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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Mainstream Capital Management LLC6,409$2.14M1.50%+33+0.5%Added
Trust Point Inc.6,382$2.13M0.15%−336−5.0%Reduced
Canopy Partners, LLC6,381$2.13M0.81%+98+1.6%Added
Aaron Wealth Advisors6,368$2.13M0.25%+410+6.9%Added
Beck Capital Management, LLC6,352$2.12M0.56%+6,352New
Princeton Global Asset Management LLC6,349$2.12M0.40%+6,093+2,380.1%Added
AA Financial Advisors, LLC6,340$2.12M0.57%+75+1.2%Added
Coastline Trust Co6,335$2.12M0.25%−71−1.1%Reduced
Central Bank & Trust Co6,328$2.12M0.32%−26−0.4%Reduced
Kaizen Financial Strategies6,325$2.11M1.20%−907−12.5%Reduced
Steinberg Asset Management LLC6,320$2.11M1.56%−139−2.2%Reduced
Rossmore Private Capital6,320$2.11M0.26%00.0%Unchanged
Mfg Wealth Management, Inc.6,307$2.11M1.93%+6,307New
St. Johns Investment Management Company, LLC6,304$2.11M0.98%−248−3.8%Reduced
Schmidt P J Investment Management Inc6,293$2.10M0.36%−643−9.3%Reduced
Howard Capital Management Inc.6,290$2.10M0.03%+548+9.5%Added
HF Advisory Group, LLC6,282$2.10M0.97%+872+16.1%Added
Brendel Financial Advisors LLC6,234$2.08M1.26%+6,234New
Quadcap Wealth Management, LLC6,231$2.08M0.31%+187+3.1%Added
Gladius Capital Management LP6,224$2.08M1.20%+2,144+52.5%Added
Semmax Financial Advisors Inc.6,301$2.08M0.55%−624−9.0%Reduced
Asset Dedication, LLC6,205$2.07M0.16%−3,540−36.3%Reduced
Ancora Advisors, LLC6,203$2.07M0.05%+1,079+21.1%Added
Lewis Asset Management, LLC6,200$2.07M1.58%−443−6.7%Reduced
Transcend Wealth Collective, LLC6,200$2.07M0.15%−7,103−53.4%Reduced
Stablepoint Partners, LLC6,179$2.07M0.38%−10−0.2%Reduced
Fiduciary Group LLC6,137$2.05M0.21%−657−9.7%Reduced
IMA Wealth, Inc.6,124$2.05M0.25%−50−0.8%Reduced
CBOE Vest Financial, LLC6,084$2.03M0.04%+883+17.0%Added
Jacobi Capital Management LLC6,082$2.03M0.15%−99−1.6%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management6,066$2.03M0.06%+556+10.1%Added
Sanders Morris Harris LLC6,061$2.03M0.30%00.0%Unchanged
Cornell Pochily Investment Advisors, Inc.6,049$2.02M0.71%−51−0.8%Reduced
PFG Investments, LLC6,029$2.02M0.13%−589−8.9%Reduced
Donoghue Forlines LLC6,021$2.01M0.67%+1,567+35.2%Added
Landscape Capital Management, L.L.C.6,019$2.01M0.21%+6,019New
Valliance Asset Management Ltd6,000$2.01M3.60%+6,000New
Teza Capital Management LLC5,997$2.00M0.30%+5,997New
Ramirez Asset Management, Inc.5,986$2.00M0.40%00.0%Unchanged
Trivant Custom Portfolio Group, LLC5,981$2.00M1.17%−103−1.7%Reduced
Albion Financial Group5,953$1.99M0.14%−1,866−23.9%Reduced
Keel Point, LLC5,940$1.99M0.16%−627−9.5%Reduced
Cornerstone National Bank & Trust Co5,935$1.98M0.91%+19+0.3%Added
Delta Financial Advisors LLC5,906$1.97M0.73%+2,035+52.6%Added
Redmond Asset Management, LLC5,884$1.97M0.49%−273−4.4%Reduced
Legacy Advisors, LLC5,880$1.97M0.19%+1,221+26.2%Added
Raab & Moskowitz Asset Management LLC5,869$1.96M0.48%+965+19.7%Added
TRUE Private Wealth Advisors5,865$1.96M0.24%+10.0%Added
LMG Wealth Partners, LLC5,861$1.96M0.43%+368+6.7%Added
CX Institutional5,858$1.96M0.08%+221+3.9%Added
Maxi Investments CY Ltd5,856$1.96M0.38%−34,118−85.4%Reduced
Riverview Capital Advisers, LLC5,850$1.96M0.59%00.0%Unchanged
GraniteShares Advisors LLC5,848$1.96M1.24%−1,421−19.5%Reduced
Parr McKnight Wealth Management Group, LLC5,847$1.95M0.28%+5,847New
Rehmann Capital Advisory Group5,845$1.95M0.12%+62+1.1%Added
Eos Management, L.P.5,843$1.95M0.82%+5,843New
Atala Financial Inc5,825$1.95M1.37%+5,825New
Platform Technology Partners5,819$1.95M0.59%−24−0.4%Reduced
Renasant Bank5,812$1.94M1.26%−874−13.1%Reduced
Lindbrook Capital, LLC5,805$1.94M0.18%+23+0.4%Added
Scott & Selber, Inc.5,804$1.94M0.58%−128−2.2%Reduced
Acorn Financial Advisory Services Inc5,795$1.94M0.32%−198−3.3%Reduced
Convergence Financial, LLC5,787$1.93M0.39%+42+0.7%Added
Doliver Advisors, LP5,782$1.93M0.54%−294−4.8%Reduced
Everhart Financial Group, Inc.5,751$1.92M0.40%+665+13.1%Added
Capstone Triton Financial Group, LLC5,736$1.92M1.20%+47+0.8%Added
Gilbert & Cook, Inc.5,731$1.92M0.27%−37−0.6%Reduced
NVWM, LLC5,944$1.91M0.48%+3,379+131.7%Added
Leo Wealth, LLC5,705$1.91M0.17%−2,768−32.7%Reduced
Millington Financial Advisors, LLC5,618$1.91M1.11%+789+16.3%Added
Roman Butler Fullerton & Co5,482$1.90M0.60%+2,409+78.4%Added
HWG Holdings LP5,665$1.89M0.62%+5,665New
Mainstay Capital Management LLC5,654$1.89M0.29%+189+3.5%Added
Clare Market Investments LLC5,652$1.89M0.45%+1,426+33.7%Added
Invera Wealth Advisors, LLC5,634$1.89M1.87%−541−8.8%Reduced
Plancorp, LLC5,625$1.88M0.08%+537+10.6%Added
Resources Management Corp5,607$1.88M0.26%−400−6.7%Reduced
Agf Management Ltd5,599$1.87M0.01%+2,085+59.3%Added
Claro Advisors LLC5,598$1.87M0.25%+122+2.2%Added
Castle Wealth Management LLC5,584$1.87M0.74%−319−5.4%Reduced
Arrowroot Family Office, LLC5,582$1.87M0.97%+888+18.9%Added
Puzo Michael J5,576$1.86M0.52%+4,826+643.5%Added
Morangie Management LLC5,534$1.85M1.51%+5,534New
Parcion Private Wealth LLC5,537$1.85M0.14%+3+0.1%Added
Community Bank, N.A.5,529$1.85M0.24%+135+2.5%Added
Northwest Bank & Trust Co5,597$1.85M1.36%+3+0.1%Added
Lazari Capital Management, Inc.5,506$1.84M0.73%+63+1.2%Added
Aviso Financial Inc.5,500$1.84M0.09%+21+0.4%Added
Inspire Trust Co, N.A.5,500$1.84M0.47%+2,500+83.3%Added
Legal Advantage Investments, Inc.5,496$1.84M0.97%−50−0.9%Reduced
Myriad Asset Management US LP5,483$1.83M1.23%+5,483New
Evoke Wealth, LLC5,469$1.83M0.05%+617+12.7%Added
Apella Capital, LLC5,475$1.83M0.07%+3+0.1%Added
Oxler Private Wealth LLC5,474$1.83M0.60%+5+0.1%Added
1st Source Bank5,469$1.83M0.10%−50−0.9%Reduced
Itau Unibanco Holding S.A.5,448$1.83M0.06%+5,448New
Guerra Pan Advisors, LLC5,453$1.82M1.32%00.0%Unchanged
Smith, Salley & Associates5,442$1.82M0.12%+418+8.3%Added
Dohj, LLC5,442$1.82M0.42%+68+1.3%Added
Capital Advisors Wealth Management, LLC5,437$1.82M0.32%+17+0.3%Added