Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2024
Holdings as of Jun 30, 2024, filed Aug 21, 2024. Long positions only; changes compare share counts with Q1 2024.
- Positions
- 395
- +11 vs. Q1 2024
- Portfolio value
- $2.54B
- +$101.4M (+4.2%) vs. Q1 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| MARMarriott International Inc | Stock | 2,366 | $572.1K | <0.1% | +127+5.7% | Added | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 5,423 | $578.5K | <0.1% | +178+3.4% | Added | – |
| TMOThermo Fisher Scientific Inc. | Stock | 1,049 | $580.3K | <0.1% | +270+34.7% | Added | History |
| MAMastercard Inc | Stock | 1,323 | $584.0K | <0.1% | +328+33.0% | Added | History |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 3,550 | $606.3K | <0.1% | −288−7.5% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 7,927 | $608.0K | <0.1% | −13,357−62.8% | Reduced | – |
| ABTAbbott Laboratories | Stock | 5,922 | $615.4K | <0.1% | −167−2.7% | Reduced | History |
| GISGeneral Mills Inc | Stock | 9,947 | $629.3K | <0.1% | −373−3.6% | Reduced | History |
| ISRGIntuitive Surgical Inc | COM NEW | 1,417 | $630.4K | <0.1% | +379+36.5% | Added | History |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 2,901 | $632.6K | <0.1% | −839−22.4% | Reduced | – |
| iShares Tr46434V100 | 0-5YR INVT GR CP | 13,044 | $642.4K | <0.1% | −431−3.2% | Reduced | – |
| SPDR Series Trust78468R622 | ST BLOO HIGH ETF | 6,815 | $642.5K | <0.1% | −282−4.0% | Reduced | – |
| NXPINXP Semiconductors N.V. | COM | 2,418 | $650.7K | <0.1% | +401+19.9% | Added | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 6,437 | $658.6K | <0.1% | −275−4.1% | Reduced | – |
| Vanguard Morningstar Mid-Cap ETF922908629 | ETF | 2,773 | $671.4K | <0.1% | −1,300−31.9% | Reduced | – |
| iShares Tr464288257 | MSCI ACWI ETF | 5,997 | $674.2K | <0.1% | +4+0.1% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 16,276 | $676.0K | <0.1% | +341+2.1% | Added | – |
| Invesco Exch Traded FD Tr II46138E537 | NATL AMT MUNI | 28,611 | $677.5K | <0.1% | −6,873−19.4% | Reduced | – |
| DISWalt Disney Co | Stock | 7,014 | $696.5K | <0.1% | +813+13.1% | Added | History |
| ABBVAbbVie Inc. | Stock | 4,063 | $697.0K | <0.1% | −22−0.5% | Reduced | History |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 7,320 | $703.7K | <0.1% | −1,978−21.3% | Reduced | – |
| ProShares Tr74347R669 | PSHS ULT SEMICDT | 5,107 | $710.5K | <0.1% | 00.0% | Unchanged | – |
| Vanguard S&P 500 Value ETF921932703 | ETF | 4,065 | $714.6K | <0.1% | +106+2.7% | Added | – |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 11,964 | $721.5K | <0.1% | −52,637−81.5% | Reduced | – |
| iShares Core U.S. Aggregate Bond ETF464287226 | ETF | 7,496 | $727.7K | <0.1% | +25+0.3% | Added | – |
| AMDAdvanced Micro Devices Inc | Stock | 4,674 | $758.2K | <0.1% | +326+7.5% | Added | History |
| PFEPfizer Inc | Stock | 28,005 | $783.6K | <0.1% | −3,062−9.9% | Reduced | History |
| VZVerizon Communications Inc | Stock | 19,008 | $783.9K | <0.1% | −2,692−12.4% | Reduced | History |
| SYKStryker Corp | Stock | 2,304 | $784.2K | <0.1% | +390+20.4% | Added | History |
| iShares Semiconductor ETF464287523 | ETF | 3,219 | $794.0K | <0.1% | +14+0.4% | Added | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 16,017 | $802.6K | <0.1% | −9,750−37.8% | Reduced | – |
| Dimensional ETF Trust25434V823 | US REAL ESTA ETF | 37,881 | $837.2K | <0.1% | −505−1.3% | Reduced | – |
| JNJJohnson & Johnson | Stock | 5,743 | $839.4K | <0.1% | +367+6.8% | Added | History |
| BALLBALL Corp | COM | 14,110 | $846.9K | <0.1% | 00.0% | Unchanged | History |
| LOWLowes Companies Inc | Stock | 3,906 | $861.2K | <0.1% | +306+8.5% | Added | History |
| NEENextera Energy Inc | Stock | 12,294 | $870.6K | <0.1% | −415−3.3% | Reduced | History |
| CMECME Group Inc. | COM | 4,430 | $871.0K | <0.1% | +430+10.8% | Added | History |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 10,556 | $886.3K | <0.1% | −92−0.9% | Reduced | – |
| KOCoca Cola Co | Stock | 14,101 | $897.5K | <0.1% | +804+6.0% | Added | History |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 4,195 | $900.0K | <0.1% | −11,605−73.4% | Reduced | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 17,544 | $900.0K | <0.1% | +223+1.3% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,581 | $912.1K | <0.1% | −3−0.2% | Reduced | – |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 9,372 | $943.9K | <0.1% | −2,014−17.7% | Reduced | – |
| Invesco S&P 500 Equal Weight Technology ETF46137V282 | ETF | 26,404 | $968.0K | <0.1% | −993−3.6% | Reduced | – |
| WisdomTree Tr97717W430 | HEDGED HI YLD BD | 45,540 | $995.5K | <0.1% | −3,708−7.5% | Reduced | – |
| LMTLockheed Martin Corp | Stock | 2,160 | $1.01M | <0.1% | −16−0.7% | Reduced | History |
| Innovator ETFs Trust45782C540 | US EQTY PWR BUF | 27,460 | $1.03M | <0.1% | −100−0.4% | Reduced | – |
| BACBank of America Corp | Stock | 25,974 | $1.03M | <0.1% | +1,513+6.2% | Added | History |
| COPConocoPhillips | Stock | 9,042 | $1.03M | <0.1% | +444+5.2% | Added | History |
| VVisa Inc. | Stock | 4,055 | $1.06M | <0.1% | +620+18.0% | Added | History |
| NFLXNetflix Inc | Stock | 1,587 | $1.07M | <0.1% | +23+1.5% | Added | History |
| First Tr Exchange Traded FD33738R605 | DORSEY WRT 5 ETF | 18,723 | $1.07M | <0.1% | −481−2.5% | Reduced | – |
| WMWaste Management Inc | Stock | 5,065 | $1.08M | <0.1% | +358+7.6% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 1,989 | $1.09M | <0.1% | +125+6.7% | Added | – |
| MPCMarathon Petroleum Corp | Stock | 6,390 | $1.11M | <0.1% | +943+17.3% | Added | History |
| PEPPepsiCo Inc | Stock | 6,841 | $1.13M | <0.1% | −73−1.1% | Reduced | History |
| CVXChevron Corp | Stock | 7,343 | $1.15M | <0.1% | −1,458−16.6% | Reduced | History |
| MCDMcDonalds Corp | Stock | 4,552 | $1.16M | <0.1% | −235−4.9% | Reduced | History |
| iShares Tr464287721 | U.S. TECH ETF | 7,873 | $1.19M | <0.1% | −4−0.1% | Reduced | – |
| iShares Tr46435G672 | CORE INTL AGGR | 24,173 | $1.21M | <0.1% | +1,146+5.0% | Added | – |
| iShares Tr464288158 | SHRT NAT MUN ETF | 11,704 | $1.22M | <0.1% | −1,297−10.0% | Reduced | – |
| iShares Tr464288414 | NATIONAL MUN ETF | 11,573 | $1.23M | <0.1% | −1,327−10.3% | Reduced | – |
| Innovator ETFs Trust45782C318 | US EQTY PWR BUF | 36,990 | $1.26M | <0.1% | +45+0.1% | Added | – |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 48,570 | $1.28M | 0.1% | −1,411−2.8% | Reduced | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 48,339 | $1.30M | 0.1% | −62,116−56.2% | Reduced | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 11,093 | $1.32M | 0.1% | −1,034−8.5% | Reduced | – |
| iShares Inc464286285 | JP MRGN EM HI BD | 35,890 | $1.33M | 0.1% | +8,176+29.5% | Added | – |
| IBMInternational Business Machines Corp | Stock | 7,748 | $1.34M | 0.1% | +65+0.8% | Added | History |
| CSXCSX Corp | Stock | 40,147 | $1.34M | 0.1% | +4,223+11.8% | Added | History |
| CATCaterpillar Inc | Stock | 4,081 | $1.36M | 0.1% | +595+17.1% | Added | History |
| DUKDuke Energy CORP | Stock | 15,141 | $1.52M | 0.1% | −401−2.6% | Reduced | History |
| TAT&T Inc. | Stock | 79,898 | $1.53M | 0.1% | +6,085+8.2% | Added | History |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 23,937 | $1.55M | 0.1% | −347−1.4% | Reduced | – |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 71,921 | $1.60M | 0.1% | −109,058−60.3% | Reduced | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 28,825 | $1.64M | 0.1% | −56,470−66.2% | Reduced | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 40,779 | $1.66M | 0.1% | −103,280−71.7% | Reduced | – |
| SHWSherwin Williams Co | COM | 5,585 | $1.67M | 0.1% | +36+0.6% | Added | History |
| First Tr Exchange-Traded FD336917109 | SHS | 44,477 | $1.69M | 0.1% | −116,544−72.4% | Reduced | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 39,835 | $1.71M | 0.1% | −116,140−74.5% | Reduced | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 152,206 | $1.76M | 0.1% | +914+0.6% | Added | – |
| GOOGLAlphabet Inc. | Stock | 9,679 | $1.76M | 0.1% | +2,805+40.8% | Added | History |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 63,053 | $1.81M | 0.1% | −82,015−56.5% | Reduced | – |
| GNTXGentex Corp | COM | 53,927 | $1.82M | 0.1% | −3,040−5.3% | Reduced | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 31,696 | $1.83M | 0.1% | −1,106−3.4% | Reduced | – |
| Vanguard Long-Term Treasury ETF92206C847 | ETF | 31,883 | $1.84M | 0.1% | −2,165−6.4% | Reduced | – |
| IAUiShares Gold Trust | ETF | 42,074 | $1.85M | 0.1% | −28,672−40.5% | Reduced | History |
| WMTWalmart Inc. | Stock | 27,345 | $1.85M | 0.1% | +539+2.0% | Added | History |
| Schwab U.S. Broad Market ETF808524102 | ETF | 29,988 | $1.89M | 0.1% | −2,465−7.6% | Reduced | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 5,018 | $1.96M | 0.1% | +517+11.5% | Added | History |
| iShares Tr464288281 | JPMORGAN USD EMG | 22,371 | $1.99M | 0.1% | −3,050−12.0% | Reduced | – |
| Innovator ETFs Trust45782C870 | US EQT PWR BUF | 58,989 | $2.04M | 0.1% | +46,624+377.1% | Added | – |
| iShares Tr464288521 | CRE U S REIT ETF | 38,154 | $2.05M | 0.1% | −1,217−3.1% | Reduced | – |
| iShares Trust iShares 0-1 Year Treasury Bond ETF464288679 | ETF | 19,362 | $2.14M | 0.1% | −5,774−23.0% | Reduced | – |
| PGProcter & Gamble Co | Stock | 13,065 | $2.15M | 0.1% | +681+5.5% | Added | History |
| iShares Tr46429B366 | CMBS ETF | 45,920 | $2.16M | 0.1% | +1,547+3.5% | Added | – |
| METAMeta Platforms, Inc. | Stock | 4,294 | $2.17M | 0.1% | +1,002+30.4% | Added | History |
| Vanguard Malvern FDS922020805 | STRM INFPROIDX | 44,678 | $2.17M | 0.1% | −3,415−7.1% | Reduced | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 30,168 | $2.17M | 0.1% | −35,786−54.3% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 4,415 | $2.25M | 0.1% | +320+7.8% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 11,152 | $2.26M | 0.1% | +1,112+11.1% | Added | History |
Sold out since Q1 2024 (23)
Positions held at the end of Q1 2024 that are gone from this filing.
| Security | Class | Shares in Q1 2024 | Value in Q1 2024 | % of portfolio in Q1 2024 | History |
|---|---|---|---|---|---|
| iShares Tr464287440 | 7-10 YR TRSY BD | 37,827 | $3.58M | 0.1% | – |
| AELAmerican National Group Inc. | COM | 13,926 | $782.9K | <0.1% | History |
| Vanguard Consumer Discretionary ETF92204A108 | ETF | 1,565 | $497.2K | <0.1% | – |
| Vanguard Communication Services ETF92204A884 | ETF | 3,589 | $470.9K | <0.1% | – |
| AAgilent Technologies, Inc. | COM | 2,980 | $433.7K | <0.1% | History |
| Vanguard Financials ETF92204A405 | ETF | 3,848 | $394.0K | <0.1% | – |
| iShares Tr464287341 | GLOBAL ENERG ETF | 8,830 | $379.2K | <0.1% | – |
| Vanguard Industrials ETF92204A603 | ETF | 1,450 | $354.0K | <0.1% | – |
| TALKTalkspace, Inc. | COM | 82,998 | $296.3K | <0.1% | History |
| iShares Core MSCI Eafe ETF46432F842 | ETF | 3,880 | $288.0K | <0.1% | – |
| CARRCarrier Global Corp | Stock | 4,916 | $285.8K | <0.1% | History |
| iShares Tr464289883 | CORE 30 70 ETF | 7,714 | $284.1K | <0.1% | – |
| EDConsolidated Edison Inc | Stock | 2,987 | $271.3K | <0.1% | History |
| iShares Inc46434G822 | MSCI JAPAN ETF | 3,724 | $265.7K | <0.1% | – |
| EXASExact Sciences Corp | COM | 3,699 | $255.5K | <0.1% | History |
| PBTPermian Basin Royalty Trust | UNIT BEN INT | 20,471 | $246.9K | <0.1% | History |
| OTISOtis Worldwide Corp | Stock | 2,416 | $239.9K | <0.1% | History |
| Alps ETF Tr00162Q783 | STRATEGIC INCOME | 9,805 | $224.3K | <0.1% | – |
| BTUPeabody Energy Corp | COM | 8,935 | $216.8K | <0.1% | History |
| DOWDow Inc. | Stock | 3,700 | $214.4K | <0.1% | History |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 11,793 | $211.2K | <0.1% | – |
| ACLXArcellx, Inc. | COMMON STOCK | 3,000 | $208.7K | <0.1% | History |
| SWKStanley Black & Decker, Inc. | COM | 2,090 | $204.7K | <0.1% | History |