Wayfinding Financial, LLC
- SEC CIK
- 0001898131
- Latest filing
- Aug 13, 2026
Holdings in Q3 2025
Holdings as of Sep 30, 2025, filed Nov 14, 2025. Long positions only; changes compare share counts with Q2 2025.
- Positions
- 150
- +2 vs. Q2 2025
- Portfolio value
- $232.3M
- +$8.66M (+3.9%) vs. Q2 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MSFTMicrosoft Corp | Stock | 48,409 | $25.1M | 10.8% | −53−0.1% | Reduced | History |
| NVDANVIDIA Corp | Stock | 72,717 | $13.6M | 5.8% | −272−0.4% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 17,270 | $11.6M | 5.0% | −258−1.5% | Reduced | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 88,669 | $9.88M | 4.3% | +530+0.6% | Added | – |
| AAPLApple Inc. | Stock | 36,395 | $9.27M | 4.0% | +54+0.1% | Added | History |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 271,091 | $9.19M | 4.0% | +1,765+0.7% | Added | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 83,750 | $8.40M | 3.6% | +1,195+1.4% | Added | – |
| Fidelity High Dividend ETF316092840 | ETF | 121,431 | $6.76M | 2.9% | −377−0.3% | Reduced | – |
| J P Morgan Exchange Traded F46641Q399 | BETABUILDRS US | 49,737 | $6.00M | 2.6% | +4,128+9.1% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 78,381 | $5.76M | 2.5% | −1,076−1.4% | Reduced | – |
| Zacks Trust98888G204 | SMALL/MID CAP | 149,067 | $5.57M | 2.4% | +168+0.1% | Added | – |
| Zacks Trust98888G105 | EARNGS CONSTANT | 160,372 | $5.39M | 2.3% | +184+0.1% | Added | – |
| J P Morgan Exchange Traded F46654Q757 | JPMORGAN INTL VL | 69,739 | $5.26M | 2.3% | +4,061+6.2% | Added | – |
| Morgan Stanley ETF Trust61774R874 | PARAMETRIC HEDGE | 133,537 | $4.28M | 1.8% | −350.0% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 4,223 | $3.91M | 1.7% | +10.0% | Added | History |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 84,470 | $3.71M | 1.6% | −1,606−1.9% | Reduced | – |
| Vanguard Mun BD FDS922907712 | CORE TAX EXEMPT | 47,331 | $3.56M | 1.5% | −594−1.2% | Reduced | – |
| Fidelity Covington Trust316092543 | EMERG MKTS MLTFT | 106,781 | $3.21M | 1.4% | −247−0.2% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 28,769 | $3.06M | 1.3% | −347−1.2% | Reduced | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 158,332 | $3.06M | 1.3% | +860+0.5% | Added | – |
| Capital Grp Fixed Incm ETF T14020Y300 | US MULTI-SECTOR | 105,633 | $2.93M | 1.3% | +385+0.4% | Added | – |
| VanEck ETF Trust92189H748 | CLO ETF | 54,820 | $2.91M | 1.3% | +316+0.6% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 32,416 | $2.83M | 1.2% | −238−0.7% | Reduced | – |
| Morgan Stanley ETF Trust61774R866 | PARA EQ PREM ETF | 98,053 | $2.57M | 1.1% | +837+0.9% | Added | – |
| WisdomTree Tr97717Y683 | ENHNCD CMMDTY ST | 109,846 | $2.35M | 1.0% | −585−0.5% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 9,702 | $2.13M | 0.9% | −23−0.2% | Reduced | History |
| Franklin Templeton ETF Tr35473P868 | FRANKLIN DYN MUN | 80,898 | $2.00M | 0.9% | +550+0.7% | Added | – |
| METAMeta Platforms, Inc. | Stock | 2,671 | $1.96M | 0.8% | +2+0.1% | Added | History |
| SBUXStarbucks Corp | Stock | 22,927 | $1.94M | 0.8% | +42+0.2% | Added | History |
| J P Morgan Exchange Traded F46641Q134 | INTRNL RES EQT | 24,448 | $1.80M | 0.8% | +12,361+102.3% | Added | – |
| Vanguard Mun BD FDS922907696 | SHORT TAX EXEMPT | 20,088 | $1.54M | 0.7% | −128−0.6% | Reduced | – |
| J P Morgan Exchange Traded F46654Q609 | ACTIVE GROWTH | 15,810 | $1.48M | 0.6% | +667+4.4% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 4,495 | $1.42M | 0.6% | −3−0.1% | Reduced | History |
| J P Morgan Exchange Traded F46641Q670 | CORE PLUS BD ETF | 29,724 | $1.41M | 0.6% | +1,760+6.3% | Added | – |
| BABoeing Co | Stock | 6,513 | $1.41M | 0.6% | −11−0.2% | Reduced | History |
| PCARPaccar Inc | COM | 13,893 | $1.36M | 0.6% | 00.0% | Unchanged | History |
| ABBVAbbVie Inc. | Stock | 5,806 | $1.34M | 0.6% | −140−2.4% | Reduced | History |
| J P Morgan Exchange Traded F46654Q740 | GLOBAL SEL EQUIT | 18,473 | $1.25M | 0.5% | −3,953−17.6% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 2,440 | $1.23M | 0.5% | −44−1.8% | Reduced | History |
| BACBank of America Corp | Stock | 23,284 | $1.20M | 0.5% | +10.0% | Added | History |
| JNJJohnson & Johnson | Stock | 6,410 | $1.19M | 0.5% | −58−0.9% | Reduced | History |
| J P Morgan Exchange Traded F46641Q167 | ACTIVE VALUE ETF | 17,046 | $1.18M | 0.5% | +734+4.5% | Added | – |
| AVGOBroadcom Inc. | Stock | 3,419 | $1.13M | 0.5% | −10.0% | Reduced | History |
| PGProcter & Gamble Co | Stock | 7,203 | $1.11M | 0.5% | −56−0.8% | Reduced | History |
| FISVFiserv Inc | Stock | 8,574 | $1.10M | 0.5% | −40.0% | Reduced | History |
| CATCaterpillar Inc | Stock | 2,290 | $1.09M | 0.5% | −2−0.1% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 4,487 | $1.09M | 0.5% | +22+0.5% | Added | History |
| WMTWalmart Inc. | Stock | 8,810 | $907.0K | 0.4% | −14−0.2% | Reduced | History |
| NFLXNetflix Inc | Stock | 754 | $903.0K | 0.4% | +12+1.6% | Added | History |
| HDHome Depot, Inc. | Stock | 2,227 | $902.0K | 0.4% | +2+0.1% | Added | History |
| MMM3M Co | Stock | 5,555 | $862.0K | 0.4% | −9−0.2% | Reduced | History |
| EMREmerson Electric Co | Stock | 6,453 | $846.0K | 0.4% | +20.0% | Added | History |
| ADPAutomatic Data Processing Inc | Stock | 2,849 | $840.0K | 0.4% | −2−0.1% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 11,460 | $784.0K | 0.3% | +18+0.2% | Added | History |
| MCDMcDonalds Corp | Stock | 2,545 | $773.0K | 0.3% | −22−0.9% | Reduced | History |
| LLYEli Lilly & Co | Stock | 1,001 | $763.0K | 0.3% | −10−1.0% | Reduced | History |
| ABTAbbott Laboratories | Stock | 5,645 | $756.0K | 0.3% | −80−1.4% | Reduced | History |
| IBMInternational Business Machines Corp | Stock | 2,631 | $742.0K | 0.3% | −11−0.4% | Reduced | History |
| Zacks Trust98888G808 | FOCUS GROWTH ETF | 24,850 | $728.0K | 0.3% | +50.0% | Added | – |
| NEENextera Energy Inc | Stock | 8,733 | $659.0K | 0.3% | −20.0% | Reduced | History |
| TSLATesla, Inc. | Stock | 1,458 | $648.0K | 0.3% | +60+4.3% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 5,651 | $637.0K | 0.3% | −11−0.2% | Reduced | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 13,297 | $617.0K | 0.3% | +834+6.7% | Added | – |
| CVXChevron Corp | Stock | 3,951 | $613.0K | 0.3% | +12+0.3% | Added | History |
| GOOGAlphabet Inc. | Stock | 2,479 | $603.0K | 0.3% | +31+1.3% | Added | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 1,253 | $586.0K | 0.3% | 00.0% | Unchanged | – |
| VVisa Inc. | Stock | 1,711 | $584.0K | 0.3% | −24−1.4% | Reduced | History |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 8,745 | $576.0K | 0.2% | +325+3.9% | Added | – |
| AMDAdvanced Micro Devices Inc | Stock | 3,499 | $566.0K | 0.2% | +14+0.4% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,719 | $565.0K | 0.2% | −4−0.2% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 890 | $546.0K | 0.2% | −53−5.6% | Reduced | – |
| KOCoca Cola Co | Stock | 8,090 | $540.0K | 0.2% | −15−0.2% | Reduced | History |
| WFCWells Fargo & Company | Stock | 6,317 | $529.0K | 0.2% | −249−3.8% | Reduced | History |
| J P Morgan Exchange Traded F46641Q266 | ACTIVEBLDRS EMER | 10,924 | $519.0K | 0.2% | +503+4.8% | Added | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 6,477 | $507.0K | 0.2% | −168−2.5% | Reduced | – |
| LMTLockheed Martin Corp | Stock | 911 | $454.0K | 0.2% | −24−2.6% | Reduced | History |
| CTASCintas Corp | Stock | 2,186 | $448.0K | 0.2% | −10.0% | Reduced | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 5,995 | $445.0K | 0.2% | 00.0% | Unchanged | – |
| iShares Tr464288653 | 10-20 YR TRS ETF | 4,287 | $441.0K | 0.2% | −864−16.8% | Reduced | – |
| CRMSalesforce, Inc. | Stock | 1,780 | $422.0K | 0.2% | −110−5.8% | Reduced | History |
| MOAltria Group, Inc. | Stock | 6,245 | $419.0K | 0.2% | −10−0.2% | Reduced | History |
| CCitigroup Inc | Stock | 4,052 | $411.0K | 0.2% | +37+0.9% | Added | History |
| ORCLOracle Corp | Stock | 1,448 | $407.0K | 0.2% | −138−8.7% | Reduced | History |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 1,352 | $398.0K | 0.2% | 00.0% | Unchanged | – |
| VZVerizon Communications Inc | Stock | 9,040 | $397.0K | 0.2% | −67−0.7% | Reduced | History |
| PNCPNC Financial Services Group, Inc. | Stock | 1,882 | $378.0K | 0.2% | +13+0.7% | Added | History |
| GEGeneral Electric Co | Stock | 1,253 | $377.0K | 0.2% | 00.0% | Unchanged | History |
| QCOMQualcomm Inc | Stock | 2,173 | $361.0K | 0.2% | −97−4.3% | Reduced | History |
| HIGHartford Insurance Group, Inc. | Stock | 2,666 | $357.0K | 0.2% | −10.0% | Reduced | History |
| EMEEMCOR Group, Inc. | Stock | 546 | $354.0K | 0.2% | 00.0% | Unchanged | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 7,076 | $354.0K | 0.2% | +913+14.8% | Added | – |
| MRVLMarvell Technology, Inc. | COM | 4,164 | $350.0K | 0.2% | +78+1.9% | Added | History |
| SOSouthern Co | Stock | 3,495 | $331.0K | 0.1% | +23+0.7% | Added | History |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 4,379 | $329.0K | 0.1% | +4,379 | New | – |
| SCHWSchwab Charles Corp | Stock | 3,430 | $327.0K | 0.1% | 00.0% | Unchanged | History |
| PMPhilip Morris International Inc. | Stock | 1,980 | $321.0K | 0.1% | −8−0.4% | Reduced | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,465 | $317.0K | 0.1% | +72+5.2% | Added | – |
| TSMTaiwan Semiconductor Manufacturing Co Ltd | ADR | 1,124 | $314.0K | 0.1% | +13+1.2% | Added | History |
| CAHCardinal Health Inc | Stock | 1,986 | $311.0K | 0.1% | −8−0.4% | Reduced | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 515 | $309.0K | 0.1% | 00.0% | Unchanged | – |
Sold out since Q2 2025 (7)
Positions held at the end of Q2 2025 that are gone from this filing.
| Security | Class | Shares in Q2 2025 | Value in Q2 2025 | % of portfolio in Q2 2025 | History |
|---|---|---|---|---|---|
| J P Morgan Exchange Traded F46641Q373 | BETABUILDERS I | 16,356 | $1.09M | 0.5% | – |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 2,999 | $242.0K | 0.1% | – |
| PAYXPaychex Inc | Stock | 1,538 | $214.0K | 0.1% | History |
| ALKAlaska Air Group, Inc. | COM | 4,004 | $210.0K | 0.1% | History |
| ICEIntercontinental Exchange, Inc. | Stock | 1,068 | $201.0K | 0.1% | History |
| INTUIntuit Inc. | Stock | 257 | $201.0K | 0.1% | History |
| RELXRELX PLC | SPONSORED ADR | 3,874 | $201.0K | 0.1% | History |