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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2025

Institutional positions in Alphabet Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,665
+276 vs. Q2 2025
Shares held
3.13B
−26.7M (−0.8%) vs. Q2 2025
Total value
$762.9B
+$203.3B (+36.3%) vs. Q2 2025
New holders
366
1,731 more added
Sold out
90
2,001 more reduced

74 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 4,665 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,483 institutionsQ1 2022: 3,477 institutionsQ2 2022: 3,374 institutionsQ3 2022: 3,327 institutionsQ4 2022: 3,432 institutionsQ1 2023: 3,492 institutionsQ2 2023: 3,591 institutionsQ3 2023: 3,648 institutionsQ4 2023: 3,923 institutionsQ1 2024: 3,959 institutionsQ2 2024: 4,104 institutionsQ3 2024: 4,091 institutionsQ4 2024: 4,523 institutionsQ1 2025: 4,393 institutionsQ2 2025: 4,463 institutionsQ3 2025: 4,665 institutionsQ4 2025: 5,179 institutionsQ1 2026: 5,153 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2025: $762.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,153$919.5B
Q4 20255,179$1.02T
Q3 20254,665$762.9B
Q2 20254,463$564.9B
Q1 20254,393$501.0B
Q4 20244,523$624.2B
Q3 20244,091$547.1B
Q2 20244,104$611.1B
Q1 20243,959$509.9B
Q4 20233,923$478.7B
Q3 20233,648$451.5B
Q2 20233,591$419.0B
Q1 20233,492$364.9B
Q4 20223,432$322.3B
Q3 20223,327$362.5B
Q2 20223,374$421.5B
Q1 20223,477$553.7B
Q4 20213,483$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2025.

Institutions holding GOOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Pine Haven Investment Counsel, Inc6,494$1.58M1.14%00.0%Unchanged
Exchange Bank6,503$1.58M1.10%−43−0.7%Reduced
Cravens & Co Advisors, LLC6,508$1.59M1.08%−2,886−30.7%Reduced
Rexford Capital Inc6,514$1.59M1.23%00.0%Unchanged
Twin City Private Wealth, LLC6,514$1.59M1.24%+17+0.3%Added
Yahav Achim Ve Achayot - Provident Funds Management Co Ltd.6,538$1.59M4.50%+6,538New
Pennsylvania Capital Management Inc6,521$1.59M0.46%+148+2.3%Added
Sierra Summit Advisors LLC6,534$1.59M0.24%−1,836−21.9%Reduced
SilverOak Wealth Management LLC6,547$1.59M0.27%−130−1.9%Reduced
Almanack Investment Partners, LLC.6,554$1.60M0.25%−2,951−31.0%Reduced
Mma Asset Management LLC6,558$1.60M0.53%+820+14.3%Added
Forge First Asset Management Inc.6,565$1.60M0.73%−29,235−81.7%Reduced
Next Capital Management LLC6,569$1.60M0.53%−215−3.2%Reduced
Stonebridge Financial Planning Group, LLC6,575$1.60M0.60%+371+6.0%Added
1776 Wealth LLC6,585$1.60M0.62%00.0%Unchanged
Members Wealth LLC6,546$1.61M1.02%+6,546New
Credit Capital Investments LLC6,600$1.61M1.80%00.0%Unchanged
Tradewinds Capital Management, LLC6,604$1.61M0.36%+193+3.0%Added
Tranquilli Financial Advisor LLC6,604$1.61M0.95%+20+0.3%Added
Xcel Wealth Management, LLC6,615$1.61M0.42%00.0%Unchanged
Quartz Partners, LLC6,625$1.61M0.58%−16−0.2%Reduced
Riverpark Capital Management LLC6,631$1.61M2.92%−1,840−21.7%Reduced
Tilia Fiduciary Partners, Inc.6,635$1.62M0.93%−173−2.5%Reduced
Integrity Wealth Solutions LLC6,650$1.62M0.72%+323+5.1%Added
PFG Private Wealth Management, LLC6,650$1.62M0.72%+5,250+375.0%Added
West Bancorporation Inc6,658$1.62M0.90%+663+11.1%Added
J.P. Marvel Investment Advisors, LLC6,660$1.62M0.24%+100+1.5%Added
Indiana Trust & Investment Management CO6,668$1.62M0.49%00.0%Unchanged
Arnhold LLC6,670$1.62M0.14%00.0%Unchanged
Pacific Asset Management, LLC6,672$1.63M1.10%+6,672New
Security National Bank6,673$1.63M0.25%−64−0.9%Reduced
Green Harvest Asset Management LLC6,675$1.63M0.02%−1,078−13.9%Reduced
IPG Investment Advisors LLC6,676$1.63M0.29%−162−2.4%Reduced
Westwood Wealth Management6,677$1.63M0.60%00.0%Unchanged
MCF Advisors LLC6,690$1.63M0.10%+124+1.9%Added
Holistic Planning, LLC6,690$1.63M0.43%+961+16.8%Added
Clarus Group, Inc.6,709$1.63M0.57%−140−2.0%Reduced
Financial Council Asset Management Inc6,710$1.63M0.73%+51+0.8%Added
Investmark Advisory Group LLC6,714$1.64M0.71%−28−0.4%Reduced
Ledgewood Wealth Advisors, LLC6,717$1.64M0.97%00.0%Unchanged
Eads & Heald Wealth Management6,722$1.64M0.78%−407−5.7%Reduced
Advance Capital Management, Inc.6,734$1.64M0.07%−121−1.8%Reduced
American Trust6,763$1.65M0.14%−1,079−13.8%Reduced
Redhawk Wealth Advisors, Inc.6,765$1.65M0.19%+251+3.9%Added
Libra Wealth LLC6,771$1.65M0.50%00.0%Unchanged
Ritter Daniher Financial Advisory LLC6,772$1.65M0.29%+2,326+52.3%Added
Argent Advisors, Inc.6,773$1.65M0.49%+1,263+22.9%Added
Select Asset Management & Trust6,789$1.65M0.51%−129−1.9%Reduced
Nvest Financial, LLC6,788$1.65M0.95%+1,056+18.4%Added
McMorgan & Co LLC6,790$1.65M0.25%+10+0.1%Added
Howard Wealth Management, LLC6,811$1.66M0.76%−11−0.2%Reduced
Retirement Income Solutions, Inc6,820$1.66M0.28%00.0%Unchanged
Pin Oak Investment Advisors Inc6,832$1.66M1.19%−461−6.3%Reduced
Auxier Asset Management6,844$1.67M0.23%−60−0.9%Reduced
Strategic Advisors LLC6,853$1.67M0.27%−410−5.6%Reduced
DDFG, Inc6,861$1.67M0.39%00.0%Unchanged
Eagle Strategies LLC6,862$1.67M0.22%−4,181−37.9%Reduced
GW Henssler & Associates Ltd6,863$1.67M0.08%+10.0%Added
MainStreet Investment Advisors LLC6,870$1.67M0.22%−678−9.0%Reduced
Allen Capital Group, LLC6,877$1.67M0.16%+550+8.7%Added
Capital Investment Counsel, LLC6,880$1.68M0.25%+434+6.7%Added
Betterment LLC6,897$1.68M0.00%+593+9.4%Added
DSG Capital Advisors, LLC6,927$1.69M0.27%−1,623−19.0%Reduced
Tandem Investment Partners LLC6,950$1.69M1.39%−388−5.3%Reduced
Demars Financial Group, LLC6,950$1.69M0.59%+1,331+23.7%Added
Legacy Edge Advisors, LLC6,952$1.69M0.20%+256+3.8%Added
Absher Wealth Management, LLC6,954$1.69M0.20%−59−0.8%Reduced
Harbor Advisory Corp6,980$1.70M0.50%−150−2.1%Reduced
A4 Wealth Advisors LLC6,985$1.70M1.43%+6,985New
RWM Asset Management, LLC6,991$1.70M0.21%−238−3.3%Reduced
Portolan Capital Management, LLC6,992$1.70M0.09%00.0%Unchanged
O'Brien Wealth Partners LLC6,992$1.70M0.23%+5,951+571.7%Added
Fiduciary Family Office, LLC7,000$1.70M0.49%−46−0.7%Reduced
Castleark Management LLC7,000$1.70M0.05%00.0%Unchanged
Vicus Capital7,006$1.71M0.13%+1,099+18.6%Added
Wagner Wealth Management, LLC7,012$1.71M0.40%+12+0.2%Added
Evermay Wealth Management LLC7,020$1.71M0.20%−48−0.7%Reduced
Taylor Hoffman Capital Management LLC7,020$1.71M0.54%00.0%Unchanged
Great Point Wealth Advisors, LLC7,032$1.71M0.32%+7,032New
Fielder Capital Group LLC7,041$1.71M0.39%+173+2.5%Added
apricus wealth, LLC7,042$1.72M0.93%+24+0.3%Added
Mindset Wealth Management, LLC7,049$1.72M0.47%+1,119+18.9%Added
Broyhill Asset Management7,050$1.72M1.51%00.0%Unchanged
Financial Advocates Investment Management7,052$1.72M0.97%−10,001−58.6%Reduced
Golden State Equity Partners7,063$1.72M0.29%+456+6.9%Added
One Day In July LLC7,068$1.72M0.15%−402−5.4%Reduced
Palisades Hudson Asset Management, L.P.7,080$1.72M0.63%00.0%Unchanged
Paulson Wealth Management Inc.7,086$1.73M0.41%00.0%Unchanged
Jefferies Financial Group Inc.7,088$1.73M0.02%+2,805+65.5%Added
Goldstein Advisors, LLC7,093$1.73M0.21%−37−0.5%Reduced
Banque de Luxembourg S.A.7,093$1.73M0.89%00.0%Unchanged
Financial Security Advisor, Inc.7,097$1.73M0.37%+186+2.7%Added
Castellan Group, LLC7,100$1.73M0.25%+7,100New
Summit Wealth & Retirement Planning, Inc.7,116$1.73M0.43%00.0%Unchanged
TFB Advisors LLC7,050$1.74M0.51%−432−5.8%Reduced
West Branch Capital LLC7,133$1.74M0.46%+10.0%Added
Hudock, Inc.7,138$1.74M0.26%−459−6.0%Reduced
Navalign, LLC7,139$1.74M0.46%+28+0.4%Added
Curio Wealth, LLC7,151$1.74M0.71%−151−2.1%Reduced
Hansen & Associates Financial Group, Inc.6,003$1.75M0.97%+6,003New