Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Jan 17, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 437
- +14 vs. Q3 2024
- Portfolio value
- $2.81B
- −$5.90M (−0.2%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| GSGoldman Sachs Group Inc | Stock | 489 | $280.5K | <0.1% | +40+8.9% | Added | History |
| Schwab International Equity ETF808524805 | ETF | 15,346 | $283.9K | <0.1% | 00.0% | UnchangedConverted for a 2-for-1 split | – |
| iShares MSCI USA Momentum Factor ETF46432F396 | ETF | 1,372 | $284.1K | <0.1% | 00.0% | Unchanged | – |
| TMUST-Mobile US, Inc. | Stock | 1,287 | $284.3K | <0.1% | +3+0.2% | Added | History |
| FCXFreeport-McMoran Inc | Stock | 7,487 | $285.1K | <0.1% | +1,118+17.6% | Added | History |
| iShares Tr464288166 | AGENCY BOND ETF | 2,650 | $286.1K | <0.1% | 00.0% | Unchanged | – |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 4,094 | $287.7K | <0.1% | +4,094 | New | – |
| COFCapital One Financial Corp | Stock | 1,615 | $288.1K | <0.1% | −21−1.3% | Reduced | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 2,134 | $289.0K | <0.1% | +88+4.3% | Added | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 6,375 | $290.9K | <0.1% | −2,207−25.7% | Reduced | – |
| BNYBank of New York Mellon Corp | Stock | 3,804 | $292.3K | <0.1% | +966+34.0% | Added | History |
| Vanguard World FD921910816 | MEGA GRWTH IND | 853 | $293.0K | <0.1% | −16−1.8% | Reduced | – |
| HESHess Corp | Stock | 2,203 | $293.1K | <0.1% | +118+5.7% | Added | History |
| OGEOGE Energy Corp. | COM | 7,168 | $295.7K | <0.1% | 00.0% | Unchanged | History |
| IEXIdex Corp | COM | 1,421 | $297.4K | <0.1% | +11+0.8% | Added | History |
| ENBEnbridge Inc | Stock | 7,044 | $298.9K | <0.1% | −872−11.0% | Reduced | History |
| DTEDte Energy Co | COM | 2,475 | $298.9K | <0.1% | +135+5.8% | Added | History |
| PEGPublic Service Enterprise Group Inc | COM | 3,566 | $301.3K | <0.1% | +403+12.7% | Added | History |
| STLDSteel Dynamics Inc | COM | 2,648 | $302.1K | <0.1% | +2,648 | New | History |
| CTASCintas Corp | Stock | 1,658 | $303.0K | <0.1% | −6−0.4% | Reduced | History |
| GRMNGarmin Ltd | SHS | 1,470 | $303.3K | <0.1% | +1,470 | New | History |
| BROBrown & Brown, Inc. | Stock | 2,973 | $303.3K | <0.1% | +788+36.1% | Added | History |
| XELXcel Energy Inc | Stock | 4,530 | $305.9K | <0.1% | −4,139−47.7% | Reduced | History |
| HWMHowmet Aerospace Inc. | Stock | 2,802 | $306.5K | <0.1% | +270+10.7% | Added | History |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 10,585 | $307.2K | <0.1% | +1,078+11.3% | Added | – |
| Series Portfolios Tr81752T528 | ELDRIDGE BBB B | 11,504 | $310.0K | <0.1% | +11,504 | New | – |
| FFord Motor Co | Stock | 31,390 | $310.8K | <0.1% | −12,370−28.3% | Reduced | History |
| MPWRMonolithic Power Systems, Inc. | COM | 526 | $311.3K | <0.1% | +81+18.2% | Added | History |
| EOGEOG Resources Inc | Stock | 2,549 | $312.5K | <0.1% | +442+21.0% | Added | History |
| AALAmerican Airlines Group Inc. | Stock | 18,034 | $314.3K | <0.1% | +4,694+35.2% | Added | History |
| Amplify ETF Tr032108409 | CWP ENHANCED DIV | 7,855 | $318.0K | <0.1% | +2,635+50.5% | Added | – |
| SOSouthern Co | Stock | 3,864 | $318.1K | <0.1% | −752−16.3% | Reduced | History |
| CCitigroup Inc | Stock | 4,543 | $319.8K | <0.1% | −459−9.2% | Reduced | History |
| ADBEAdobe Inc. | Stock | 725 | $322.4K | <0.1% | +159+28.1% | Added | History |
| MSMorgan Stanley | Stock | 2,577 | $324.0K | <0.1% | +130+5.3% | Added | History |
| SILASila Realty Trust, Inc. | COMMON STOCK | 13,534 | $329.1K | <0.1% | −2,561−15.9% | Reduced | History |
| PSXPhillips 66 | Stock | 2,894 | $329.8K | <0.1% | +979+51.1% | Added | History |
| USBUS Bancorp DE | COM NEW | 6,951 | $332.5K | <0.1% | +52+0.8% | Added | History |
| iShares Tr464288752 | US HOME CONS ETF | 3,229 | $333.9K | <0.1% | +4+0.1% | Added | – |
| SNPSSynopsys Inc | COM | 691 | $335.4K | <0.1% | +25+3.8% | Added | History |
| HCAHCA Healthcare, Inc. | COM | 1,118 | $335.7K | <0.1% | +140+14.3% | Added | History |
| PWRQuanta Services, Inc. | COM | 1,066 | $336.9K | <0.1% | +1,066 | New | History |
| PANWPalo Alto Networks Inc | Stock | 1,852 | $337.0K | <0.1% | +454+32.5% | AddedConverted for a 2-for-1 split | History |
| HONHoneywell International Inc | COM | 1,492 | $337.1K | <0.1% | −176−10.6% | Reduced | History |
| TRVTravelers Companies, Inc. | Stock | 1,404 | $338.3K | <0.1% | +1,404 | New | History |
| Harbor ETF Trust41151J505 | COMM ALL WEA ETF | 15,323 | $339.2K | <0.1% | −854−5.3% | Reduced | – |
| MSIMotorola Solutions, Inc. | Stock | 736 | $340.2K | <0.1% | +56+8.2% | Added | History |
| SPDR Series Trust78468R556 | SP O&G EXPL PRO | 2,571 | $340.3K | <0.1% | −98−3.7% | Reduced | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 8,208 | $342.6K | <0.1% | −1,703−17.2% | Reduced | – |
| TXNTexas Instruments Inc | Stock | 1,828 | $342.8K | <0.1% | +39+2.2% | Added | History |
| AMTAmerican Tower Corp | REIT | 1,883 | $345.5K | <0.1% | +8+0.4% | Added | History |
| Flexshares Tr33939L761 | CR SCD US BD | 7,271 | $346.9K | <0.1% | +814+12.6% | Added | – |
| GTLSChart Industries Inc | COM | 1,839 | $351.0K | <0.1% | 00.0% | Unchanged | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 2,775 | $351.8K | <0.1% | +445+19.1% | Added | – |
| ELVElevance Health, Inc. | Stock | 955 | $352.4K | <0.1% | −47−4.7% | Reduced | History |
| RFRegions Financial Corp | COM | 15,263 | $359.0K | <0.1% | +53+0.3% | Added | History |
| TXRHTexas Roadhouse, Inc. | COM | 2,003 | $361.4K | <0.1% | 00.0% | Unchanged | History |
| PLTRPalantir Technologies Inc. | Stock | 4,781 | $361.6K | <0.1% | +4,781 | New | History |
| Global X FDS37954Y830 | GLOBAL X COPPER | 9,508 | $363.0K | <0.1% | −296−3.0% | Reduced | – |
| Fidelity MSCI Information Technology Index ETF316092808 | ETF | 1,980 | $366.1K | <0.1% | +1,980 | New | – |
| KLACKLA Corp | COM NEW | 585 | $368.7K | <0.1% | +99+20.4% | Added | History |
| SUISun Communities Inc | COM | 3,000 | $368.9K | <0.1% | 00.0% | Unchanged | History |
| YUMYum Brands Inc | Stock | 2,773 | $372.1K | <0.1% | −42−1.5% | Reduced | History |
| ICEIntercontinental Exchange, Inc. | Stock | 2,519 | $375.4K | <0.1% | +271+12.1% | Added | History |
| SCHWSchwab Charles Corp | Stock | 5,103 | $377.7K | <0.1% | −501−8.9% | Reduced | History |
| MELIMercadolibre Inc | COM | 223 | $380.4K | <0.1% | +2+0.9% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J775 | BLOO PRI PWR ETF | 4,708 | $382.7K | <0.1% | +36+0.8% | Added | – |
| AAgilent Technologies, Inc. | COM | 2,885 | $387.6K | <0.1% | −43−1.5% | Reduced | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 2,097 | $388.3K | <0.1% | +2,097 | New | – |
| HPQHP Inc | Stock | 11,922 | $389.0K | <0.1% | +1,047+9.6% | Added | History |
| FSKFS KKR Capital Corp | COM | 18,167 | $394.6K | <0.1% | +18,167 | New | History |
| WATWaters Corp | COM | 1,065 | $395.1K | <0.1% | +27+2.6% | Added | History |
| iShares Russell Midcap ETF464287499 | ETF | 4,485 | $396.5K | <0.1% | +166+3.8% | Added | – |
| Northern LTS FD Tr IV66538H633 | INSPIRE CORP BD | 16,999 | $398.5K | <0.1% | +101+0.6% | Added | – |
| Invesco Exchange Traded FD T46137V324 | S&P500 EQL IND | 7,945 | $398.9K | <0.1% | +20+0.3% | Added | – |
| MRKMerck & Co., Inc. | Stock | 4,011 | $399.1K | <0.1% | +168+4.4% | Added | History |
| FISVFiserv Inc | Stock | 1,946 | $399.7K | <0.1% | +440+29.2% | Added | History |
| RCLRoyal Caribbean Cruises Ltd | COM | 1,737 | $400.7K | <0.1% | +266+18.1% | Added | History |
| ADMArcher-Daniels-Midland Co | Stock | 7,952 | $401.8K | <0.1% | +216+2.8% | Added | History |
| CCLCarnival Corp Ltd. | UNIT 99/99/9999 | 16,413 | $409.0K | <0.1% | +2,510+18.1% | Added | History |
| JBLJabil Inc | Stock | 2,903 | $417.8K | <0.1% | +725+33.3% | Added | History |
| HRLHormel Foods Corp | COM | 13,453 | $422.0K | <0.1% | +2,306+20.7% | Added | History |
| CBChubb Ltd | Stock | 1,542 | $426.1K | <0.1% | −29−1.8% | Reduced | History |
| J P Morgan Exchange Traded F46641Q852 | INTL BD OPP ETF | 9,101 | $430.1K | <0.1% | +1,049+13.0% | Added | – |
| iShares Tr46435G516 | ESG AW MSCI EAFE | 5,720 | $435.6K | <0.1% | +27+0.5% | Added | – |
| HBANHuntington Bancshares Inc | COM | 26,782 | $435.8K | <0.1% | +2,589+10.7% | Added | History |
| WFCWells Fargo & Company | Stock | 6,273 | $440.6K | <0.1% | +405+6.9% | Added | History |
| AJGArthur J. Gallagher & Co. | COM | 1,559 | $442.6K | <0.1% | +257+19.7% | Added | History |
| UNPUnion Pacific Corp | Stock | 1,947 | $444.1K | <0.1% | −30−1.5% | Reduced | History |
| GEGeneral Electric Co | Stock | 2,684 | $447.8K | <0.1% | +236+9.6% | Added | History |
| Fidelity Covington Trust316092204 | MSCI CONSM DIS | 4,715 | $459.5K | <0.1% | +1,962+71.3% | Added | – |
| RTXRTX Corp | Stock | 4,023 | $465.6K | <0.1% | +4,023 | New | History |
| PRIPrimerica, Inc. | Stock | 1,752 | $475.7K | <0.1% | −14−0.8% | Reduced | History |
| AXPAmerican Express Co | Stock | 1,607 | $477.0K | <0.1% | +543+51.0% | Added | History |
| Franklin Templeton ETF Tr35473P595 | SENIOR LOAN ETF | 19,660 | $477.1K | <0.1% | +1,995+11.3% | Added | – |
| Dimensional U.S. Core Equity 2 ETF25434V708 | ETF | 13,811 | $477.7K | <0.1% | +10.0% | Added | – |
| Schwab US Aggregate Bond ETF808524839 | ETF | 21,097 | $478.9K | <0.1% | −7,223−25.5% | ReducedConverted for a 2-for-1 split | – |
| CMSCMS Energy Corp | COM | 7,206 | $480.3K | <0.1% | +593+9.0% | Added | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 3,796 | $484.4K | <0.1% | −952−20.1% | Reduced | – |
| iShares Tr46434V449 | MSCI INTL MOMENT | 13,003 | $486.3K | <0.1% | 00.0% | Unchanged | – |
Sold out since Q3 2024 (28)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 394,339 | $8.96M | 0.3% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 9,298 | $556.7K | <0.1% | – |
| Innovator ETFs Trust45782C417 | US EQTY PWR BUF | 13,846 | $499.1K | <0.1% | – |
| WTFCWintrust Financial Corp | COM | 4,309 | $467.9K | <0.1% | History |
| First Tr Exchange-Traded FD336920103 | US EQTY OPPT ETF | 3,120 | $343.9K | <0.1% | – |
| FTVFortive Corp | Stock | 4,219 | $333.0K | <0.1% | History |
| Aim ETF Products Trust00888H505 | ALLIA US OCT ETF | 9,362 | $328.6K | <0.1% | – |
| MROMarathon Oil Corp | COM | 11,922 | $317.5K | <0.1% | History |
| WYWeyerhaeuser Co | COM NEW | 7,830 | $265.1K | <0.1% | History |
| FITBFifth Third Bancorp | COM | 5,998 | $257.0K | <0.1% | History |
| PRUPrudential Financial Inc | Stock | 2,105 | $255.1K | <0.1% | History |
| SWKStanley Black & Decker, Inc. | COM | 2,220 | $244.5K | <0.1% | History |
| iShares Tr464287440 | 7-10 YR TRSY BD | 2,431 | $238.5K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E362 | S&P500 HDL VOL | 4,689 | $237.2K | <0.1% | – |
| MRNAModerna, Inc. | Stock | 3,399 | $227.2K | <0.1% | History |
| First Tr Exchng Traded FD VI33740F888 | SMIT UNCO BD ETF | 8,955 | $225.0K | <0.1% | – |
| PFGPrincipal Financial Group Inc | COM | 2,587 | $222.3K | <0.1% | History |
| Vanguard Health Care ETF92204A504 | ETF | 776 | $219.1K | <0.1% | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 6,143 | $219.1K | <0.1% | – |
| iShares Tr464288687 | PFD AND INCM SEC | 6,272 | $208.5K | <0.1% | – |
| CVSCVS Health Corp | Stock | 3,277 | $206.1K | <0.1% | History |
| iShares Select Dividend ETF464287168 | ETF | 1,519 | $205.3K | <0.1% | – |
| EIXEdison International | Stock | 2,349 | $204.6K | <0.1% | History |
| BPBP PLC | ADR | 6,411 | $201.3K | <0.1% | History |
| EFXEquifax Inc | COM | 684 | $201.1K | <0.1% | History |
| PLUGPlug Power Inc | Stock | 11,858 | $26.8K | <0.1% | History |
| ENSVEnservco Corp | COM NEW | 58,404 | $7.59K | <0.1% | History |
| USBCUSBC, Inc. | COM NEW | 14,000 | $4.01K | <0.1% | History |