Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q2 2021
Holdings as of Jun 30, 2021, filed Aug 2, 2021. Long positions only; changes compare share counts with Q1 2021.
- Positions
- 889
- +86 vs. Q1 2021
- Portfolio value
- $179.0M
- +$27.3M (+18.0%) vs. Q1 2021
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 83,889 | $12.2M | 6.8% | +833+1.0% | Added | History |
| DISWalt Disney Co | Stock | 47,252 | $8.32M | 4.6% | +140.0% | Added | History |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 87,109 | $7.14M | 4.0% | +10,976+14.4% | Added | – |
| MSFTMicrosoft Corp | Stock | 23,694 | $6.75M | 3.8% | +432+1.9% | Added | History |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 127,122 | $6.33M | 3.5% | +15,709+14.1% | Added | – |
| INCYIncyte Corp | COM | 65,533 | $5.07M | 2.8% | 00.0% | Unchanged | History |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 33,904 | $4.16M | 2.3% | +910+2.8% | Added | – |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 113,566 | $3.57M | 2.0% | +2,240+2.0% | Added | – |
| JNJJohnson & Johnson | Stock | 20,202 | $3.48M | 1.9% | −658−3.2% | Reduced | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 29,177 | $3.19M | 1.8% | +1,117+4.0% | Added | – |
| AMZNAmazon Com Inc | Stock | 940 | $3.13M | 1.7% | +4+0.4% | Added | History |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 74,357 | $2.96M | 1.7% | +21,388+40.4% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 17,590 | $2.67M | 1.5% | +400+2.3% | Added | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 9,383 | $2.63M | 1.5% | +4,195+80.9% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 44,989 | $2.59M | 1.4% | +2,119+4.9% | Added | History |
| PGProcter & Gamble Co | Stock | 14,132 | $2.01M | 1.1% | +346+2.5% | Added | History |
| iShares Tr46435G102 | CONV BD ETF | 19,960 | $2.00M | 1.1% | −570−2.8% | Reduced | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 35,646 | $1.97M | 1.1% | +25,574+253.9% | Added | – |
| STBAS&T Bancorp Inc | COM | 63,332 | $1.86M | 1.0% | 00.0% | Unchanged | History |
| iShares Tr464288687 | PFD AND INCM SEC | 46,840 | $1.85M | 1.0% | +4,222+9.9% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 28,149 | $1.84M | 1.0% | +12,855+84.1% | Added | – |
| MRKMerck & Co., Inc. | Stock | 22,872 | $1.76M | 1.0% | +754+3.4% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,884 | $1.71M | 1.0% | 00.0% | Unchanged | – |
| HDHome Depot, Inc. | Stock | 5,096 | $1.67M | 0.9% | +85+1.7% | Added | History |
| PFEPfizer Inc | Stock | 33,161 | $1.42M | 0.8% | −4,331−11.6% | Reduced | History |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 26,990 | $1.14M | 0.6% | +6,560+32.1% | AddedConverted for a 2-for-1 split | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 12,807 | $1.13M | 0.6% | +5,934+86.3% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,200 | $1.13M | 0.6% | +3,960+42.9% | Added | – |
| NEENextera Energy Inc | Stock | 13,878 | $1.08M | 0.6% | −2,000−12.6% | Reduced | History |
| GOOGLAlphabet Inc. | Stock | 392 | $1.06M | 0.6% | +20+5.4% | Added | History |
| FISVFiserv Inc | Stock | 8,906 | $1.02M | 0.6% | 00.0% | Unchanged | History |
| ABTAbbott Laboratories | Stock | 8,250 | $998.0K | 0.6% | +71+0.9% | Added | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,992 | $987.0K | 0.6% | 00.0% | Unchanged | – |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 8,436 | $964.0K | 0.5% | 00.0% | Unchanged | – |
| UNHUnitedHealth Group Inc | Stock | 2,230 | $919.0K | 0.5% | +280+14.4% | Added | History |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 11,518 | $901.0K | 0.5% | +2,557+28.5% | Added | – |
| AVGOBroadcom Inc. | Stock | 1,806 | $877.0K | 0.5% | −105−5.5% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $838.0K | 0.5% | 00.0% | Unchanged | History |
| MCDMcDonalds Corp | Stock | 3,418 | $830.0K | 0.5% | +92+2.8% | Added | History |
| GOOGAlphabet Inc. | Stock | 301 | $814.0K | 0.5% | +10+3.4% | Added | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 5,009 | $801.0K | 0.4% | 00.0% | Unchanged | – |
| PEPPepsiCo Inc | Stock | 5,027 | $789.0K | 0.4% | −33−0.7% | Reduced | History |
| Vanguard Real Estate ETF922908553 | ETF | 7,303 | $776.0K | 0.4% | +120+1.7% | Added | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 6,535 | $768.0K | 0.4% | +1,923+41.7% | Added | – |
| VZVerizon Communications Inc | Stock | 13,552 | $756.0K | 0.4% | 00.0% | Unchanged | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,707 | $753.0K | 0.4% | +34+1.3% | Added | History |
| MCOMoodys Corp | Stock | 1,970 | $741.0K | 0.4% | +40+2.1% | Added | History |
| iShares Russell 2000 ETF464287655 | ETF | 3,243 | $717.0K | 0.4% | −16−0.5% | Reduced | – |
| GISGeneral Mills Inc | Stock | 11,940 | $703.0K | 0.4% | 00.0% | Unchanged | History |
| WTRGEssential Utilities, Inc. | COM | 14,319 | $703.0K | 0.4% | −122−0.8% | Reduced | History |
| CPCanadian Pacific Kansas City Ltd | COM | 9,375 | $697.0K | 0.4% | 00.0% | UnchangedConverted for a 5-for-1 split | History |
| ABBVAbbVie Inc. | Stock | 5,976 | $695.0K | 0.4% | +111+1.9% | Added | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,610 | $664.0K | 0.4% | +15+0.9% | Added | – |
| Invesco Exch Traded FD Tr II46138E743 | RAFI DVLPD MRKTS | 13,793 | $660.0K | 0.4% | +13,793 | New | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 2,261 | $647.0K | 0.4% | 00.0% | Unchanged | – |
| GLWCorning Inc | COM | 14,335 | $600.0K | 0.3% | 00.0% | Unchanged | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 6,834 | $593.0K | 0.3% | 00.0% | Unchanged | – |
| CRMSalesforce, Inc. | Stock | 2,451 | $593.0K | 0.3% | 00.0% | Unchanged | History |
| PLTRPalantir Technologies Inc. | Stock | 27,136 | $589.0K | 0.3% | +108+0.4% | Added | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 4,401 | $582.0K | 0.3% | −72−1.6% | Reduced | – |
| WisdomTree Tr97717W505 | US MIDCAP DIVID | 13,799 | $578.0K | 0.3% | 00.0% | Unchanged | – |
| SPDR Series Trust78464A607 | ST STR DOW REIT | 5,055 | $558.0K | 0.3% | 00.0% | Unchanged | – |
| BACBank of America Corp | Stock | 14,443 | $554.0K | 0.3% | +350+2.5% | Added | History |
| KOCoca Cola Co | Stock | 9,451 | $539.0K | 0.3% | +2,704+40.1% | Added | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 1,457 | $531.0K | 0.3% | +109+8.1% | Added | – |
| iShares S&P Mid-Cap 400 Growth ETF464287606 | ETF | 6,507 | $531.0K | 0.3% | +815+14.3% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 3,706 | $523.0K | 0.3% | +75+2.1% | Added | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 11,905 | $523.0K | 0.3% | +10,320+651.1% | Added | – |
| MMM3M Co | Stock | 2,632 | $521.0K | 0.3% | +39+1.5% | Added | History |
| TJXTJX Companies Inc | Stock | 7,550 | $520.0K | 0.3% | 00.0% | Unchanged | History |
| ORCLOracle Corp | Stock | 5,823 | $507.0K | 0.3% | −12−0.2% | Reduced | History |
| AZNAstraZeneca PLC | SPONSORED ADR | 8,865 | $507.0K | 0.3% | +7,077+395.8% | Added | History |
| BSCLBILI Social International, Inc. | BULSHS 2021 CB | 23,670 | $499.0K | 0.3% | 00.0% | Unchanged | History |
| TAT&T Inc. | Stock | 17,720 | $497.0K | 0.3% | +9+0.1% | Added | History |
| QCOMQualcomm Inc | Stock | 3,256 | $488.0K | 0.3% | 00.0% | Unchanged | History |
| KMBKimberly Clark Corp | Stock | 3,565 | $484.0K | 0.3% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J544 | BULSHS 2023 MUNI | 18,280 | $470.0K | 0.3% | +4,765+35.3% | Added | – |
| CMCSAComcast Corp | Stock | 7,931 | $467.0K | 0.3% | −91−1.1% | Reduced | History |
| iShares Tips Bond ETF464287176 | ETF | 3,551 | $464.0K | 0.3% | +110+3.2% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 4,062 | $448.0K | 0.3% | +771+23.4% | Added | – |
| iShares Tr464287234 | MSCI EMG MKT ETF | 8,479 | $438.0K | 0.2% | +3,500+70.3% | Added | – |
| AMTAmerican Tower Corp | REIT | 1,529 | $432.0K | 0.2% | 00.0% | Unchanged | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 4,095 | $431.0K | 0.2% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J551 | BULSHS 2022 MUNI | 16,842 | $429.0K | 0.2% | +4,805+39.9% | Added | – |
| SYKStryker Corp | Stock | 1,580 | $428.0K | 0.2% | +100+6.8% | Added | History |
| DHIHorton D R Inc | COM | 4,487 | $428.0K | 0.2% | 00.0% | Unchanged | History |
| AMGNAmgen Inc | Stock | 1,745 | $421.0K | 0.2% | +311+21.7% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,852 | $420.0K | 0.2% | +7+0.4% | Added | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 8,157 | $417.0K | 0.2% | +775+10.5% | Added | – |
| SPDR Index Shs FDS78463X871 | ST INTL CAP ETF | 10,585 | $411.0K | 0.2% | 00.0% | Unchanged | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 5,384 | $406.0K | 0.2% | +96+1.8% | Added | – |
| CVSCVS Health Corp | Stock | 4,911 | $404.0K | 0.2% | +1,074+28.0% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 906 | $397.0K | 0.2% | 00.0% | Unchanged | History |
| iShares Tr464287630 | RUS 2000 VAL ETF | 2,479 | $397.0K | 0.2% | +691+38.6% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 2,767 | $384.0K | 0.2% | +381+16.0% | Added | – |
| VVisa Inc. | Stock | 1,535 | $378.0K | 0.2% | +97+6.7% | Added | History |
| iShares S&P Small-Cap 600 Value ETF464287879 | ETF | 3,661 | $369.0K | 0.2% | −159−4.2% | Reduced | – |
| PAYXPaychex Inc | Stock | 3,150 | $359.0K | 0.2% | +132+4.4% | Added | History |
| METAMeta Platforms, Inc. | Stock | 981 | $350.0K | 0.2% | +220+28.9% | Added | History |
| INTCIntel Corp | Stock | 6,500 | $349.0K | 0.2% | +491+8.2% | Added | History |
Sold out since Q1 2021 (19)
Positions held at the end of Q1 2021 that are gone from this filing.
| Security | Class | Shares in Q1 2021 | Value in Q1 2021 | % of portfolio in Q1 2021 | History |
|---|---|---|---|---|---|
| ProShares Tr74347R305 | PSHS ULTRA DOW30 | 3,062 | $202.0K | 0.1% | – |
| WPMWheaton Precious Metals Corp. | COM | 2,190 | $84.0K | 0.1% | History |
| IDXXIDEXX Laboratories Inc | COM | 150 | $73.0K | <0.1% | History |
| VanEck ETF Trust92189F106 | GOLD MINERS ETF | 1,900 | $62.0K | <0.1% | – |
| SLViShares Silver Trust | ETF | 2,000 | $45.0K | <0.1% | History |
| MRVLMarvell Technology, Inc. | ORD | 509 | $25.0K | <0.1% | History |
| FS KKR Cap Corp II35952V303 | COM | 986 | $19.0K | <0.1% | – |
| NIDNuveen Intermediate Duration Municipal Term Fund | COM | 1,360 | $19.0K | <0.1% | History |
| IAUiShares Gold Trust | ISHARES | 1,092 | $18.0K | <0.1% | History |
| Pacer Trendpilot US Mid Cap ETF69374H204 | ETF | 403 | $14.0K | <0.1% | – |
| MPLXMPLX LP | COM UNIT REP LTD | 300 | $8.00K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E156 | S&P SMLCP FINL | 143 | $8.00K | <0.1% | – |
| Perspecta Inc715347100 | COM | 268 | $8.00K | <0.1% | – |
| Sandstorm Gold Ltd Com New80013R206 | Stock | 1,000 | $7.00K | <0.1% | – |
| J P Morgan Exchange-Traded F46641Q613 | US AGGREGATE | 187 | $5.00K | <0.1% | – |
| AAgilent Technologies, Inc. | COM | 19 | $2.00K | <0.1% | History |
| PAAPlains All American Pipeline LP | UNIT LTD PARTN | 200 | $2.00K | <0.1% | History |
| FOXFox Corp | CL B COM | 33 | $1.00K | <0.1% | History |
| WORKSlack Technologies, Inc. | COM CL A | 10 | $0 | 0.0% | History |