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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q3 2023

Institutional positions in Alphabet Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,649
+102 vs. Q2 2023
Shares held
3.43B
−28.3M (−0.8%) vs. Q2 2023
Total value
$451.5B
+$33.6B (+8.1%) vs. Q2 2023
New holders
193
1,317 more added
Sold out
91
1,554 more reduced

45 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 3,649 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ3 2023: $451.5B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q2 2023.

Institutions holding GOOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Drake & Associates, LLC3,785$499.1K0.23%+120+3.3%Added
Montz Harcus Wealth Management LLC3,788$499.4K0.43%+406+12.0%Added
CoreFirst Bank & Trust3,800$501.0K0.36%−120−3.1%Reduced
SOA Wealth Advisors, LLC.3,800$501.0K0.12%00.0%Unchanged
ERn Financial, LLC3,802$501.3K0.11%−133−3.4%Reduced
RDA Financial Network3,806$501.8K0.22%+678+21.7%Added
Allen Capital Group, LLC3,717$502.4K0.09%−4−0.1%Reduced
Hofer & Associates. Inc3,820$503.7K0.52%−40−1.0%Reduced
Sensible Money, LLC3,828$504.7K0.36%−72−1.8%Reduced
Fi3 FINANCIAL ADVISORS, LLC3,837$505.9K0.27%+474+14.1%Added
TriaGen Wealth Management LLC3,840$506.3K0.26%00.0%Unchanged
Gradient Capital Advisors, LLC3,844$506.8K0.21%−46−1.2%Reduced
Transamerica Financial Advisors, Inc.3,841$507.0K0.07%−842−18.0%Reduced
Piscataqua Savings Bank3,853$508.0K0.44%−20−0.5%Reduced
Legacy Capital Wealth Partners, LLC3,729$508.4K0.14%+3,729New
Paulson Wealth Management Inc.3,860$508.9K0.18%00.0%Unchanged
Investment Research & Advisory Group, Inc.3,860$508.9K0.29%00.0%Unchanged
Kooman & Associates3,862$509.2K0.26%−10−0.3%Reduced
Weaver Consulting Group3,863$509.3K0.23%−930−19.4%Reduced
McKinley Carter Wealth Services, Inc.3,865$509.6K0.04%+105+2.8%Added
Black Swift Group, LLC3,880$511.6K0.17%−790−16.9%Reduced
Ballast, Inc.3,880$511.6K0.20%−20−0.5%Reduced
Hengehold Capital Management LLC3,881$511.7K0.07%+443+12.9%Added
Lakeshore Financial Planning, Inc.3,890$512.9K0.29%+3,890New
Vista Capital Partners, Inc.3,895$513.6K0.08%−500−11.4%Reduced
Hirtle Callaghan & Co LLC3,897$513.8K0.03%−146−3.6%Reduced
Beirne Wealth Consulting Services, LLC4,250$514.1K0.41%00.0%Unchanged
McCarthy Asset Management, Inc.3,903$514.6K0.38%−5,008−56.2%Reduced
Peterson Wealth Services3,912$515.8K0.39%00.0%Unchanged
Basepoint Wealth LLC3,912$515.8K0.42%00.0%Unchanged
Foundation Wealth Management, LLC3,920$516.9K0.52%00.0%Unchanged
Steward Financial Group LLC3,935$518.0K0.17%−126−3.1%Reduced
Well Done, LLC3,931$518.3K0.11%+322+8.9%Added
Laird Norton Trust Company, LLC3,935$518.8K0.07%−5−0.1%Reduced
Carson Advisory Inc.3,935$518.8K0.45%+3,935New
Marquette Asset Management, LLC3,937$519.1K0.12%−45−1.1%Reduced
Vigilare Wealth Management3,940$519.5K0.33%00.0%Unchanged
Truepoint, Inc.3,942$519.8K0.02%+62+1.6%Added
Twin Focus Capital Partners, LLC3,950$520.8K0.12%−1,867−32.1%Reduced
Armstrong Advisory Group, Inc3,950$520.8K0.06%−170−4.1%Reduced
Advance Capital Management, Inc.3,955$521.5K0.05%+33+0.8%Added
B & T Capital Management DBA Alpha Capital Management3,955$521.5K0.12%−185−4.5%Reduced
Per Stirling Capital Management, LLC.3,957$521.7K0.11%−109−2.7%Reduced
KilterHowling LLC3,963$522.5K0.46%+25+0.6%Added
Prescott Group Capital Management, L.L.C.4,000$523.0K0.12%00.0%Unchanged
RTD Financial Advisors, Inc.3,980$524.8K0.08%00.0%Unchanged
Davy Global Fund Management Ltd3,981$524.9K0.11%00.0%Unchanged
Benchmark Investment Advisors LLC4,000$527.4K0.53%00.0%Unchanged
Patrick Mauro Investment Advisor, INC.4,000$527.4K0.34%00.0%Unchanged
Lorne Steinberg Wealth Management Inc.4,002$527.7K0.20%00.0%Unchanged
Fortune Financial Advisors, LLC4,004$527.9K0.40%+4+0.1%Added
Portolan Capital Management, LLC4,008$528.5K0.05%+10.0%Added
Financial Futures Ltd Liability Co.4,014$529.2K0.43%00.0%Unchanged
Sageworth Trust Co of South Dakota4,040$532.7K1.17%00.0%Unchanged
Interchange Capital Partners, LLC4,041$532.8K0.42%+101+2.6%Added
Cohen Investment Advisors LLC4,046$533.5K0.43%−174−4.1%Reduced
Valicenti Advisory Services Inc4,060$535.0K0.18%00.0%Unchanged
BlackDiamond Wealth Management Inc.4,257$535.3K0.48%+243+6.1%Added
South Street Advisors LLC4,070$536.6K0.11%+279+7.4%Added
Lathrop Investment Management Corp4,072$537.0K0.12%+662+19.4%Added
First Financial Corp4,077$537.6K0.32%+960+30.8%Added
Hapanowicz & Associates Financial Services, Inc4,077$537.6K0.38%00.0%Unchanged
Fingerlakes Wealth Management, Inc.4,077$537.6K0.66%−169−4.0%Reduced
Abacus Wealth Partners, LLC4,087$538.9K0.17%−23−0.6%Reduced
Malaga Cove Capital, LLC4,093$539.7K0.25%00.0%Unchanged
Pitti Group Wealth Management, LLC4,100$540.6K0.62%−25−0.6%Reduced
Paragon Wealth Strategies, LLC4,100$540.6K0.16%00.0%Unchanged
Register Financial Advisors LLC4,105$541.2K0.40%−640−13.5%Reduced
Midwest Professional Planners, LTD.4,149$547.0K0.25%+518+14.3%Added
Valley Forge Investment Consultants Inc Adv4,156$548.0K0.25%+896+27.5%Added
Investment Management Associates Inc4,180$551.1K0.23%00.0%Unchanged
Lewis Capital Management, LLC4,200$553.8K0.86%−140−3.2%Reduced
Aprio Wealth Management, LLC4,213$555.5K0.15%+1,202+39.9%Added
Paragon Financial Partners, Inc.4,218$556.1K0.58%00.0%Unchanged
Accel Wealth Management4,236$558.5K0.31%−27−0.6%Reduced
Ifrah Financial Services, Inc.4,237$558.7K0.17%−34−0.8%Reduced
High Pines Wealth Management, LLC4,239$558.9K0.92%+264+6.6%Added
Northwest Wealth Management, LLC4,240$559.0K0.20%−8−0.2%Reduced
Kelman-Lazarov, Inc.4,240$559.0K0.13%+40+1.0%Added
Heritage Financial Services, LLC4,247$560.0K0.11%+1,000+30.8%Added
Baron Wealth Management LLC4,248$560.1K0.36%−42−1.0%Reduced
JB Capital LLC4,249$560.2K0.05%+288+7.3%Added
Summit Financial Group Inc4,254$560.9K0.24%00.0%Unchanged
Rational Advisors LLC4,272$561.1K0.05%+1,490+53.6%Added
IFG Advisors, LLC4,260$561.7K0.20%00.0%Unchanged
Bridgefront Capital, LLC4,260$561.7K0.39%+4,260New
Hanseatic Management Services Inc4,269$562.9K1.05%+27+0.6%Added
Red Wave Investments LLC4,270$563.0K0.24%00.0%Unchanged
Planned Solutions, Inc.4,273$563.4K0.34%−35−0.8%Reduced
Bank of Stockton4,569$564.0K0.21%−130−2.8%Reduced
Deuterium Capital Management, LLC4,182$565.3K1.36%−6,422−60.6%Reduced
Trust Co of Virginia4,291$565.8K0.06%−3,227−42.9%Reduced
Spreng Capital Management, Inc.4,295$566.3K0.42%00.0%Unchanged
Diversified, LLC4,333$571.3K0.15%+84+2.0%Added
WealthTrust Axiom LLC4,360$574.9K0.21%+10+0.2%Added
PFW Advisors LLC4,361$575.0K0.20%00.0%Unchanged
Ritter Daniher Financial Advisory LLC4,370$576.2K0.24%00.0%Unchanged
City Holding Co4,374$576.7K0.10%00.0%Unchanged
First Affirmative Financial Network4,375$576.9K0.56%+203+4.9%Added
Central Bank & Trust Co4,380$577.5K0.10%−14−0.3%Reduced