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Clorox Co

CLX
Exchange
NYSE
Industry
Specialty Cleaning, Polishing and Sanitation Preparations
SEC CIK
0000021076

No open-market purchases or sales by Clorox Co insiders were filed in the last 90 days; 1,055 institutions reported holding it in 13F filings for Q2 2026, worth $9.94B in total; superinvestors Fundsmith and Maverick Capital hold it.

13F holders, Q1 2025

Institutional positions in Clorox Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,188
−19 vs. Q4 2024
Shares held
101.1M
+972.6K (+1.0%) vs. Q4 2024
Total value
$14.9B
−$1.37B (−8.4%) vs. Q4 2024
New holders
113
420 more added
Sold out
132
413 more reduced

18 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CLX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 1,188 institutions
Q1 2021: 1,209 institutionsQ2 2021: 1,171 institutionsQ3 2021: 1,138 institutionsQ4 2021: 1,222 institutionsQ1 2022: 1,096 institutionsQ2 2022: 1,083 institutionsQ3 2022: 1,046 institutionsQ4 2022: 1,108 institutionsQ1 2023: 1,143 institutionsQ2 2023: 1,144 institutionsQ3 2023: 1,068 institutionsQ4 2023: 1,110 institutionsQ1 2024: 1,145 institutionsQ2 2024: 1,095 institutionsQ3 2024: 1,156 institutionsQ4 2024: 1,225 institutionsQ1 2025: 1,188 institutionsQ2 2025: 1,127 institutionsQ3 2025: 1,094 institutionsQ4 2025: 1,055 institutionsQ1 2026: 1,090 institutionsQ2 2026: 1,055 institutions
Value heldQ1 2025: $14.9B
Q1 2021: $18.9BQ2 2021: $17.2BQ3 2021: $15.9BQ4 2021: $16.7BQ1 2022: $13.4BQ2 2022: $14.2BQ3 2022: $12.7BQ4 2022: $14.0BQ1 2023: $15.8BQ2 2023: $15.6BQ3 2023: $13.0BQ4 2023: $14.1BQ1 2024: $15.2BQ2 2024: $13.8BQ3 2024: $16.2BQ4 2024: $16.3BQ1 2025: $14.9BQ2 2025: $13.1BQ3 2025: $12.8BQ4 2025: $10.0BQ1 2026: $10.3BQ2 2026: $9.94B
Institutions holding CLX and their total value by quarter
QuarterHoldersValue
Q2 20261,055$9.94B
Q1 20261,090$10.3B
Q4 20251,055$10.0B
Q3 20251,094$12.8B
Q2 20251,127$13.1B
Q1 20251,188$14.9B
Q4 20241,225$16.3B
Q3 20241,156$16.2B
Q2 20241,095$13.8B
Q1 20241,145$15.2B
Q4 20231,110$14.1B
Q3 20231,068$13.0B
Q2 20231,144$15.6B
Q1 20231,143$15.8B
Q4 20221,108$14.0B
Q3 20221,046$12.7B
Q2 20221,083$14.2B
Q1 20221,096$13.4B
Q4 20211,222$16.7B
Q3 20211,138$15.9B
Q2 20211,171$17.2B
Q1 20211,209$18.9B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Clorox Co; share changes are against Q4 2024.

Institutions holding CLX in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Brown, Lisle/Cummings, Inc.2,047$301.4K0.09%+9+0.4%Added
TBH Global Asset Management, LLC2,038$300.1K0.06%00.0%Unchanged
HighPoint Advisor Group LLC2,123$299.7K0.02%+150+7.6%Added
Profund Advisors LLC2,034$299.5K0.01%+445+28.0%Added
Sivia Capital Partners, LLC2,029$298.8K0.14%+2,029New
Armis Advisers, LLC2,088$297.2K0.03%+2,088New
First Financial Bank - Trust Division2,018$297.2K0.03%00.0%Unchanged
American State Bank (Iowa)2,017$297.0K0.18%00.0%Unchanged
Bridge Creek Capital Management LLC2,015$296.7K0.09%00.0%Unchanged
Baader Bank INC2,016$296.0K0.03%+402+24.9%Added
Badgley Phelps Wealth Managers, LLC2,009$295.9K0.01%+23+1.2%Added
TCP Asset Management, LLC2,005$295.2K0.07%00.0%Unchanged
Montag A & Associates Inc2,001$294.6K0.01%00.0%Unchanged
Gabelli & Co Investment Advisers, Inc.2,000$294.5K0.04%00.0%Unchanged
AF Advisors, Inc.2,000$294.5K0.06%00.0%Unchanged
Enhancing Capital LLC2,000$294.5K0.24%00.0%Unchanged
R.H. Investment Group, LLC2,000$294.5K0.28%00.0%Unchanged
Notis-McConarty Edward2,000$294.5K0.15%+2,000New
First PREMIER Bank1,995$294.0K0.07%−385−16.2%Reduced
Holderness Investments Co1,988$292.8K0.07%+8+0.4%Added
Sound Income Strategies, LLC1,981$291.7K0.02%+1,235+165.5%Added
Northcape Wealth Management, LLC1,973$290.6K0.09%00.0%Unchanged
East Coast Asset Management, LLC.1,965$289.3K0.10%00.0%Unchanged
Consolidated Portfolio Review Corp1,956$288.0K0.05%00.0%Unchanged
Pavion Blue Capital, LLC1,950$287.1K0.14%00.0%Unchanged
Greatmark Investment Partners, Inc.1,945$286.4K0.04%00.0%Unchanged
Parvin Asset Management, LLC1,926$283.6K0.32%+186+10.7%Added
Koshinski Asset Management, Inc.1,924$283.3K0.02%−28−1.4%Reduced
ZWJ Investment Counsel Inc1,918$282.4K0.01%00.0%Unchanged
Hollow Brook Wealth Management LLC1,913$281.7K0.08%00.0%Unchanged
HHM Wealth Advisors, LLC1,910$281.2K0.04%−306−13.8%Reduced
Capital Investment Counsel, Inc1,900$279.8K0.04%−500−20.8%Reduced
Cowa, LLC1,900$279.8K0.12%00.0%Unchanged
Perigon Wealth Management, LLC1,897$279.4K0.01%−28−1.5%Reduced
HM Payson & Co1,895$279.0K0.00%00.0%Unchanged
Plante Moran Financial Advisors, LLC1,872$275.7K0.02%00.0%Unchanged
TownSquare Capital, LLC1,863$274.4K0.00%−186−9.1%Reduced
Cambridge Advisors Inc.1,860$273.9K0.06%00.0%Unchanged
Blueshift Asset Management, LLC1,853$272.9K0.11%+1,853New
Essex Financial Services, Inc.1,852$272.7K0.02%−475−20.4%Reduced
Sapient Capital LLC1,846$271.8K0.01%+1+0.1%Added
Relyea Zuckerberg Hanson LLC1,837$270.5K0.04%−18−1.0%Reduced
Diversify Advisory Services, LLC1,913$270.2K0.02%+233+13.9%Added
Aft, Forsyth & Company, Inc.1,830$269.5K0.15%−50−2.7%Reduced
Waterloo Capital, L.P.1,819$267.8K0.02%−1,498−45.2%Reduced
Whalerock Point Partners, LLC1,811$266.7K0.06%00.0%Unchanged
Loudon Investment Management, LLC1,801$265.2K0.15%−726−28.7%Reduced
Virginia Retirement Systems Et Al1,800$265.1K0.00%+1,800New
Chicago Partners Investment Group LLC1,939$264.6K0.01%+1,939New
Choate Investment Advisors1,780$262.0K0.01%−44−2.4%Reduced
CapWealth Advisors, LLC1,768$260.3K0.03%00.0%Unchanged
Cary Street Partners Financial LLC1,755$258.4K0.01%−203−10.4%Reduced
Empower Advisory Group, LLC1,754$258.3K0.00%−33−1.8%Reduced
Horizon Investments, LLC1,768$258.1K0.01%+75+4.4%Added
Park Avenue Securities LLC1,751$258.0K0.00%+1,751New
Level Four Advisory Services, LLC1,743$256.7K0.01%+33+1.9%Added
MONECO Advisors, LLC1,742$256.5K0.03%−103−5.6%Reduced
Sava Infond d.o.o.1,740$256.2K0.05%00.0%Unchanged
Pinnacle West Asset Management, Inc.1,730$255.0K0.18%+25+1.5%Added
Wealth Group, Ltd.1,725$254.0K0.16%−623−26.5%Reduced
Bigelow Investment Advisors, LLC1,724$253.9K0.12%−95−5.2%Reduced
Secure Asset Management, LLC1,724$253.8K0.05%+1,724New
Bank of New Hampshire1,723$253.7K0.07%00.0%Unchanged
Forum Financial Management, LP1,723$253.6K0.00%+1,723New
Apriem Advisors1,721$253.5K0.03%00.0%Unchanged
Integral Investment Advisors, Inc.1,718$253.0K0.08%00.0%Unchanged
Fifth Third Wealth Advisors LLC1,712$252.1K0.01%+457+36.4%Added
Hurlow Wealth Management Group, Inc.1,697$249.9K0.08%00.0%Unchanged
Country Club Bank1,700$248.7K0.02%00.0%Unchanged
Lummis Asset Management, LP1,734$246.7K0.17%+1,734New
Resources Investment Advisors, LLC.1,674$246.5K0.00%+1,674New
Pegasus Asset Management, Inc.1,669$245.8K0.10%00.0%Unchanged
Veracity Capital LLC1,657$244.0K0.10%−7−0.4%Reduced
Oakworth Capital, Inc.1,645$242.2K0.02%+1,130+219.4%Added
Journey Advisory Group, LLC1,631$240.1K0.02%−10−0.6%Reduced
Sunbelt Securities, Inc.1,626$239.5K0.02%−10−0.6%Reduced
Scientech Research LLC1,607$236.6K0.06%+1,607New
XML Financial, LLC1,605$236.3K0.02%+3+0.2%Added
Sovran Advisors, LLC1,661$232.2K0.03%+18+1.1%Added
Frank, Rimerman Advisors LLC1,571$231.3K0.02%+150+10.6%Added
Monetary Management Group Inc1,550$228.2K0.06%00.0%Unchanged
Clear Harbor Asset Management, LLC1,548$227.9K0.02%+1,548New
Heartwood Wealth Advisors LLC1,546$227.6K0.03%−514−25.0%Reduced
International Private Wealth Advisors LLC1,544$227.4K0.22%−136−8.1%Reduced
Apeiron RIA LLC1,540$226.7K0.07%−108−6.6%Reduced
NavPoint Financial, Inc.1,530$225.3K0.16%+1,530New
Verdence Capital Advisors LLC1,527$224.9K0.02%+1+0.1%Added
Mutual Advisors, LLC1,612$222.9K0.01%+1,612New
Diversified Enterprises, LLC1,512$222.7K0.02%+1,512New
Davis R M Inc1,500$220.9K0.00%00.0%Unchanged
Howland Capital Management LLC1,500$220.9K0.01%00.0%Unchanged
J. W. Coons Advisors, LLC1,500$220.9K0.06%00.0%Unchanged
Redwood Wealth Management Group, LLC1,497$220.5K0.11%00.0%Unchanged
Equitable Trust Co1,497$220.4K0.01%00.0%Unchanged
Beaton Management Co. Inc.1,491$220.0K0.11%−3,000−66.8%Reduced
Caisse des Depots Et Consignations1,494$220.0K0.01%00.0%Unchanged
CIBC World Markets Inc.1,493$219.8K0.00%−478−24.3%Reduced
Cassaday & Co Wealth Management LLC1,489$219.3K0.01%+19+1.3%Added
Baron Wealth Management LLC1,488$219.1K0.10%−84−5.3%Reduced
McKinley Carter Wealth Services, Inc.1,478$217.6K0.01%−50−3.3%Reduced