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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Parvin Asset Management, LLC460$87.6K0.09%+460New
Compass Planning Associates Inc461$87.7K0.09%+461New
Mark Sheptoff Financial Planning, LLC475$90.5K0.05%+115+31.9%Added
Kings Path Partners LLC480$91.4K0.04%00.0%Unchanged
Keener Financial Planning LLC500$95.0K0.06%00.0%Unchanged
Marquette Asset Management, LLC500$95.2K0.02%−3,120−86.2%Reduced
Wormser Freres Gestion512$97.3K0.06%00.0%Unchanged
Marathon Trading Investment Management LLC528$100.6K0.02%−1,788−77.2%Reduced
Stephens Consulting, LLC529$100.7K0.03%+26+5.2%Added
Westchester Capital Management, Inc.540$102.8K0.03%00.0%Unchanged
ESL Trust Services, LLC540$102.8K0.02%00.0%Unchanged
DecisionPoint Financial, LLC545$103.8K0.03%00.0%Unchanged
HBC Financial Services, PLLC550$104.0K0.06%00.0%Unchanged
Innovative Advisory Group, LLC550$104.7K0.09%+550New
MeadowBrook Investment Advisors LLC560$106.6K0.09%00.0%Unchanged
Proffitt & Goodson Inc567$108.0K0.02%−12−2.1%Reduced
Winmill & Co. Inc574$108.7K0.04%+574New
Kessler Investment Group, LLC580$110.5K0.05%00.0%Unchanged
Morris Financial Concepts, Inc.580$110.5K0.05%+100+20.8%Added
Soros Fund Management LLCSuperinvestorSoros Fund Management581$110.6K0.00%−217−27.2%Reduced
JDM Financial Group LLC593$113.0K0.06%+57+10.6%Added
DiNuzzo Private Wealth, Inc.597$113.7K0.01%+18+3.1%Added
University of Texas/Texas Am Investment Managment Co599$114.1K0.01%00.0%Unchanged
Aspect Partners, LLC600$114.3K0.07%+9+1.5%Added
Conquis Financial LLC600$114.3K0.12%+600New
Rogco, LP606$115.4K0.05%00.0%Unchanged
Eisler Capital Management Ltd.607$115.7K0.00%+607New
IAG Wealth Partners, LLC612$116.5K0.02%+200+48.5%Added
POM Investment Strategies, LLC616$117.3K0.09%+16+2.7%Added
Manitou Investment Management Ltd.620$118.1K0.02%−178−22.3%Reduced
Evolution Advisers, Inc.628$119.0K0.07%00.0%Unchanged
New England Capital Financial Advisors LLC632$120.4K0.06%00.0%Unchanged
Redwood Park Advisors LLC633$120.6K0.10%+633New
Tucker Asset Management LLC633$120.6K0.01%+15+2.4%Added
Aspetuck Financial Management LLC640$121.9K0.09%+640New
Provident Wealth Management, LLC645$122.8K0.04%−203−23.9%Reduced
Cranbrook Wealth Management, LLC670$127.6K0.03%+145+27.6%Added
Measured Risk Portfolios, Inc.680$129.5K0.14%+680New
Rocky Mountain Advisers, LLC700$133.3K0.04%00.0%Unchanged
Avondale Wealth Management700$133.3K0.09%+200+40.0%Added
Creekmur Asset Management LLC715$136.3K0.03%−6−0.8%Reduced
PMV Capital Advisers, LLC744$141.7K0.38%+744New
Stephenson National Bank & Trust751$143.0K0.05%−387−34.0%Reduced
Beutel, Goodman & Co Ltd.765$145.0K0.00%00.0%Unchanged
Financial Network Wealth Advisors LLC766$145.9K0.27%−1,335−63.5%Reduced
Wingate Wealth Advisors, Inc.783$149.1K0.15%+783New
Murphy & Mullick Capital Management Corp794$151.2K0.14%+794New
Wiser Advisor Group LLC803$152.8K0.22%+1+0.1%Added
Investors Research Corp813$154.8K0.03%00.0%Unchanged
Main Street Group, LTD821$156.2K0.06%+201+32.4%Added
Valued Wealth Advisors LLC830$158.1K0.10%+136+19.6%Added
GoalVest Advisory LLC845$160.9K0.04%−566−40.1%Reduced
Koesten, Hirschmann & Crabtree, INC.846$161.1K0.09%00.0%Unchanged
Strid Group, LLC867$165.1K0.03%+867New
Oliver Lagore Vanvalin Investment Group868$165.4K0.04%−6−0.7%Reduced
Graney & King, LLC871$165.9K0.13%+871New
Pacific Capital Wealth Advisors, Inc872$166.0K0.03%−24−2.7%Reduced
Rialto Wealth Management, LLC880$167.6K0.06%+880New
CarsonAllaria Wealth Management, Ltd.902$171.9K0.10%+1+0.1%Added
Pflug Koory, LLC919$175.0K0.09%−2,010−68.6%Reduced
Capital & Planning, LLC924$176.0K0.13%+924New
E Fund Management (Hong Kong) Co., Ltd.924$176.0K0.14%−612−39.8%Reduced
Moisand Fitzgerald Tamayo, LLC937$178.4K0.03%−10−1.1%Reduced
Farmers & Merchants Trust Co of Chambersburg PA939$179.0K0.07%00.0%Unchanged
TD Capital Management LLC949$180.8K0.02%+19+2.0%Added
Legacy Investment Solutions, LLC973$182.1K0.12%−120−11.0%Reduced
Legacy Wealth Managment, LLC973$182.1K0.12%−120−11.0%Reduced
Morse Asset Management, Inc990$188.5K0.04%00.0%Unchanged
Atlantic Private Wealth, LLC1,000$190.4K0.14%00.0%Unchanged
Wallace Hart LLC1,003$191.0K0.15%+1,003New
Financial Freedom, LLC1,007$191.8K0.10%00.0%Unchanged
Pinney & Scofield, Inc.1,009$192.2K0.15%+1,009New
Gibson Capital, LLC1,038$197.8K0.04%+1,038New
Raleigh Capital Management Inc.1,044$198.7K0.08%−2−0.2%Reduced
Jessup Wealth Management, Inc1,052$200.4K0.09%+1,052New
NBW Capital LLC1,054$200.7K0.04%+1,054New
Millennium Capital Advisors, LLC1,055$200.9K0.14%−189−15.2%Reduced
FNY Investment Advisers, LLC1,056$201.0K0.10%−1−0.1%Reduced
Grace & White Inc1,060$201.9K0.04%+1,060New
Patriot Investment Management Inc.1,060$201.9K0.02%+1,060New
BCU Wealth Advisors, LLC1,060$201.9K0.12%+1,060New
Centricity Wealth Management, LLC1,061$202.0K0.19%+1,061New
Tepp RIA, LLC1,063$202.4K0.30%+1,063New
Warner Financial, Inc1,064$203.0K0.09%+1,064New
Divergent Planning, LLC1,053$203.4K0.07%+1,053New
Highland Financial Advisors, LLC1,069$204.0K0.07%+1,069New
Global View Capital Management LLC1,071$204.2K0.07%+1,071New
Summit Place Financial Advisors, LLC1,074$204.5K0.12%+1,074New
Droms Strauss Advisors Inc1,075$204.8K0.07%+1,075New
DMKC Advisory Services, LLC1,078$205.3K0.19%+1,078New
Hixon Zuercher, LLC1,080$205.7K0.08%+1,080New
Hendley & Co Inc1,080$206.0K0.07%+1,080New
PFS Partners, LLC1,083$206.3K0.11%00.0%Unchanged
Long Island Wealth Management, Inc.1,087$206.8K0.13%+1,087New
Praetorian Wealth Management, Inc.1,087$207.0K0.05%+1,087New
Parkshore Wealth Management, Inc.1,088$207.2K0.12%+1,088New
Wealth Advisors Northwest LLC1,088$207.3K0.14%+1,088New
Global Assets Advisory, LLC1,089$207.6K0.11%−320−22.7%Reduced
Anderson Hoagland & Co1,052$207.8K0.02%+1,052New
Syverson Strege & Co1,094$208.3K0.07%+1,094New