Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q3 2024
Holdings as of Sep 30, 2024, filed Nov 12, 2024. Long positions only; changes compare share counts with Q2 2024.
- Positions
- 423
- +28 vs. Q2 2024
- Portfolio value
- $2.81B
- +$277.8M (+10.9%) vs. Q2 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| iShares Tr46435U853 | BROAD USD HIGH | 38,399 | $1.45M | 0.1% | −136,167−78.0% | Reduced | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 50,126 | $1.46M | 0.1% | +1,787+3.7% | Added | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 36,598 | $1.54M | 0.1% | −4,181−10.3% | Reduced | – |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 66,938 | $1.55M | 0.1% | −4,983−6.9% | Reduced | – |
| GNTXGentex Corp | COM | 53,215 | $1.58M | 0.1% | −712−1.3% | Reduced | History |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 35,440 | $1.60M | 0.1% | −4,395−11.0% | Reduced | – |
| Innovator ETFs Trust45784N106 | EQUITY DEFINED P | 65,500 | $1.63M | 0.1% | +65,500 | New | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 27,258 | $1.64M | 0.1% | −1,567−5.4% | Reduced | – |
| First Tr Exchange-Traded FD336917109 | SHS | 39,174 | $1.64M | 0.1% | −5,303−11.9% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 24,110 | $1.73M | 0.1% | +173+0.7% | Added | – |
| IBMInternational Business Machines Corp | Stock | 8,037 | $1.78M | 0.1% | +289+3.7% | Added | History |
| Vanguard Scottsdale FDS92206C409 | SHRT TRM CORP BD | 22,530 | $1.79M | 0.1% | −55,307−71.1% | Reduced | – |
| Global X FDS37954Y343 | GLBL X MLP ETF | 37,841 | $1.82M | 0.1% | +37,841 | New | – |
| TAT&T Inc. | Stock | 82,793 | $1.82M | 0.1% | +2,895+3.6% | Added | History |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 35,427 | $1.85M | 0.1% | −32,770−48.1% | Reduced | History |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 152,804 | $1.89M | 0.1% | +598+0.4% | Added | – |
| CATCaterpillar Inc | Stock | 4,827 | $1.89M | 0.1% | +746+18.3% | Added | History |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 17,241 | $1.91M | 0.1% | −2,121−11.0% | Reduced | – |
| DUKDuke Energy CORP | Stock | 16,792 | $1.94M | 0.1% | +1,651+10.9% | Added | History |
| Schwab U.S. Broad Market ETF808524102 | ETF | 29,742 | $1.98M | 0.1% | −246−0.8% | Reduced | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 31,711 | $1.99M | 0.1% | +150.0% | Added | – |
| SHWSherwin Williams Co | COM | 5,295 | $2.02M | 0.1% | −290−5.2% | Reduced | History |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 65,688 | $2.02M | 0.1% | +2,635+4.2% | Added | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 4,999 | $2.12M | 0.1% | −19−0.4% | Reduced | History |
| PGProcter & Gamble Co | Stock | 12,310 | $2.13M | 0.1% | −755−5.8% | Reduced | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 28,023 | $2.15M | 0.1% | −2,145−7.1% | Reduced | – |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 43,576 | $2.15M | 0.1% | −1,102−2.5% | Reduced | – |
| AMATApplied Materials Inc | Stock | 10,666 | $2.16M | 0.1% | +493+4.8% | Added | History |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 60,089 | $2.16M | 0.1% | +1,100+1.9% | Added | – |
| iShares Tr46429B366 | CMBS ETF | 45,411 | $2.22M | 0.1% | −509−1.1% | Reduced | – |
| WMTWalmart Inc. | Stock | 28,420 | $2.30M | 0.1% | +1,075+3.9% | Added | History |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 62,188 | $2.30M | 0.1% | −790−1.3% | Reduced | – |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 31,653 | $2.48M | 0.1% | −8,090−20.4% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 4,280 | $2.50M | 0.1% | −135−3.1% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 11,882 | $2.51M | 0.1% | +730+6.5% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 42,463 | $2.51M | 0.1% | −3,031−6.7% | Reduced | – |
| IAUiShares Gold Trust | ETF | 52,066 | $2.59M | 0.1% | +9,992+23.7% | Added | History |
| COSTCostco Wholesale Corp | Stock | 2,991 | $2.65M | 0.1% | +210+7.6% | Added | History |
| GOOGLAlphabet Inc. | Stock | 16,122 | $2.67M | 0.1% | +6,443+66.6% | Added | History |
| Innovator ETFs Trust45782C383 | US EQTY PWR BUF | 69,990 | $2.75M | 0.1% | −14,190−16.9% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 48,768 | $2.81M | 0.1% | −8,301−14.5% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 17,547 | $3.06M | 0.1% | −1,095−5.9% | Reduced | – |
| LLYEli Lilly & Co | Stock | 3,618 | $3.21M | 0.1% | +410+12.8% | Added | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 85,565 | $3.26M | 0.1% | +4,021+4.9% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 28,149 | $3.30M | 0.1% | +805+2.9% | Added | History |
| Aim ETF Products Trust00888H711 | ALLIA US AUG ETF | 116,918 | $3.37M | 0.1% | −8,151−6.5% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 32,438 | $3.38M | 0.1% | +2,004+6.6% | Added | – |
| METAMeta Platforms, Inc. | Stock | 6,072 | $3.48M | 0.1% | +1,778+41.4% | Added | History |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,569 | $3.50M | 0.1% | 00.0% | Unchanged | History |
| GOOGAlphabet Inc. | Stock | 21,387 | $3.58M | 0.1% | +5,851+37.7% | Added | History |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 178,581 | $3.61M | 0.1% | +15,133+9.3% | Added | – |
| UPSUnited Parcel Service Inc | Stock | 26,560 | $3.62M | 0.1% | +6,744+34.0% | Added | History |
| TSLATesla, Inc. | Stock | 14,984 | $3.92M | 0.1% | +1,679+12.6% | Added | History |
| HDHome Depot, Inc. | Stock | 9,892 | $4.01M | 0.1% | +190+2.0% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J452 | INVSCO 28 HYCORP | 185,667 | $4.11M | 0.1% | +15,107+8.9% | Added | – |
| Vanguard S&P 500 ETF922908363 | ETF | 9,058 | $4.78M | 0.2% | +203+2.3% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 10,501 | $4.83M | 0.2% | +38+0.4% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 220,723 | $5.01M | 0.2% | +30,172+15.8% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 104,607 | $5.31M | 0.2% | −10,431−9.1% | Reduced | – |
| DEDeere & Co | Stock | 12,755 | $5.32M | 0.2% | +10+0.1% | Added | History |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 20,060 | $5.36M | 0.2% | +183+0.9% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 199,462 | $5.47M | 0.2% | +3,702+1.9% | Added | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 139,211 | $5.64M | 0.2% | +70,319+102.1% | Added | – |
| First Tr Exchange-Traded FD33734H106 | SHS | 125,049 | $5.69M | 0.2% | −18,922−13.1% | Reduced | – |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 155,830 | $5.75M | 0.2% | +2,930+1.9% | Added | – |
| Innovator ETFs Trust45782C680 | US EQTY PWR BF | 152,423 | $5.77M | 0.2% | +44,300+41.0% | Added | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 217,555 | $5.84M | 0.2% | +8,332+4.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 264,168 | $6.20M | 0.2% | +32,897+14.2% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 16,147 | $6.20M | 0.2% | −1,625−9.1% | Reduced | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 148,354 | $6.44M | 0.2% | +3,599+2.5% | Added | – |
| Vanguard Morningstar Small-Cap Value ETF922908611 | ETF | 33,197 | $6.67M | 0.2% | +269+0.8% | Added | – |
| AMZNAmazon Com Inc | Stock | 36,291 | $6.76M | 0.2% | +6,192+20.6% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 25,744 | $7.29M | 0.3% | +114+0.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 341,962 | $7.91M | 0.3% | +35,614+11.6% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 128,020 | $7.98M | 0.3% | −845−0.7% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 15,511 | $8.90M | 0.3% | −754−4.6% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 394,339 | $8.96M | 0.3% | +43,419+12.4% | Added | – |
| Dimensional ETF Trust25434V666 | US LARG VALU ETF | 294,167 | $9.06M | 0.3% | +9,993+3.5% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 100,356 | $9.67M | 0.3% | +2,227+2.3% | Added | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 152,102 | $9.87M | 0.4% | +6,052+4.1% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 191,699 | $11.1M | 0.4% | +19,145+11.1% | Added | – |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 45,666 | $11.1M | 0.4% | +475+1.1% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 68,793 | $11.5M | 0.4% | +253+0.4% | Added | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 143,647 | $12.1M | 0.4% | +16,318+12.8% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 245,304 | $12.4M | 0.4% | +16,364+7.1% | Added | – |
| NVDANVIDIA Corp | Stock | 104,025 | $12.6M | 0.4% | +9,890+10.5% | Added | History |
| State Street SPDR Portfolio S&P 500 ETF78464A854 | ETF | 202,783 | $13.7M | 0.5% | −1,716−0.8% | Reduced | – |
| MSFTMicrosoft Corp | Stock | 32,669 | $14.1M | 0.5% | +6,621+25.4% | Added | History |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 461,030 | $14.2M | 0.5% | −1,187−0.3% | Reduced | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 208,688 | $16.9M | 0.6% | +63,629+43.9% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 212,595 | $18.7M | 0.7% | +12,377+6.2% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 600,848 | $19.1M | 0.7% | +26,349+4.6% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 774,981 | $20.3M | 0.7% | +81,813+11.8% | Added | – |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 385,783 | $25.6M | 0.9% | +43,080+12.6% | Added | – |
| AAPLApple Inc. | Stock | 113,574 | $26.5M | 0.9% | +12,598+12.5% | Added | History |
| Schwab US Tips ETF808524870 | ETF | 512,337 | $27.5M | 1.0% | +29,115+6.0% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 140,184 | $27.8M | 1.0% | −2,323−1.6% | Reduced | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 701,629 | $27.8M | 1.0% | +28,401+4.2% | Added | – |
| SPDR Series Trust78464A664 | ST LON TREAS ETF | 970,739 | $28.2M | 1.0% | +133,489+15.9% | Added | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 371,389 | $30.8M | 1.1% | +67,380+22.2% | Added | – |
Sold out since Q2 2024 (20)
Positions held at the end of Q2 2024 that are gone from this filing.
| Security | Class | Shares in Q2 2024 | Value in Q2 2024 | % of portfolio in Q2 2024 | History |
|---|---|---|---|---|---|
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 552,002 | $9.58M | 0.4% | – |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 48,021 | $4.04M | 0.2% | – |
| Vanguard Long-Term Treasury ETF92206C847 | ETF | 31,883 | $1.84M | 0.1% | – |
| MCBCMacatawa Bank Corp | COM | 32,475 | $474.1K | <0.1% | History |
| RTXRTX Corp | Stock | 4,059 | $407.5K | <0.1% | History |
| First Tr Exchange-Traded FD33738D796 | INTER GRADE ETF | 16,844 | $344.1K | <0.1% | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 3,323 | $305.0K | <0.1% | – |
| LRCXLam Research Corp | COM | 240 | $255.6K | <0.1% | History |
| ANETArista Networks, Inc. | COM | 653 | $228.9K | <0.1% | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 5,079 | $222.3K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G888 | SHORT TERM ETF | 2,103 | $221.8K | <0.1% | – |
| TRVTravelers Companies, Inc. | Stock | 1,071 | $217.8K | <0.1% | History |
| TGTTarget Corp | Stock | 1,435 | $212.6K | <0.1% | History |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 2,231 | $211.3K | <0.1% | – |
| SRPTSarepta Therapeutics, Inc. | COM | 1,320 | $208.6K | <0.1% | History |
| INTCIntel Corp | Stock | 6,710 | $207.8K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 3,563 | $202.0K | <0.1% | – |
| iShares Tr464289875 | CORE 40 MODE ETF | 4,693 | $201.8K | <0.1% | – |
| NCLHNorwegian Cruise Line Holdings Ltd. | SHS | 10,118 | $190.1K | <0.1% | History |
| PATHUiPath, Inc. | Stock | 10,292 | $130.5K | <0.1% | History |