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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q4 2024

Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,524
+509 vs. Q3 2024
Shares held
3.28B
+16.2M (+0.5%) vs. Q3 2024
Total value
$624.2B
+$79.2B (+14.5%) vs. Q3 2024
New holders
595
1,652 more added
Sold out
86
1,724 more reduced

77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,524 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ4 2024: $624.2B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.

Institutions holding GOOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
MESIROW FINANCIAL INVESTMENT MANAGEMENT - Equity & Fixed Income5$9520.00%+5New
Transamerica Financial Advisors, Inc.2$1.00K0.00%00.0%Unchanged
Nova Wealth Management, Inc.7$1.24K0.00%+7New
Gen-Wealth Partners Inc10$1.90K0.00%00.0%Unchanged
Demars Financial Group, LLC467,911$2.46K0.08%+467,911New
Creative Capital Management Investments LLC13$2.48K0.00%00.0%Unchanged
Reyes Financial Architecture, Inc.20$3.81K0.00%+20New
Financially Speaking Inc21$4.00K0.00%+21New
Accordant Advisory Group Inc25$4.76K0.00%00.0%Unchanged
DB Fitzpatrick & Co, Inc26$4.95K0.00%+26New
Clal Insurance Enterprises Holdings Ltd24$5.00K0.00%+24New
FLP Wealth Management, LLC28$5.35K0.01%+28New
NBC Securities, Inc.31$5.92K0.54%−31,245−99.9%Reduced
WestEnd Advisors, LLC34$6.47K0.00%−3−8.1%Reduced
Mendota Financial Group, LLC40$7.62K0.00%−2−4.8%Reduced
Luken Investment Analytics, LLC40$7.62K0.00%+40New
ROSS\JOHNSON & Associates LLC40$7.62K0.18%+40New
Parkworth Wealth Management, Inc.51$9.52K0.01%+51New
C M Bidwell & Associates Ltd60$11.4K0.01%00.0%Unchanged
Wolverine Asset Management LLC76$14.5K0.00%−82,218−99.9%Reduced
Principia Wealth Advisory, LLC76$14.5K0.01%+76New
Fairman Group, LLC80$15.2K0.01%00.0%Unchanged
Retirement Wealth Solutions LLC80$15.5K0.01%+80New
Richardson Capital Management LLC84$16.0K0.01%00.0%Unchanged
Fairway Wealth LLC86$16.4K0.01%+86New
Bruce G. Allen Investments, LLC88$16.8K0.01%−3−3.3%Reduced
Quest 10 Wealth Builders, Inc.88$16.8K0.02%+88New
USA Financial Portformulas Corp91$17.3K0.00%−12,158−99.3%Reduced
Stance Capital LLC93$17.7K0.01%+93New
Horrell Capital Management, Inc.100$19.0K0.01%00.0%Unchanged
Robbins Farley LLC100$19.0K0.01%00.0%Unchanged
Avenir Tech Ltd100$19.0K0.00%00.0%Unchanged
Pineridge Advisors LLC100$19.1K0.01%00.0%Unchanged
Eukles Asset Management102$19.4K0.01%00.0%Unchanged
Longfellow Investment Management Co LLC110$20.9K0.01%00.0%Unchanged
Friedenthal Financial110$21.0K0.01%00.0%Unchanged
Cedar Wealth Management, LLC120$22.9K0.01%−54−31.0%Reduced
CGC Financial Services, LLC128$24.4K0.01%00.0%Unchanged
Evergreen Private Wealth LLC135$25.7K0.01%−76−36.0%Reduced
Fiduciary Advisors, Inc.140$26.7K0.03%+140New
LSV Asset Management140$27.0K0.00%+140New
Winnow Wealth LLC201$37.8K0.04%+201New
Guardian Wealth Management, Inc.200$38.0K0.03%+1+0.5%Added
Old Point Trust & Financial Services N A200$38.1K0.01%−40−16.7%Reduced
Equitec Proprietary Markets, LLC200$38.1K0.26%00.0%Unchanged
CBIZ Investment Advisory Services, LLC200$38.1K0.00%00.0%Unchanged
Morton Brown Family Wealth, LLC200$38.1K0.01%00.0%Unchanged
Trivant Custom Portfolio Group, LLC200$38.1K0.02%00.0%Unchanged
Bare Financial Services, Inc200$38.1K0.02%00.0%Unchanged
Robinswood Financial LLC200$38.1K0.01%00.0%Unchanged
WealthTrak Capital Management LLC200$38.1K0.03%+200New
Mountain Hill Investment Partners Corp.203$38.7K0.04%+203New
Dakota Community Bank & Trust NA220$41.9K0.20%00.0%Unchanged
Noble Wealth Management PBC224$42.7K0.03%+224New
Sellwood Investment Partners LLC228$43.4K0.02%+228New
Armor Investment Advisors, LLC230$43.8K0.02%00.0%Unchanged
Slocum, Gordon & Co LLP240$45.7K0.04%00.0%Unchanged
FPC Investment Advisory, Inc.225$46.3K0.03%+167+287.9%Added
Clear Investment Research, LLC245$46.7K0.06%00.0%Unchanged
Carolina Wealth Advisors, LLC247$47.0K0.03%00.0%Unchanged
Clark Wealth Partners248$47.2K0.04%+248New
Sanctuary Wealth Management, L.L.C.249$47.4K0.03%−2−0.8%Reduced
Hoese & Co LLP260$49.5K0.04%00.0%Unchanged
ZynergyRetirementPlanningLLC299$50.0K0.04%00.0%Unchanged
Maryland Capital Advisors Inc.266$50.7K0.02%+66+33.0%Added
Ball & Co Wealth Management Inc.280$53.0K0.04%+280New
Caitlin John, LLC278$53.0K0.04%00.0%Unchanged
Vermillion & White Wealth Management Group, LLC280$53.3K0.04%−200−41.7%Reduced
Legend Financial Advisors, Inc.280$53.3K0.04%00.0%Unchanged
Family CFO Inc280$53.3K0.03%00.0%Unchanged
Triavera Capital LLC282$53.7K0.03%+282New
William B. Walkup & Associates, Inc.285$54.3K0.03%+285New
Longview Financial Advisors LLC287$54.7K0.04%+287New
True Wealth Design, LLC293$55.8K0.02%+65+28.5%Added
Richardson Financial Services Inc.295$56.7K0.04%−65−18.1%Reduced
EnRich Financial Partners LLC307$58.5K0.02%00.0%Unchanged
Midwest Capital Advisors, LLC310$59.1K0.04%+310New
Essex Investment Management Co LLC320$60.9K0.01%00.0%Unchanged
Compass Financial Services Inc341$64.9K0.04%+341New
1620 Investment Advisors, Inc.343$65.3K0.05%+85+32.9%Added
Cedar Mountain Advisors, LLC354$67.4K0.01%−63−15.1%Reduced
Copia Wealth Management355$67.6K0.06%+355New
Financial Connections Group, Inc.358$68.0K0.03%00.0%Unchanged
Cornerstone National Bank & Trust Co360$68.6K0.03%00.0%Unchanged
Fairfield Financial Advisors, LTD361$68.7K0.02%+1+0.3%Added
Iron Horse Wealth Management, LLC362$68.9K0.02%+18+5.2%Added
Hillsdale Investment Management Inc.365$69.5K0.00%00.0%Unchanged
Studio Investment Management LLC367$69.9K0.01%−140−27.6%Reduced
Horizons Wealth Management380$72.4K0.06%00.0%Unchanged
MidAtlantic Capital Management, Inc.523$75.9K0.06%00.0%Unchanged
FSC Wealth Advisors, LLC400$76.2K0.05%−200−33.3%Reduced
Consultiva Wealth Management, Corp.400$76.2K0.38%+400New
Kieckhefer Group LLC400$76.2K0.05%+400New
Vermillion Wealth Management, Inc.414$78.9K0.04%+414New
Chesapeake Asset Management LLC415$79.1K0.07%00.0%Unchanged
Windsor Advisory Group, LLC416$79.2K0.09%+175+72.6%Added
Lowe Wealth Advisors, LLC417$79.4K0.03%+117+39.0%Added
Horizon Financial Services, LLC418$79.6K0.04%+225+116.6%Added
Roxbury Financial LLC492$84.0K0.08%+492New
Peoples Bank450$85.7K0.06%00.0%Unchanged