Alphabet Inc.
GOOG- Exchange
- Nasdaq
- Industry
- Services-Computer Programming, Data Processing, Etc.
- SEC CIK
- 0001652044
In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 4 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.
13F holders, Q4 2024
Institutional positions in Alphabet Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,523
- +509 vs. Q3 2024
- Shares held
- 3.28B
- +16.2M (+0.5%) vs. Q3 2024
- Total value
- $624.2B
- +$79.2B (+14.5%) vs. Q3 2024
- New holders
- 595
- 1,651 more added
- Sold out
- 86
- 1,724 more reduced
77 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 5,263 | $1.19T |
| Q1 2026 | 5,153 | $919.5B |
| Q4 2025 | 5,179 | $1.02T |
| Q3 2025 | 4,665 | $762.9B |
| Q2 2025 | 4,463 | $564.9B |
| Q1 2025 | 4,393 | $501.0B |
| Q4 2024 | 4,523 | $624.2B |
| Q3 2024 | 4,091 | $547.1B |
| Q2 2024 | 4,104 | $611.1B |
| Q1 2024 | 3,959 | $509.9B |
| Q4 2023 | 3,923 | $478.7B |
| Q3 2023 | 3,648 | $451.5B |
| Q2 2023 | 3,591 | $419.0B |
| Q1 2023 | 3,492 | $364.9B |
| Q4 2022 | 3,432 | $322.3B |
| Q3 2022 | 3,327 | $362.5B |
| Q2 2022 | 3,374 | $421.5B |
| Q1 2022 | 3,477 | $553.7B |
| Q4 2021 | 3,483 | $588.6B |
| Q3 2021 | 3,138 | $546.6B |
| Q2 2021 | 3,094 | $526.1B |
| Q1 2021 | 3,031 | $443.1B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Prosperity Financial Group, Inc. | 4,884 | $930.0K | 0.47% | +401+8.9% | Added |
| Heritage Financial Services, LLC | 4,884 | $930.1K | 0.12% | +90+1.9% | Added |
| Pinnacle West Asset Management, Inc. | 4,890 | $931.0K | 0.67% | −710−12.7% | Reduced |
| GK Wealth Management LLC | 4,892 | $931.7K | 1.18% | +4,892 | New |
| Atticus Wealth Management, LLC | 4,901 | $933.3K | 0.29% | +3+0.1% | Added |
| a16z Perennial Management, L.P. | 4,920 | $933.8K | 0.11% | +4,920 | New |
| Auxier Asset Management | 4,904 | $933.9K | 0.14% | −50−1.0% | Reduced |
| Golden State Equity Partners | 4,915 | $935.9K | 0.18% | −664−11.9% | Reduced |
| May Barnhard Investments LLC | 4,919 | $936.9K | 0.45% | +666+15.7% | Added |
| Global Strategic Investment Solutions, LLC | 4,923 | $937.5K | 0.11% | +233+5.0% | Added |
| Mindset Wealth Management, LLC | 4,923 | $937.5K | 0.34% | +424+9.4% | Added |
| Safeguard Financial, LLC | 4,929 | $938.7K | 0.20% | +777+18.7% | Added |
| Fearless Solutions, LLC dba Best Invest | 4,935 | $939.7K | 0.72% | +4,935 | New |
| Wills Financial Group, Inc. | 4,940 | $940.8K | 0.41% | 00.0% | Unchanged |
| Martin Capital Advisors, LLP | 4,940 | $940.8K | 0.61% | +150+3.1% | Added |
| Schneider Downs Wealth Management Advisors, LP | 4,941 | $941.0K | 0.18% | 00.0% | Unchanged |
| Groesbeck Investment Management Corp | 4,940 | $941.0K | 1.22% | 00.0% | Unchanged |
| Wilson & Boucher Capital Management, LLC | 4,948 | $942.3K | 0.67% | 00.0% | Unchanged |
| Halbert Hargrove Global Advisors, LLC | 4,949 | $942.4K | 0.05% | +99+2.0% | Added |
| Tillman Hartley LLC | 4,955 | $943.6K | 0.27% | −85−1.7% | Reduced |
| Arq Wealth Advisors, LLC | 4,964 | $945.3K | 0.36% | +1,400+39.3% | Added |
| Mowery & Schoenfeld Wealth Management, LLC | 4,964 | $945.4K | 1.84% | −482−8.9% | Reduced |
| Fullcircle Wealth LLC | 5,039 | $946.7K | 0.39% | +20+0.4% | Added |
| Cathy Pareto & Associates, Inc | 4,976 | $947.6K | 0.87% | +4,976 | New |
| RFG Holdings, Inc. | 4,971 | $947.9K | 0.31% | +543+12.3% | Added |
| Tradewinds Capital Management, LLC | 4,989 | $950.1K | 0.25% | +544+12.2% | Added |
| Carmel Capital Partners, LLC | 4,992 | $950.6K | 0.38% | +50+1.0% | Added |
| Peak Financial Management, Inc. | 4,993 | $950.9K | 0.28% | −470−8.6% | Reduced |
| Conservest Capital Advisors, Inc. | 5,002 | $952.5K | 0.10% | −406−7.5% | Reduced |
| Abound Wealth Management | 5,007 | $953.5K | 0.31% | +28+0.6% | Added |
| GFG Capital, LLC | 5,009 | $954.0K | 0.26% | −49−1.0% | Reduced |
| Carlson Capital Management | 5,012 | $954.4K | 0.04% | +301+6.4% | Added |
| Capital Management Associates, Inc | 5,014 | $954.8K | 0.36% | −5−0.1% | Reduced |
| Montag & Caldwell, LLC | 5,015 | $955.1K | 0.20% | −3,109−38.3% | Reduced |
| South Street Advisors LLC | 5,015 | $955.1K | 0.15% | −450−8.2% | Reduced |
| M3 Advisory Group, LLC | 5,016 | $955.2K | 0.68% | +172+3.6% | Added |
| StonePine Asset Management Inc. | 5,020 | $956.0K | 0.01% | +5,020 | New |
| West Michigan Advisors, LLC | 5,032 | $958.3K | 0.29% | +355+7.6% | Added |
| Moneywise, Inc. | 5,038 | $959.4K | 0.48% | −19−0.4% | Reduced |
| Insight 2811, Inc. | 5,048 | $961.3K | 0.50% | −20−0.4% | Reduced |
| YANKCOM Partnership | 5,051 | $961.9K | 0.51% | +5,051 | New |
| Saranac Partners Ltd | 5,053 | $962.3K | 0.53% | 00.0% | Unchanged |
| LGL Partners, LLC | 5,056 | $962.9K | 0.14% | +107+2.2% | Added |
| CPA Asset Management LLC | 5,060 | $963.6K | 0.45% | −1,380−21.4% | Reduced |
| Portolan Capital Management, LLC | 5,067 | $965.0K | 0.06% | −1,687−25.0% | Reduced |
| Eagle Wealth Strategies LLC | 5,069 | $965.4K | 0.70% | +77+1.5% | Added |
| Redhawk Wealth Advisors, Inc. | 5,073 | $966.1K | 0.13% | +54+1.1% | Added |
| Aberdeen Wealth Management LLC | 5,077 | $966.8K | 0.66% | −319−5.9% | Reduced |
| Aries Wealth Management | 5,077 | $966.9K | 0.27% | 00.0% | Unchanged |
| Strategic Equity Management | 5,078 | $967.1K | 0.41% | 00.0% | Unchanged |
| Francis Financial, Inc. | 6,081 | $968.0K | 0.25% | +1,273+26.5% | Added |
| Lion Street Advisors, LLC | 5,086 | $968.7K | 0.31% | +10+0.2% | Added |
| Integrity Alliance, LLC. | 5,088 | $969.0K | 0.11% | +5,088 | New |
| Private Harbour Investment Management & Counsel, LLC | 5,108 | $972.8K | 1.07% | −332−6.1% | Reduced |
| Unigestion Holding SA | 5,127 | $976.4K | 0.06% | −3,000−36.9% | Reduced |
| HFR Wealth Management, LLC | 5,127 | $976.4K | 0.24% | 00.0% | Unchanged |
| Abacus Wealth Partners, LLC | 5,129 | $976.7K | 0.15% | +100+2.0% | Added |
| Firestone Capital Management | 5,138 | $978.6K | 0.24% | −59−1.1% | Reduced |
| Barings LLC | 5,163 | $983.2K | 0.02% | +83+1.6% | Added |
| One Charles Private Wealth Services, LLC | 5,163 | $983.2K | 0.33% | +240+4.9% | Added |
| RKL Wealth Management LLC | 5,166 | $983.8K | 0.09% | −4−0.1% | Reduced |
| Potentia Wealth | 5,180 | $986.5K | 0.44% | +5,180 | New |
| LongView Wealth Management | 5,183 | $987.0K | 0.30% | −451−8.0% | Reduced |
| New Covenant Trust Company, N.A. | 5,133 | $989.1K | 0.98% | −87−1.7% | Reduced |
| Bulltick Wealth Management, LLC | 5,203 | $990.8K | 0.23% | +10.0% | Added |
| Boothbay Fund Management, LLC | 5,222 | $994.5K | 0.03% | −30,104−85.2% | Reduced |
| Verum Partners LLC | 5,224 | $994.8K | 0.29% | −329−5.9% | Reduced |
| Toth Financial Advisory Corp | 5,228 | $995.6K | 0.12% | −4−0.1% | Reduced |
| Allie Family Office LLC | 5,198 | $996.0K | 0.55% | +445+9.4% | Added |
| Covestor Ltd | 5,233 | $996.0K | 0.62% | +1,643+45.8% | Added |
| Aletheian Wealth Advisors LLC | 5,238 | $997.5K | 0.59% | +184+3.6% | Added |
| Valley Forge Investment Consultants Inc Adv | 5,238 | $997.5K | 0.34% | +1,058+25.3% | Added |
| Ninepoint Partners LP | 5,242 | $998.3K | 0.16% | +4,526+632.1% | Added |
| Pacific Center for Financial Services | 5,242 | $998.3K | 0.26% | +100+1.9% | Added |
| KilterHowling LLC | 5,387 | $998.9K | 0.57% | +3,970+280.2% | Added |
| NDVR, Inc. | 5,247 | $999.2K | 0.96% | +74+1.4% | Added |
| Charles Schwab Trust Co | 5,259 | $1.00M | 0.09% | +979+22.9% | Added |
| Gold Investment Management Ltd. | 5,264 | $1.00M | 0.42% | 00.0% | Unchanged |
| Wealth Effects LLC | 5,275 | $1.00M | 0.36% | −171−3.1% | Reduced |
| ICW Investment Advisors LLC | 5,279 | $1.01M | 0.42% | −7−0.1% | Reduced |
| EPG Wealth Management LLC | 5,308 | $1.01M | 0.27% | −605−10.2% | Reduced |
| BluePointe Capital Management, LLC | 5,312 | $1.01M | 0.58% | +579+12.2% | Added |
| Central Bank & Trust Co | 5,313 | $1.01M | 0.15% | −148−2.7% | Reduced |
| Willis Johnson & Associates, Inc. | 5,329 | $1.01M | 0.08% | +2,006+60.4% | Added |
| Morling Financial Advisors, LLC | 5,343 | $1.02M | 0.35% | −242−4.3% | Reduced |
| LongView Asset Management LLC | 5,344 | $1.02M | 0.89% | +5,344 | New |
| Horizon Kinetics Asset Management LLC | 5,345 | $1.02M | 0.01% | −571−9.7% | Reduced |
| Spectrum Wealth Advisory Group, LLC | 5,350 | $1.02M | 0.48% | +5,350 | New |
| WD Rutherford LLC | 5,361 | $1.02M | 0.48% | +41+0.8% | Added |
| First Dallas Securities Inc. | 5,365 | $1.02M | 0.42% | +1,905+55.1% | Added |
| S.A. Mason LLC | 5,370 | $1.02M | 0.54% | +45+0.8% | Added |
| RPS Advisory Solutions LLC | 5,371 | $1.02M | 0.64% | +10.0% | Added |
| Curated Wealth Partners LLC | 5,373 | $1.02M | 0.12% | 00.0% | Unchanged |
| Portfolio Strategies, Inc. | 5,376 | $1.02M | 0.15% | +40+0.7% | Added |
| Capital Advisory Group Advisory Services, LLC | 5,378 | $1.02M | 0.37% | +1,078+25.1% | Added |
| Lodestar Private Asset Management LLC | 5,378 | $1.02M | 0.13% | −15−0.3% | Reduced |
| Walled Lake Planning & Wealth Management, LLC | 5,386 | $1.03M | 0.38% | −350−6.1% | Reduced |
| Woodley Farra Manion Portfolio Management Inc | 5,387 | $1.03M | 0.05% | −95−1.7% | Reduced |
| Cahill Financial Advisors Inc | 5,389 | $1.03M | 0.14% | −183−3.3% | Reduced |
| Cahaba Wealth Management, Inc. | 5,400 | $1.03M | 0.09% | +20.0% | Added |