Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q2 2024
Holdings as of Jun 30, 2024, filed Jul 24, 2024. Long positions only; changes compare share counts with Q1 2024.
- Positions
- 263
- −2 vs. Q1 2024
- Portfolio value
- $432.3M
- +$18.9M (+4.6%) vs. Q1 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 33,581 | $1.83M | 0.4% | +1,659+5.2% | Added | – |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 38,730 | $1.86M | 0.4% | −1,633−4.0% | Reduced | – |
| CBChubb Ltd | Stock | 7,367 | $1.88M | 0.4% | 00.0% | Unchanged | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 41,708 | $1.90M | 0.4% | +1,901+4.8% | Added | – |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 30,338 | $1.91M | 0.4% | +13,985+85.5% | Added | – |
| CMCSAComcast Corp | Stock | 51,170 | $2.00M | 0.5% | +1,584+3.2% | Added | History |
| NKENIKE, Inc. | Stock | 27,163 | $2.05M | 0.5% | −2,689−9.0% | Reduced | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 49,470 | $2.06M | 0.5% | −6,062−10.9% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 4,164 | $2.12M | 0.5% | +264+6.8% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 20,489 | $2.19M | 0.5% | −100.0% | Reduced | – |
| American Centy ETF Tr025072703 | INTL EQT ETF | 35,621 | $2.22M | 0.5% | +5,738+19.2% | Added | – |
| TSLATesla, Inc. | Stock | 11,303 | $2.24M | 0.5% | +279+2.5% | Added | History |
| AVGOBroadcom Inc. | Stock | 1,500 | $2.41M | 0.6% | +31+2.1% | Added | History |
| QCOMQualcomm Inc | Stock | 12,864 | $2.56M | 0.6% | −771−5.7% | Reduced | History |
| iShares Tr46434V456 | MSCI INTL QUALTY | 65,856 | $2.57M | 0.6% | +961+1.5% | Added | – |
| OKEONEOK Inc | COM | 31,825 | $2.60M | 0.6% | −296−0.9% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 6,388 | $2.60M | 0.6% | +350+5.8% | Added | History |
| APHAmphenol Corp | CL A | 38,980 | $2.63M | 0.6% | 00.0% | UnchangedConverted for a 2-for-1 split | History |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 52,914 | $2.66M | 0.6% | +5,005+10.4% | Added | – |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 34,260 | $2.67M | 0.6% | +1,101+3.3% | Added | – |
| JNJJohnson & Johnson | Stock | 18,506 | $2.71M | 0.6% | −1,165−5.9% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 51,547 | $2.71M | 0.6% | −1,213−2.3% | Reduced | – |
| SPGIS&P Global Inc. | Stock | 6,085 | $2.71M | 0.6% | −405−6.2% | Reduced | History |
| VZVerizon Communications Inc | Stock | 65,845 | $2.72M | 0.6% | +2,794+4.4% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 48,046 | $2.72M | 0.6% | +1,032+2.2% | Added | – |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 102,609 | $2.82M | 0.7% | −10,150−9.0% | Reduced | History |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $2.87M | 0.7% | −1,500−18.9% | Reduced | History |
| ETNEaton Corp plc | Stock | 9,428 | $2.96M | 0.7% | −239−2.5% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 16,216 | $2.97M | 0.7% | +20.0% | Added | History |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 121,711 | $3.09M | 0.7% | +1,616+1.3% | Added | – |
| INTUIntuit Inc. | Stock | 4,928 | $3.24M | 0.7% | +127+2.6% | Added | History |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 30,745 | $3.29M | 0.8% | +434+1.4% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 36,381 | $3.32M | 0.8% | +33+0.1% | Added | – |
| CTASCintas Corp | Stock | 5,029 | $3.52M | 0.8% | +97+2.0% | Added | History |
| PSXPhillips 66 | Stock | 25,091 | $3.54M | 0.8% | +736+3.0% | Added | History |
| IBMInternational Business Machines Corp | Stock | 20,662 | $3.57M | 0.8% | +63+0.3% | Added | History |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 62,045 | $3.65M | 0.8% | +19,458+45.7% | Added | – |
| PGProcter & Gamble Co | Stock | 22,282 | $3.68M | 0.9% | +50.0% | Added | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 75,949 | $3.83M | 0.9% | +11,324+17.5% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 53,485 | $3.85M | 0.9% | +555+1.0% | Added | – |
| CVXChevron Corp | Stock | 24,806 | $3.88M | 0.9% | +36+0.1% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 68,619 | $3.95M | 0.9% | +1,269+1.9% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 38,582 | $4.44M | 1.0% | +1,713+4.6% | Added | History |
| MRKMerck & Co., Inc. | Stock | 37,209 | $4.61M | 1.1% | +44+0.1% | Added | History |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 112,816 | $4.69M | 1.1% | +35,639+46.2% | Added | – |
| HDHome Depot, Inc. | Stock | 13,665 | $4.70M | 1.1% | +545+4.2% | Added | History |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 119,530 | $4.87M | 1.1% | +34,639+40.8% | Added | – |
| AMZNAmazon Com Inc | Stock | 28,563 | $5.52M | 1.3% | +401+1.4% | Added | History |
| WMTWalmart Inc. | Stock | 82,702 | $5.60M | 1.3% | −205−0.2% | Reduced | History |
| METAMeta Platforms, Inc. | Stock | 11,368 | $5.73M | 1.3% | +2,958+35.2% | Added | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 112,180 | $5.77M | 1.3% | +9,250+9.0% | Added | – |
| GOOGLAlphabet Inc. | Stock | 32,440 | $5.91M | 1.4% | −447−1.4% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 31,974 | $6.47M | 1.5% | +2,464+8.3% | Added | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 72,921 | $6.54M | 1.5% | +5,828+8.7% | Added | – |
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 40,546 | $6.66M | 1.5% | +551+1.4% | Added | – |
| ABBVAbbVie Inc. | Stock | 39,149 | $6.72M | 1.6% | +804+2.1% | Added | History |
| VVisa Inc. | Stock | 27,971 | $7.34M | 1.7% | −1,112−3.8% | Reduced | History |
| MAMastercard Inc | Stock | 17,379 | $7.67M | 1.8% | +209+1.2% | Added | History |
| LLYEli Lilly & Co | Stock | 11,656 | $10.6M | 2.4% | +213+1.9% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 154,105 | $13.9M | 3.2% | +5,996+4.0% | Added | – |
| NVDANVIDIA Corp | Stock | 120,275 | $14.9M | 3.4% | −5,035−4.0% | ReducedConverted for a 10-for-1 split | History |
| MSFTMicrosoft Corp | Stock | 38,181 | $17.1M | 3.9% | +448+1.2% | Added | History |
| AAPLApple Inc. | Stock | 97,574 | $20.6M | 4.8% | +1,415+1.5% | Added | History |
Sold out since Q1 2024 (13)
Positions held at the end of Q1 2024 that are gone from this filing.
| Security | Class | Shares in Q1 2024 | Value in Q1 2024 | % of portfolio in Q1 2024 | History |
|---|---|---|---|---|---|
| VanEck Morningstar Wide Moat ETF92189F643 | ETF | 10,776 | $968.9K | 0.2% | – |
| ACHRArcher Aviation Inc. | Stock | 64,954 | $300.1K | 0.1% | History |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 6,536 | $285.2K | 0.1% | – |
| Goldman Sachs ETF Tr381430107 | ACTIVEBETA INT | 8,031 | $275.4K | 0.1% | – |
| DDominion Energy, Inc | Stock | 4,735 | $232.9K | 0.1% | History |
| KRKroger Co | Stock | 3,900 | $222.8K | 0.1% | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 2,868 | $221.8K | 0.1% | – |
| INSPInspire Medical Systems, Inc. | COM | 1,000 | $214.8K | 0.1% | History |
| BIIBBiogen Inc. | COM | 993 | $214.1K | 0.1% | History |
| CGCarlyle Group Inc. | COM | 4,500 | $211.1K | 0.1% | History |
| GBTCGrayscale Bitcoin Trust ETF | ETF | 3,250 | $205.3K | <0.1% | History |
| BNTXBioNTech SE | SPONSORED ADS | 2,200 | $202.9K | <0.1% | History |
| JOBYJoby Aviation, Inc. | COMMON STOCK | 14,620 | $78.4K | <0.1% | History |