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Salesforce, Inc.

CRM
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001108524

In the last 90 days, Salesforce, Inc. insiders filed 1 open-market purchase and 1 sale; 2,493 institutions reported holding it in 13F filings for Q2 2026, worth $109.5B in total; 4 superinvestors hold it, including Harris Associates (Oakmark) and ValueAct Capital.

13F holders, Q4 2024

Institutional positions in Salesforce, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,109
+505 vs. Q3 2024
Shares held
775.1M
+15.0M (+2.0%) vs. Q3 2024
Total value
$258.7B
+$50.7B (+24.4%) vs. Q3 2024
New holders
592
1,197 more added
Sold out
87
1,029 more reduced

52 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CRM on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 3,109 institutions
Q1 2021: 1,989 institutionsQ2 2021: 2,071 institutionsQ3 2021: 2,188 institutionsQ4 2021: 2,356 institutionsQ1 2022: 2,282 institutionsQ2 2022: 2,140 institutionsQ3 2022: 2,060 institutionsQ4 2022: 2,027 institutionsQ1 2023: 2,182 institutionsQ2 2023: 2,300 institutionsQ3 2023: 2,293 institutionsQ4 2023: 2,600 institutionsQ1 2024: 2,768 institutionsQ2 2024: 2,629 institutionsQ3 2024: 2,656 institutionsQ4 2024: 3,109 institutionsQ1 2025: 2,955 institutionsQ2 2025: 2,959 institutionsQ3 2025: 2,815 institutionsQ4 2025: 2,958 institutionsQ1 2026: 2,695 institutionsQ2 2026: 2,493 institutions
Value heldQ4 2024: $258.7B
Q1 2021: $151.3BQ2 2021: $178.1BQ3 2021: $207.8BQ4 2021: $195.5BQ1 2022: $163.0BQ2 2022: $128.2BQ3 2022: $111.4BQ4 2022: $100.8BQ1 2023: $153.3BQ2 2023: $161.7BQ3 2023: $155.1BQ4 2023: $204.8BQ1 2024: $235.7BQ2 2024: $198.8BQ3 2024: $209.1BQ4 2024: $258.7BQ1 2025: $209.1BQ2 2025: $210.0BQ3 2025: $179.8BQ4 2025: $201.9BQ1 2026: $137.9BQ2 2026: $109.5B
Institutions holding CRM and their total value by quarter
QuarterHoldersValue
Q2 20262,493$109.5B
Q1 20262,695$137.9B
Q4 20252,958$201.9B
Q3 20252,815$179.8B
Q2 20252,959$210.0B
Q1 20252,955$209.1B
Q4 20243,109$258.7B
Q3 20242,656$209.1B
Q2 20242,629$198.8B
Q1 20242,768$235.7B
Q4 20232,600$204.8B
Q3 20232,293$155.1B
Q2 20232,300$161.7B
Q1 20232,182$153.3B
Q4 20222,027$100.8B
Q3 20222,060$111.4B
Q2 20222,140$128.2B
Q1 20222,282$163.0B
Q4 20212,356$195.5B
Q3 20212,188$207.8B
Q2 20212,071$178.1B
Q1 20211,989$151.3B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Salesforce, Inc.; share changes are against Q3 2024.

Institutions holding CRM in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Aigen Investment Management, LP5,425$1.81M0.32%+5,425New
111 Capital5,409$1.81M0.38%+5,409New
KRS Capital Management, LLC5,361$1.79M1.27%−59−1.1%Reduced
Coastwise Capital Group, LLC5,347$1.79M1.43%−401−7.0%Reduced
Keudell/Morrison Wealth Management5,342$1.79M0.47%−16−0.3%Reduced
Choate Investment Advisors5,342$1.79M0.04%+1,193+28.8%Added
Brown, Lisle/Cummings, Inc.5,328$1.78M0.53%+174+3.4%Added
Bowman & Co S.C.5,316$1.78M0.92%+219+4.3%Added
Prosperity Consulting Group, LLC5,304$1.77M0.13%+324+6.5%Added
InTrack Investment Management Inc5,459$1.77M1.23%−269−4.7%Reduced
Fred Alger Management, LLC5,270$1.76M0.01%−379−6.7%Reduced
St. Clair Advisors, LLC5,274$1.76M0.51%+80+1.5%Added
Paragon Private Wealth Management, LLC5,262$1.76M0.81%+397+8.2%Added
Financial Engines Advisors L.L.C.5,256$1.76M0.00%+3,351+175.9%Added
Geneva Capital Management LLC5,255$1.76M0.03%−373−6.6%Reduced
Generation Capital Management LLC5,238$1.75M1.50%+5,238New
Thor Investment Management Inc5,233$1.75M1.35%+41+0.8%Added
Catalyst Financial Partners LLC5,219$1.74M0.33%+210+4.2%Added
Birchbrook, Inc.5,217$1.74M0.99%−110−2.1%Reduced
Stonebrook Private Inc.5,209$1.74M0.46%−436−7.7%Reduced
Sapient Capital LLC5,181$1.73M0.03%−61−1.2%Reduced
David Loasby5,452$1.73M0.16%+426+8.5%Added
Legacy Capital Wealth Management, LLC5,178$1.73M1.72%+5,178New
Palacios Wealth Management, LLC5,346$1.73M1.87%+5,346New
NorthStar Asset Management LLC5,176$1.73M1.10%+411+8.6%Added
Arete Wealth Advisors, LLC5,297$1.73M0.12%+1,063+25.1%Added
Connective Portfolio Management, LLC5,170$1.73M2.57%00.0%Unchanged
Obermeyer Wood Investment Counsel, LLLP5,167$1.73M0.09%−398−7.2%Reduced
ProVise Management Group, LLC5,165$1.73M0.15%−313−5.7%Reduced
Glen Eagle Advisors, LLC5,159$1.72M0.29%+476+10.2%Added
Cunning Capital Partners, LP5,150$1.72M1.06%00.0%Unchanged
Castle Rock Wealth Management, LLC5,265$1.72M0.41%+2,807+114.2%Added
Ballast, Inc.5,132$1.72M0.49%−234−4.4%Reduced
SRS Capital Advisors, Inc.5,123$1.71M0.11%+4,149+426.0%Added
Granite Investment Partners, LLC5,122$1.71M0.07%+70+1.4%Added
Pictet Bank & Trust Ltd5,112$1.71M1.71%+240+4.9%Added
Viawealth, LLC5,111$1.71M1.03%+405+8.6%Added
Ironwood Investment Management LLC5,109$1.71M0.85%−10−0.2%Reduced
Moloney Securities Asset Management, LLC5,091$1.70M0.23%−1,172−18.7%Reduced
Icapital Wealth LLC5,070$1.70M0.97%+272+5.7%Added
WBI Investments5,069$1.69M0.42%+1,791+54.6%Added
Alta Wealth Advisors LLC5,061$1.69M0.74%+5+0.1%Added
Chemistry Wealth Management LLC5,055$1.69M0.40%+103+2.1%Added
Etesian Wealth Advisors, Inc.5,055$1.69M0.75%−242−4.6%Reduced
Polymer Capital Management (HK) LTD5,050$1.69M0.30%+5,050New
GPS Wealth Strategies Group, LLC5,038$1.68M0.22%−1,011−16.7%Reduced
Cypress Capital Group5,016$1.68M0.21%−1,807−26.5%Reduced
Ayrshire Capital Management LLC5,014$1.68M0.82%+59+1.2%Added
Moody Lynn & Lieberson, LLC5,006$1.67M0.10%00.0%Unchanged
Belmont Capital, LLC5,000$1.67M0.27%−1,570−23.9%Reduced
Kirtland Hills Capital Management, LLC4,993$1.67M1.07%+710+16.6%Added
Syon Capital LLC4,968$1.66M0.15%−257−4.9%Reduced
Hohimer Wealth Management, LLC4,966$1.66M0.31%+425+9.4%Added
BOK Financial Private Wealth, Inc.4,921$1.65M0.12%−527−9.7%Reduced
Legacy Private Trust Co.4,913$1.64M0.11%−472−8.8%Reduced
Lebenthal Global Advisors, LLC4,901$1.64M0.30%+403+9.0%Added
Sym Financial Corp4,881$1.63M0.21%+3,550+266.7%Added
First County Bank4,867$1.63M0.91%−1,159−19.2%Reduced
Fiduciary Financial Group, LLC5,116$1.63M0.36%+492+10.6%Added
Towarzystwo Funduszy Inwestycyjnych Pzu SA4,862$1.63M0.54%−145−2.9%Reduced
Hillsdale Investment Management Inc.4,849$1.62M0.08%−310−6.0%Reduced
Navellier & Associates Inc4,848$1.62M0.19%+18+0.4%Added
Farmers & Merchants Trust Co of Long Beach4,846$1.62M0.40%−449−8.5%Reduced
Quotient Wealth Partners, LLC4,825$1.61M0.05%+217+4.7%Added
bLong Financial, LLC4,824$1.61M1.33%+4,824New
Orion Capital Management LLC4,813$1.61M0.71%−81−1.7%Reduced
HBK Sorce Advisory LLC4,812$1.61M0.05%+65+1.4%Added
Dearborn Partners LLC4,803$1.61M0.07%−50−1.0%Reduced
GAM Holding AG4,802$1.61M0.12%+4,802New
Options Solutions, LLC4,800$1.60M0.72%−301−5.9%Reduced
Savvy Advisors, Inc.4,797$1.60M0.19%+1,614+50.7%Added
Westside Investment Management, Inc.4,797$1.60M0.34%+5+0.1%Added
Chapman Financial Group, LLC4,794$1.60M1.29%+4,794New
Twin Peaks Wealth Advisors, LLC4,789$1.60M0.68%−68−1.4%Reduced
Argent Advisors, Inc.4,774$1.60M0.59%−17−0.4%Reduced
Wolf Group Capital Advisors7,523$1.59M0.78%00.0%Unchanged
Valley Brook Capital Group4,734$1.58M1.18%−45−0.9%Reduced
Fjell Capital, LLC4,732$1.58M1.63%+4,732New
VELA Investment Management, LLC4,728$1.58M0.54%−1,377−22.6%Reduced
Argus Investors' Counsel, Inc.4,712$1.58M1.05%−52−1.1%Reduced
PDS Planning, Inc4,711$1.58M0.14%+215+4.8%Added
CNB Bank4,701$1.57M0.73%+301+6.8%Added
Arjuna Capital4,696$1.57M0.42%+4,696New
RDA Financial Network4,688$1.57M0.46%+4,688New
Carmignac Gestion4,685$1.57M0.02%−7,527−61.6%Reduced
Bordeaux Wealth Advisors LLC4,664$1.56M0.25%+261+5.9%Added
Guardian Wealth Advisors, LLC4,664$1.56M0.12%+2,836+155.1%Added
Raelipskie Partnership4,659$1.56M0.77%00.0%Unchanged
Gallagher Capital Advisors, LLC4,647$1.55M1.13%+4,647New
HM Payson & Co4,638$1.55M0.03%+526+12.8%Added
Country Club Bank4,615$1.55M0.10%−163−3.4%Reduced
Emprise Bank4,628$1.55M0.87%−187−3.9%Reduced
Portside Wealth Group, LLC4,626$1.55M0.26%+425+10.1%Added
Cornercap Investment Counsel Inc4,626$1.55M0.50%−181−3.8%Reduced
Sage Mountain Advisors LLC4,624$1.55M0.11%+829+21.8%Added
Quantum Private Wealth, LLC4,617$1.54M0.49%−48−1.0%Reduced
Prelude Capital Management, LLC4,606$1.54M0.13%+4,606New
Evelyn Partners Investment Management (Europe) Ltd4,592$1.54M0.56%+4,592New
Johnson Financial Group, Inc.4,490$1.53M0.07%−545−10.8%Reduced
Personal Cfo Solutions, LLC4,586$1.53M0.30%+292+6.8%Added