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TRUE Private Wealth Advisors

SEC CIK
0001667074
Latest filing
Jul 23, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Feb 13, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
224
+9 vs. Q3 2024
Portfolio value
$823.8M
−$14.4M (−1.7%) vs. Q3 2024
Filed
Feb 13, 2025
SEC
Holdings of TRUE Private Wealth Advisors in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
KRKroger CoStock9,263$566.4K0.1%+18+0.2%AddedHistory
SNAPSnap IncStock53,466$575.8K0.1%+1,525+2.9%AddedHistory
ABNBAirbnb, Inc.Stock4,414$580.1K0.1%00.0%UnchangedHistory
LPXLouisiana-Pacific CorpCOM6,066$628.2K0.1%00.0%UnchangedHistory
iShares Tips Bond ETF464287176ETF6,011$640.5K0.1%−30.0%Reduced–
Direxion Shs ETF Tr25461A841DAILY GOOGL BULL14,209$649.8K0.1%+160+1.1%Added–
SBUXStarbucks CorpStock7,331$669.0K0.1%−191−2.5%ReducedHistory
BRK.ABerkshire Hathaway IncCL A1$680.9K0.1%00.0%UnchangedHistory
iShares Tr464288885EAFE GRWTH ETF7,046$682.4K0.1%−8,839−55.6%Reduced–
iShares Tr464287622RUS 1000 ETF2,169$698.8K0.1%00.0%Unchanged–
iShares Tr464288877EAFE VALUE ETF13,736$720.8K0.1%−17,928−56.6%Reduced–
NFLXNetflix IncStock812$723.8K0.1%00.0%UnchangedHistory
Vanguard Morningstar Growth ETF922908736ETF1,766$724.8K0.1%−3−0.2%Reduced–
BlackRock ETF Trust09290C103ISHARES US EQUIT14,466$741.4K0.1%−26,528−64.7%Reduced–
PGProcter & Gamble CoStock4,466$748.7K0.1%+29+0.7%AddedHistory
ProShares Tr74347X831ULTRAPRO QQQ9,770$773.2K0.1%+33+0.3%Added–
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD9,914$773.4K0.1%+9,914New–
SPDR Index Shs FDS78463X509ST PORT MARK ETF20,834$799.4K0.1%+20,834New–
iShares Russell 1000 Growth ETF464287614ETF2,015$809.2K0.1%00.0%Unchanged–
Direxion Shares ETF Trust25460G609DAI ENE BUL ETF14,621$814.4K0.1%+119+0.8%Added–
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF25,135$823.4K0.1%+25,135New–
Vanguard Mortgage-Backed Securities ETF92206C771ETF19,132$867.5K0.1%+19,132New–
iShares Tr464288588MBS ETF9,903$908.0K0.1%−9,545−49.1%Reduced–
BXBlackstone Inc.COM5,329$918.8K0.1%+33+0.6%AddedHistory
iShares MSCI USA Quality Factor ETF46432F339ETF5,172$921.1K0.1%−7,374−58.8%Reduced–
NKENIKE, Inc.Stock12,287$929.8K0.1%−380−3.0%ReducedHistory
BITBBitwise Bitcoin ETFSHS BEN INT18,796$955.8K0.1%+1,354+7.8%AddedHistory
ALKAlaska Air Group, Inc.COM15,002$971.4K0.1%−2,220−12.9%ReducedHistory
CATCaterpillar IncStock2,727$989.2K0.1%+3+0.1%AddedHistory
RTXRTX CorpStock8,706$1.01M0.1%+12+0.1%AddedHistory
MSMorgan StanleyStock8,181$1.03M0.1%−86−1.0%ReducedHistory
BABoeing CoStock5,872$1.04M0.1%−437−6.9%ReducedHistory
KOCoca Cola CoStock17,298$1.08M0.1%+12,523+262.3%AddedHistory
CSCOCisco Systems, Inc.Stock19,219$1.14M0.1%−1,297−6.3%ReducedHistory
KEYKeycorpCOM66,668$1.14M0.1%−1,321−1.9%ReducedHistory
Pacer US Cash Cows 100 ETF69374H881ETF21,082$1.19M0.1%+1,154+5.8%Added–
Vanguard Dividend Appreciation ETF921908844ETF6,129$1.20M0.1%+6,129New–
Invesco Exchange Traded FD T46137V464S&P MDCP MOMNTUM9,740$1.20M0.1%+8,064+481.1%Added–
iShares Tr464289859CORE 80 20 ETF15,952$1.22M0.1%−224−1.4%Reduced–
VVisa Inc.Stock4,011$1.27M0.2%−61−1.5%ReducedHistory
Direxion Shs ETF Tr25460G286TSLA BULL 1.5X48,775$1.34M0.2%+2,729+5.9%Added–
PANWPalo Alto Networks IncStock7,437$1.35M0.2%00.0%UnchangedConverted for a 2-for-1 splitHistory
MUMicron Technology IncStock16,480$1.39M0.2%+4,783+40.9%AddedHistory
IBMInternational Business Machines CorpStock6,330$1.39M0.2%−30.0%ReducedHistory
Graniteshares ETF Tr38747R8431.5X LNG META DL42,932$1.42M0.2%+666+1.6%Added–
WFCWells Fargo & CompanyStock20,297$1.43M0.2%−1,951−8.8%ReducedHistory
Direxion Shs ETF Tr25461A866DAILY MSFT BL1.540,255$1.59M0.2%+2,793+7.5%Added–
Direxion Shs ETF Tr25459W102DLY TECH BULL 3X17,776$1.61M0.2%+272+1.6%Added–
FTNTFortinet, Inc.Stock17,118$1.62M0.2%−200−1.2%ReducedHistory
GBTCGrayscale Bitcoin Trust ETFETF22,718$1.68M0.2%−1,141−4.8%ReducedHistory
PFEPfizer IncStock63,723$1.69M0.2%+2,165+3.5%AddedHistory
STZConstellation Brands, Inc.Stock7,858$1.74M0.2%−324−4.0%ReducedHistory
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF51,566$1.76M0.2%+51,566New–
iShares Tr4642874571 3 YR TREAS BD22,020$1.81M0.2%−22,703−50.8%Reduced–
METAMeta Platforms, Inc.Stock3,195$1.87M0.2%+20+0.6%AddedHistory
IAUiShares Gold TrustETF38,378$1.90M0.2%+1,735+4.7%AddedHistory
CRMSalesforce, Inc.Stock5,865$1.96M0.2%+10.0%AddedHistory
Invesco QQQ Trust Series I46090E103ETF3,874$1.98M0.2%−11,926−75.5%Reduced–
State Street SPDR Portfolio Aggregate Bond ETF78464A649ETF83,149$2.08M0.3%+83,149New–
VZVerizon Communications IncStock53,452$2.14M0.3%−1,030−1.9%ReducedHistory
iShares Core MSCI Emerging Markets ETF46434G103ETF41,249$2.15M0.3%−4,405−9.6%Reduced–
Microsectors Fang Plus Index 3X063679534ETP3,698$2.16M0.3%+305+9.0%Added–
GOOGAlphabet Inc.Stock11,672$2.22M0.3%+122+1.1%AddedHistory
Direxion Shs ETF Tr25461A874DLY AAPL BUL1.5X60,109$2.26M0.3%+5,183+9.4%Added–
Direxion Shs ETF Tr25461A858DAILY AMZN BL1.554,278$2.28M0.3%+442+0.8%Added–
GOOGLAlphabet Inc.Stock12,726$2.41M0.3%+17+0.1%AddedHistory
Vanguard Morningstar Small-Cap Value ETF922908611ETF12,343$2.45M0.3%+210+1.7%Added–
iShares Core S&P Small Cap ETF464287804ETF21,744$2.51M0.3%−2,765−11.3%Reduced–
Vanguard High Dividend Yield Index ETF921946406ETF19,778$2.52M0.3%+38+0.2%Added–
iShares Tr464289875CORE 40 MODE ETF58,337$2.53M0.3%+15,842+37.3%Added–
iShares S&P 500 Growth ETF464287309ETF25,176$2.56M0.3%−23,614−48.4%Reduced–
TSLATesla, Inc.Stock6,383$2.58M0.3%−57−0.9%ReducedHistory
State Street Utilities Select Sector SPDR ETF81369Y886ETF34,182$2.59M0.3%+123+0.4%Added–
iShares S&P 500 Value ETF464287408ETF14,232$2.72M0.3%−3,638−20.4%Reduced–
VanEck ETF Trust92189H730MORNINGSTAR SMID79,681$2.75M0.3%+9,148+13.0%Added–
iShares Tr46434V803HDG MSCI EAFE79,530$2.76M0.3%−2,396−2.9%Reduced–
iShares Tr46434V613CORE UNIVRSL USD63,806$2.88M0.4%−85,876−57.4%Reduced–
iShares Tr464288687PFD AND INCM SEC93,630$2.94M0.4%−47,680−33.7%Reduced–
First Trust Cloud Computing ETF33734X192ETF27,461$3.27M0.4%+27,461New–
SPYSPDR S&P 500 ETF TrustETF5,588$3.28M0.4%+147+2.7%AddedHistory
Vanguard Morningstar Value ETF922908744ETF21,242$3.60M0.4%+175+0.8%Added–
USBUS Bancorp DECOM NEW75,242$3.60M0.4%−1,594−2.1%ReducedHistory
GLDSPDR Gold TrustETF14,879$3.60M0.4%+301+2.1%AddedHistory
BROSDutch Bros Inc.CL A69,397$3.64M0.4%−1,000−1.4%ReducedHistory
PEPPepsiCo IncStock24,861$3.78M0.5%−930−3.6%ReducedHistory
MMM3M CoStock29,416$3.80M0.5%−314−1.1%ReducedHistory
ARK Innovation ETF00214Q104ETF67,754$3.85M0.5%+1,504+2.3%Added–
URIUnited Rentals, Inc.COM5,570$3.92M0.5%−83−1.5%ReducedHistory
iShares Tr464287721U.S. TECH ETF24,858$3.97M0.5%−3,671−12.9%Reduced–
iShares Core MSCI Eafe ETF46432F842ETF62,009$4.36M0.5%+678+1.1%Added–
XOMExxonMobil Holdings CorpCOM41,020$4.41M0.5%−633−1.5%ReducedHistory
JNJJohnson & JohnsonStock30,578$4.42M0.5%−694−2.2%ReducedHistory
EMREmerson Electric CoStock37,193$4.61M0.6%−486−1.3%ReducedHistory
iShares Core S&P 500 ETF464287200ETF8,037$4.73M0.6%−5,379−40.1%Reduced–
CVXChevron CorpStock33,697$4.88M0.6%−1,109−3.2%ReducedHistory
COSTCostco Wholesale CorpStock5,376$4.93M0.6%−30−0.6%ReducedHistory
Graniteshares ETF Tr38747R8271.5X LNG NVDA DL75,170$4.99M0.6%+982+1.3%Added–
ABBVAbbVie Inc.Stock28,850$5.13M0.6%−370−1.3%ReducedHistory
LLYEli Lilly & CoStock6,843$5.28M0.6%+9+0.1%AddedHistory
GSGoldman Sachs Group IncStock9,315$5.33M0.6%−158−1.7%ReducedHistory

Sold out since Q3 2024 (18)

Positions held at the end of Q3 2024 that are gone from this filing.

Positions of TRUE Private Wealth Advisors sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
iShares Semiconductor ETF464287523ETF5,857$1.35M0.2%–
iShares S&P Small-Cap 600 Growth ETF464287887ETF6,672$930.7K0.1%–
Vanguard S&P 500 Growth ETF921932505ETF858$296.4K<0.1%–
iShares Tr464288281JPMORGAN USD EMG3,111$291.2K<0.1%–
iShares Tr46428743220 YR TR BD ETF2,690$263.9K<0.1%–
iShares Core U.S. Aggregate Bond ETF464287226ETF2,423$245.4K<0.1%–
AMDAdvanced Micro Devices IncStock1,493$245.0K<0.1%History
iShares Tr46435U713US INFRASTRUC5,110$240.0K<0.1%–
TMOThermo Fisher Scientific Inc.Stock371$229.8K<0.1%History
ProShares Tr Ultrashort QQQ74349Y829ETF6,070$219.6K<0.1%–
iShares Tr46435G219INVT GRAD SY ETF4,671$217.1K<0.1%–
MDLZMondelez International, Inc.Stock2,861$210.8K<0.1%History
iShares Tr464287754US INDUSTRIALS1,575$210.6K<0.1%–
ADBEAdobe Inc.Stock403$208.7K<0.1%History
ProShares Tr74347B425SHORT S&P 500 NE13,491$146.4K<0.1%–
BTCGrayscale Bitcoin Mini Trust ETFSHS23,711$133.5K<0.1%History
SMRNuscale Power CorpCL A COM10,092$116.9K<0.1%History
EVAEnviva, LLCCOM24,696$10.0K<0.1%History