00%00.0%Unchanged
Evolution Wealth Management Inc.422$102.8K0.11%+37+9.6%Added
Hillsdale Investment Management Inc.433$105.5K0.00%+68+18.6%Added
Redwood Park Advisors LLC435$105.9K0.08%+1+0.2%Added
Rogco, LP439$106.9K0.04%−12−2.7%Reduced
Horizon Financial Services, LLC440$107.2K0.05%+148+50.7%Added