Clorox Co

CLX

Exchange: NYSE
Industry: Specialty Cleaning, Polishing and Sanitation Preparations
SEC CIK: 0000021076

SEC filings (opens in a new tab)

No open-market purchases or sales by Clorox Co insiders were filed in the last 90 days; 1,055 institutions reported holding it in 13F filings for Q2 2026, worth $9.94B in total; superinvestors Fundsmith and Maverick Capital hold it.

13F holders, Q1 2025

Institutional positions in Clorox Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,188; −19 vs. Q4 2024
Shares held: 101.1M; +972.6K (+1.0%) vs. Q4 2024
Total value: $14.9B; −$1.37B (−8.4%) vs. Q4 2024
New holders: 113; 420 more added
Sold out: 132; 413 more reduced

18 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting CLX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 1,188 institutions

Value heldQ1 2025: $14.9B

Institutions holding CLX and their total value by quarter
Quarter	Holders	Value
Q2 2026	1,055	$9.94B
Q1 2026	1,090	$10.3B
Q4 2025	1,055	$10.0B
Q3 2025	1,094	$12.8B
Q2 2025	1,127	$13.1B
Q1 2025	1,188	$14.9B
Q4 2024	1,225	$16.3B
Q3 2024	1,156	$16.2B
Q2 2024	1,095	$13.8B
Q1 2024	1,145	$15.2B
Q4 2023	1,110	$14.1B
Q3 2023	1,068	$13.0B
Q2 2023	1,144	$15.6B
Q1 2023	1,143	$15.8B
Q4 2022	1,108	$14.0B
Q3 2022	1,046	$12.7B
Q2 2022	1,083	$14.2B
Q1 2022	1,096	$13.4B
Q4 2021	1,222	$16.7B
Q3 2021	1,138	$15.9B
Q2 2021	1,171	$17.2B
Q1 2021	1,209	$18.9B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Clorox Co; share changes are against Q4 2024.

Institutions holding CLX in Q1 2025
Institution	Shares	Value	% of portfolio	Change in shares	Action
Ancora Advisors, LLC	1	$147	0.00%	−25−96.2%	Reduced
NVWM, LLC	1	$147	0.00%	00.0%	Unchanged
HFM Investment Advisors, LLC	2	$295	0.00%	+2	New
Bay Harbor Wealth Management, LLC	3	$441	0.00%	+3	New
Valued Wealth Advisors LLC	3	$442	0.00%	00.0%	Unchanged
Wealth Preservation Advisors, LLC	3	$442	0.00%	+3	New
Winnow Wealth LLC	4	$489	0.00%	+1+33.3%	Added
Highline Wealth Partners LLC	4	$589	0.00%	00.0%	Unchanged
WestEnd Advisors, LLC	4	$589	0.00%	+3+300.0%	Added
WealthTrak Capital Management LLC	5	$737	0.00%	−2−28.6%	Reduced
Greenline Partners, LLC	6	$884	0.00%	+6	New
Clark Wealth Partners	6	$884	0.00%	+6	New
Penserra Capital Management LLC	9	$1.00K	0.00%	−313−97.2%	Reduced
Transamerica Financial Advisors, Inc.	3	$1.00K	0.00%	00.0%	Unchanged
Concord Wealth Partners	7	$1.03K	0.00%	00.0%	Unchanged
BFSG, LLC	8	$1.18K	0.00%	00.0%	Unchanged
First Financial Corp	8	$1.18K	0.00%	00.0%	Unchanged
SWAN Capital LLC	9	$1.32K	0.00%	00.0%	Unchanged
S&T Bank	9	$1.32K	0.00%	+9	New
POM Investment Strategies, LLC	10	$1.47K	0.00%	−51−83.6%	Reduced
Northwest Capital Management Inc	10	$1.47K	0.00%	00.0%	Unchanged
Bruce G. Allen Investments, LLC	10	$1.47K	0.00%	00.0%	Unchanged
Centricity Wealth Management, LLC	10	$1.47K	0.00%	00.0%	Unchanged
Marshall & Sterling Wealth Advisors Inc.	12	$1.77K	0.00%	00.0%	Unchanged
CBIZ Investment Advisory Services, LLC	12	$1.77K	0.00%	00.0%	Unchanged
ROSS\JOHNSON & Associates LLC	13	$1.91K	0.03%	+13	New
Trifecta Capital Advisors, LLC	13	$1.92K	0.00%	−80−86.0%	Reduced
DiNuzzo Private Wealth, Inc.	13	$1.92K	0.00%	+2+18.2%	Added
Park Place Capital Corp	14	$2.06K	0.00%	−286−95.3%	Reduced
Flaharty Asset Management, LLC	15	$2.21K	0.00%	+15	New
Cornerstone Planning Group LLC	16	$2.23K	0.00%	+5+45.5%	Added
JNBA Financial Advisors	16	$2.36K	0.00%	00.0%	Unchanged
FSA Wealth Management LLC	16	$2.36K	0.00%	00.0%	Unchanged
Winch Advisory Services, LLC	16	$2.41K	0.00%	00.0%	Unchanged
Creekmur Asset Management LLC	17	$2.50K	0.00%	+17	New
SOA Wealth Advisors, LLC.	19	$2.86K	0.00%	−65−77.4%	Reduced
SJS Investment Consulting Inc.	20	$2.96K	0.00%	−1−4.8%	Reduced
TD Capital Management LLC	20	$2.97K	0.00%	00.0%	Unchanged
Sierra Ocean, LLC	20	$2.98K	0.00%	−10−33.3%	Reduced
Avion Wealth	19	$3.00K	0.00%	00.0%	Unchanged
Anfield Capital Management, LLC	21	$3.09K	0.00%	00.0%	Unchanged
Meeder Asset Management Inc	21	$3.09K	0.00%	+21	New
True Wealth Design, LLC	21	$3.09K	0.00%	−84−80.0%	Reduced
Raffa Wealth Management, LLC	22	$3.24K	0.00%	00.0%	Unchanged
Pittenger & Anderson Inc	23	$3.39K	0.00%	00.0%	Unchanged
MJT & Associates Financial Advisory Group, Inc.	23	$3.39K	0.00%	+23	New
PSI Advisors, LLC	26	$3.83K	0.00%	−22−45.8%	Reduced
Westside Investment Management, Inc.	26	$3.83K	0.00%	00.0%	Unchanged
Accredited Wealth Management, LLC	27	$4.02K	0.00%	00.0%	Unchanged
Sachetta, LLC	29	$4.27K	0.00%	00.0%	Unchanged
Newbridge Financial Services Group, Inc.	30	$4.42K	0.00%	−971−97.0%	Reduced
DHJJ Financial Advisors, Ltd.	30	$4.42K	0.00%	00.0%	Unchanged
Indiana Trust & Investment Management CO	30	$4.42K	0.00%	00.0%	Unchanged
South State Corp.	31	$4.57K	0.00%	+31	New
Fortitude Family Office, LLC	32	$4.71K	0.00%	00.0%	Unchanged
Dunhill Financial, LLC	33	$4.80K	0.00%	−1−2.9%	Reduced
Nalls Sherbakoff Group, LLC	33	$4.86K	0.00%	+33	New
Private Wealth Management Group, LLC	33	$4.86K	0.00%	−8−19.5%	Reduced
UMA Financial Services, Inc.	33	$4.90K	0.00%	00.0%	Unchanged
Robinswood Financial LLC	33	$4.93K	0.00%	00.0%	Unchanged
Valley National Advisers Inc	38	$5.00K	0.00%	−456−92.3%	Reduced
Aspect Partners, LLC	34	$5.01K	0.00%	+8+30.8%	Added
NewSquare Capital LLC	34	$5.01K	0.00%	+13+61.9%	Added
Key Financial Inc	37	$5.45K	0.00%	00.0%	Unchanged
Investors Research Corp	38	$5.64K	0.00%	+7+22.6%	Added
Thurston, Springer, Miller, Herd & Titak, Inc.	40	$5.89K	0.00%	−53−57.0%	Reduced
Hopwood Financial Services, Inc.	40	$5.89K	0.00%	00.0%	Unchanged
Mascoma Wealth Management LLC	40	$5.89K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	40	$5.89K	0.00%	00.0%	Unchanged
Beacon Capital Management, LLC	46	$6.73K	0.00%	+1+2.2%	Added
Rialto Wealth Management, LLC	46	$6.77K	0.00%	00.0%	Unchanged
Saudi Central Bank	49	$7.21K	0.04%	+49	New
AllSquare Wealth Management LLC	50	$7.36K	0.00%	00.0%	Unchanged
Gold Investment Management Ltd.	50	$7.36K	0.00%	00.0%	Unchanged
Holos Integrated Wealth LLC	50	$7.36K	0.00%	00.0%	Unchanged
Provenance Wealth Advisors, LLC	50	$7.36K	0.00%	00.0%	Unchanged
Clean Yield Group	50	$7.36K	0.00%	+50	New
Fortis Group Advisors, LLC	55	$8.10K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	66	$8.10K	0.00%	+14+26.9%	Added
PFS Partners, LLC	56	$8.22K	0.00%	+1+1.8%	Added
Global Wealth Strategies & Associates	56	$8.25K	0.00%	00.0%	Unchanged
Whipplewood Advisors, LLC	31	$8.25K	0.00%	−25−44.6%	Reduced
Cape Investment Advisory, Inc.	59	$8.67K	0.00%	−25−29.8%	Reduced
Bellwether Advisors, LLC	61	$8.98K	0.00%	−10,305−99.4%	Reduced
Smithfield Trust Co	60	$9.00K	0.00%	−38−38.8%	Reduced
West Financial Advisors, LLC	63	$9.28K	0.00%	00.0%	Unchanged
Abound Wealth Management	66	$9.70K	0.00%	−11−14.3%	Reduced
Capital Advisors, Ltd. LLC	68	$10.0K	0.00%	00.0%	Unchanged
Loomis Sayles & Co L P	69	$10.0K	0.00%	+8+13.1%	Added
Resources Management Corp	70	$10.0K	0.00%	+70	New
New Millennium Group LLC	69	$10.2K	0.01%	00.0%	Unchanged
DT Investment Partners, LLC	70	$10.3K	0.00%	00.0%	Unchanged
Vermillion Wealth Management, Inc.	70	$10.3K	0.00%	00.0%	Unchanged
Bank of Jackson Hole Trust	69	$10.8K	0.01%	00.0%	Unchanged
Peoples Financial Services Corp.	75	$11.0K	0.01%	00.0%	Unchanged
McIlrath & Eck, LLC	75	$11.0K	0.00%	−32−29.9%	Reduced
Minot DeBlois Advisors LLC	75	$11.1K	0.01%	−25−25.0%	Reduced
Manchester Capital Management LLC	76	$11.2K	0.00%	−47−38.2%	Reduced
Binnacle Investments Inc	83	$12.2K	0.01%	+83	New
Rise Advisors, LLC	84	$12.3K	0.01%	−4−4.5%	Reduced