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Alphabet Inc.

GOOG
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
SEC CIK
0001652044

In the last 90 days, Alphabet Inc. insiders filed 0 open-market purchases and 3 sales; 5,263 institutions reported holding it in 13F filings for Q2 2026, worth $1.19T in total; 17 superinvestors hold it, including Berkshire Hathaway and TCI Fund Management.

Other share classesGOOGLGOOGMGOOGN

13F holders, Q1 2023

Institutional positions in Alphabet Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,493
+135 vs. Q4 2022
Shares held
3.52B
−113.6M (−3.1%) vs. Q4 2022
Total value
$364.9B
+$43.1B (+13.4%) vs. Q4 2022
New holders
257
1,332 more added
Sold out
122
1,437 more reduced

75 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting GOOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 3,493 institutions
Q1 2021: 3,031 institutionsQ2 2021: 3,094 institutionsQ3 2021: 3,138 institutionsQ4 2021: 3,482 institutionsQ1 2022: 3,478 institutionsQ2 2022: 3,375 institutionsQ3 2022: 3,328 institutionsQ4 2022: 3,433 institutionsQ1 2023: 3,493 institutionsQ2 2023: 3,592 institutionsQ3 2023: 3,649 institutionsQ4 2023: 3,924 institutionsQ1 2024: 3,960 institutionsQ2 2024: 4,105 institutionsQ3 2024: 4,092 institutionsQ4 2024: 4,524 institutionsQ1 2025: 4,394 institutionsQ2 2025: 4,464 institutionsQ3 2025: 4,666 institutionsQ4 2025: 5,180 institutionsQ1 2026: 5,154 institutionsQ2 2026: 5,263 institutions
Value heldQ1 2023: $364.9B
Q1 2021: $443.1BQ2 2021: $526.1BQ3 2021: $546.6BQ4 2021: $588.6BQ1 2022: $553.7BQ2 2022: $421.5BQ3 2022: $362.5BQ4 2022: $322.3BQ1 2023: $364.9BQ2 2023: $419.0BQ3 2023: $451.5BQ4 2023: $478.7BQ1 2024: $509.9BQ2 2024: $611.1BQ3 2024: $547.1BQ4 2024: $624.2BQ1 2025: $501.0BQ2 2025: $564.9BQ3 2025: $762.9BQ4 2025: $1.02TQ1 2026: $919.5BQ2 2026: $1.19T
Institutions holding GOOG and their total value by quarter
QuarterHoldersValue
Q2 20265,263$1.19T
Q1 20265,154$919.5B
Q4 20255,180$1.02T
Q3 20254,666$762.9B
Q2 20254,464$564.9B
Q1 20254,394$501.0B
Q4 20244,524$624.2B
Q3 20244,092$547.1B
Q2 20244,105$611.1B
Q1 20243,960$509.9B
Q4 20233,924$478.7B
Q3 20233,649$451.5B
Q2 20233,592$419.0B
Q1 20233,493$364.9B
Q4 20223,433$322.3B
Q3 20223,328$362.5B
Q2 20223,375$421.5B
Q1 20223,478$553.7B
Q4 20213,482$588.6B
Q3 20213,138$546.6B
Q2 20213,094$526.1B
Q1 20213,031$443.1B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Alphabet Inc.; share changes are against Q4 2022.

Institutions holding GOOG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Full Sail Capital, LLC2,890$300.6K0.03%+12+0.4%Added
Advisors Management Group Inc2,897$301.0K0.10%00.0%Unchanged
Friedenthal Financial2,895$301.0K0.21%+4+0.1%Added
Mayport, LLC2,900$301.6K0.19%+2,900New
Godsey & Gibb Associates2,920$303.7K0.04%+2,920New
New England Capital Financial Advisors LLC2,924$304.1K0.21%+112+4.0%Added
Paradigm Asset Management Co LLC2,930$304.7K0.08%−50−1.7%Reduced
Trinity Financial Advisors LLC2,935$305.2K0.19%−80−2.7%Reduced
Fermata Advisors, LLC2,140$305.8K0.18%−2,064−49.1%Reduced
Rockbridge Investment Management, LCC2,940$305.8K0.06%00.0%Unchanged
Silverleafe Capital Partners, LLC2,940$305.8K0.20%00.0%Unchanged
Seascape Capital Management2,953$307.0K0.16%−184−5.9%Reduced
Opes Wealth Management LLC2,956$307.5K0.10%+36+1.2%Added
Somerville Kurt F2,965$308.4K0.06%00.0%Unchanged
Edmonds Duncan Registered Investment Advisors, LLC2,968$308.6K0.10%00.0%Unchanged
NVWM, LLC2,980$309.9K0.10%−900−23.2%Reduced
Omega Financial Group, LLC2,980$309.9K0.14%−120−3.9%Reduced
Bluesphere Advisors, LLC2,984$310.3K0.26%+200+7.2%Added
Lockerman Financial Group, Inc.3,000$312.0K0.86%00.0%Unchanged
AIMZ Investment Advisors, LLC3,000$312.0K0.14%00.0%Unchanged
Myecfo, LLC3,003$312.4K0.23%−730−19.6%Reduced
Pflug Koory, LLC3,005$312.5K0.17%−10−0.3%Reduced
McElhenny Sheffield Capital Management, LLC3,006$312.6K0.16%−5,544−64.8%Reduced
Drake & Associates, LLC3,008$312.8K0.15%+54+1.8%Added
Charles Schwab Trust Co3,020$314.1K0.04%−4,440−59.5%Reduced
Carroll Investors, Inc3,020$314.1K0.26%−2,460−44.9%Reduced
Fifth Third Wealth Advisors LLC3,020$314.1K0.58%+3,020New
Abound Wealth Management3,021$314.1K0.14%+479+18.8%Added
Wealth Advisory Solutions, LLC3,025$314.6K0.08%+255+9.2%Added
Family Firm, Inc.3,026$314.7K0.09%−12,493−80.5%Reduced
Affinia Financial Group, LLC2,948$314.8K0.23%+53+1.8%Added
Element Wealth, LLC3,034$315.5K0.24%+33+1.1%Added
Truadvice, LLC2,918$315.8K0.13%+2,918New
Cowen Prime Advisors LLC2,923$316.0K0.13%+123+4.4%Added
Shearwater Capital LLC3,040$316.2K0.29%00.0%Unchanged
Day & Ennis, LLC3,055$317.7K0.12%+75+2.5%Added
Simplify Asset Management Inc.3,059$318.1K0.06%+3,059New
Trust Co3,060$318.2K0.05%00.0%Unchanged
Index Fund Advisors, Inc.3,060$318.2K0.02%00.0%Unchanged
New Capital Management LP3,060$318.2K0.12%+3,060New
Archvest Wealth Advisors, Inc.3,066$318.9K0.28%+533+21.0%Added
Trilogy Capital Inc.3,070$319.3K0.02%+110+3.7%Added
Compass Financial Group, INC3,075$319.8K0.10%+15+0.5%Added
Richard P Slaughter Associates Inc3,076$319.9K0.10%−22,415−87.9%Reduced
Tarbox Family Office, Inc.3,076$319.9K0.06%+60+2.0%Added
Aspireon Wealth Advisors3,080$320.0K0.17%+3,080New
WFA of San Diego, LLC3,080$320.3K0.33%−400−11.5%Reduced
Guinness Atkinson Asset Management Inc3,080$320.3K0.18%−280−8.3%Reduced
Joseph P. Lucia & Associates, LLC3,080$320.3K0.22%00.0%Unchanged
American Financial Advisors, LLC3,084$320.7K0.05%+305+11.0%Added
Transamerica Financial Advisors, Inc.3,084$321.0K0.04%+13+0.4%Added
Johnson Bixby & Associates, LLC3,089$321.3K0.07%00.0%Unchanged
Vision Capital Management, Inc.3,092$321.6K0.06%+3,092New
First Financial Corp3,100$322.4K0.20%−300−8.8%Reduced
Blue Investment Partners LLC3,100$322.4K0.33%−180−5.5%Reduced
Next Capital Management LLC3,100$322.4K0.16%00.0%Unchanged
South Street Advisors LLC3,105$322.9K0.07%00.0%Unchanged
Measured Wealth Private Client Group, LLC3,113$323.8K0.12%−599−16.1%Reduced
Brown Miller Wealth Management, LLC3,124$324.9K0.19%+78+2.6%Added
Phillips Financial Management, LLC3,127$325.2K0.03%+265+9.3%Added
Montz Harcus Wealth Management LLC3,130$325.5K0.30%00.0%Unchanged
Midwest Professional Planners, LTD.3,141$326.7K0.16%−1,010−24.3%Reduced
Lorne Steinberg Wealth Management Inc.3,142$326.8K0.13%−38−1.2%Reduced
Fi3 FINANCIAL ADVISORS, LLC3,148$327.4K0.17%+568+22.0%Added
Meridian Financial, LLC3,160$328.6K0.32%−200−6.0%Reduced
Financial Network Wealth Management LLC3,160$328.6K0.16%00.0%Unchanged
Hengehold Capital Management LLC3,160$328.6K0.05%+358+12.8%Added
44 Wealth Management LLC3,171$329.8K0.11%+85+2.8%Added
Smith Anglin Financial, LLC3,176$330.3K0.05%−244−7.1%Reduced
Southland Equity Partners LLC3,179$330.6K0.13%+100+3.2%Added
D.B. Root & Company, LLC3,183$331.0K0.13%−644−16.8%Reduced
Sunburst Financial Group, LLC3,190$331.8K0.12%+650+25.6%Added
TD Ameritrade Investment Management, LLC3,191$332.0K0.00%+14+0.4%Added
Altus Wealth Management, LLC3,200$332.8K0.28%00.0%Unchanged
Pathway Financial Advisors LLC3,200$332.8K0.11%00.0%Unchanged
HTG Investment Advisors, Inc.3,200$332.8K0.30%+200+6.7%Added
BlackDiamond Wealth Management Inc.3,194$334.1K0.34%−233−6.8%Reduced
Nvest Financial, LLC3,221$334.9K0.35%+111+3.6%Added
Roble, Belko & Company, Inc3,220$335.0K0.07%00.0%Unchanged
Atlas Private Wealth Management3,230$335.9K0.20%+3,230New
Riversedge Advisors, LLC3,240$337.0K0.10%−400−11.0%Reduced
First National Bank Sioux Falls3,240$337.0K0.23%00.0%Unchanged
Baldrige Asset Management LLC3,240$337.0K0.14%+500+18.2%Added
Hoxton Planning & Management, LLC3,243$337.3K0.19%+202+6.6%Added
TFB Advisors LLC3,243$337.3K0.26%+264+8.9%Added
Heritage Financial Services, LLC3,247$337.5K0.07%−140−4.1%Reduced
Planning Center, Inc.3,120$337.6K0.09%00.0%Unchanged
Monument Capital Management3,247$337.7K0.11%+59+1.9%Added
Sandy Cove Advisors, LLC3,247$337.7K0.24%+140+4.5%Added
Boyar Asset Management Inc.3,255$338.5K0.26%00.0%Unchanged
Windsor Group LTD3,170$339.0K0.07%00.0%Unchanged
Valley Forge Investment Consultants Inc Adv3,260$339.0K0.18%00.0%Unchanged
One + One Wealth Management, LLC3,260$339.0K0.24%00.0%Unchanged
Pathway Financial Advisers, LLC3,268$339.8K0.14%+153+4.9%Added
KilterHowling LLC3,273$340.4K0.33%+3,273New
Summit Wealth & Retirement Planning, Inc.3,280$341.1K0.13%−200−5.7%Reduced
Ashford Capital Management Inc3,283$341.4K0.05%00.0%Unchanged
Kesler, Norman & Wride, LLC3,285$341.6K0.09%+62+1.9%Added
Investment Advisory Services Inc3,291$342.3K0.17%−669−16.9%Reduced
Flagstone Financial Management3,294$342.6K0.17%00.0%Unchanged