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RFG Advisory, LLC

SEC CIK
0001633387
Latest filing
Jul 15, 2026

Holdings in Q2 2026

Holdings as of Jun 30, 2026, filed Jul 15, 2026. Long positions only; changes compare share counts with Q1 2026.

Institution overview
Positions
1,103
+66 vs. Q1 2026
Portfolio value
$6.39B
+$950.7M (+17.5%) vs. Q1 2026
Filed
Jul 15, 2026
SEC
Holdings of RFG Advisory, LLC in Q2 2026
SecurityClassSharesValue% of portfolioShare changeActionHistory
Exchange Traded Concepts Tru301505384BLUEMONTE DYNAMI17,603,498$566.7M8.9%+2,508,601+16.6%Added–
Exchange Traded Concepts Tru301505368BLUEMONTE CORE B19,066,388$479.5M7.5%+2,535,727+15.3%Added–
Exchange Traded Concepts Tru301505376BLUEMONTE GLOBAL12,472,470$404.6M6.3%+2,520,319+25.3%Added–
Exchange Traded Concepts Tru301505426BLUEMONTE LARGE10,657,097$332.0M5.2%+1,545,450+17.0%Added–
Exchange Traded Concepts Tru301505392BLUEMONTE LARGE8,772,271$274.1M4.3%+1,166,376+15.3%Added–
Exchange Traded Concepts Tru301505418BLUEMONTE LARGE8,629,046$273.8M4.3%+1,187,944+16.0%Added–
Exchange Traded Concepts Tru301505350BLUEMONTE SHORT6,628,950$165.6M2.6%+850,220+14.7%Added–
Exchange Traded Concepts Tru301505343BLUEMONTE LONG T6,548,655$165.2M2.6%+919,189+16.3%Added–
Exchange Traded Concepts Tru301505335BLUEMONTE DIVERS4,068,988$104.4M1.6%+306,941+8.2%Added–
AAPLApple Inc.Stock241,545$69.9M1.1%+35,403+17.2%AddedHistory
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF536,479$63.8M1.0%+10,978+2.1%Added–
Invesco Exchange Traded FD T46137V613RAFI US 1000 ETF1,100,004$59.4M0.9%−34,253−3.0%Reduced–
NVDANVIDIA CorpStock265,149$53.1M0.8%+44,331+20.1%AddedHistory
Fidelity Merrimack STR Tr316188309TOTAL BD ETF1,163,561$52.9M0.8%−100,355−7.9%Reduced–
Putnam ETF Trust746729300FOCUSED LAR CAP1,011,811$51.6M0.8%+130,988+14.9%Added–
Goldman Sachs ETF Tr381430503ACTIVEBETA US LG355,036$50.4M0.8%−14,295−3.9%Reduced–
PIMCO Active Bond Exchange-Traded Fund72201R775ETF455,902$42.0M0.7%+172,932+61.1%Added–
PIMCO ETF Tr72201R585MULTISECTOR BD1,516,100$40.2M0.6%+895,515+144.3%Added–
Vanguard S&P 500 ETF922908363ETF57,777$39.7M0.6%+13,201+29.6%Added–
Fidelity Covington Trust316092352BLUE CHIP GRWTH633,474$39.3M0.6%−30,198−4.6%Reduced–
Invesco QQQ Trust Series I46090E103ETF52,562$38.7M0.6%+11,568+28.2%Added–
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF395,879$36.3M0.6%+16,886+4.5%Added–
Fidelity Covington Trust31609A404ENHANCED INTL885,510$35.5M0.6%−17,228−1.9%Reduced–
State Street Technology Select Sector SPDR ETF81369Y803ETF185,272$35.3M0.6%+1,807+1.0%Added–
iShares Tr46436E7180-3 MTH TREASURY350,260$35.3M0.6%−50,449−12.6%Reduced–
Vanguard Total Bond Market ETF921937835ETF463,090$34.0M0.5%−86,890−15.8%Reduced–
SCIService Corp InternationalCOM406,514$30.9M0.5%−3,324−0.8%ReducedHistory
GOOGLAlphabet Inc.Stock85,095$30.4M0.5%+10,259+13.7%AddedHistory
Fidelity Covington Trust316092295FUN SMA MID ETF759,366$29.0M0.5%−83,817−9.9%Reduced–
Dimensional World Ex U.S. Core Equity 2 ETF25434V880ETF782,441$28.8M0.5%−18,147−2.3%Reduced–
SPDR Series Trust78464A805ST STR PR SP1500316,100$28.7M0.4%−2,055−0.6%Reduced–
AMZNAmazon Com IncStock118,602$28.3M0.4%−247−0.2%ReducedHistory
State Street SPDR Portfolio S&P 500 ETF78464A854ETF297,430$26.1M0.4%−90,557−23.3%Reduced–
Vanguard Morningstar Growth ETF922908736ETF302,163$26.0M0.4%+4,995+1.7%AddedConverted for a 6-for-1 split–
Dimensional ETF Trust25434V583GLOB CO PLUS ETF461,737$25.1M0.4%+23,253+5.3%Added–
Vanguard Morningstar Value ETF922908744ETF114,814$25.0M0.4%+6,114+5.6%Added–
Dimensional ETF Trust25434V732EMERGING MKTS CO602,160$24.5M0.4%−35,808−5.6%Reduced–
MSFTMicrosoft CorpStock65,031$24.3M0.4%−11,690−15.2%ReducedHistory
ONDSOndas Inc.COM NEW2,787,202$23.0M0.4%+1,012,353+57.0%AddedHistory
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF325,572$22.0M0.3%−22,378−6.4%Reduced–
Dimensional ETF Trust25434V559DIMENSIONAL US315,199$21.0M0.3%+10,775+3.5%Added–
Vanguard Ftse Developed Markets ETF921943858ETF288,751$20.6M0.3%−84,527−22.6%Reduced–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF539,708$19.7M0.3%−60,949−10.1%Reduced–
iShares Core S&P 500 ETF464287200ETF26,054$19.5M0.3%−1,907−6.8%Reduced–
Cohen & Steers ETF Trust19249U302NATURAL RES ACTI566,569$18.9M0.3%+340,515+150.6%Added–
First Tr Exchange-Traded FD336917109SHS384,975$18.7M0.3%+54,704+16.6%Added–
BlackRock ETF Trust09290C103ISHARES US EQUIT271,192$18.4M0.3%+4,065+1.5%Added–
SPDR Series Trust78464A664ST LON TREAS ETF689,172$18.1M0.3%−2,558−0.4%Reduced–
First Tr Exchng Traded FD VI33740U703FT VEST DEEP ETF574,494$17.1M0.3%+312,199+119.0%Added–
AVGOBroadcom Inc.Stock44,874$17.0M0.3%+6,845+18.0%AddedHistory
METAMeta Platforms, Inc.Stock29,810$16.8M0.3%+2,529+9.3%AddedHistory
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF332,438$16.8M0.3%−5,141−1.5%Reduced–
Invesco Nasdaq 100 ETF46138G649ETF53,713$16.3M0.3%−54,601−50.4%Reduced–
Invesco S&P 500 Quality ETF46137V241ETF178,931$16.1M0.3%−92,959−34.2%Reduced–
TSLATesla, Inc.Stock37,690$15.9M0.2%+9,670+34.5%AddedHistory
Dimensional ETF Trust25434V567GLOBAL CR ETF285,441$15.6M0.2%+13,448+4.9%Added–
Franklin Templeton ETF Tr35473P868FRANKLIN DYN MUN613,288$15.4M0.2%+44,157+7.8%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF41,620$15.4M0.2%−4,352−9.5%Reduced–
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD190,573$15.1M0.2%+2,771+1.5%Added–
First Trust Rising Dividend Achievers ETF33738R506ETF185,203$15.0M0.2%−46,221−20.0%Reduced–
iShares Tr46429B655FLTG RATE NT ETF288,086$14.7M0.2%−29,727−9.4%Reduced–
NFLXNetflix IncStock205,693$14.7M0.2%+55,678+37.1%AddedHistory
GOOGAlphabet Inc.Stock41,211$14.6M0.2%+2,585+6.7%AddedHistory
Dimensional ETF Trust25434V815US SMALL CAP ETF373,465$14.5M0.2%+8,598+2.4%Added–
SPDR Series Trust78468R200ST STR RATE ETF454,959$14.0M0.2%+54,386+13.6%Added–
iShares Russell 1000 Growth ETF464287614ETF110,571$13.7M0.2%−11,209−9.2%ReducedConverted for a 4-for-1 split–
Dimensional ETF Trust25434V666US LARG VALU ETF340,059$13.4M0.2%+8,163+2.5%Added–
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF441,147$13.2M0.2%+27,859+6.7%Added–
LLYEli Lilly & CoStock10,775$12.9M0.2%+1,739+19.2%AddedHistory
Putnam ETF Trust746729409FOCSD LARCP GWT264,218$12.6M0.2%+264,218New–
SPYSPDR S&P 500 ETF TrustETF16,727$12.5M0.2%+4,775+40.0%AddedHistory
INTCIntel CorpStock89,232$12.5M0.2%+533+0.6%AddedHistory
Dimensional ETF Trust25434V799INTL CORE EQUITY334,078$12.4M0.2%+16,551+5.2%Added–
Vanguard Short-Term Bond ETF921937827ETF158,860$12.4M0.2%−3,327−2.1%Reduced–
iShares Semiconductor ETF464287523ETF19,219$12.3M0.2%+14,633+319.1%Added–
Aim ETF Products Trust00888H869ALLIANZIM US EQ336,319$12.3M0.2%+11,460+3.5%Added–
iShares Core S&P Small Cap ETF464287804ETF82,128$12.2M0.2%+776+1.0%Added–
Aim ETF Products Trust00888H877ALLIANZIM US EQT339,078$12.2M0.2%+16,658+5.2%Added–
BRK.BBerkshire Hathaway IncStock24,222$12.1M0.2%+89+0.4%AddedHistory
State Street Communication Services Select Sector SPDR ETF81369Y852ETF113,014$12.1M0.2%−2,608−2.3%Reduced–
Dimensional ETF Trust25434V831US HIGH PROF ETF283,699$11.8M0.2%−1,294−0.5%Reduced–
JPMJPMorgan Chase & CoStock36,121$11.8M0.2%+3,054+9.2%AddedHistory
WMTWalmart Inc.Stock103,885$11.8M0.2%−3,932−3.6%ReducedHistory
Franklin Templeton ETF Tr35473P801US LRG CP MLTFCT148,467$11.6M0.2%+148,467New–
First Tr Exchange Traded FD33741X102SMID RISNG ETF265,289$11.4M0.2%−35,004−11.7%Reduced–
Pacer FDS Tr69374H386DATA & DIGI REVO106,244$11.3M0.2%+6,337+6.3%Added–
SOSouthern CoStock112,668$10.8M0.2%+5,800+5.4%AddedHistory
PIMCO ETF Tr72201R817INV GRD CRP BD109,483$10.6M0.2%+74,155+209.9%Added–
CATCaterpillar IncStock9,930$10.6M0.2%+414+4.4%AddedHistory
HDHome Depot, Inc.Stock29,503$10.4M0.2%−714−2.4%ReducedHistory
Janus Detroit STR Tr47103U845HENDRSON AAA CL205,295$10.4M0.2%−30,090−12.8%Reduced–
State Street Financial Select Sector SPDR ETF81369Y605ETF193,160$10.4M0.2%+67,097+53.2%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF124,392$10.3M0.2%+52,549+73.1%Added–
ABBVAbbVie Inc.Stock40,584$10.2M0.2%+143+0.4%AddedHistory
iShares Tr46434V803HDG MSCI EAFE201,974$9.48M0.1%+13,477+7.1%Added–
ETYEaton Vance Tax-Managed Diversified Equity Income FundCOM642,216$9.34M0.1%+16,141+2.6%AddedHistory
First Tr Exchng Traded FD VI33740U539FT VEST US EQUIT257,086$9.32M0.1%+10,417+4.2%Added–
State Street SPDR Portfolio Aggregate Bond ETF78464A649ETF359,861$9.18M0.1%+9,163+2.6%Added–
State Street Utilities Select Sector SPDR ETF81369Y886ETF199,299$9.04M0.1%−11,652−5.5%Reduced–
XOMExxonMobil Holdings CorpCOM65,247$8.92M0.1%−2,912−4.3%ReducedHistory

Options (22)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of RFG Advisory, LLC in Q2 2026
SecurityClassPutsCalls
DELLDell Technologies Inc.Stock–$1.86M
MUMicron Technology IncStock–$461.7K
Invesco QQQ Trust Series I46090E103ETF$441.8K–
NKTRNektar TherapeuticsCOM NEW–$279.2K
ABVXAbivax S.A.SPONSORED ADS$40.0K$226.5K
SNDKSandisk CorpCOM–$227.4K
TSLATesla, Inc.Stock–$210.3K
ASTSAST SpaceMobile, Inc.COM CL A–$204.4K
MRVLMarvell Technology, Inc.COM–$148.9K
METAMeta Platforms, Inc.Stock–$112.7K
NBISNebius Group N.V.Stock–$110.5K
APPAppLovin CorpCOM CL A–$103.0K
AMZNAmazon Com IncStock–$95.3K
PLTRPalantir Technologies Inc.Stock–$70.0K
CRWVCoreWeave, Inc.Stock–$59.7K
GOOGLAlphabet Inc.Stock–$35.7K
PURRHyperliquid Strategies IncCOM–$31.5K
JOBYJoby Aviation, Inc.COMMON STOCK–$22.3K
TEMTempus AI, Inc.CL A–$17.4K
CIFRCipher Digital Inc.COM–$9.80K
IRENIREN LtdORDINARY SHARES–$9.15K
ACHRArcher Aviation Inc.Stock–$7.09K

Sold out since Q1 2026 (76)

Positions held at the end of Q1 2026 that are gone from this filing.

Positions of RFG Advisory, LLC sold out since Q1 2026
SecurityClassShares in Q1 2026Value in Q1 2026% of portfolio in Q1 2026History
BCRXBiocryst Pharmaceuticals IncCOM2,870,700$27.3M0.5%History
J P Morgan Exchange Traded F46654Q716ACTIVE BOND ETF81,672$4.39M0.1%–
Abrdn ETFs003261203BBRG ALL COMMDY97,266$3.48M0.1%–
HONHoneywell International IncCOM12,039$2.72M<0.1%History
TRIThomson Reuters CorpCOM NO PAR26,535$2.39M<0.1%History
J P Morgan Exchange Traded F46641Q167ACTIVE VALUE ETF23,524$1.74M<0.1%–
Simplify Exchange Traded Fun82889N699MANAGED FUTURES54,951$1.66M<0.1%–
Fidelity Covington Trust316092543EMERG MKTS MLTFT49,385$1.56M<0.1%–
AAAlcoa CorpStock23,293$1.55M<0.1%History
AESAES CorpStock109,510$1.54M<0.1%History
SIVRabrdn Silver ETF TrustPHYSCL SILVR SHS21,259$1.52M<0.1%History
J P Morgan Exchange Traded F46654Q757JPMORGAN INTL VL17,148$1.47M<0.1%–
iShares Tr46435G672CORE INTL AGGR29,192$1.46M<0.1%–
PLTMGraniteShares Platinum TrustSHS BEN INT72,737$1.38M<0.1%History
BTCGrayscale Bitcoin Mini Trust ETFETF43,556$1.31M<0.1%History
ETF Opportunities Trust26923Q747HEDGEYE CAPITAL43,584$1.26M<0.1%–
ETHGrayscale Ethereum Staking Mini ETFSHS NEW62,301$1.24M<0.1%History
Simplify Exchange Traded Fun82889N830HIGH YIELD ETF57,167$1.22M<0.1%–
First Tr Exch Traded FD III33740J203EQUITY MARKET NE52,285$1.08M<0.1%–
MTNVail Resorts IncCOM7,690$986.8K<0.1%History
FHIFederated Hermes, Inc.CL B17,268$979.3K<0.1%History
Vanguard World FD921910725ESG INTL STK ETF13,222$948.4K<0.1%–
MAAMid America Apartment Communities Inc.COM5,833$712.3K<0.1%History
Invesco Exch Traded FD Tr II46138G672S&P MDCP 400 REV5,289$678.4K<0.1%–
FSLYFastly, Inc.CL A21,680$630.0K<0.1%History
CCChemours CoStock27,405$603.7K<0.1%History
State Street SPDR Portfolio Long Term Corporate Bond ETF78464A367ETF26,857$596.8K<0.1%–
IPIIntrepid Potash, Inc.COM13,853$592.5K<0.1%History
American Centy ETF Tr025072687AVANTIS SHFXDINC12,340$577.5K<0.1%–
TIMBTim S.A.SPONSORED ADR21,796$577.4K<0.1%History
TCMDTactile Systems Technology IncCOM20,403$533.1K<0.1%History
EXELExelixis, Inc.COM12,407$532.1K<0.1%History
DASHDoorDash, Inc.Stock3,483$523.0K<0.1%History
LGNDLigand Pharmaceuticals IncCOM NEW2,544$507.9K<0.1%History
ARAntero Resources CorpCOM11,948$507.1K<0.1%History
CBRECbre Group, Inc.CL A3,688$499.6K<0.1%History
ADSKAutodesk, Inc.COM1,949$466.6K<0.1%History
EGYVaalco Energy IncCOM NEW73,104$463.5K<0.1%History
PYPLPayPal Holdings, Inc.Stock10,120$457.7K<0.1%History
FSSLFS Specialty Lending FundCOM SH BEN INT34,987$437.7K<0.1%History
First Tr Exchng Traded FD VI33740F458FT VEST US EQT10,703$433.1K<0.1%–
ONONOn Holding AGStock12,142$413.1K<0.1%History
BABAAlibaba Group Holding LtdADR2,971$372.8K<0.1%History
Simplify Exchange Traded Fun82889N640TREASURY OPT INC14,642$344.2K<0.1%–
Managed Portfolio Series56167R705LEUTHOLD SELECT8,035$325.0K<0.1%–
Schwab International Small-Cap Equity ETF808524888ETF6,843$319.9K<0.1%–
SPDR Series Trust78468R721STATE STREET SPD6,961$315.6K<0.1%–
Northern LTS FD Tr IV66538H641INSPIRE SML/ MID7,711$308.2K<0.1%–
VanEck ETF Trust92189F387SHRT HGH YLD MUN12,975$294.0K<0.1%–
EVTEaton Vance Tax-Advantaged Dividend Income FundCOM11,764$288.8K<0.1%History
ETF Ser Solutions26922A388APTUS DEFINED10,365$283.3K<0.1%–
Simplify Exchange Traded Fun82889N863VOLATILITY PREM18,223$279.5K<0.1%–
SWXSouthwest Gas Holdings, Inc.COM3,213$279.2K<0.1%History
NGVTIngevity CorpCOM3,914$278.8K<0.1%History
SPDR Series Trust78464A490ST STR FTSE ETF6,486$256.8K<0.1%–
Guinness Atkinson FDS402031835SMARTETFS DIVID8,339$253.1K<0.1%–
Vanguard Admiral FDS Inc921932885MIDCP 400 IDX2,138$244.4K<0.1%–
RGLDRoyal Gold IncStock926$235.7K<0.1%History
SPGIS&P Global Inc.Stock541$230.2K<0.1%History
LENLennar CorpCL A2,625$227.9K<0.1%History
ENPHEnphase Energy, Inc.Stock5,981$226.1K<0.1%History
BTUPeabody Energy CorpCOM6,803$224.2K<0.1%History
First Tr Exchange-Traded FD33738D101NO AMER ENERGY5,132$224.1K<0.1%–
Victory Portfolios II92647N535SHORT TRM BD ETF4,318$218.4K<0.1%–
Invesco Exchange Traded FD T46137V324S&P500 EQL IND3,745$215.7K<0.1%–
iShares Tr46434V647GLOBAL REIT ETF8,350$210.0K<0.1%–
ARCCAres Capital CorpCEF11,642$209.8K<0.1%History
RBB FD Inc74933W486US TREASY 2 YR4,306$207.9K<0.1%–
Schwab Strategic Tr808524599CORE BOND ETF7,893$203.0K<0.1%–
Fidelity Covington Trust316092378FIDELITY US MLTF5,486$201.8K<0.1%–
Invesco Exch TRD SLF Idx FD46138J460INVSCO 30 CORP10,765$180.0K<0.1%–
First Tr Exchange-Traded FD33733E732WCM INTL EQUITY10,639$178.4K<0.1%–
PMLPIMCO Municipal Income Fund IICOM19,820$150.0K<0.1%History
PGZPrincipal Real Estate Income FundSHS BEN INT13,774$132.4K<0.1%History
ProShares Tr74349Y498ULTRA XRP ETF15,739$58.1K<0.1%–
PALIPalisade Bio, Inc.COM11,750$20.6K<0.1%History