Advisory Alpha, LLC
- SEC CIK
- 0001576762
- Latest filing
- Aug 11, 2026
Holdings in Q2 2023
Holdings as of Jun 30, 2023, filed Jul 25, 2023. Long positions only; changes compare share counts with Q1 2023.
- Positions
- 326
- +45 vs. Q1 2023
- Portfolio value
- $1.95B
- +$373.3M (+23.7%) vs. Q1 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AMATApplied Materials Inc | Stock | 9,595 | $1.39M | 0.1% | +26+0.3% | Added | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 13,021 | $1.39M | 0.1% | −794−5.7% | Reduced | – |
| RIGTransocean Ltd. | REGISTERED SHS | 200,628 | $1.41M | 0.1% | +200,628 | New | History |
| SHWSherwin Williams Co | COM | 5,655 | $1.50M | 0.1% | −241−4.1% | Reduced | History |
| PGProcter & Gamble Co | Stock | 9,951 | $1.51M | 0.1% | +347+3.6% | Added | History |
| iShares MSCI USA Min Vol Factor ETF46429B697 | ETF | 20,621 | $1.53M | 0.1% | +6,723+48.4% | Added | – |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 30,792 | $1.55M | 0.1% | +14,157+85.1% | Added | – |
| CVXChevron Corp | Stock | 9,850 | $1.55M | 0.1% | +864+9.6% | Added | History |
| PBTPermian Basin Royalty Trust | UNIT BEN INT | 63,611 | $1.59M | 0.1% | +63,611 | New | History |
| Schwab US Aggregate Bond ETF808524839 | ETF | 35,286 | $1.63M | 0.1% | +35,286 | New | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 71,564 | $1.63M | 0.1% | +1,042+1.5% | Added | – |
| ProShares Tr74348A467 | S&P 500 DV ARIST | 17,392 | $1.64M | 0.1% | +10,096+138.4% | Added | – |
| iShares Tr46429B366 | CMBS ETF | 36,196 | $1.66M | 0.1% | −2,119−5.5% | Reduced | – |
| Vanguard Short-Term Bond ETF921937827 | ETF | 22,449 | $1.70M | 0.1% | +22,449 | New | – |
| DIASPDR Dow Jones Industrial Average ETF Trust | UT SER 1 | 4,934 | $1.70M | 0.1% | +52+1.1% | Added | History |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 27,126 | $1.70M | 0.1% | −472−1.7% | Reduced | – |
| Invesco Exch Traded FD Tr II46138G805 | TAXABLE MUN BD | 64,179 | $1.70M | 0.1% | +854+1.3% | Added | – |
| iShares Tr464287721 | U.S. TECH ETF | 15,695 | $1.71M | 0.1% | +7,020+80.9% | Added | – |
| GNTXGentex Corp | COM | 58,735 | $1.72M | 0.1% | +58,735 | New | History |
| Innovator ETFs Trust45782C748 | US EQTY PWR BUF | 55,945 | $1.77M | 0.1% | +42,480+315.5% | Added | – |
| Schwab U.S. Broad Market ETF808524102 | ETF | 37,041 | $1.92M | 0.1% | +589+1.6% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 26,429 | $1.92M | 0.1% | +5,450+26.0% | Added | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 18,307 | $1.98M | 0.1% | +11,493+168.7% | Added | – |
| Invesco Exch Traded FD Tr II46138E669 | GLOBAL EX US HGH | 103,601 | $2.01M | 0.1% | −5,338−4.9% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 26,988 | $2.02M | 0.1% | +2,126+8.6% | Added | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 15,134 | $2.09M | 0.1% | +944+6.7% | Added | – |
| Invesco Exch Traded FD Tr II46138E511 | PFD ETF | 184,749 | $2.10M | 0.1% | +4,705+2.6% | Added | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 21,751 | $2.10M | 0.1% | +14,718+209.3% | Added | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 44,881 | $2.15M | 0.1% | +36,344+425.7% | Added | – |
| iShares Tips Bond ETF464287176 | ETF | 20,189 | $2.17M | 0.1% | +3,253+19.2% | Added | – |
| Dimensional ETF Trust25434V781 | INTL SMALL CAP V | 92,695 | $2.19M | 0.1% | +7,340+8.6% | Added | – |
| iShares Inc464286285 | JP MRGN EM HI BD | 63,004 | $2.21M | 0.1% | −3,814−5.7% | Reduced | – |
| Innovator ETFs Trust45782C813 | US EQTY PWR BUF | 64,932 | $2.22M | 0.1% | +28,372+77.6% | Added | – |
| First Tr Exchange-Traded FD336920103 | US EQTY OPPT ETF | 25,240 | $2.23M | 0.1% | +17,015+206.9% | Added | – |
| iShares Tr46435G425 | ESG AWR MSCI USA | 23,936 | $2.33M | 0.1% | +21,055+730.8% | Added | – |
| TSLATesla, Inc. | Stock | 9,088 | $2.38M | 0.1% | +2,478+37.5% | Added | History |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 17,933 | $2.42M | 0.1% | +17,933 | New | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 24,270 | $2.50M | 0.1% | +16,157+199.1% | Added | – |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 72,200 | $2.51M | 0.1% | −10.0% | Reduced | History |
| NVDANVIDIA Corp | Stock | 6,078 | $2.57M | 0.1% | +1,817+42.6% | Added | History |
| GLDMWorld Gold Trust | SPDR GLD MINIS | 68,045 | $2.60M | 0.1% | −5,669−7.7% | Reduced | History |
| Innovator ETFs Trust45782C573 | US EQTY PWR BUF | 77,131 | $2.62M | 0.1% | 00.0% | Unchanged | – |
| IAUiShares Gold Trust | ETF | 77,429 | $2.82M | 0.1% | +35,557+84.9% | Added | History |
| HDHome Depot, Inc. | Stock | 9,371 | $2.91M | 0.1% | −20.0% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 23,707 | $3.09M | 0.2% | +7,800+49.0% | Added | History |
| Vanguard Morningstar Mid-Cap Growth ETF922908538 | ETF | 15,068 | $3.10M | 0.2% | −245−1.6% | Reduced | – |
| iShares Russell Top 200 Growth ETF464289438 | ETF | 19,812 | $3.14M | 0.2% | +10,832+120.6% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 29,533 | $3.17M | 0.2% | +3,326+12.7% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 9,370 | $3.20M | 0.2% | +5,734+157.7% | Added | History |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 42,799 | $3.22M | 0.2% | +216+0.5% | Added | – |
| Innovator U.S. Equity Power Buffer ETF - September45782C656 | ETF | 102,512 | $3.35M | 0.2% | −1,000−1.0% | Reduced | – |
| Vanguard S&P 500 ETF922908363 | ETF | 8,235 | $3.35M | 0.2% | +2,719+49.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J585 | BULETSHS 2027 | 157,032 | $3.40M | 0.2% | +13,858+9.7% | Added | – |
| Dimensional ETF Trust25434V815 | US SMALL CAP ETF | 132,381 | $3.40M | 0.2% | +8,463+6.8% | Added | – |
| Capital Grp Fixed Incm ETF T14020Y102 | CORE PLUS INCM | 158,509 | $3.53M | 0.2% | +147,804+1,380.7% | Added | – |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 229,851 | $3.67M | 0.2% | +198,452+632.0% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 112,859 | $3.71M | 0.2% | +11,398+11.2% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 74,588 | $3.74M | 0.2% | +16,952+29.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 164,174 | $3.74M | 0.2% | +17,703+12.1% | Added | – |
| iShares Tr46434V407 | 0-5YR HI YL CP | 102,184 | $4.24M | 0.2% | +6,157+6.4% | Added | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 46,711 | $4.29M | 0.2% | +6,090+15.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 198,803 | $4.48M | 0.2% | +27,888+16.3% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 97,151 | $4.54M | 0.2% | +89,730+1,209.1% | Added | – |
| LLYEli Lilly & Co | Stock | 9,966 | $4.67M | 0.2% | +35+0.4% | Added | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 68,226 | $4.77M | 0.2% | +45,888+205.4% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 33,743 | $4.79M | 0.2% | +17,862+112.5% | Added | – |
| First Tr Exchange-Traded FD336917109 | SHS | 141,672 | $4.82M | 0.2% | +141,672 | New | – |
| Dimensional U.S. Small Cap ETF25434V500 | ETF | 89,498 | $4.90M | 0.3% | +3,849+4.5% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 128,390 | $4.99M | 0.3% | +2,119+1.7% | Added | – |
| Dimensional Emerging Core Equity Market ETF25434V302 | ETF | 221,533 | $5.20M | 0.3% | +9,714+4.6% | Added | – |
| State Street Materials Select Sector SPDR ETF81369Y100 | ETF | 64,163 | $5.32M | 0.3% | +8,235+14.7% | Added | – |
| DEDeere & Co | Stock | 13,273 | $5.38M | 0.3% | +674+5.3% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 247,341 | $5.56M | 0.3% | +44,710+22.1% | Added | – |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 85,391 | $5.59M | 0.3% | +18,818+28.3% | Added | – |
| iShares Tr464288877 | EAFE VALUE ETF | 115,042 | $5.63M | 0.3% | +21,195+22.6% | Added | – |
| MSFTMicrosoft Corp | Stock | 17,107 | $5.83M | 0.3% | +2,358+16.0% | Added | History |
| Vanguard Star FDS921909768 | VG TL INTL STK F | 104,894 | $5.88M | 0.3% | +93,749+841.2% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 61,812 | $5.90M | 0.3% | +9,835+18.9% | Added | – |
| First Tr Exchange-Traded FD33738D408 | FIRST TR TA HIYL | 150,720 | $5.97M | 0.3% | +137,311+1,024.0% | Added | – |
| Schwab Intermediate-Term US Treasury ETF808524854 | ETF | 121,478 | $5.99M | 0.3% | +18,880+18.4% | Added | – |
| Vanguard Total World Stock ETF922042742 | ETF | 61,842 | $6.00M | 0.3% | +1,243+2.1% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J858 | BULSHS 2023 HY | 267,514 | $6.29M | 0.3% | +40,658+17.9% | Added | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 156,812 | $6.93M | 0.4% | +140,105+838.6% | Added | – |
| Vanguard Intermediate-Term Corporate Bond ETF92206C870 | ETF | 90,801 | $7.18M | 0.4% | −1,606−1.7% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 16,618 | $7.37M | 0.4% | +356+2.2% | Added | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 177,048 | $8.12M | 0.4% | +1,762+1.0% | Added | – |
| SPDR Series Trust78468R200 | ST STR RATE ETF | 272,922 | $8.38M | 0.4% | −1,778−0.6% | Reduced | – |
| State Street Consumer Staples Select Sector SPDR ETF81369Y308 | ETF | 118,321 | $8.78M | 0.5% | +13,166+12.5% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 288,419 | $8.94M | 0.5% | +15,001+5.5% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 41,629 | $9.17M | 0.5% | +36,015+641.5% | Added | – |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 116,617 | $9.47M | 0.5% | +16,406+16.4% | Added | – |
| Dimensional ETF Trust25434V203 | INTL CORE EQT MK | 346,757 | $9.47M | 0.5% | +15,749+4.8% | Added | – |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 230,629 | $10.9M | 0.6% | +159,000+222.0% | Added | – |
| AAPLApple Inc. | Stock | 72,191 | $14.0M | 0.7% | +6,537+10.0% | Added | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 200,447 | $15.0M | 0.8% | +145,576+265.3% | Added | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 65,494 | $17.1M | 0.9% | +42,169+180.8% | Added | – |
| State Street Industrial Select Sector SPDR ETF81369Y704 | ETF | 175,636 | $18.8M | 1.0% | +14,994+9.3% | Added | – |
| State Street Financial Select Sector SPDR ETF81369Y605 | ETF | 563,694 | $19.0M | 1.0% | +70,221+14.2% | Added | – |
| State Street SPDR Portfolio Aggregate Bond ETF78464A649 | ETF | 769,706 | $19.5M | 1.0% | +271,795+54.6% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 74,340 | $21.0M | 1.1% | +45,557+158.3% | Added | – |
Sold out since Q1 2023 (17)
Positions held at the end of Q1 2023 that are gone from this filing.
| Security | Class | Shares in Q1 2023 | Value in Q1 2023 | % of portfolio in Q1 2023 | History |
|---|---|---|---|---|---|
| iShares Tr464289420 | RUS TP200 VL ETF | 10,814 | $704.0K | <0.1% | – |
| iShares Tr464288687 | PFD AND INCM SEC | 19,253 | $601.1K | <0.1% | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 8,066 | $386.1K | <0.1% | – |
| iShares Russell Mid-Cap Value ETF464287473 | ETF | 3,396 | $360.7K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 8,543 | $351.5K | <0.1% | – |
| iShares Broad Usd Investment Grade Corporate Bond ETF464288620 | ETF | 6,749 | $341.9K | <0.1% | – |
| Innovator U.S. Equity Buffer ETF - October45782C771 | ETF | 9,330 | $315.4K | <0.1% | – |
| Vanguard Scottsdale FDS92206C664 | VNG RUS2000IDX | 3,330 | $240.0K | <0.1% | – |
| iShares Inc46434G848 | MSCI GBL ETF NEW | 5,286 | $225.8K | <0.1% | – |
| Vanguard Scottsdale FDS92206C706 | INTER TERM TREAS | 3,758 | $225.3K | <0.1% | – |
| Invesco Exchange Traded FD T46137V316 | S&P500 EQL MAT | 1,328 | $216.1K | <0.1% | – |
| iShares Tr46434V860 | TRS FLT RT BD | 4,193 | $212.1K | <0.1% | – |
| Janus Detroit STR Tr47103U886 | HENDRSN SHRT ETF | 4,427 | $211.4K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G888 | SHORT TERM ETF | 1,998 | $210.8K | <0.1% | – |
| iShares Inc464286350 | MSCI AGR PRO ETF | 4,839 | $203.6K | <0.1% | – |
| JNCEJounce Therapeutics, Inc. | COM | 12,005 | $22.2K | <0.1% | History |
| IMHImpac Mortgage Holdings Inc | COM NEW | 19,996 | $7.00K | <0.1% | History |