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TRUE Private Wealth Advisors

SEC CIK
0001667074
Latest filing
Jul 23, 2026

Holdings in Q3 2024

Holdings as of Sep 30, 2024, filed Nov 14, 2024. Long positions only; changes compare share counts with Q2 2024.

Institution overview
Positions
215
−63 vs. Q2 2024
Portfolio value
$838.2M
−$45.0M (−5.1%) vs. Q2 2024
Filed
Nov 14, 2024
SEC
Holdings of TRUE Private Wealth Advisors in Q3 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
NFLXNetflix IncStock812$575.9K0.1%−11−1.3%ReducedHistory
Pacer FDS Tr69374H709GLOBL CASH ETF16,049$585.7K0.1%+203+1.3%Added–
BITBBitwise Bitcoin ETFSHS BEN INT17,442$603.3K0.1%+1,471+9.2%AddedHistory
MRKMerck & Co., Inc.Stock5,550$630.3K0.1%−87−1.5%ReducedHistory
Direxion Shs ETF Tr25460G286TSLA BULL 1.5X46,046$636.4K0.1%+2,204+5.0%Added–
LPXLouisiana-Pacific CorpCOM6,066$651.9K0.1%+10.0%AddedHistory
iShares Tips Bond ETF464287176ETF6,014$664.4K0.1%−1,274−17.5%Reduced–
Vanguard Morningstar Growth ETF922908736ETF1,769$679.2K0.1%+63+3.7%Added–
iShares Tr464287622RUS 1000 ETF2,169$681.9K0.1%−719−24.9%Reduced–
BRK.ABerkshire Hathaway IncCL A1$691.2K0.1%00.0%UnchangedHistory
iShares Iboxx $ Investment Grade Corporate Bond ETF464287242ETF6,134$693.0K0.1%+81+1.3%Added–
ProShares Tr74347X831ULTRAPRO QQQ9,737$705.9K0.1%−23−0.2%Reduced–
SBUXStarbucks CorpStock7,522$733.4K0.1%−2,340−23.7%ReducedHistory
iShares Russell 1000 Growth ETF464287614ETF2,015$756.4K0.1%−110−5.2%Reduced–
PGProcter & Gamble CoStock4,437$768.6K0.1%−4,830−52.1%ReducedHistory
ALKAlaska Air Group, Inc.COM17,222$778.6K0.1%+1,079+6.7%AddedHistory
BXBlackstone Inc.COM5,296$811.0K0.1%00.0%UnchangedHistory
Direxion Shares ETF Trust25460G609DAI ENE BUL ETF14,502$860.2K0.1%−358−2.4%Reduced–
MSMorgan StanleyStock8,267$861.8K0.1%−329−3.8%ReducedHistory
iShares S&P Small-Cap 600 Growth ETF464287887ETF6,672$930.7K0.1%+6,672New–
BABoeing CoStock6,309$959.3K0.1%−232−3.5%ReducedHistory
iShares Flexible Income Active ETF092528603ETF19,668$1.05M0.1%+5,999+43.9%Added–
RTXRTX CorpStock8,694$1.05M0.1%−23−0.3%ReducedHistory
CATCaterpillar IncStock2,724$1.07M0.1%−1,596−36.9%ReducedHistory
CSCOCisco Systems, Inc.Stock20,516$1.09M0.1%+829+4.2%AddedHistory
NKENIKE, Inc.Stock12,667$1.12M0.1%−1,704−11.9%ReducedHistory
VVisa Inc.Stock4,072$1.12M0.1%−855−17.4%ReducedHistory
KEYKeycorpCOM67,989$1.14M0.1%−1,621−2.3%ReducedHistory
Pacer US Cash Cows 100 ETF69374H881ETF19,928$1.15M0.1%+2,321+13.2%Added–
GBTCGrayscale Bitcoin Trust ETFETF23,859$1.20M0.1%−1,193−4.8%ReducedHistory
MUMicron Technology IncStock11,697$1.21M0.1%+7,519+180.0%AddedHistory
WFCWells Fargo & CompanyStock22,248$1.26M0.1%−1,737−7.2%ReducedHistory
PANWPalo Alto Networks IncStock3,721$1.27M0.2%+3+0.1%AddedHistory
iShares Tr464289859CORE 80 20 ETF16,176$1.28M0.2%+489+3.1%Added–
FTNTFortinet, Inc.Stock17,318$1.34M0.2%−11−0.1%ReducedHistory
iShares Semiconductor ETF464287523ETF5,857$1.35M0.2%+366+6.7%Added–
Graniteshares ETF Tr38747R8431.5X LNG META DL42,266$1.38M0.2%+2,809+7.1%Added–
Microsectors Fang Plus Index 3X063679534ETP3,393$1.39M0.2%−3,226−48.7%Reduced–
IBMInternational Business Machines CorpStock6,333$1.40M0.2%−194−3.0%ReducedHistory
Direxion Shs ETF Tr25459W102DLY TECH BULL 3X17,504$1.53M0.2%−15,181−46.4%Reduced–
CRMSalesforce, Inc.Stock5,864$1.61M0.2%−31−0.5%ReducedHistory
Direxion Shs ETF Tr25461A866DAILY MSFT BL1.537,462$1.65M0.2%−1,093−2.8%Reduced–
TSLATesla, Inc.Stock6,440$1.68M0.2%−1,360−17.4%ReducedHistory
iShares Tr464288885EAFE GRWTH ETF15,885$1.71M0.2%−1,617−9.2%Reduced–
Direxion Shs ETF Tr25461A858DAILY AMZN BL1.553,836$1.75M0.2%+639+1.2%Added–
PFEPfizer IncStock61,558$1.78M0.2%−14,240−18.8%ReducedHistory
METAMeta Platforms, Inc.Stock3,175$1.82M0.2%−1,140−26.4%ReducedHistory
IAUiShares Gold TrustETF36,643$1.82M0.2%−1,395−3.7%ReducedHistory
iShares Tr464288877EAFE VALUE ETF31,664$1.82M0.2%+16,895+114.4%Added–
iShares Tr464288588MBS ETF19,448$1.86M0.2%−891−4.4%Reduced–
iShares Tr464289875CORE 40 MODE ETF42,495$1.92M0.2%+881+2.1%Added–
GOOGAlphabet Inc.Stock11,550$1.93M0.2%−4,522−28.1%ReducedHistory
BlackRock ETF Trust09290C103ISHARES US EQUIT40,994$2.03M0.2%−698−1.7%Reduced–
Direxion Shs ETF Tr25461A874DLY AAPL BUL1.5X54,926$2.09M0.2%−1,182−2.1%Reduced–
GOOGLAlphabet Inc.Stock12,709$2.11M0.3%−18,024−58.6%ReducedHistory
STZConstellation Brands, Inc.Stock8,182$2.11M0.3%+8,182NewHistory
iShares MSCI USA Quality Factor ETF46432F339ETF12,546$2.25M0.3%−243−1.9%Reduced–
BROSDutch Bros Inc.CL A70,397$2.25M0.3%−2,600−3.6%ReducedHistory
Vanguard Morningstar Small-Cap Value ETF922908611ETF12,133$2.44M0.3%+7,719+174.9%Added–
VZVerizon Communications IncStock54,482$2.45M0.3%−6,549−10.7%ReducedHistory
VanEck ETF Trust92189H730MORNINGSTAR SMID70,533$2.47M0.3%+56,830+414.7%Added–
Vanguard High Dividend Yield Index ETF921946406ETF19,740$2.53M0.3%−428−2.1%Reduced–
iShares Core MSCI Emerging Markets ETF46434G103ETF45,654$2.62M0.3%−1,005−2.2%Reduced–
State Street Utilities Select Sector SPDR ETF81369Y886ETF34,059$2.75M0.3%−10,978−24.4%Reduced–
iShares Core S&P Small Cap ETF464287804ETF24,509$2.87M0.3%−36,932−60.1%Reduced–
iShares Tr46434V803HDG MSCI EAFE81,926$2.90M0.3%−47,549−36.7%Reduced–
SPYSPDR S&P 500 ETF TrustETF5,441$3.12M0.4%−167−3.0%ReducedHistory
ARK Innovation ETF00214Q104ETF66,250$3.15M0.4%−1,769−2.6%Reduced–
USBUS Bancorp DECOM NEW76,836$3.51M0.4%−3,802−4.7%ReducedHistory
iShares S&P 500 Value ETF464287408ETF17,870$3.52M0.4%−34−0.2%Reduced–
GLDSPDR Gold TrustETF14,578$3.54M0.4%+6,089+71.7%AddedHistory
Vanguard Morningstar Value ETF922908744ETF21,067$3.68M0.4%−470−2.2%Reduced–
iShares Tr4642874571 3 YR TREAS BD44,723$3.72M0.4%−44,382−49.8%Reduced–
MMM3M CoStock29,730$4.06M0.5%−1,275−4.1%ReducedHistory
EMREmerson Electric CoStock37,679$4.12M0.5%+560+1.5%AddedHistory
Graniteshares ETF Tr38747R8271.5X LNG NVDA DL74,188$4.32M0.5%+2,531+3.5%Added–
iShares Tr464287721U.S. TECH ETF28,529$4.33M0.5%−6,512−18.6%Reduced–
PEPPepsiCo IncStock25,791$4.39M0.5%−2,883−10.1%ReducedHistory
URIUnited Rentals, Inc.COM5,653$4.58M0.5%−411−6.8%ReducedHistory
iShares S&P 500 Growth ETF464287309ETF48,790$4.67M0.6%+3,598+8.0%Added–
GSGoldman Sachs Group IncStock9,473$4.69M0.6%+76+0.8%AddedHistory
iShares Tr464288687PFD AND INCM SEC141,310$4.70M0.6%−747,056−84.1%Reduced–
iShares Core MSCI Eafe ETF46432F842ETF61,331$4.79M0.6%−11,672−16.0%Reduced–
COSTCostco Wholesale CorpStock5,406$4.79M0.6%−2,311−29.9%ReducedHistory
XOMExxonMobil Holdings CorpCOM41,653$4.88M0.6%−3,664−8.1%ReducedHistory
VanEck Morningstar Wide Moat ETF92189F643ETF52,162$5.06M0.6%+32,074+159.7%Added–
JNJJohnson & JohnsonStock31,272$5.07M0.6%−1,117−3.4%ReducedHistory
CVXChevron CorpStock34,806$5.13M0.6%−1,258−3.5%ReducedHistory
ABBVAbbVie Inc.Stock29,220$5.77M0.7%−323−1.1%ReducedHistory
JPMJPMorgan Chase & CoStock28,616$6.03M0.7%−1,158−3.9%ReducedHistory
LLYEli Lilly & CoStock6,834$6.06M0.7%−1,524−18.2%ReducedHistory
iShares Tr464289867CORE 60 BALA ETF112,684$6.68M0.8%+1,396+1.3%Added–
BRK.BBerkshire Hathaway IncStock14,641$6.74M0.8%−691−4.5%ReducedHistory
iShares Tr46434V613CORE UNIVRSL USD149,682$7.05M0.8%+13,371+9.8%Added–
Vanguard S&P 500 ETF922908363ETF14,036$7.41M0.9%−6,049−30.1%Reduced–
Invesco QQQ Trust Series I46090E103ETF15,800$7.71M0.9%−460−2.8%Reduced–
NVDANVIDIA CorpStock63,680$7.73M0.9%−13,207−17.2%ReducedHistory
iShares Core S&P 500 ETF464287200ETF13,416$7.74M0.9%−3,912−22.6%Reduced–
Vanguard Information Technology ETF92204A702ETF13,909$8.16M1.0%−9,107−39.6%Reduced–
Schwab US Dividend Equity ETF808524797ETF96,901$8.19M1.0%+59,729+160.7%Added–

Sold out since Q2 2024 (74)

Positions held at the end of Q2 2024 that are gone from this filing.

Positions of TRUE Private Wealth Advisors sold out since Q2 2024
SecurityClassShares in Q2 2024Value in Q2 2024% of portfolio in Q2 2024History
State Street Communication Services Select Sector SPDR ETF81369Y852ETF53,547$4.59M0.5%–
State Street Consumer Discretionary Select Sector SPDR ETF81369Y407ETF20,193$3.68M0.4%–
Vanguard Health Care ETF92204A504ETF13,756$3.66M0.4%–
State Street Financial Select Sector SPDR ETF81369Y605ETF71,298$2.93M0.3%–
State Street Industrial Select Sector SPDR ETF81369Y704ETF23,527$2.87M0.3%–
Vanguard Consumer Staples ETF92204A207ETF10,431$2.12M0.2%–
State Street Energy Select Sector SPDR ETF81369Y506ETF16,413$1.50M0.2%–
UNHUnitedHealth Group IncStock2,299$1.17M0.1%History
AMATApplied Materials IncStock4,777$1.13M0.1%History
iShares Tr46435G425ESG AWR MSCI USA7,067$843.2K0.1%–
INTUIntuit Inc.Stock1,278$840.2K0.1%History
NVONovo Nordisk A SADR5,819$830.7K0.1%History
AVGOBroadcom Inc.Stock503$807.5K0.1%History
ADPAutomatic Data Processing IncStock2,458$586.8K0.1%History
FICOFair Isaac CorpCOM387$576.1K0.1%History
ACNAccenture plcStock1,848$560.7K0.1%History
AZOAutoZone IncCOM180$533.5K0.1%History
Vanguard Dividend Appreciation ETF921908844ETF2,917$532.5K0.1%–
QCOMQualcomm IncStock2,638$525.4K0.1%History
ICEIntercontinental Exchange, Inc.Stock3,800$520.1K0.1%History
LUVSouthwest Airlines CoCOM18,020$515.5K0.1%History
CORCencora, Inc.Stock2,156$485.7K0.1%History
CHKPCheck Point Software Technologies LtdORD2,939$484.9K0.1%History
CLColgate Palmolive CoStock4,995$484.7K0.1%History
TSCOTractor Supply CoCOM1,772$478.3K0.1%History
ROLRollins IncCOM9,624$469.5K0.1%History
SIGASiga Technologies IncCOM59,389$450.8K0.1%History
J P Morgan Exchange Traded F46641Q332EQUITY PREMIUM7,808$442.6K0.1%–
CHDChurch & Dwight Co IncCOM4,219$437.5K<0.1%History
MTDMettler Toledo International IncCOM309$431.9K<0.1%History
HSYHershey CoCOM2,265$416.4K<0.1%History
LRCXLam Research CorpCOM390$415.3K<0.1%History
MSCIMSCI Inc.Stock837$403.4K<0.1%History
FDSFactset Research Systems IncStock983$401.5K<0.1%History
Invesco Exch Traded FD Tr II46138E370S&P 500 HB ETF4,726$399.1K<0.1%–
ETNEaton Corp plcStock1,260$395.1K<0.1%History
MKCMcCormick & Co IncStock5,465$387.7K<0.1%History
MNSTMonster Beverage CorpCOM7,691$384.2K<0.1%History
UNPUnion Pacific CorpStock1,655$374.5K<0.1%History
SOLVSolventum CorpStock6,366$336.6K<0.1%History
MSIMotorola Solutions, Inc.Stock850$328.1K<0.1%History
MDTMedtronic plcStock4,061$319.6K<0.1%History
SOSouthern CoStock4,074$316.0K<0.1%History
TJXTJX Companies IncStock2,828$311.4K<0.1%History
DLRDigital Realty Trust, Inc.COM2,025$307.9K<0.1%History
Dimensional ETF Trust25434V401US EQUI MARK ETF5,166$304.0K<0.1%–
Pacer Developed Markets International Cash Cows 100 ETF69374H873ETF9,675$293.7K<0.1%–
INTCIntel CorpStock9,311$288.4K<0.1%History
AEPAmerican Electric Power Co IncStock3,230$283.4K<0.1%History
NOWServiceNow, Inc.Stock351$276.1K<0.1%History
TXNTexas Instruments IncStock1,391$270.6K<0.1%History
Vanguard Morningstar Total Stock Market ETF922908769ETF998$267.1K<0.1%–
XYLXylem Inc.COM1,956$265.2K<0.1%History
PRUPrudential Financial IncStock2,225$260.7K<0.1%History
GRMNGarmin LtdSHS1,566$255.1K<0.1%History
HPQHP IncStock6,813$238.6K<0.1%History
SCHWSchwab Charles CorpStock3,084$227.3K<0.1%History
GWWW.W. Grainger, Inc.Stock251$226.5K<0.1%History
ORIOld Republic International CorpCOM7,215$222.9K<0.1%History
APPAppLovin CorpCOM CL A2,677$222.8K<0.1%History
NEENextera Energy IncStock3,126$221.4K<0.1%History
KMIKinder Morgan, Inc.Stock10,984$218.3K<0.1%History
DBX ETF Tr233051200XTRACK MSCI EAFE5,198$215.4K<0.1%–
AZNAstraZeneca PLCSPONSORED ADR2,755$214.9K<0.1%History
MCKMcKesson CorpStock367$214.4K<0.1%History
EWEdwards Lifesciences CorpStock2,277$210.3K<0.1%History
PGRProgressive CorpStock995$206.7K<0.1%History
TGTTarget CorpStock1,373$203.3K<0.1%History
BNLBroadstone Net Lease, Inc.COM12,259$194.6K<0.1%History
ETEnergy Transfer LPCOM UT LTD PTN11,008$178.6K<0.1%History
NZFNuveen Municipal Credit Income FundCOM SH BEN INT10,100$124.7K<0.1%History
MMUWestern Asset Managed Municipals Fund Inc.COM11,300$117.0K<0.1%History
AMCRAmcor plcORD10,525$102.9K<0.1%History
Flagstar Bank, National Association649445103COM14,329$46.1K<0.1%–