Wayfinding Financial, LLC
- SEC CIK
- 0001898131
- Latest filing
- Aug 13, 2026
Holdings in Q1 2023
Holdings as of Mar 31, 2023, filed May 5, 2023. Long positions only; changes compare share counts with Q4 2022.
- Positions
- 105
- +19 vs. Q4 2022
- Portfolio value
- $131.5M
- +$6.82M (+5.5%) vs. Q4 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MSFTMicrosoft Corp | Stock | 53,767 | $15.5M | 11.8% | −1,007−1.8% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 27,796 | $11.4M | 8.7% | −1,595−5.4% | Reduced | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 91,568 | $10.0M | 7.6% | +91,568 | New | – |
| Zacks Trust98888G105 | EARNGS CONSTANT | 374,748 | $8.88M | 6.8% | +134,029+55.7% | Added | – |
| State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474 | ETF | 242,578 | $7.19M | 5.5% | +242,578 | New | – |
| AAPLApple Inc. | Stock | 40,233 | $6.63M | 5.0% | −2,136−5.0% | Reduced | History |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 62,785 | $4.25M | 3.2% | +62,785 | New | – |
| iShares Tr464288687 | PFD AND INCM SEC | 112,134 | $3.50M | 2.7% | +112,134 | New | – |
| SBUXStarbucks Corp | Stock | 32,330 | $3.37M | 2.6% | −1,076−3.2% | Reduced | History |
| WisdomTree Tr97717Y683 | ENHNCD CMMDTY ST | 159,022 | $2.84M | 2.2% | −17,740−10.0% | Reduced | – |
| NVDANVIDIA Corp | Stock | 8,699 | $2.42M | 1.8% | +587+7.2% | Added | History |
| COSTCostco Wholesale Corp | Stock | 4,727 | $2.35M | 1.8% | −236−4.8% | Reduced | History |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 22,353 | $2.23M | 1.7% | +22,353 | New | – |
| State Street Real Estate Select Sector SPDR ETF81369Y860 | ETF | 57,177 | $2.14M | 1.6% | −60,025−51.2% | Reduced | – |
| J P Morgan Exchange Traded F46641Q886 | DIVERSFED RTRN | 24,651 | $2.11M | 1.6% | +24,651 | New | – |
| J P Morgan Exchange Traded F46641Q845 | DIVERSFD EQT ETF | 52,370 | $2.09M | 1.6% | +52,370 | New | – |
| J P Morgan Exchange Traded F46641Q399 | BETABUILDRS US | 23,782 | $1.75M | 1.3% | +23,782 | New | – |
| Capital Group Growth ETF14020G101 | SHS CREAT UNIT | 69,104 | $1.55M | 1.2% | +69,104 | New | – |
| J P Morgan Exchange Traded F46641Q373 | BETABUILDERS I | 22,891 | $1.23M | 0.9% | +22,891 | New | – |
| MCDMcDonalds Corp | Stock | 4,127 | $1.15M | 0.9% | +766+22.8% | Added | History |
| PGProcter & Gamble Co | Stock | 7,661 | $1.14M | 0.9% | +628+8.9% | Added | History |
| JNJJohnson & Johnson | Stock | 6,891 | $1.07M | 0.8% | +702+11.3% | Added | History |
| ABBVAbbVie Inc. | Stock | 6,563 | $1.05M | 0.8% | +553+9.2% | Added | History |
| PCARPaccar Inc | COM | 13,978 | $1.02M | 0.8% | +4,889+53.8% | Added | History |
| J P Morgan Exchange Traded F46641Q670 | CORE PLUS BD ETF | 21,016 | $995.0K | 0.8% | +21,016 | New | – |
| FISVFiserv Inc | Stock | 8,792 | $993.0K | 0.8% | +449+5.4% | Added | History |
| BABoeing Co | Stock | 4,661 | $990.0K | 0.8% | −159−3.3% | Reduced | History |
| CVXChevron Corp | Stock | 5,909 | $964.0K | 0.7% | +1,038+21.3% | Added | History |
| NEENextera Energy Inc | Stock | 11,983 | $923.0K | 0.7% | −560−4.5% | Reduced | History |
| iShares Tr464288646 | ISHS 1-5YR INVS | 16,273 | $822.0K | 0.6% | +16,273 | New | – |
| HDHome Depot, Inc. | Stock | 2,656 | $783.0K | 0.6% | −136−4.9% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 7,503 | $775.0K | 0.6% | +7,221+2,560.6% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,450 | $756.0K | 0.6% | +376+18.1% | Added | History |
| PEPPepsiCo Inc | Stock | 3,915 | $713.0K | 0.5% | +1,016+35.0% | Added | History |
| J P Morgan Exchange Traded F46654Q609 | ACTIVE GROWTH | 14,073 | $691.0K | 0.5% | +14,073 | New | – |
| CSCOCisco Systems, Inc. | Stock | 12,862 | $672.0K | 0.5% | +2,686+26.4% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 5,881 | $644.0K | 0.5% | +493+9.1% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 4,851 | $632.0K | 0.5% | +1,325+37.6% | Added | History |
| BACBank of America Corp | Stock | 22,072 | $631.0K | 0.5% | +2,040+10.2% | Added | History |
| EMREmerson Electric Co | Stock | 6,995 | $609.0K | 0.5% | −766−9.9% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 1,276 | $603.0K | 0.5% | +436+51.9% | Added | History |
| ADPAutomatic Data Processing Inc | Stock | 2,675 | $598.0K | 0.5% | −384−12.6% | Reduced | History |
| CATCaterpillar Inc | Stock | 2,612 | $597.0K | 0.5% | +334+14.7% | Added | History |
| NKENIKE, Inc. | Stock | 4,843 | $595.0K | 0.5% | +199+4.3% | Added | History |
| MMM3M Co | Stock | 5,619 | $590.0K | 0.4% | +368+7.0% | Added | History |
| KOCoca Cola Co | Stock | 9,281 | $579.0K | 0.4% | +2,935+46.2% | Added | History |
| ABTAbbott Laboratories | Stock | 5,395 | $546.0K | 0.4% | +394+7.9% | Added | History |
| MRKMerck & Co., Inc. | Stock | 5,060 | $542.0K | 0.4% | +384+8.2% | Added | History |
| J P Morgan Exchange Traded F46641Q167 | ACTIVE VALUE ETF | 10,305 | $530.0K | 0.4% | +10,305 | New | – |
| METAMeta Platforms, Inc. | Stock | 2,493 | $528.0K | 0.4% | +275+12.4% | Added | History |
| iShares Tr46434V407 | 0-5YR HI YL CP | 12,564 | $523.0K | 0.4% | +12,564 | New | – |
| WMTWalmart Inc. | Stock | 3,278 | $483.0K | 0.4% | +1,193+57.2% | Added | History |
| J P Morgan Exchange Traded F46641Q266 | ACTIVEBLDRS EMER | 13,326 | $483.0K | 0.4% | +13,326 | New | – |
| Vanguard S&P 500 ETF922908363 | ETF | 1,266 | $476.0K | 0.4% | −508−28.6% | Reduced | – |
| Schwab U.S. Small-Cap ETF808524607 | ETF | 10,864 | $455.0K | 0.3% | +7,584+231.2% | Added | – |
| Agf Invts Tr00110G408 | US MARKET NETRL | 21,949 | $447.0K | 0.3% | +21,949 | New | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,071 | $436.0K | 0.3% | +452+27.9% | Added | – |
| LOWLowes Companies Inc | Stock | 2,021 | $404.0K | 0.3% | +2,021 | New | History |
| iShares Tr464288513 | IBOXX HI YD ETF | 5,191 | $392.0K | 0.3% | +5,191 | New | – |
| VZVerizon Communications Inc | Stock | 10,057 | $391.0K | 0.3% | +926+10.1% | Added | History |
| VVisa Inc. | Stock | 1,626 | $366.0K | 0.3% | +1,626 | New | History |
| iShares Tr464287457 | 1 3 YR TREAS BD | 4,394 | $361.0K | 0.3% | +4,394 | New | – |
| PMPhilip Morris International Inc. | Stock | 3,552 | $350.0K | 0.3% | +3,552 | New | History |
| SPDR Series Trust78464A763 | ST STR SP DIV | 2,836 | $350.0K | 0.3% | +160+6.0% | Added | – |
| PFEPfizer Inc | Stock | 8,242 | $336.0K | 0.3% | +734+9.8% | Added | History |
| GOOGLAlphabet Inc. | Stock | 3,196 | $331.0K | 0.3% | +3,077+2,585.7% | Added | History |
| IBMInternational Business Machines Corp | Stock | 2,507 | $328.0K | 0.2% | −51−2.0% | Reduced | History |
| LLYEli Lilly & Co | Stock | 944 | $324.0K | 0.2% | +944 | New | History |
| UNHUnitedHealth Group Inc | Stock | 685 | $324.0K | 0.2% | +215+45.7% | Added | History |
| AMDAdvanced Micro Devices Inc | Stock | 3,250 | $318.0K | 0.2% | +3,250 | New | History |
| BMYBristol Myers Squibb Co | Stock | 4,548 | $315.0K | 0.2% | +1,041+29.7% | Added | History |
| iShares Tr464289511 | 10+ YR INVST GRD | 5,976 | $313.0K | 0.2% | +5,976 | New | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 1,253 | $306.0K | 0.2% | −566−31.1% | Reduced | – |
| MOAltria Group, Inc. | Stock | 6,663 | $303.0K | 0.2% | +6,663 | New | History |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 6,669 | $301.0K | 0.2% | +6,669 | New | – |
| CRMSalesforce, Inc. | Stock | 1,503 | $300.0K | 0.2% | −139−8.5% | Reduced | History |
| HONHoneywell International Inc | COM | 1,513 | $289.0K | 0.2% | +59+4.1% | Added | History |
| Grant Life Sciences Inc Com388113102 | Stock | 11,097 | $284.0K | 0.2% | +11,097 | New | – |
| MSCIMSCI Inc. | Stock | 501 | $280.0K | 0.2% | +501 | New | History |
| SPDR Series Trust78464A607 | ST STR DOW REIT | 3,159 | $280.0K | 0.2% | +3,159 | New | – |
| NUENucor Corp | COM | 1,802 | $278.0K | 0.2% | +1,802 | New | History |
| WFCWells Fargo & Company | Stock | 7,421 | $277.0K | 0.2% | +363+5.1% | Added | History |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 3,018 | $277.0K | 0.2% | +3,018 | New | – |
| MDLZMondelez International, Inc. | Stock | 3,910 | $274.0K | 0.2% | +3,910 | New | History |
| GILDGilead Sciences, Inc. | Stock | 3,264 | $270.0K | 0.2% | +3,264 | New | History |
| GISGeneral Mills Inc | Stock | 3,159 | $269.0K | 0.2% | +129+4.3% | Added | History |
| Vanguard Whitehall FDS921946794 | INTL HIGH ETF | 4,289 | $265.0K | 0.2% | +4,289 | New | – |
| iShares Tr464288521 | CRE U S REIT ETF | 5,113 | $257.0K | 0.2% | +5,113 | New | – |
| MAMastercard Inc | Stock | 690 | $250.0K | 0.2% | +690 | New | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 4,553 | $248.0K | 0.2% | +4,553 | New | – |
| SOSouthern Co | Stock | 3,542 | $246.0K | 0.2% | +3,542 | New | History |
| iShares Tr464288661 | 3 7 YR TREAS BD | 2,081 | $244.0K | 0.2% | +2,081 | New | – |
| QCOMQualcomm Inc | Stock | 1,744 | $222.0K | 0.2% | +49+2.9% | Added | History |
| GOOGAlphabet Inc. | Stock | 2,139 | $222.0K | 0.2% | +2,025+1,776.3% | Added | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 1,442 | $222.0K | 0.2% | +1,442 | New | – |
| COPConocoPhillips | Stock | 2,222 | $221.0K | 0.2% | +2,222 | New | History |
| PNCPNC Financial Services Group, Inc. | Stock | 1,745 | $221.0K | 0.2% | +264+17.8% | Added | History |
| DEDeere & Co | Stock | 524 | $216.0K | 0.2% | +524 | New | History |
| HIGHartford Insurance Group, Inc. | Stock | 2,964 | $208.0K | 0.2% | +2,964 | New | History |
| MDTMedtronic plc | Stock | 2,536 | $206.0K | 0.2% | +2,536 | New | History |
Sold out since Q4 2022 (30)
Positions held at the end of Q4 2022 that are gone from this filing.
| Security | Class | Shares in Q4 2022 | Value in Q4 2022 | % of portfolio in Q4 2022 | History |
|---|---|---|---|---|---|
| iShares Core Dividend Growth ETF46434V621 | ETF | 201,265 | $10.6M | 8.5% | – |
| State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375 | ETF | 181,202 | $6.42M | 5.2% | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 179,753 | $3.57M | 2.9% | – |
| iShares Tr46435U143 | MSCI USA MID CP | 69,564 | $2.58M | 2.1% | – |
| iShares Tr46434V290 | US SML CAP EQT | 47,792 | $2.45M | 2.0% | – |
| iShares Broad Usd Investment Grade Corporate Bond ETF464288620 | ETF | 41,968 | $2.43M | 2.0% | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 42,787 | $1.95M | 1.6% | – |
| Invesco Exch Traded FD Tr II46138G870 | VAR RATE PFD | 56,740 | $1.44M | 1.2% | – |
| Columbia ETF Tr I19761L508 | DIVERSIFID FXD | 53,928 | $1.11M | 0.9% | – |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 20,563 | $1.04M | 0.8% | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 8,352 | $810.0K | 0.6% | – |
| Schwab U.S. Large-Cap Value ETF808524409 | ETF | 8,009 | $555.0K | 0.4% | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 3,892 | $541.0K | 0.4% | – |
| Schwab International Equity ETF808524805 | ETF | 13,665 | $502.0K | 0.4% | – |
| Schwab US Aggregate Bond ETF808524839 | ETF | 8,952 | $472.0K | 0.4% | – |
| iShares Tr464288877 | EAFE VALUE ETF | 8,166 | $417.0K | 0.3% | – |
| State Street SPDR Portfolio S&P 500 High Dividend ETF78468R788 | ETF | 9,826 | $413.0K | 0.3% | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 15,523 | $402.0K | 0.3% | – |
| INTCIntel Corp | Stock | 7,523 | $361.0K | 0.3% | History |
| iShares Tr46435G524 | INTL DIV GRWTH | 4,745 | $311.0K | 0.2% | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 3,001 | $290.0K | 0.2% | – |
| iShares Tr46434V613 | CORE UNIVRSL USD | 5,410 | $280.0K | 0.2% | – |
| WisdomTree Tr97717X511 | YIELD ENHANCD US | 5,078 | $255.0K | 0.2% | – |
| NSCNorfolk Southern Corp | Stock | 884 | $238.0K | 0.2% | History |
| Vanguard Short-Term Bond ETF921937827 | ETF | 2,932 | $234.0K | 0.2% | – |
| TAT&T Inc. | Stock | 9,216 | $222.0K | 0.2% | History |
| DISWalt Disney Co | Stock | 1,579 | $213.0K | 0.2% | History |
| Janus Detroit STR Tr47103U886 | HENDRSN SHRT ETF | 4,251 | $210.0K | 0.2% | – |
| ALKAlaska Air Group, Inc. | COM | 4,004 | $210.0K | 0.2% | History |
| AMGNAmgen Inc | Stock | 927 | $207.0K | 0.2% | History |