Heritage Wealth Management, Inc.
- SEC CIK
- 0002012170
- Latest filing
- Jul 22, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Feb 11, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 89
- 0 vs. Q3 2024
- Portfolio value
- $117.1M
- +$6.29M (+5.7%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 190,424 | $12.7M | 10.9% | −9,639−4.8% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 340,188 | $9.48M | 8.1% | −14,456−4.1% | ReducedConverted for a 4-for-1 split | – |
| AAPLApple Inc. | Stock | 25,829 | $6.47M | 5.5% | +808+3.2% | Added | History |
| Vanguard Scottsdale FDS92206C102 | SHORT TERM TREAS | 107,755 | $6.27M | 5.4% | +4,738+4.6% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 147,850 | $5.11M | 4.4% | −9,461−6.0% | Reduced | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 204,350 | $4.96M | 4.2% | +9,864+5.1% | AddedConverted for a 2-for-1 split | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 34,458 | $3.68M | 3.1% | +1,376+4.2% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 49,094 | $3.53M | 3.0% | +3,155+6.9% | Added | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 31,412 | $2.74M | 2.3% | −8,670−21.6% | Reduced | – |
| iShares Tr464288356 | CALIF MUN BD ETF | 47,811 | $2.74M | 2.3% | −1,575−3.2% | Reduced | – |
| Ssga Active ETF Tr78467V848 | ST STR TOTAL ETF | 61,704 | $2.43M | 2.1% | +2,973+5.1% | Added | – |
| PLTRPalantir Technologies Inc. | Stock | 29,024 | $2.20M | 1.9% | +111+0.4% | Added | History |
| MSFTMicrosoft Corp | Stock | 4,945 | $2.08M | 1.8% | +455+10.1% | Added | History |
| iShares S&P Mid-Cap 400 Value ETF464287705 | ETF | 16,511 | $2.06M | 1.8% | +3,789+29.8% | Added | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 86,054 | $1.98M | 1.7% | +4,780+5.9% | Added | – |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 22,649 | $1.97M | 1.7% | +7,313+47.7% | Added | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 7,003 | $1.96M | 1.7% | +3,269+87.5% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 76,034 | $1.93M | 1.6% | −24,633−24.5% | Reduced | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 18,822 | $1.82M | 1.6% | +6,595+53.9% | Added | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 42,808 | $1.79M | 1.5% | +14,791+52.8% | Added | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 18,252 | $1.77M | 1.5% | +842+4.8% | Added | – |
| iShares Tr464288513 | IBOXX HI YD ETF | 22,094 | $1.74M | 1.5% | +7,643+52.9% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 2,943 | $1.59M | 1.4% | +1,469+99.7% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 51,971 | $1.52M | 1.3% | −7,040−11.9% | Reduced | – |
| iShares Core S&P U.S. Growth ETF464287671 | ETF | 9,735 | $1.36M | 1.2% | +9,735 | New | – |
| Dimensional ETF Trust25434V849 | NATL MUN BD ETF | 25,833 | $1.23M | 1.1% | +3,970+18.2% | Added | – |
| METAMeta Platforms, Inc. | Stock | 2,079 | $1.22M | 1.0% | +2+0.1% | Added | History |
| NVDANVIDIA Corp | Stock | 9,047 | $1.21M | 1.0% | −16−0.2% | Reduced | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,313 | $1.18M | 1.0% | 00.0% | Unchanged | – |
| SPDR Series Trust78464A284 | ST NUVE HIGH ETF | 46,153 | $1.18M | 1.0% | +1,175+2.6% | Added | – |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 47,339 | $1.18M | 1.0% | −1,421−2.9% | Reduced | – |
| GOOGLAlphabet Inc. | Stock | 5,901 | $1.12M | 1.0% | +18+0.3% | Added | History |
| HDHome Depot, Inc. | Stock | 2,861 | $1.11M | 1.0% | −148−4.9% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 5,009 | $1.10M | 0.9% | −181−3.5% | Reduced | History |
| WMTWalmart Inc. | Stock | 10,407 | $940.3K | 0.8% | +67+0.6% | Added | History |
| CPNGCoupang, Inc. | CL A | 40,357 | $887.0K | 0.8% | −5,097−11.2% | Reduced | History |
| SYKStryker Corp | Stock | 2,451 | $882.5K | 0.8% | +10.0% | Added | History |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 36,861 | $857.8K | 0.7% | +221+0.6% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 4,949 | $837.9K | 0.7% | +3,544+252.2% | Added | – |
| LLYEli Lilly & Co | Stock | 1,049 | $809.8K | 0.7% | +74+7.6% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,336 | $782.9K | 0.7% | +201+17.7% | Added | History |
| QCOMQualcomm Inc | Stock | 4,920 | $755.9K | 0.6% | −2,983−37.7% | Reduced | History |
| ORCLOracle Corp | Stock | 3,564 | $593.9K | 0.5% | +3+0.1% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 1,095 | $553.9K | 0.5% | +169+18.3% | Added | History |
| PEPPepsiCo Inc | Stock | 3,528 | $536.4K | 0.5% | +428+13.8% | Added | History |
| SPDR Series Trust78468R739 | ST NUVE TERM ETF | 10,894 | $516.3K | 0.4% | +2,045+23.1% | Added | – |
| iShares Tr464288158 | SHRT NAT MUN ETF | 4,384 | $462.4K | 0.4% | −1,743−28.4% | Reduced | – |
| CSCOCisco Systems, Inc. | Stock | 7,502 | $444.1K | 0.4% | +10+0.1% | Added | History |
| JNJJohnson & Johnson | Stock | 2,967 | $429.1K | 0.4% | +336+12.8% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 3,973 | $427.4K | 0.4% | +19+0.5% | Added | History |
| AXONAxon Enterprise, Inc. | COM | 713 | $423.8K | 0.4% | +39+5.8% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 1,716 | $411.4K | 0.4% | +634+58.6% | Added | History |
| RTXRTX Corp | Stock | 3,508 | $405.9K | 0.3% | +376+12.0% | Added | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 3,712 | $395.5K | 0.3% | +3,712 | New | – |
| HIMSHims & Hers Health, Inc. | Stock | 16,135 | $390.1K | 0.3% | +24+0.1% | Added | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 958 | $384.7K | 0.3% | −197−17.1% | Reduced | – |
| SBUXStarbucks Corp | Stock | 3,991 | $364.2K | 0.3% | +355+9.8% | Added | History |
| AVGOBroadcom Inc. | Stock | 1,489 | $345.2K | 0.3% | +1,489 | New | History |
| ARK Innovation ETF00214Q104 | ETF | 6,063 | $344.2K | 0.3% | −623−9.3% | Reduced | – |
| INTCIntel Corp | Stock | 17,044 | $341.7K | 0.3% | +318+1.9% | Added | History |
| NKENIKE, Inc. | Stock | 4,283 | $324.1K | 0.3% | +611+16.6% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 7,857 | $318.1K | 0.3% | −434−5.2% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 687 | $311.4K | 0.3% | +11+1.6% | Added | History |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 6,171 | $295.1K | 0.3% | +6,171 | New | – |
| MCDMcDonalds Corp | Stock | 971 | $281.5K | 0.2% | +5+0.5% | Added | History |
| COSTCostco Wholesale Corp | Stock | 304 | $278.5K | 0.2% | +304 | New | History |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 1,376 | $272.7K | 0.2% | +1,376 | New | – |
| PGProcter & Gamble Co | Stock | 1,602 | $268.6K | 0.2% | +256+19.0% | Added | History |
| CVXChevron Corp | Stock | 1,842 | $266.8K | 0.2% | +54+3.0% | Added | History |
| MRKMerck & Co., Inc. | Stock | 2,640 | $262.6K | 0.2% | +886+50.5% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 436 | $256.7K | 0.2% | 00.0% | Unchanged | – |
| TSLATesla, Inc. | Stock | 625 | $252.4K | 0.2% | −261−29.5% | Reduced | History |
| iShares S&P 100 ETF464287101 | ETF | 870 | $251.3K | 0.2% | 00.0% | Unchanged | – |
| VVisa Inc. | Stock | 784 | $247.8K | 0.2% | +784 | New | History |
| TXNTexas Instruments Inc | Stock | 1,281 | $240.2K | 0.2% | −101−7.3% | Reduced | History |
| ACNAccenture plc | Stock | 674 | $237.1K | 0.2% | +31+4.8% | Added | History |
| Vanguard Information Technology ETF92204A702 | ETF | 360 | $223.8K | 0.2% | −30−7.7% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 4,326 | $221.2K | 0.2% | −1,852−30.0% | Reduced | – |
| Exchange Traded Concepts Tru301505889 | EMQQ EME MAR ETF | 6,240 | $215.2K | 0.2% | −1,115−15.2% | Reduced | – |
| SRESempra | Stock | 2,444 | $214.4K | 0.2% | +2,444 | New | History |
| MELIMercadolibre Inc | COM | 126 | $214.3K | 0.2% | 00.0% | Unchanged | History |
| NFLXNetflix Inc | Stock | 236 | $210.4K | 0.2% | +236 | New | History |
| AODabrdn Total Dynamic Dividend Fund | COM SH BEN INT | 18,500 | $155.6K | 0.1% | +210+1.1% | Added | History |
| NFJVirtus Dividend, Interest & Premium Strategy Fund | COM | 11,422 | $144.3K | 0.1% | −547−4.6% | Reduced | History |
| NUNu Holdings Ltd. | ORD SHS CL A | 10,000 | $103.6K | 0.1% | −31−0.3% | Reduced | History |
| IGRCbre Global Real Estate Income Fund | COM | 12,632 | $60.8K | 0.1% | −515−3.9% | Reduced | History |
| NCZVirtus Convertible & Income Fund II | COM | 12,883 | $40.3K | <0.1% | −352−2.7% | Reduced | History |
| HNR Acquisition Corp40472A128 | *W EXP 02/04/202 | 191,735 | $10.5K | <0.1% | +21,235+12.5% | Added | – |
| AMRNAmarin Corp PLC | SPONS ADR NEW | 14,250 | $6.91K | <0.1% | 00.0% | Unchanged | History |
Options (1)
Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.
| Security | Class | Puts | Calls |
|---|---|---|---|
| SPYSPDR S&P 500 ETF Trust | ETF | – | $21.8M |
Sold out since Q3 2024 (9)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 3,954 | $327.9K | 0.3% | – |
| ADBEAdobe Inc. | Stock | 437 | $226.3K | 0.2% | History |
| GOOGAlphabet Inc. | Stock | 1,324 | $221.4K | 0.2% | History |
| Invesco Exch Traded FD Tr II46138E206 | CALIF AMT MUN | 8,432 | $211.5K | 0.2% | – |
| ELVElevance Health, Inc. | Stock | 313 | $162.8K | 0.1% | History |
| AXPAmerican Express Co | Stock | 536 | $145.4K | 0.1% | History |
| KOCoca Cola Co | Stock | 2,010 | $144.4K | 0.1% | History |
| CLColgate Palmolive Co | Stock | 1,298 | $134.7K | 0.1% | History |
| JQCNuveen Credit Strategies Income Fund | COM SHS | 11,575 | $67.0K | 0.1% | History |